The Exercise of Soft Power – U.S. Self-Imaging in International Broadcasting to Iran

2018 ◽  
Author(s):  
Yasmin Djabarian
Keyword(s):  
Soft Power ◽  
International Broadcasting

scholarly journals India’s Public Diplomacy in the Twenty-First Century: Components, Objectives and Challenges

2020 ◽  
Vol 76 (1) ◽  
pp. 24-39
Author(s):  
Arijit Mazumdar
Keyword(s):  
Foreign Policy ◽  
Soft Power ◽  
Public Diplomacy ◽  
Nation Branding ◽  
First Century ◽  
International Exchange ◽  
International Broadcasting ◽  
Policy Goals ◽  
Twenty First Century ◽  
Rising Power

In recent years, several countries have made sustained efforts to project their ‘soft power’ abroad. Public diplomacy has been an important tool for this purpose. Public diplomacy involves activities usually undertaken by a national government to inform and influence foreign public opinion and attitudes in order to advance its foreign policy goals. Such activities include ‘nation-branding’, diaspora outreach, digital engagement, international broadcasting, and international exchange programmes, all of which are designed to promote a positive image and reputation of the country to a global audience. This paper discusses the role of public diplomacy in the service of India’s foreign policy goals during the twenty-first century. The practice of public diplomacy helps the country achieve two significant objectives. First, it helps allay any active or dormant fears within the international community about India as a rising power. Second, it helps India compete with other countries as it seeks to boost foreign tourist arrivals, attract foreign investment and secure new markets for its exports in an era of globalisation. This paper also briefly discusses some of the challenges associated with India’s use of public diplomacy.

scholarly journals Linguocultural Organization of the International Broadcasting in Russia Today

2021 ◽  
Vol 26 (2) ◽  
pp. 247-255
Author(s):  
Nailya E. Efendieva
Keyword(s):  
Soft Power ◽  
Secondary Analysis ◽  
Special Role ◽  
Global Media ◽  
International Broadcasting ◽  
Political Analysis ◽  
Globalizing World ◽  
Media Space ◽  
The Media ◽  
The Subject

In modern political and socio-cultural realities, a special role and importance are assigned to international broadcasting as a technology for positioning a content-producing country in the external environment, i. e. the global media space. The subject of this study is the explication of the specifics of the linguocultural organization of international broadcasting. The experience of Russia Today was taken as the flagship of international broadcasting in the Russian segment of the media space, through its activities influencing the formation of the geopolitical situation in the modern globalizing world. A complex of methods was used: historical and political analysis, structural analysis, contextual analysis, secondary analysis of sociological and statistical data. The empirical base was made up of four editions of the Sputnik Agency (Sputnik International, Sputnik Polska, Sputnik Trkiye, and Sputnik Belarus), representing various linguocultures - with differentiated ethnic and religious characteristics that have not only linguistic but also cultural manifestations in general. Based on the results of the study, it is concluded that the linguocultural organization of international broadcasting is considered as a means of implementing the diplomatic mission of the state-broadcaster with soft power tools in the globalizing world. It is based on the representation of positioning content, taking into account ethnicity, religion together with the linguistic and cultural characteristics of the audience. Both the effectiveness of promoting program statements and ideas and strengthening the countrys geopolitics depend on the degree of linguocultural orientation of international broadcasting activities.

Artificial intelligence and the management transformation

2020 ◽  
Vol 16 (4) ◽  
pp. 600-612
Author(s):  
L.F. Nikulin ◽  
V.V. Velikorossov ◽  
S.A. Filin ◽  
A.B. Lanchakov
Keyword(s):  
Artificial Intelligence ◽  
Social Life ◽  
Soft Power ◽  
Process Integration ◽  
Management Practice ◽  
Scientific School ◽  
Strategic Culture ◽  
Analysis And Synthesis ◽  
And Training

Subject. The article discusses how management transforms as artificial intelligence gets more important in governance, production and social life. Objectives. We identify and substantiate trends in management transformation as artificial intelligence evolves and gets more important in governance, production and social life. The article also provides our suggestions for management and training of managers dealing with artificial intelligence. Methods. The study employs methods of logic research, analysis and synthesis through the systems and creative approach, methodology of technological waves. Results. We analyzed the scope of management as is and found that threats and global challenges escalate due to the advent of artificial intelligence. We provide the rationale for recognizing the strategic culture as the self-organizing system of business process integration. We suggest and substantiate the concept of soft power with reference to strategic culture, which should be raised, inter alia, through the scientific school of conflict studies. We give our recommendations on how management and training of managers should be improved in dealing with artificial intelligence as it evolves. The novelty hereof is that we trace trends in management transformation as the role of artificial intelligence evolves and growth in governance, production and social life. Conclusions and Relevance. Generic solutions are not very effective for the Russian management practice during the transition to the sixth and seventh waves of innovation. Any programming product represents artificial intelligence, which simulates a personality very well, though unable to substitute a manager in motivating, governing and interacting with people.

The Belt and Road Initiative: Goals and Challenges

2020 ◽  
pp. 167
Author(s):  
Adnan Khalaf i Hammed Al-Badrani ◽  
Hind Ziyad Nafeih
Keyword(s):  
Development Strategy ◽  
Soft Power ◽  
Oil And Gas ◽  
Power Lines ◽  
Belt And Road Initiative ◽  
Belt And Road ◽  
Ancient Silk Road ◽  
Main Engine ◽  
The Belt And Road

The Belt and Road Initiative is an initiative to revive the ancient Silk Road, through networks of land and sea roads, oil and gas pipelines, electric power lines, the Internet and airports, to create a model of regional and international cooperation.       It is essentially a long-term development strategy, launched by the Chinese president in 2013 to become the main engine of Chinese domestic policy and foreign diplomacy and within the framework of the soft power strategy, to enhance its position and influence in the world as a peaceful and responsible country.   The study includes identifying the initiative and setting goals for China, as well as the challenges and difficulties that hinder the initiative.

Sign in / Sign up

Export Citation Format

Share Document