Recollection-based recognition eliminates the revelation effect in memory

Deanne L. Westerman

doi:10.3758/bf03213796

Recollection-based recognition eliminates the revelation effect in memory

Memory & Cognition ◽

10.3758/bf03213796 ◽

2000 ◽

Vol 28 (2) ◽

pp. 167-175 ◽

Cited By ~ 24

Author(s):

Deanne L. Westerman

Keyword(s):

Revelation Effect

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The revelation effect in metamemory

PsycEXTRA Dataset ◽

10.1037/e527352012-841 ◽

2006 ◽

Author(s):

Kymberly D. Young ◽

Zehra F. Peynircioglu

Keyword(s):

Revelation Effect

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Judgments of remembering: The revelation effect in children and adults

Journal of Experimental Child Psychology ◽

10.1016/s0022-0965(03)00135-8 ◽

2003 ◽

Vol 86 (2) ◽

pp. 153-167 ◽

Cited By ~ 16

Author(s):

Robert Guttentag ◽

Jennifer Dunn

Keyword(s):

Revelation Effect

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‘Asymmetric revelation’ effect: The influence of an increased number of photos on mental imagery and behavioural responses depending on target market

Recherche et Applications en Marketing (English Edition) ◽

10.1177/2051570718785976 ◽

2018 ◽

Vol 33 (3) ◽

pp. 31-60

Author(s):

Fabrice Larceneux ◽

Marjolaine Bezançon ◽

Thomas Lefebvre

Keyword(s):

Experimental Study ◽

Real Estate ◽

Field Study ◽

Mental Imagery ◽

Target Market ◽

Property Market ◽

Lower Range ◽

Revelation Effect ◽

Behavioural Responses ◽

Negative Effect

There has been little research exploring the effect of the number of photographs used to present a product, and the studies that have been carried out relate to experiments with a reduced number of non-informative photos. This article provides a first field study conducted on 3,658 real estate ads and shows that an increase in the number of photos decreases favourable behavioural responses for lower range properties, but has no effect in the case of higher range properties. This result is replicated and explained in an experimental study: for lower range properties, the addition of photos deteriorates the valence of mental images, decreases mental self-imagery and increases perceived worry. These variables explain the negative effect of the number of photos on behavioural responses. However, for higher range properties, the addition of photos – informative or not – does not improve behavioural responses. This ‘asymmetric revelation’ effect depending on the segment of the property market being targeted is discussed.

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