scholarly journals Seven types of data from computer-controlled experiments

1973 ◽  
Vol 5 (2) ◽  
pp. 122-124 ◽  
Author(s):  
Russell M. Church
Author(s):  
Kristian Nilsson ◽  
Johan Zackrisson ◽  
Mats Pettersson

1971 ◽  
Vol 8 (3) ◽  
pp. 291-297 ◽  
Author(s):  
G. David Hughes ◽  
Jose L. Guerrero

A computer-controlled experiment was used to test balance, reinforcement, and congruity models and to develop a new model to predict changes in buyers’ subjective probabilities after receiving new information. Subjective probability and attitude models were tested to determine their utility in studying buyers’ information processing.


1971 ◽  
Vol 35 (1) ◽  
pp. 28-33 ◽  
Author(s):  
G. David Hughes ◽  
Jose L. Guerrero

One means for reducing the costs and risks associated with developing marketing strategies is simultaneous concept testing. This article explores one technique for simultaneous concept testing—computer-controlled behavioral experiments.


1968 ◽  
Vol 1 (2) ◽  
pp. 82-86 ◽  
Author(s):  
Joseph Markowitz ◽  
Raymond S. Nickerson

1984 ◽  
Vol 26 (2-3) ◽  
pp. 109-118 ◽  
Author(s):  
Gion Calzaferri ◽  
Stephan Hug ◽  
Thomas Hugentobler ◽  
Barbara Sulzberger

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