scholarly journals The Impact of Socıal Medıa Advertısıng on Consumers Buyıng Decısıon: A Case Study on Unıversıty Students

2020 ◽  
Vol 5 (8) ◽  
pp. 701-708
Author(s):  
Mhd Anas Al Kabbane
Keyword(s):  
Social Media ◽  
University Students ◽  
Public Transportation ◽  
Quantitative Research ◽  
Key Factors ◽  
Great Opportunity ◽  
The Public ◽  
Social Media Advertising ◽  
The Impact

This study aimed to identify the impact of social media advertising on making a buying decision Internet of university students. In these days, social media is one of the strongest approaches to promote, sell or buy products or services. It is preferred by all businesses regardless of the size and capability of the companies to reach out millions of protentional customers over the world. People are browsing the internet and social media daily on the public transportation and during their leisure time. Thug, This is a great opportunity to create business possibilities due to the potential of this market which has been continuously growing in the past decade. Therefore, this research focuses on finding out the key factors of social media that affect the purchase behaviour of university. For this reason, it is cantered on the elements of the extent of satisfaction, the spent time on social media, the strength of social media compared to mass media, and reviews are written by customers who have bought. Based on these factors, four hypotheses of the study were developed as a part of the research model. The conducted method was quantitative research, and data was collected from Istanbul university students. Data was analysed with SPSS.

scholarly journals THE IMPACT OF UNIVERSAL PRIMARY ENROLLMENT ON CLASSROOM PRACTICES IN THE PUBLIC SECTOR SCHOOLS OF PUNJAB: A MULTI CASE STUDY ANALYSIS

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Umer Ameem , Zahida Mansoor, Ali Raza
Keyword(s):  
Public Sector ◽  
Student Performance ◽  
Quantitative Research ◽  
Classroom Practices ◽  
Sampling Technique ◽  
Considerable Effect ◽  
Positive Trend ◽  
The Public ◽  
The Impact

The study explores the effect of Universal Primary Enrollment (UPE) initiative on the classroom practices in the public sector schools in Punjab. Access to primary education is an identified goal for a number of developing countries where determined efforts for achieving the targets for school going children are nearing fruition. Although the UPE drive in the public sector schools shows a positive trend towards the achievement of enrollment targets, however the increased enrollment has also affected the standard of education in public sector schools. The study used a multi case study approach by means of a quantitative research design. Three different schools from three different districts were selected as sample using purposive sampling technique purposively from the public sector schools of Punjab. Classroom observations were conducted for the understanding of increased enrollment impact on teachers’ practices in class. Each case was observed for a week; each observation checklist category was observed on separate week days. The finding of the study reveal that the increase in student enrollments had a considerable effect on teachers’ performance as the bigger class sizes, created problems in managing the class; score student work, and provide responses on student performance. The substantial increase in the workload puts teachers under pressure and makes it challenging to efficiently manage a positive learning environment.  

scholarly journals Likes, comments, and shares of marine organism imagery on Facebook

PeerJ ◽  
2019 ◽  
Vol 7 ◽  
pp. e6795 ◽  
Author(s):  
Craig R. McClain
Keyword(s):  
Social Media ◽  
Science Communication ◽  
Marine Mammals ◽  
Quantitative Research ◽  
Marine Organism ◽  
Quantitative Model ◽  
The Public ◽  
Bony Fishes ◽  
Media Platform ◽  
The Impact

Several calls to action urge scientists and science communicators to engage more with online communities. While these calls have been answered by a high percentage of scientists and science communicators online, it often remains unclear what are the best models for effective communication. Best practices and methods for online science communication can benefit from experimental and quantitative research addressing how and when users engage with online content. This study addresses with quantitative and predictive models a key question for the popular, but often-ignored in science communication, social media platform Facebook. Specifically, this study examines the impact of imagery through quantification of likes, comments, and shares on Facebook posts. Here, I show that a basic quantitative model can be useful in predicting response to marine organism imagery on Facebook. The results of this online experiment suggest image type, novelty, and aesthetics impact the number of likes, shares, and comments on a post. In addition, the likes, shares, and comments on images did not follow traditional definitions of “charismatic megafauna”, with cephalopods and bony fishes receiving more interactions than cartilaginous fishes and marine mammals. Length and quality of caption did not significantly impact likes, comments, or shares. This study provides one of the first quantitative analysis of virality of scientific images via social media. The results challenge previously held conceptions of social media scientific outreach including increasing emphasis on imagery selection and curation, notions of which taxa the public connect with, and role of captions for imagery.

scholarly journals Perilaku mahasisawa pengguna vapor dan dampaknya pada kesehatan

2019 ◽  
Vol 4 (1) ◽  
pp. 113
Author(s):  
Ovi Tri Ariyani ◽  
Mury Ririanty ◽  
Iken Nafikadini
Keyword(s):  
Social Media ◽  
University Students ◽  
Research Method ◽  
Negative Attitude ◽  
Phenomenological Research ◽  
Negative Attitudes ◽  
The Public ◽  
Stop Smoking ◽  
The Impact ◽  
Lack Of Knowledge

<p align="center"><strong><em>ABSTRACT</em></strong><strong><em></em></strong></p><p><strong> </strong></p><em>Vapor today has became a phenomenon among the public, especially students. This is in line with the finding of Jember University students who are members of the user community vapor 4 and 3 groups that selling tools and vapor liquid in social media, especially facebook. The factors of students using the vapor is following the development of lifestyle, steam vapor generated numerous and uniqe, has the flavors, and can eliminate the addiction to conventional cigarettes. This study aims to analyze the behavior of students who use vapor and its impact on health. The research method used is qualitative with the type of phenomenological research. This research was conducted on 4 students in University of Jember. The results of this study indicate that the behavior of vapor use by first informant is determined by lack of knowledge about the impact of vapor for health, a negative attitude that considers vapor safer than cigarettes, vapor as a tool to stop smoking, and personal references especially friends and youtuber in making decisions using vapor. With the result that, the main informants will continue to use vapor because of lack of knowledge, a negative attitudes, and strong of personal references.</em>

scholarly journals Perception of Youth Regarding PM Nawaz Shareef on Panama Leaks Issue: A Case Study of Bahauddin Zakariya University Students

2021 ◽  
Vol VI (I) ◽  
pp. 173-178
Author(s):  
Chaudhary Husnain Yousaf ◽  
Muhammad Imran ◽  
Syed Shah Zaib Naqvi
Keyword(s):  
Social Media ◽  
Social Science ◽  
University Students ◽  
Natural Science ◽  
Survey Methodology ◽  
Systematic Sampling ◽  
Chi Squared ◽  
The University ◽  
The Impact

Panama Papers are almost a set of 11.5 million documents that were leaked privately. This study contributes to the impact that media poses in changing the opinion of individuals over issues, events or news. The information was collected through survey methodology in which the researcher divided the University students into 5 categories from whom the information was collected; these categories included Arts, Natural Science, Engineering, Agriculture and Social Science. The sample selected for the research was 300 respondents from these categories, and 60 students were chosen through Systematic sampling from every category from whom the information was collected; the study findings show that most of the students of Bahauddin Zakariya University were familiar with the Panama leaks issue and got to know about it through social media. The study also finds that among the students who are aware of Panama leaks, many of them believe in the credibility and veracity of the issue. In this study, the Pearson Chi-squared test indicates there is a correlation between people perception about the veracity of Panama Leaks and their trust in the explanation provided by the Shareef family.

scholarly journals Social media power for protest in Indonesia: The Yogyakarta’s #gejayanmemanggil case study

2020 ◽  
Vol 4 (3) ◽  
pp. 541
Author(s):  
Ariza Fuadi
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Qualitative Method ◽  
Online News ◽  
The Public ◽  
Media Technologies ◽  
Media Power ◽  
The Impact

Hashtag #GejayanMemanggil (Gejayan is Calling) became a trending topic on social media one day before the protest against several problematic laws, and the bills that were going to be passed. At that time, activists had successfully circulated the issues to the public through social media. As a result, at least 5000 protesters had joined in the protest in Yogyakarta. This phenomenon showed activeness of Indonesia’s civil society in the movement by involving digital media technologies. The author argued that social media allows the citizens, either communal or individual, to disseminate the issue and encourage others to join the protest in such short notice. This article aims to describe the role of social media and the impact of mobilisation through social media through the hashtag #GejayanMemanggil in the Yogyakarta movement. The qualitative method was employed to examine the phenomenon of the protests and to describe the role of social media. The data in this study was taken from online news, the official account of the movement, and blog posts. The results indicated that social media has the potential to trigger Indonesians to express their willingness and participate in activism.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

New Wars and Their Visual Representation: Dead Bodies without Graves/Mourne

2020 ◽  
Vol 2 ◽  
pp. 1-18
Author(s):  
Tuncay Şur ◽  
Betül Yarar
Keyword(s):  
Social Media ◽  
Visual Representation ◽  
Human Beings ◽  
The Public ◽  
Photographic Images ◽  
War Photography ◽  
New Wars ◽  
The Social ◽  
History Of ◽  
The Impact

This paper seeks to understand why there has been an increase in photographic images exposing military violence or displaying bodies killed by military forces and how they can freely circulate in the public without being censored or kept hidden. In other words, it aims to analyze this particular issue as a symptom of the emergence of new wars and a new regime of their visual representation. Within this framework, it attempts to relate two kinds of literature that are namely the history of war and war photography with the bridge of theoretical discussions on the real, its photographic representation, power, and violence.  Rather than systematic empirical analysis, the paper is based on a theoretical attempt which is reflected on some socio-political observations in the Middle East where there has been ongoing wars or new wars. The core discussion of the paper is supported by a brief analysis of some illustrative photographic images that are served through the social media under the circumstances of war for instance in Turkey between Turkish military troops and the Kurdish militants. The paper concludes that in line with the process of dissolution/transformation of the old nation-state formations and globalization, the mechanism and mode of power have also transformed to the extent that it resulted in the emergence of new wars. This is one dynamic that we need to recognize in relation to the above-mentioned question, the other is the impact of social media in not only delivering but also receiving war photographies. Today these changes have led the emergence of new machinery of power in which the old modern visual/photographic techniques of representing wars without human beings, torture, and violence through censorship began to be employed alongside medieval power techniques of a visual exhibition of tortures and violence.

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