Modische Nachhaltigkeit

2018 ◽  
Vol 59 (2) ◽  
pp. 10-14
Author(s):  
Minou Kremer ◽  
Sandra Meister
Keyword(s):  
Sustainable Consumption ◽  
General Interest ◽  
Fashion Industry ◽  
Wird Eine ◽  
Young Consumers ◽  
Contradictory Behavior ◽  
Sustainable Fashion ◽  
Purchase Criteria ◽  
Industry And Commerce ◽  
High Level

Nachhaltigkeit spielt in der Gesellschaft eine zunehmend bedeutendere Rolle. Ausgehend von den LOHAS haben sich zahlreiche Konsumententypen herausgebildet, denen nachhaltiger Konsum von Bedeutung ist. Die Modeindustrie nutzt diese Entwicklung und versucht, ihr in unterschiedlichen Bemühungen Rechnung zu tragen. Doch beim Modekonsum zeigt sich ein recht widersprüchliches Verhalten, das von traditionellen Kaufkriterien geprägt ist. Auf Nachhaltigkeit wird von jungen Konsumenten wenig geachtet – trotz einem hohen generellen Interesse. Zudem wird eine schlechte Verfügbarkeit bemängelt. Hier bieten sich Chancen für Modeindustrie und -handel. Sustainability is playing an increasingly important role in society. Starting with the group of LOHAS, numerous types of consumers have emerged, to whom sustainable consumption is important. The fashion industry uses this development and tries to accommodate it in different efforts. But looking at fashion consumption a very contradictory behavior can be identified that is characterized by traditional purchase criteria. Young consumers are not conscious about sustainability during purchase – despite a high level of general interest. In addition, a poor distribution of sustainable fashion is criticized. This offers opportunities for the fashion industry and commerce. Keywords: trendfollower, scuppies, screen generation, lovos, lohas, konsumtypen

Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe

2021 ◽  
pp. 147078532199374
Author(s):  
Aurore Bardey ◽  
Madison Booth ◽  
Giuliana Heger ◽  
Jonas Larsson
Keyword(s):  
Exploratory Study ◽  
Lived Experiences ◽  
Positive Impact ◽  
Sustainable Consumption ◽  
Phenomenological Approach ◽  
Fashion Industry ◽  
Road Map ◽  
Sustainable Fashion ◽  
The Impact ◽  
Lower Life Satisfaction

Fashion overconsumerism and overproduction have placed the fashion industry one of the world’s most polluting industries. In addition to its environmental impact, research has shown that materialism leads to lower life satisfaction and decision fatigue. Recently, studies have highlighted an increased interest in sustainable fashion consumption and ethical lifestyle. The capsule wardrobe phenomenon, that is, defined by limited clothing pieces that focus on quality, longevity, and minimal or classic design, has gained exposure as a road map for consumers to remain fashionable while consuming less. Until today, no research has evaluated the impact of minimalist wardrobe on consumers. Using a phenomenological approach, the present study method to understand 10 female participants’ lived experiences with a capsule wardrobe. Our results showed a positive impact of a 3-week capsule wardrobe on our participants who felt less stressed, detached from fashion trends, have found joy in their fashion style, and enhanced their awareness of conscious consumption. Our findings highlight the richness of minimalism, sustainable consumption, and self-expression through an innovative and relevant phenomenon.

scholarly journals Consumers’ Attitude Toward Socially Responsible Consumerism in the Sustainable Fashion Market

2019 ◽  
Vol 5 (1) ◽  
pp. 59 ◽  
Author(s):  
Daniela Delieva ◽  
Hyo Jin Eom
Keyword(s):  
Sustainable Consumption ◽  
Purchase Behavior ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Socially Responsible ◽  
Previous Discussion ◽  
Sustainable Fashion ◽  
Key Variables ◽  
Significant Regression ◽  
Environmentally Friendly Apparel

The fashion industry is one of the most toxic industries, which has led luxury brands to get involved in their efforts to build a more sustainable fashion future. Although the current fashion industry has put efforts into introducing ethical and sustainable consumption, customers have displayed contradictory attitudes toward green products in the luxury sector. Specifically, customers have generally shown an interest in environmentally friendly apparel while many customers are also shown to be reluctant in purchasing sustainable fashion clothing. This study was aimed at analyzing key variables in regards to attitude towards sustainable fashion advertising for luxury brands. The results showed three statistically significant regression coefficients: Interdependent-self, independent-self, and perceived personal relevancy. In light of the previous discussion, this study also sheds more light into the construal-level influence based on the notion of self-construals on attitude toward sustainable fashion advertisement. Therefore, the results of this study provides empirical evidence for luxury fashion brands seeking to influence and increase green purchase behavior and this gives more insight into the decision making for luxury brand advertisement strategy.

Factors Affecting the Achievement of Students in Economic Subject

2021 ◽  
Vol 12 (3) ◽  
pp. 1330-1336
Author(s):  
Siti Hadijah Che Mat Et.al
Keyword(s):  
Teaching Methods ◽  
Teaching And Learning ◽  
Mean Value ◽  
General Interest ◽  
Factors Affecting ◽  
Teaching And Learning Environment ◽  
Learning Techniques ◽  
Economic Program ◽  
The Subject ◽  
High Level

There are various factors influencing a student’s academic achievement at any level, either primary, secondary or tertiary. These factors include attitudes, learning techniques, general interest in the subject matter, factors related to teacher, family or friends, previous achievements, teaching and learning environment and facilities, infrastructure, and teaching methods. This article explores factors affecting the achievement of student of a course offered in the economic program of universitiutaramalaysia. For this article, a total of 220 students who registered for macroeconomics course at universitiutaramalaysia were randomly selected to be the study sample. of the 220 responses, only 211 were analysed because some questionnaire forms was returned with incomplete information. these students consist of second, third and fourth year students. The study found that among the items in the lecturer preparation factor which came with high mean scores is the item "lecturer shows dedication in teaching". There is no denying that teaching and learning methods incorporating the latest technology and trends are desirable but the study shows that teaching using longstanding approach like using whiteboards is still preferable among students and gives the highest mean value of 7.44, which is a high level score. In terms of learning techniques, the study found that students are not consistent between the goals to achieve excellence with the appropriate effort taken by them. although they want to achieve high excellence in this subject but their efforts and actions are not inclined to that desire

Shopping for Clothes and Sensitivity to the Suffering of Others: The Role of Compassion and Values in Sustainable Fashion Consumption

2017 ◽  
Vol 50 (10) ◽  
pp. 1119-1144 ◽  
Author(s):  
Sonja Maria Geiger ◽  
Johannes Keller
Keyword(s):  
Psychological Research ◽  
Survey Study ◽  
Proenvironmental Behavior ◽  
Environmentally Responsible Behavior ◽  
Negative Relation ◽  
Responsible Behavior ◽  
Environmentally Responsible ◽  
Sustainable Fashion ◽  
Purchase Criteria

The positive relation of biospheric and altruistic values as well as the negative relation of egoistic and hedonic values to environmentally responsible behavior, are established findings in environmental psychological research. Recent findings revealed that compassion, the sensitivity to the suffering of other individuals, is also relevant for proenvironmental intentions. We tested the role of compassion in combination with universal altruistic, biospheric, egoistic, and hedonic values concerning an environmentally responsible behavior with an explicit social and hedonic component: sustainable fashion consumption. In a large survey study ( n = 981), we found that compassion was positively linked to sustainable purchase criteria. The manipulation of compassion in an online study ( n = 197) resulted in a small, positive effect on the willingness to pay extra for fair trade clothes. Moreover, we found that hedonic values showed a consistent negative relation to sustainable fashion consumption in both studies, thus corroborating former research on the critical relevance of hedonic values in the context of proenvironmental behavior.

scholarly journals PREFERENCES OF CENTRAL EUROPEAN CONSUMERS IN CIRCULAR ECONOMY

2021 ◽  
Vol 15 (2) ◽  
pp. 99-110
Author(s):  
Judit Olah ◽  
Adriana Tiron Tudor ◽  
Vadim Pashkus ◽  
Genady Alpatov
Keyword(s):  
Generation X ◽  
Circular Economy ◽  
Sustainable Consumption ◽  
Value Added ◽  
Fashion Industry ◽  
Chi Square ◽  
Central European ◽  
Generation Z ◽  
Contingency Coefficient ◽  
Chi Square Test

Research background: Consumers’ interest in environmental responsibility, sustainable consumption, and the circular economy is significantly increasing in all aspects of their lives. Clothing and fashion are clearly among these aspects. The fashion industry is one of the most resource-intensive and environmentally polluting industries. Circularity has been offered as a solution to this issue; however, the change must be in the attitudes of all concerned (Musova et al., 2021b). Businesses must react to this requirement for sustainable fashion, which is the reason that new circular concepts have been raised. Different generations prefer different models of circularity. Purpose of the article: The purpose of the current study is to detect the existence of dependency between generation and the fashion industry’s circular models, and to identify consumers’ specific preferences. Methods: The original consumer survey was undertaken by the authors in 2021, and involved 513 Slovak and 974 Czech consumers, who responded on their preferences in the circular economy. Pearson’s chi-square test of independence was used to confirm the dependence between consumers’ generation and the circular concept. The significant medium dependence of the nominal variables was confirmed by Pearson’s contingency coefficient, C, and Cramer's V. The relationships between the generation categories of Central European consumers and the categories of the new circular models in the fashion industry were established through correspondence analysis. Findings & Value added: The findings of the study suggest that Baby boomers single out capsule wardrobes, Generation X prefers patchwork and slow fashion, while Millennials prioritise GOTS and SWAP. Finally, Generation Z favours leasing jeans, upcycling, and renting clothes.

Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience

2018 ◽  
Vol 62 (2) ◽  
pp. 124-126
Author(s):  
Biatriz Guedes ◽  
Aurore C Paillard-Bardey ◽  
Anke Schat
Keyword(s):  
Consumer Behavior ◽  
Working Conditions ◽  
Environmental Issues ◽  
Target Audience ◽  
Fashion Industry ◽  
Improve Working ◽  
The World ◽  
Sustainable Fashion

Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding consumer behavior in order to promote sustainable fashion. While there is still a lack of academic studies on consumer behavior and sustainable fashion, there is a need of the fashion industry to become more sustainable. Further work on improving sustainable fashion advertising as well as better understanding the target audience is to date necessary.

Young Consumers' Sustainable Consumption Behaviors Scale

2017 ◽  
Author(s):  
Daniel Fischer ◽  
Tina Böhme ◽  
Sonja Maria Geiger
Keyword(s):  
Sustainable Consumption ◽  
Young Consumers

Sustainable Fashion

2020 ◽  
pp. 1-9
Author(s):  
Ruchi A. Saksena
Keyword(s):  
Design Thinking ◽  
Fashion Industry ◽  
Sustainable Future ◽  
Production And Consumption ◽  
Sustainable Fashion

Fashion is undergoing a change in its very definition. The global fashion industry has grown at massive rates over the last decade and hence holds the power to influence a multitude of people. Sustainable fashion is one such concept that has influenced the design thinking of various creative heads across India and abroad. The awareness about sustainable fashion makes one realise several forms of sustainablity that can be adapted in a lifestyle. All strategies promoting more environmentally, socially, and ethically conscious production and consumption are important steps towards a more sustainable industry and, hence, a sustainable future. This chapter explores sustainable fashion.

EWOM firestorm: young consumers and online community

2019 ◽  
Vol 21 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Sasithorn Suwandee ◽  
Jiraporn Surachartkumtonkun ◽  
Aurathai Lertwannawit
Keyword(s):  
Social Media ◽  
Online Community ◽  
Community Members ◽  
Content Type ◽  
Service Failures ◽  
Young Consumers ◽  
Mixed Factorial Design ◽  
Information Characteristics ◽  
High Level

Purpose This study aims to examine the influence of homophily in an online community and the effect of electronic word of mouth (eWOM) consensus on young consumers’ attitudes. Design/methodology/approach This study implemented an experimental research design using a two (low/high homophily) × two (low/high eWOM consensus) mixed factorial design. This study explores young consumers’ changes in brand attitude after encountering negative eWOM. Findings The results indicate that a high consensus of negative eWOM among online community members leads to significant changes in attitude, while a low consensus of negative eWOM does not produce such an effect. Negative eWOM from either high or low homophilous sources produces significant changes in attitude. There are significant attitude changes when a strong consensus of negative eWOM is received from a source with a high level of homophily. Research limitations/implications Service failures in offline service settings lead to the dissemination of negative eWOM on social media. To handle and prevent social media crises, researchers should understand online crises antecedents relating to information characteristics i.e. eWOM consensus and characteristics of online community members to evaluate the crises impact. Brands should monitor tone and dialogue of online community member on social media to remedy and diminish any damage done to their brand image from negative eWOM. Originality/value This study contributes to the application of social network theory by understanding the role of nodes on negative eWOM effect in social media.

Sign in / Sign up

Export Citation Format

Share Document