SOCIALLY RESPONSIBLE INVESTMENT (SRI) ATTITUDE OF MUTUAL FUND INVESTORS IN KARNATAKA
Primary objective of the paper – The research intends to analyze the influence of various demographic and other factors on the attitude of selected mutual fund investors towards socially responsible investment avenues. Methodology adopted -A well-structured questionnaire was used as a tool for the purpose of collecting the data required for the research. The sample size of 100 mutual fund investors is selected from Davanagere and Chitradurga districts of Karnataka state. The respondents are selected on random basis from the target population and also the area. The descriptive research design is adopted in this research. Major findings of the paper- Majority of the respondents are male and also falling in the age group of 51 – 60 years. It is found from the research that the age of the respondents has the considerable association with the factors considered for the investment decision. But the gender, educational qualification and the monthly income of the mutual fund investors has no relationship with the criteria for their investment decision.