Presidential Campaigns in the Age of Social Media

2019 ◽  
Author(s):  
William L. Benoit ◽  
Mark J. Glantz
Keyword(s):  
Social Media ◽  
Presidential Campaigns

Social Media, U.S. Presidential Campaigns, and Public Opinion Polls

2017 ◽  
Author(s):  
Patrícia G. C. Rossini ◽  
Jeff Hemsley ◽  
Sikana Tanupabrungsun ◽  
Feifei Zhang ◽  
Jerry Robinson ◽  
...  
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Presidential Campaigns ◽  
Public Opinion Polls ◽  
Opinion Polls

scholarly journals Digital Caudillos: The Use of Social Media in Guatemalan Presidential Campaigns

2021 ◽  
pp. 1866802X2110103
Author(s):  
Kevin Pallister
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Latin American ◽  
Presidential Campaigns ◽  
Presidential Candidates ◽  
Facebook Use ◽  
Use Of Social Media ◽  
Policy Proposals

This article contributes to the scholarship on Latin American campaigning by presenting data on the use of social media by presidential candidates in Guatemala’s 2019 election, including a content analysis of more than 2,000 Facebook posts along fifteen variables. The data show that Facebook use by presidential campaigns is ubiquitous and allows campaigns to disseminate messages in non-traditional formats. Candidates use their Facebook accounts to mention issues of concern to voters and to make promises to fix the country’s problems, but offer far more slogans and vague promises than detailed policy proposals. They also rarely attack other candidates or tout their own qualifications for the presidency. The data also reveal systematic differences in campaign messaging between frontrunner and long-shot candidates.

scholarly journals Efektifitas Iklan Negatif Di Media Sosial Dalam Politik Di Indonesia

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Rully Rully
Keyword(s):  
Social Media ◽  
Descriptive Analysis ◽  
Political Advertising ◽  
Political Campaigns ◽  
Presidential Campaigns ◽  
Negative Advertising ◽  
Shared Content ◽  
Political Ads ◽  
In Series

Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian politics? Why is a negative political ads tends to have more influence in society? According Perloff (2014), the feature of political ads is to direct its negativity, used for colorful roles in presidential campaigns and proving that it is easier for people to consider negative advertising than positive advertising.Qualitative descriptive analysis will reveal the phenomena with relevant theories to the effects of socmed illustrating its power to form partisan.

New Data Sources and Presidential Campaigns

2021 ◽  
pp. 000276422110216
Author(s):  
Efe Sevin
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Presidential Elections ◽  
Positive Outcome ◽  
The United States ◽  
Data Sources ◽  
Presidential Campaigns ◽  
Political Advertisements ◽  
Social Media Platforms

Social media has an undeniable role in presidential campaigns. Starting with Barack Obama’s first presidential campaign in 2008, on one hand, scholars and practitioners have embraced the potential and importance of these platforms. The 2016 presidential elections, on the other hand, raised concerns about social media’s role in democratic processes as debates about how the platforms can sow misinformation have become mainstream. I argue that there has been a positive outcome of such debates: new data sources. Understanding their role—and their probable potential to do “harm”—social media platforms have worked toward increasing transparency in the political advertisements they carry. From Snapchat to Facebook, transparency reports share detailed information on how political groups, including presidential nominees, have utilized their platforms, targeted audiences, and disseminated calls-to-action. In this article, I argue that these transparency attempts will be invaluable data resources for political communication scholars to better explain how voter choice and candidate positioning work within digital media ecology. I answer four sample research questions about 2020 Presidential Elections in the United States to demonstrate the potential of these data sets in shedding light on how issues, identities, and time-relevant variables change political advertising in presidential campaigns.

scholarly journals STAYING IN THEIR LANES: ISSUE OWNERSHIP IN THE 2016 AND 2020 U.S. PRESIDENTIAL CAMPAIGNS ON FACEBOOK AND TWITTER

2021 ◽  
Author(s):  
Jeff Hemsley ◽  
Jennifer Stromer-Galley ◽  
Patrícia Rossini ◽  
Alexander Smith
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Presidential Elections ◽  
Social Issues ◽  
Supervised Machine Learning ◽  
Presidential Campaigns ◽  
National Defense ◽  
Issue Ownership ◽  
Specific Policy

Prior research has identified issue-ownership across partisan lines, with Republicans seen to focus on issues such as taxes and national defense, and Democrats more likely to focus on social issues and welfare. Given the complexities of the primary race, with candidates aiming to differentiate themselves within their own party, we ask whether the candidates in both parties engage in creating “lanes” by owning specific policy topics. Use supervised machine-learning and a lexicon approach to classify candidate posts on twelve different political topics, we analyze Facebook and Twitter messages from 17 Republicans and 19 Democrats during the 2016 and 2020 U.S. Presidential Elections. We find that Democrats are more likely to post about the issues on social media, and Republicans and Democrats talk about significantly different topics. We also find that candidates of both parties tended to advocate for the issues they cared about, rather than attack opponents on issues.

Where Social Media Meets AAC

ASHA Leader ◽  
2015 ◽  
Vol 20 (7) ◽  
Author(s):  
Vicki Clarke
Keyword(s):  
Social Media
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