Metaphors in Science: Lessons for Developing an Ecological Paradigm

Telos ◽  
2020 ◽  
Vol 2020 (190) ◽  
pp. 77-91
Author(s):  
Aaron Grinter
Author(s):  
Kean Boon Chua ◽  
Farzana Quoquab ◽  
Jihad Mohammad ◽  
Rohaida Basiruddin

Purpose Environmental awareness became a crucial agenda for both academicians and practitioners. Effect of the individual’s value, belief and norm on their environmentally significant behaviour is vital on subsequent purchase decision of the consumers. Considering this, the present study aims to examine the relationships among value orientations, New Ecological Paradigm (NEP), and pro-environmental personal norm. Moreover, this research intends to investigate the mediating role of New Ecological Paradigm between value orientations and pro-environmental personal norm. Design/methodology/approach This study has utilized questionnaire survey among 277 paddy farmers at the Muda Agricultural Development Authority (MADA) area in Malaysia. Data was analyzed using Partial Least Squares technique in order to test study hypotheses. Partial Least Square technique was utilized to analyze the data to test the study hypotheses. Findings Results reveal that biospheric value, altruistic value and egoistic value positively and significantly affect NEP. It is also found that NEP positively and significantly affect pro-environmental personal norm. Data also supports the links between altruistic value and pro-environmental personal norm (PPN). However, the relationship between other two value-orientations (biospheric value and egoistic value) and PPN is not supported by the data. Additionally, NEP mediates the relationship between biospheric value and PPN as well as between egoistic value and PPN. Contrary to this, NEP does not mediate the relationship between altruistic value and PPN. Practical implications The findings of this study will guide the agrochemical industry to understand how to enhance consumers’ behavioural aspect towards the environmental welfare. As handling of agrochemical is hazardous to health and environment, the knowledge on the effect of value orientation, belief and norm holds the key to inculcate good agricultural practice. Originality/value The present study is among the pioneers to consider NEP as the mediator between three types of value orientation and personal norm. Additionally, this study examined the relationship between NEP and PPN as well as between value orientations and PPN which are comparatively new to the existing body of literature. Nevertheless, this study considers NEP as a multidimensional constructs which is relatively new. Last, but not the least, the findings elaborate the existing knowledge of individual’s environmental concern in the context of agrochemical purchase.


2004 ◽  
Vol 2 (1) ◽  
pp. 305-316
Author(s):  
Krysytna Najder-Stefaniak

The paper presents the notion of human subjects. The author emphasizes the fact, that the thinking in ecological paradigm demand of own notion of the subject so as to substantiate the notion of responsibility and creative possibility of man. Autor state that in thinking the metaphor of an ecosystem is indispensable the notion of subjectivity fits in with the nation of man.


2019 ◽  
pp. 280-303
Author(s):  
Arnon Levy

The idea that metaphors can serve an explanatory function, or that they can carry any theoretical weight, has raised the hackles of philosophers of science from Hempel onward. But there seem to be bona fide cases of explanatory metaphors in science. This chapter sketches an account of explanation, grounded in the connection between explanation and understanding. It discusses some potential arguments for this account and shows how it allows us to make sense of the idea that metaphors can explain. The chapter illustrates these ideas by looking at the case of informational metaphors in cell biology.


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