scholarly journals The categorization effect in hedonic contrast: Experts differ from novices

2007 ◽  
Vol 14 (1) ◽  
pp. 179-183 ◽  
Author(s):  
Lauren M. Rota ◽  
Debra A. Zellner
Keyword(s):  
Hedonic Contrast

scholarly journals Hedonic contrast and the short-term stimulation of appetite

Appetite ◽  
2020 ◽  
Vol 155 ◽  
pp. 104849
Author(s):  
Martin R. Yeomans ◽  
Jenny Morris ◽  
Rhiannon M. Armitage
Keyword(s):  
Short Term ◽  
Hedonic Contrast ◽  
Stimulation Of

The Influence of Olfactory Contexts on the Sequential Rating of Odor Pleasantness

Perception ◽  
2016 ◽  
Vol 46 (3-4) ◽  
pp. 393-405 ◽  
Author(s):  
Shiori Nakano ◽  
Saho Ayabe-Kanamura
Keyword(s):  
Negative Contrast ◽  
Positive Contrast ◽  
Stimulus Context ◽  
Sensory Stimuli ◽  
Current Stimulus ◽  
Hedonic Contrast ◽  
Positive Stimuli ◽  
A Current

When we sequentially evaluate the characteristics of sensory stimuli, our evaluation of a current stimulus is influenced by those preceding it. One such effect is called hedonic contrast, whereby stimuli are rated more negatively (negative contrast) or positively (positive contrast) if they are preceded by more or less pleasant stimuli. The present study investigated the characteristics of hedonic contrast for olfaction and compared these characteristics with those of a more oft-studied modality, vision. The results from two experiments indicated that both positive and negative contrasts occurred in the sequential rating of picture pleasantness, whereas only negative contrast occurred for olfactory ratings. Notably, overrating of hedonically negative odors following a positive olfactory context was observed even when participants had already rated these same negative odors beforehand; conversely, this did not occur for positive contrast for either sense. These findings indicate that negative odors are more strongly influenced than positive ones, and the rating of positive stimuli may be adjusted to the preceding rating independent of stimulus context. The findings of this study revealed the unique characteristics of hedonic contrast for the olfactory senses.

Hedonic contrast and condensation: Good stimuli make mediocre stimuli less good and less different

2006 ◽  
Vol 13 (2) ◽  
pp. 235-239 ◽  
Author(s):  
Debra A. Zellner ◽  
Dawn Allen ◽  
Monique Henley ◽  
Scott Parker
Keyword(s):  
Hedonic Contrast

You’ll spoil your dinner: Attenuating hedonic contrast in meals through cuisine mismatch

2017 ◽  
Vol 56 ◽  
pp. 101-106 ◽  
Author(s):  
Jacob Lahne ◽  
Richard Pepino ◽  
Debra Zellner
Keyword(s):  
Hedonic Contrast

Hedonic contrast effects in multi-product food evaluations differing in complexity

2018 ◽  
Vol 63 ◽  
pp. 159-167 ◽  
Author(s):  
Jagoda Mazur ◽  
Rafal Drabek ◽  
Anne Goldman
Keyword(s):  
Contrast Effects ◽  
Hedonic Contrast

Categorization influences hedonic contrast for beer

1997 ◽  
Author(s):  
Debra A. Zellner ◽  
Brett Kern ◽  
Lori Campbell
Keyword(s):  
Hedonic Contrast

scholarly journals Compared to what? Effects of categorization on hedonic contrast

2003 ◽  
Vol 10 (2) ◽  
pp. 468-473 ◽  
Author(s):  
Debra A. Zellner ◽  
Elizabeth A. Rohm ◽  
Terri L. Bassetti ◽  
Scott Parker
Keyword(s):  
Hedonic Contrast

Asymmetric Hedonic Contrast: Pain Is More Contrast Dependent Than Pleasure

2021 ◽  
pp. 095679762199114
Author(s):  
Guy Voichek ◽  
Nathan Novemsky
Keyword(s):  
Contrast Effect ◽  
Reference Points ◽  
Positive Outcomes ◽  
Negative Outcomes ◽  
Contrast Effects ◽  
Important Phenomenon ◽  
Hedonic Contrast ◽  
Gains And Losses

Research has shown that hedonic-contrast effects are a ubiquitous and important phenomenon. In eight studies ( N = 4,999) and four supplemental studies ( N = 1,809), we found that hedonic-contrast effects were stronger for negative outcomes than for positive outcomes. This asymmetric-contrast effect held for both anticipated and experienced affect. The effect makes risks that include gains and losses more attractive in the presence of high reference points because contrast diminishes the hedonic impact of losses more than gains. We demonstrated that the effect occurs because people are generally more attentive to reference points when evaluating negative outcomes, so drawing attention to reference points eliminates the asymmetric-contrast effect.

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