scholarly journals Determinants of Users Attitudes towards Social Websites Banner Advertising among University Students in Ethiopia

Author(s):  
Eyob Ketema Worku

Social websites (SWSs) have quickly developed in notoriety and user’s acceptance comprehensively. Especially in recent years, they have become the fundamental spot for social relation, conversation, and correspondence. Today, numerous organizations promote their items on online social websites. The present study evaluates the impacts of social website on Ethiopian university students’ beliefs and concerns of social website advertising (SWA) on their attitudes toward social website advertising and social websites banner advertisement clicking behavior. Information was gathered from a sample of 337 university students of five private colleges/university in Addis Ababa Ethiopia. Results shows the beliefs of social website advertising promoting as useful and engaging effectively affect client mentalities toward informal community publicizing and their advertisement clicking behavior. Likewise, client worry of social website advertising as aggravating has a beneficial outcome on both their social website advertising and advertisement clicking behavior. Further aggravation and offensive were seen as emphatically affecting advertisement clicking conduct of Ethiopian higher institution student’s behavior towards SWA. The general outcomes shows that valuable and fascinating parts of social website advertising in Ethiopian higher institution students’ viewpoint were shown to make social website advertising compelling.

2021 ◽  
Author(s):  
Liliia Dmytruk ◽  
Daria Furt ◽  
Olha Herasymenko ◽  
Mariia Kuts ◽  
Svitlana Ostapenko ◽  
...  

The collective monograph is a project of the Department of Foreign Philology, Ukrainian Studies and Social and Law Disciplines of Mykhailo Tuhan-Baranovskyi Donetsk National University of Economics and Trade. The content is devoted to topical issues of competence approach provisions implementation in the higher institution educational process organization in terms of studentstraining. The authors identify the didactic and ideological potential of the humanities education content. The optimal ways of implementation of the competence-oriented paradigm of university students' training in the educational process of higher education have been developed, substantiated and shown


2022 ◽  
pp. 105678792110699
Author(s):  
Desalegn Amsalu ◽  
Seyoum Mesfin

Since 1995 and until it apparently eased with the coming of Prime Minister Abiy Ahmed, ethnicity has become the dogmatic principle of the country for its social and political policies. Consequently, it has permeated through university campuses and affected relationships among students belonging to different ethnic groups. This study makes a micro-sociological ethnographic description and analysis of different “sites” of student interactions in curricular activities such as in classroom learning, extracurricular activities such as sporting, and service deliveries such as common residential compounds and dining halls at Addis Ababa University’s Main Campus.


2020 ◽  
Vol 8 (7) ◽  
pp. 646-651
Author(s):  
Eldah Ochieng Oburenyi ◽  
◽  
Charles Mutai ◽  
John Arudo ◽  
◽  
...  

2018 ◽  
Vol 150 ◽  
pp. 05069
Author(s):  
Mohamad Hashim Othman ◽  
Huzili Hussin ◽  
Kamarudin Hussin ◽  
N.S. Alias

Urinalysis was used in previous studies among higher institution students (n=16252) in Malaysia to answer the question of whether university students are involved in drug abuse. However, the use of urinalysis had faced some problems. The problems were related to human rights issues and the cost to perform the urinalysis was expensive and quite impossible to be implemented to a large population of university students. To overcome this problem, this study was conducted to examine the effectiveness of psychometric measures in screening drug, alcohol and substance abuse. The Substance Abuse Subtle Screening Inventory A2 (SASSI-A2) was used for this purpose. SASSI-A2 is a brief screening tool designed to identify individuals who have a high probability of having a substance use disorder, including both substance abuse and substance dependence. SASSI-A2 comprises of 72 items that are rated on a two point scale with response; true and false. SASSI-A2 was translated into Malay language and it was refined through a back-translation technique and focus group approach. Psychometric testing was undertaken on a sample of 750 university students from five public universities in Malaysia. All participants were aged between 19 and 20 years. Internal consistency coefficients were calculated for the total scale and its subscales. Chronbach's alpha obtained for SASSI-A2 was 0.72. This relatively high level of Chronbach's alpha showed relatively high level of reliability. The results demonstrated that the whole SASSI-A2 meets the fundamental measurement properties and can discriminate groups of higher institution students from high to low on the substance dependency variable. The accuracy of the test has been found to be unaffected by gender, ethnicity, age and years of education. Although more rigorous validation studies are needed, it is recommended that SASSI-A2 be considered for usage to higher institution students populations when a brief, objective, and accurate screening tool for chemical dependency is needed.


Sign in / Sign up

Export Citation Format

Share Document