scholarly journals A STUDY ON SUPPLY CHAIN AND SOCIAL MEDIA PLATFORMS WITH SPECIAL REFERENCE TO THE CLOTHING BRAND ZARA

2020 ◽  
pp. 226-249
Author(s):  
Shweta Singh
Keyword(s):  
Social Media ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Retail Market ◽  
Chain Management ◽  
Changing Trends ◽  
The Social ◽  
Leading Position ◽  
Social Media Platforms ◽  
Fierce Competition

The purpose of this research paper is to find how the factors like the social media platforms, and the supply chain management are actually responsible towards the growth of the clothing brand Zara. The brand follows the strategy of minimal advertisement, where they are able to maintain their position in the market. Zara is found to use marketing of its products mainly through its influencers, social media platforms, its supply chain management, and timely availability of the products in such changing trends. Still, it has a fierce competition today with many other clothing brands, therefore they may need to engage in more direct advertisement, and promotion. The research covers different factors within the social media platforms as well. The findings revealed more in-depth knowledge and understanding of the selected factors of Zara’s growth with both primary and secondary research done, and what their customers want their brand to improve in the areas to have a consistent leading position in the fashion retail market and will reveal how these factors are more effective for Zara’s growth from various perspectives.

scholarly journals Artificial Intelligence, Social Media and Supply Chain Management: The Way Forward

Electronics ◽  
2021 ◽  
Vol 10 (19) ◽  
pp. 2348
Author(s):  
Apalak Khatua ◽  
Aparup Khatua ◽  
Xu Chi ◽  
Erik Cambria
Keyword(s):  
Social Media ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Sentiment Analysis ◽  
Relevant Information ◽  
Chain Management ◽  
Business Partners ◽  
Social Media Platforms ◽  
Context Specific ◽  
Conceptual Overview

Supply chain management (SCM) is a complex network of multiple entities ranging from business partners to end consumers. These stakeholders frequently use social media platforms, such as Twitter and Facebook, to voice their opinions and concerns. AI-based applications, such as sentiment analysis, allow us to extract relevant information from these deliberations. We argue that the context-specific application of AI, compared to generic approaches, is more efficient in retrieving meaningful insights from social media data for SCM. We present a conceptual overview of prevalent techniques and available resources for information extraction. Subsequently, we have identified specific areas of SCM where context-aware sentiment analysis can enhance the overall efficiency.

The social process of Big Data and predictive analytics use for logistics and supply chain management

2019 ◽  
Vol 49 (7) ◽  
pp. 706-726 ◽  
Author(s):  
Annibal Sodero ◽  
Yao Henry Jin ◽  
Mark Barratt
Keyword(s):  
Big Data ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Technology Use ◽  
Predictive Analytics ◽  
Social Process ◽  
Theory Approach ◽  
Chain Management ◽  
Content Type ◽  
The Social

Purpose The purpose of this paper is to explore the social process of Big Data and predictive analytics (BDPA) use for logistics and supply chain management (LSCM), focusing on interactions among technology, human behavior and organizational context that occur at the technology’s post-adoption phases in retail supply chain (RSC) organizations. Design/methodology/approach The authors follow a grounded theory approach for theory building based on interviews with senior managers of 15 organizations positioned across multiple echelons in the RSC. Findings Findings reveal how user involvement shapes BDPA to fit organizational structures and how changes made to the technology retroactively affect its design and institutional properties. Findings also reveal previously unreported aspects of BDPA use for LSCM. These include the presence of temporal and spatial discontinuities in the technology use across RSC organizations. Practical implications This study unveils that it is impossible to design a BDPA technology ready for immediate use. The emergent process framework shows that institutional and social factors require BDPA use specific to the organization, as the technology comes to reflect the properties of the organization and the wider social environment for which its designers originally intended. BDPA is, thus, not easily transferrable among collaborating RSC organizations and requires managerial attention to the institutional context within which its usage takes place. Originality/value The literature describes why organizations will use BDPA but fails to provide adequate insight into how BDPA use occurs. The authors address the “how” and bring a social perspective into a technology-centric area.

scholarly journals Logistics Information Systems (LIS) on the Go-Mobile Apps and Social Media

2015 ◽  
Vol 7 (4) ◽  
pp. 64-73
Author(s):  
Hermann Gruenwald
Keyword(s):  
Social Media ◽  
Supply Chain ◽  
Information Systems ◽  
Supply Chain Management ◽  
Global Supply Chain ◽  
Smart Phones ◽  
Chain Management ◽  
The Past ◽  
Planning Software ◽  
The Right

Logistics has evolved over the past few decades from transportation and warehousing to global Supply Chain Management (SCM). This requires the coordination of the flow of material, money and information. The velocity of doing business has increased and manual operations have been automated. Modern Logistic Information Systems (LIS) with all its logistics related sub systems are replacing muscle power with brain power and pencil and paper with smart phones and social media. The virtual aspect of logistics has become equally important to the physical realm of transportation and warehousing. Supply Chain Management (SCM) deals with getting the right stuff to the right people at the right time in the right amount. To accomplish this task there are a number of more or less integrated logistics software application. Demand forecasting models based on historical data from data marts and data warehouses with built in seasonality and pricing models. Load planning software to appropriately palletize, containerize and load trucks, trains and vessels. Route planning software with real time traffic and weather updates combined with Global Positioning Systems (GPS) to reduce transportation time and fuel costs. Warehouse Management Systems (WMS) to receive, put-away, store, receive and marshal the shipment. Electronic documents accompany the shipment from purchase order, letter of credit to customs clearing and back-haul charges. While these applications in the past have been mostly desktop applications used in the office at the management level, the move is to mobile applications. The footprint of LIS is getting smaller and is moving from the desktop to the Smartphone. At the core of any logistic information systems (LIS) is electronic communication. With the advent of the internet and social media personal communication has taken on other forms. With smart phones and tablets like the I-Phone and I-Pad e-commerce advanced to m-commerce. While technology enables the global supply chain, how do future logistics professionals feel about applying this cutting edge communication technology in their personal and professional lives? This quantitative study compares the aptitude of Thai logistics management students towards the use of social media and modern mobile telecommunication technology in their personal lives and in the context of professional use in connection with logistics information systems (LIS).

Mastering Fashion Supply Chain Management and New Product Development in the Digital Age

2017 ◽  
pp. 65-91 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Social Media ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Product Development ◽  
Supply Chains ◽  
New Product Development ◽  
New Product ◽  
Chain Management ◽  
Fashion Retail ◽  
Retail Supply Chains

This chapter indicates the perspectives on retailing and Supply Chain Management (SCM); trends and issues with fast fashion industry; the overview of Fashion Supply Chain Management (FSCM); fashion retail supply chains and fashion sales forecasting; fashion retail supply chains and sustainability; the overview of New Product Development (NPD); NPD process, social media, and digital environments; NPD, ecological marketing, and Life Cycle Assessment (LCA); NPD performance and supplier-buyer relationship; and the importance of NPD collaboration. In addition to the traditional functions of logistics management in fashion companies, which include inventory management and transportation management, FSCM places a strong emphasis on both collaboration and partnership among various channel members along with the fashion retail supply chains. With the advance of the Internet and social media, NPD strategy provides a beneficial framework for creating the new products and improving the product performance, product cost, and quality of the existing products.

Impact of Customer Awareness and Buying Behavior on Sustainability Capability of Nestle SSCM

2021 ◽  
Vol 2 (1) ◽  
pp. 6-11
Author(s):  
Hifsa Hussain Raja ◽  
Fozia Mehboob ◽  
Dr. Raza Naqvia ◽  
Aqsa Hussain Raja ◽  
Samavia Hussain Raja
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Sustainable Supply Chain ◽  
Buying Behavior ◽  
Economic Stability ◽  
Chain Management ◽  
Market Growth ◽  
The Social ◽  
Business Approach

Firm sustainability has been becoming increasingly significant for firms and has been considered as the main constituent of the social contract between society and business. We specifically chose Nestlé food and beverages and define sustainable development as a means to increase global access to nutritious food so that future generations will be able to contribute to sustainable social and economic stability and climate security. Our core business approach is to create long-term sustainable equity across Nestlé's 135-year existence for our customers, buyers, workers, shareholders, and the world as a whole. The Nestlé Values of the group say openly that we support long-term market growth in the short term. We urge managers not to do so at the risk of efficient, long-term growth while pledging ourselves to safe profits. Awareness of the consumers is important for improving the company's sustainable environmental development and supply chain management. To evaluate the role of client understanding in a sustainable supply chain we would like to examine the specific connection between consumer knowledge and their durability in the sustained management of the supply chain. In addition, the effect of customers on the viability of the supply chain processes in Nestle is strengthening. A computational model is proposed to test the importance and influence of customer awareness. It is necessary to increase knowledge about how sustainable supply chain management operates to boost organizations’ capacity to create a social and environmental difference in supply chains. We use SPSS software for data analysis and P-test, F-test, and T-test for analysis.

Research on Business Intelligence-Based Supply Chain Management

2011 ◽  
Vol 58-60 ◽  
pp. 103-106
Author(s):  
Jiao Ping Yang ◽  
Hong Xia Zhao
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Competitive Advantage ◽  
Business Intelligence ◽  
Chain Management ◽  
Integrated Framework ◽  
Rich Data ◽  
Fierce Competition

Related theories about business intelligence and supply chain management (SCM) are introduced firstly, then the critical technologies about business intelligence-based supply chain management (BISCM) are discussed, and at the same time, the integrated framework of BISCM is proposed. It is believed that the integration of SCM with BI can resolve the problem of “rich data but poor information”, and enhance the competitive advantage for enterprises involved in the SCM so as to beat all other competitors in the fierce competition.

scholarly journals Sustainable Supply Chain Management: Analyzing the Past to Determine a Research Agenda

Logistics ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 14
Author(s):  
Warley Henrique Silva ◽  
Patricia Guarnieri ◽  
José Márcio Carvalho ◽  
Josivania Silva Farias ◽  
Silvia Araújo dos Reis
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Research Agenda ◽  
Sustainable Supply Chain ◽  
Chain Management ◽  
The Sustainable Development ◽  
Analysis Technique ◽  
The Social ◽  
Review Protocol ◽  
Systemic Understanding

The incorporation of sustainable aspects in the supply chain management (SCM) has become an important topic for researchers and professionals; however, it is a field that yet lacks a systemic understanding. The objective of this article is to conduct an analysis on the international literature about the SCM sustainability topic, by employing a systematic review protocol, covering the period from 2011 to 2016. The content analysis technique was performed, following the procedures of categorical thematic analysis proposed by Bardin (1977), which considers the creation of categories a posteriori, based in the direction senses related to the content analyzed. Besides to present the main characteristics of the articles related to distribution of publications per year, most studied sectors, main methods and approaches used main countries and journals of publications, we categorize the results at the systemic approach level of the sustainable development dimensions. We found that some dimensions are prominent when compared with the others: For example: the environmental one, on the other hand, the social one is approached few times in the papers considered in our analysis. These results also indicate that this type of discussion needs to be extended to other sectors that have not yet been explored. The contribution of this paper lies on the synthetization of the state-of-the-art related to sustainable SCM in the period considered, highlighting the environmental, social and economic dimensions, in order to identify a research agenda. By identifying possible research gaps, the results of this research contribute to guide future investigations on sustainable SCM, aiding researchers and practitioners in this field.

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