scholarly journals Pengaruh Penempatan Produk Toyota terhadap Kesadaran Merek pada Film "Nanti Kita Cerita Tentang Hari Ini"

2021 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Olivia Nemesis ◽  
El Chris Natalia
Keyword(s):  
Research Method ◽  
Positive Influence ◽  
Product Placement ◽  
Brand Awareness ◽  
Automotive Company ◽  
Tv Program ◽  
Questionnaire Online

Product placement can be used as a way to promote a product or service. The product or service is displayed in such a way as to give the impression that the product or service is part of a film or TV program. Toyota displays its products in the film “Nanti Kita Cerita Tentang Hari Ini”. “Nanti Kita Cerita Tentang Hari Ini” is a film with the theme of family. This study aims to determine the influence of Toyota's product placement on brand awareness in the film “Nanti Kita Cerita Tentang Hari Ini”. The research method used is quantitative explanative by distributing questionnaire online. The results show that there is a positive influence between the product placement of Toyota on brand awareness in the film “Nanti Kita Cerita Tentang Hari Ini”. In addition, respondents also agreed that they can identify Toyota as an automotive company and that Toyota's car products are shown without disturbing the respondent's focus while watching the film.  

scholarly journals PENGARUH PENEMPATAN PRODUK DAN KESADARAN MEREK TERHADAP NIAT MEMBELI

2019 ◽  
Vol 12 (1) ◽  
pp. 19
Author(s):  
Selly Juliana ◽  
Sabrina O. Sihombing
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Influence ◽  
Product Placement ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Quantitative Research Methods ◽  
Good Communication

<p><em>Zipping and zapping is better known as TV channel transfers that viewers can record, pause and repeat TV broadcasts. It can be stated that zipping and zapping can cause ads to be no longer effective and efficient as a means of promotion and communication of products. Therefore, to create good communication, advertising can be used and product placement is one of the advertising choices. Product placement is one of the most advanced advertising industries. Product placement makes the audience's attention indirectly focus on the brand or product that is placed on television shows or films, and companies that use product placement can avoid zipping and electric shocks. Based on the previous explanation, this research was conducted to determine whether product placement had a positive effect on brand awareness and intention to buy Indonesian people. This research was conducted with quantitative research methods through an online questionnaire. This study applied a purposive sampling method and was aimed at respondents who had watched Indonesian Idol 2018. The study consisted of 154 respondents. Data were analyzed using structural equation modeling. The results show that there are two supported hypotheses and one hypothesis that is not supported. This study concludes that there is a positive influence of product placement and brand awareness, there is no positive influence of product placement and purchase intention, and there is a positive influence of brand awareness and purchase intention.</em></p>

PENGARUH PERBAIKAN BERKESINAMBUNGAN TERHADAP KINERJA KARYAWAN (STUDI KASUS DI PT.RENTANG BUANA NIAGAMAKMUR TASIKMALAYA)

2019 ◽  
Vol 3 (1) ◽  
pp. 31-41
Author(s):  
Sri Sudiarti
Keyword(s):  
Data Analysis ◽  
Continuous Improvement ◽  
Research Method ◽  
Employee Performance ◽  
Sampling Technique ◽  
Positive Influence ◽  
Performance Criteria ◽  
Coefficient Of Determination ◽  
Analysis Techniques ◽  
Simple Regression

The objectives of this research are to know and to analyze about the effect of Continuous Improvement on the performance of employees at PT. Rentang Buana Niagamakmur (PT.RBN) Tasikmalaya. Research method which applied in this research is survey research method, while data collecting technique is done by through questionaire. Sampling technique applies sample is accidental sampling technique and the size sample is 55 respondents. Data analysis techniques used in the study is simple regression technique, analysis of the coefficient of determination  and t test. The results showed that the Continuous Improvement  including both criteria, including employee performance criteria, as well as Continuous Improvement  has a positive influence on employee performance of 76,4% in PT . Rentang Buana Niagamakmur (PT.RBN) Tasikmalaya.

Analysis Good Governance of Corruption Eradication toward Penta Helix Model in Indonesia

2020 ◽  
Vol 3 ◽  
pp. 14-28
Author(s):  
Aris Sarjito ◽  
Ghazalie
Keyword(s):  
Research Method ◽  
Annual Report ◽  
Good Governance ◽  
Positive Influence ◽  
Business Community ◽  
Upward Trend ◽  
Corruption Perception Index ◽  
Transparency International ◽  
Survey Results ◽  
Corruption Perception

Transparency International released an annual report on the corruption perception index in 2018. The survey results of 180 countries showed a bad score because more than two-thirds scored less than 50. The highest score is 100, which means very clean or free of corruption, and the lowest is zero which means it is very corrupt. Indonesia must learn from New Zealand and Australia who have succeeded in helping improve the corruption perception index in their country, even though Indonesia's corruption perception index experienced an upward trend in 2014-2018. In an effort to analyze Good Governance in eradicating corruption in Indonesia, the researchers applied the Penta Helix Model, better known as the ABCGM concept, namely Academicians, Business, Community, Government, and Media to reduce the level of corruption in Indonesia. This research method is qualitative to investigate, find, describe, and explain the quality or features of social influences that cannot be explained, measured or described through a quantitative approach. The Penta Helix model is considered to have a positive influence in eradicating corruption.

scholarly journals PENGARUH PARTISIPASI MANAJER TERHADAP EFEKTIVITAS SISTEM INFORMASI AKUNTANSI

2018 ◽  
Vol 2 (1) ◽  
pp. 65-70
Author(s):  
Ikromi Abd Ghani HSB ◽  
Dovi Septiari
Keyword(s):  
Information System ◽  
Human Resources ◽  
Research Method ◽  
Accounting Information ◽  
Business Environment ◽  
Positive Influence ◽  
Short Term ◽  
Accounting Information System ◽  
Independent Variable

The development of the business environment in globalization era has been triggered an increasingly tight business competition. Every companies who have an established its own strategies to manage a variety of information, human resources, allocation of funds and others. Accounting information system is a great resources that very valuable to an organization for the smoothness management of the company’s financial and decision making wheter it is to long term and short term, however there are several aspect that can be a factors the effectiveness of the accounting information system, that is manager’s participation. The research is aimed to proves that manager’s participation and manager’s involvement had a positive influence on the effectiveness of accounting information system (AIS) at manufacturing company, especially in the industrial zone Batamindo Mukakuning Batam City. The research method is using regression analysis to proves are the manager’s participation (independent variable) and manager’s involvement (independent variable) gives effect to the effectiveness of information system (dependent variable) or not. The result of this research is shows that variable of manager’s participation and manager’s involvement has a significant influence to the effectiveness of information system. The method is using purposive sampling is done by taking a sampling of the population according to certain criteria.

scholarly journals The Influence of Destination Brands on the Satisfaction and Revisit Intention of Foreign Tourists at the Agro-tourism of Ceking Rice Field Terrace in Bali

2020 ◽  
pp. 265
Author(s):  
I Putu Wahyu Wicaksana ◽  
I G A Oka Suryawardani ◽  
Ratna Komala Dewi
Keyword(s):  
Structural Equation ◽  
Rice Field ◽  
Brand Image ◽  
Positive Influence ◽  
Equation Model ◽  
Brand Awareness ◽  
Tourist Destinations ◽  
Brand Association ◽  
Revisit Intention ◽  
Destination Brand

Agrotourism attraction of Ceking Rice Field Terrace Village is a natural panorama of rice fields terrace has been recognized as heritage that should be preserved. The purpose of this study is to find out the influence of destination brands on the interest of foreign tourists in Ceking Rice Field Terrace Agrotourism and the obstacles faced in building destination brands in Ceking Rice Field Terrace tourist destinations. The independent variables of this research are part of the brand destination, namely brand awareness, brand image and brand association. The dependent variables are customer satisfaction and revisit intention. Research was design based on structural equation model. Data was analyzed by using Smart-PLS version 3.0. Brand awareness, brand image and brand association had a significant and positive influence on the satisfaction of foreign tourists and their revisit intention. The results also showed that the constraints faced by Agrotourism Rice Field Terrace in building a destination brand area, the name of Agrotourism Ceking Rice Field Terrace has not been known as a name of attractive tourist destination and the lack of handicrafts that have the characteristics of the Agrotourism. Keywords: agrotourism, brand destination, and revisit intention

scholarly journals PENGARUH EKUITAS MEREK TERHADAP MINAT BELI ULANG SEPATU MEREK CONVERSE ALL STAR

2020 ◽  
Vol 5 (1) ◽  
pp. 89-96
Author(s):  
Riswandi Wahyuddin ◽  
Johnny Tanamal ◽  
Engki P Nainggolan
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Positive Influence ◽  
Brand Awareness ◽  
Primary Data ◽  
Purposive Sampling ◽  
Brand Association ◽  
Simultaneous Test ◽  
Perception Of Quality ◽  
Level Of Significance

The purpose of this research is to find out and analyze the influence of unison and partial variable brand equity, made up of brand awareness, brand association, the perception of quality and brand loyalty can affect your interest in purchasing a re brand shoes Converse All Star Student at the Faculty of Economics of the University of Tadulako. The research of using primary data, obtained directly from the questionnaire filled in by the respondents. The sample in this study was 60 respondents and is determined using a purposive sampling. Results of the study, the value of R2 = 0.530 (53.0%), which means that buying interest in re-53.0% are influenced by variables brand equity. From the results of the partial test (t) obtained the value of brand awareness for the significance of 0.036, brand associations of 0.026, perception of quality and brand loyalty of 0.021 0.003, it means that the variable is positive and influential brand equity significantly to the buying interest. (F) simultaneous test with significance F 0.000 ≤ level of significance of 5% (α = 0.05) then it can be concluded that all four of these variables simultaneously have a positive influence and interest significantly to buy. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisi pengaruh serempak dan persial variabel ekuitas merek yang terdiri dari kesadaran merek, asosiasi merek, persepsi kualitas dan loyalitas merek dapat mempengaruhi minat beli ulang sepatu merek Converse All Star pada Mahasiswa Fakultas Ekonomi Universitas Tadulako. Penelitian menggunakan data primer, diperoleh langsung dari kuesioner yang diisi oleh responden. Sampel dalam studi ini adalah 60 responden dan ditentukan menggunakan purposive sampling. Hasil penelitian, nilai R2 = 0,530 (53%), yang berarti bahwa 53% minat beli ulang dipengaruhi oleh variabel ekuitas merek. Dari hasil uji parsial (t) diperoleh nilai kesadaran merek0,036, asosiasi merek sebesar 0,026, persepsi kualitas dan loyalitas merek 0,021 dan 0,003, itu berarti bahwa variabel ekuita merek berpengaruh positif dan signifikan terhadap minat beli ulang. Sedangkan hasil uji simultan (F) diperoleh  nilia Fhitung sebesar 0,000 ≤ level of significance 5% (α=0,05) maka dapat disimpulkan bahwa keempat variabel tersebut secara simultan memiliki pengaruh positif dan signifikan terhadap minat beli ulang.

Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

2018 ◽  
Vol 19 (6) ◽  
pp. 1663-1680 ◽  
Author(s):  
Somesh Kumar Sinha ◽  
Priyanka Verma
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Empirical Investigation ◽  
Positive Influence ◽  
Sales Promotion ◽  
Brand Awareness ◽  
Brand Association ◽  
Equation Modelling ◽  
Research Findings ◽  
The Impact

Sales promotion is known for providing additional benefits to the consumers and these benefits may have an impact on the development of consumer-based brand equity. Although previous studies have reported a positive influence of sales promotion on brand equity, but the impact of sales promotion’s benefits (i.e., hedonic and utilitarian benefits) on brand equity is less understood. This study examined the possible influence of sales promotion’s hedonic and utilitarian benefits on four components of brand equity (i.e., brand awareness, brand association, perceived quality and brand loyalty). A model is proposed to show the relations between sales promotion’s benefits and component of brand equity. This study includes a sample of 265 consumers of fast-moving consumer goods from Madhya Pradesh state in India. A covariance based structure equation modelling technique was used for data analysis and interpretation. Research findings revealed that the utilitarian benefit of sales promotion has maximum impact on brand loyalty, while the hedonic benefit of sales promotion has maximum impact on brand association. It provides a way of utilizing the benefits of sales promotion to create and support brand equity. Hedonic benefits of sales promotion can be utilized to make consumers associated with the brand, while utilitarian benefits of sales promotion can be utilized to enhance a repeat purchase of the brand.

PENGARUH KOMITMEN TUGAS PIMPINAN PERUSAHAAN DAN BUDAYA ORGANISASI KARYAWAN TERHADAP EFEKTIVITAS KERJA KARYAWAN PADA CV TRIKARSA UTAMA

2020 ◽  
Vol 2 (1) ◽  
pp. 41-66
Author(s):  
Agung Prasetyo
Keyword(s):  
Organizational Culture ◽  
Random Sampling ◽  
Research Method ◽  
Work Motivation ◽  
Regression Coefficient ◽  
Sampling Technique ◽  
Positive Influence ◽  
Survey Method ◽  
Corporate Leadership ◽  
Work Effectiveness

ABSTRACT   This study aims to reveal the influence of the Commitment of Corporate Leadership (X1) and organizational culture (X2) to the effectiveness of employee work (Y). The research method used was a survey method. The sampling technique uses stratified random sampling. The research sample amounted to 48 respondents. The trial results of the research instruments show that the reliability of the Likert scale instrument of organizational culture is 0.917, work motivation is 0.792, and work effectiveness is 0.854. Analysis of the data used is regression analysis. The conclusion of the research results revealed: (1) There is an influence of the Commitment of the Leadership of the Company to the effectiveness of the work of employees. From the analysis results obtained a regression coefficient of 3,336 means that the influence of the Commitment of the Leadership of the Company amounted to 33.36%. (2) There is a positive influence of organizational culture on work effectiveness. From the analysis results obtained a correlation coefficient of 3742 means that there is a positive influence of organizational culture on work effectiveness by 37.42%. (3) There is a positive influence of the Commitment of the Company's Leadership Tasks and organizational culture together on work effectiveness. From the results of the analysis obtained a regression value of 14.58 means that there is a positive influence on the Commitment of the Leadership of the Company and organizational culture together on work effectiveness is 14.58%. Keywords: leadership commitment, organizational culture, work effectiveness, employees

PENGARUH KEPEMIMPINAN KEPALA SEKOLAH DAN KINERJA GURU TERHADAP PRESTASI PESERTA DIDIK DI MA NURUL FURQON KECAMATAN CIBINONG KABUPATEN BOGOR

2019 ◽  
Vol 1 (2) ◽  
pp. 149-163
Author(s):  
Qomarudin Qomarudin ◽  
Nanat Fatah Natsir ◽  
Mohamad Jaenudin
Keyword(s):  
Principal Leadership ◽  
Research Method ◽  
Quantitative Method ◽  
Teacher Performance ◽  
School Teacher ◽  
Positive Influence ◽  
School Principal ◽  
Quality Of Education ◽  
Positive Results

ABSTRACTThe problem of this research is about improving the quality of education output which is reflected in the achievements of the students, is the expectation of all schools starting from the principal and also teachers who teach as well as both parents, but in reality there are still many students who actually have achievements but not yet seen or even do not know the achievements in themselves, so they can and have the achievements as expected. The problem in this study is limited around the principal's leadership and teacher performance, as well as the achievement of the students themselves.The research method used in this study is a quantitative method. This research is correlational because this study seeks to investigate the effect of school principal leadership and teacher performance on student achievement.The results showed that (1) there was a positive influence between the principals' leadership variables on the achievement of students obtained the value of the analysis of 2.464 so that the positive results were concluded, the level of strong influence. (2) there is a positive influence between teacher performance on student achievement obtained value of 2.868 so that concluded positive results, the level of influence is strong. (3) simultaneously the leadership of the school principal and the performance of the teacher have a very significant effect on the achievement of students in MA NurulFurqon, Cibinong District, Bogor Regency.keywords of Education, Leadership, school, teacher, achievement

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