Contextual cues and memory retrieval in rats: Alleviation of forgetting by a pretest exposure to background stimuli

Bernard Deweer; Susan J. Sara; Bernard Hars

doi:10.3758/bf03199605

Memory retrieval deficits based upon altered contextual cues: A paradox.

Psychological Bulletin ◽

10.1037/0033-2909.96.1.152 ◽

1984 ◽

Vol 96 (1) ◽

pp. 152-165 ◽

Cited By ~ 104

Author(s):

David C. Riccio ◽

Rick Richardson ◽

Debbie L. Ebner

Keyword(s):

Memory Retrieval ◽

Contextual Cues

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Predicting what? The strengths and limitations of a test of persuasive advertising principles

European Journal of Marketing ◽

10.1108/ejm-12-2015-0833 ◽

2016 ◽

Vol 50 (1/2) ◽

pp. 312-316 ◽

Cited By ~ 5

Author(s):

Malcolm J. Wright

Keyword(s):

Memory Retrieval ◽

Brand Choice ◽

Major Advance ◽

Contextual Cues ◽

Content Type ◽

Persuasive Advertising ◽

Point Of Purchase ◽

Consumer Memory ◽

Random Fluctuations ◽

With Memory

Purpose – The purpose of this paper is to discuss Armstrong et al.’s (2016) finding that ads that more closely follow evidence-based persuasion principles also achieve higher day-after-recall. Design/methodology/approach – The author evaluates the importance of Armstrong et al.’s result and considers the criticisms that their work only examines some aspects of persuasion and that their dependent variable is known to have a low correlation with sales. Findings – Armstrong et al.’s result provides a major advance in the knowledge of persuasive advertising. While they do not examine all aspects of persuasion, the scope of their tests is still very extensive. Day-after-recall is also arguably a better measure of advertising effectiveness than sales impact, due to the difficulty of identifying small sales changes among the random fluctuations that constantly occur in most markets and given the known processes by which consumer memory operates. Originality/value – By synthesising prior work on advertising and consumer memory, the author provides a simple model of how advertising interacts with memory. This model explains why ad recall ought to be poorly correlated with sales, and highlights the need for Armstrong et al.’s result to be followed by further research into how contextual cues at the point of purchase affect memory retrieval and brand choice.

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Interindividual Differences in Cognitive Functioning Are Associated with Autobiographical Memory Retrieval Specificity in Older Adults

GeroPsych ◽

10.1024/1662-9647/a000219 ◽

2020 ◽

Vol 33 (1) ◽

pp. 15-29 ◽

Cited By ~ 1

Author(s):

Sarah Peters ◽

Signy Sheldon

Keyword(s):

Older Adults ◽

Cognitive Functioning ◽

Autobiographical Memory ◽

Memory Retrieval ◽

Cognitive Status ◽

Specific Information ◽

Generation Task ◽

Interindividual Differences ◽

Retrieval Cues ◽

Contextual Support

Abstract. We examined whether interindividual differences in cognitive functioning among older adults are related to episodic memory engagement during autobiographical memory retrieval. Older adults ( n = 49, 24 males; mean age = 69.93; mean education = 15.45) with different levels of cognitive functioning, estimated using the Montreal Cognitive Assessment (MoCA), retrieved multiple memories (generation task) and the details of a single memory (elaboration task) to cues representing thematic or event-specific autobiographical knowledge. We found that the MoCA score positively predicted the proportion of specific memories for generation and episodic details for elaboration, but only to cues that represented event-specific information. The results demonstrate that individuals with healthy, but not unhealthy, cognitive status can leverage contextual support from retrieval cues to improve autobiographical specificity.

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Context Aversion, Pavlovian Conditioning, and the Psychological Side Effects of Chemotherapy

European Psychologist ◽

10.1027/1016-9040.2.118 ◽

1997 ◽

Vol 2 (2) ◽

pp. 118-124

Author(s):

Geoffrey Hall

Keyword(s):

Animal Model ◽

Side Effects ◽

Theoretical Analysis ◽

Conditioned Response ◽

Behavioral Strategies ◽

Contextual Cues ◽

Anticipatory Nausea ◽

Laboratory Rats ◽

Anticipatory Nausea And Vomiting ◽

Parallel Case

Patients who have undergone several sessions of chemotherapy for cancer will sometimes develop anticipatory nausea and vomiting (ANV), these unpleasant side effects occurring as the patients return to the clinic for a further session of treatment. Pavlov's analysis of learning allows that previously neutral cues, such as those that characterize a given place or context, can become associated with events that occur in that context. ANV could thus constitute an example of a conditioned response elicited by the contextual cues of the clinic. In order to investigate this proposal we have begun an experimental analysis of a parallel case in which laboratory rats are given a nausea-inducing treatment in a novel context. We have developed a robust procedure for assessing the acquisition of context aversion in rats given such training, a procedure that shows promise as a possible animal model of ANV. Theoretical analysis of the conditioning processes involved in the formation of context aversions in animals suggests possible behavioral strategies that might be used in the alleviation of ANV, and we report a preliminary experimental test of one of these.

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Time-Based Prospective Memory in Schoolchildren

Zeitschrift für Psychologie ◽

10.1027/2151-2604/a000053 ◽

2011 ◽

Vol 219 (2) ◽

pp. 92-99 ◽

Cited By ~ 15

Author(s):

Babett Voigt ◽

Ingo Aberle ◽

Judith Schönfeld ◽

Matthias Kliegel

Keyword(s):

Primary School ◽

Prospective Memory ◽

Age Differences ◽

Memory Retrieval ◽

Primary Schools ◽

School Age Children ◽

School Age ◽

Older Children ◽

Strategic Monitoring ◽

Primary School Age

The present study examined age differences in time-based prospective memory (TBPM) in primary school age children and tested the role of self-initiated memory retrieval and strategic time monitoring (TM) as possible developmental mechanisms. Fifty-four children were recruited from local primary schools (27 younger children, mean age = 7.2 ± 0.55 years, and 27 older children, mean age = 9.61 ± 0.71 years). The task was a driving game scenario in which children had to drive a vehicle (ongoing task) and to remember to refuel before the vehicle runs out of gas (TBPM task, i.e., the fuel gauge served as child-appropriate time equivalent). Fuel gauge was either displayed permanently (low level of self-initiation) or could only be viewed on demand by hitting a button (high level of self-initiation). The results revealed age-dependent TBPM differences with better performance in older children. In contrast, level of self-initiated memory retrieval did not affect TBPM performance. However, strategies of TM influenced TBPM, as more frequent time checking was related to better performance. Patterns of time checking frequency differed according to children’s age and course of the game, suggesting difficulties in maintaining initial strategic TM in younger children. Taken together, the study revealed ongoing development of TBPM across primary school age. Observed age differences seemed to be associated with the ability to maintain strategic monitoring.

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