Mobile and Ubiquitous Media

2018 ◽  
Keyword(s):  
Author(s):  
Giulio Jacucci ◽  
Peter Peltonen ◽  
Ann Morrison ◽  
Antti Salovaara ◽  
Esko Kurvinen ◽  
...  
Keyword(s):  

Author(s):  
Hui Wang ◽  
Yuhui Zhao ◽  
Deguo Yang ◽  
Cuirong Wang ◽  
Yuan Gao

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Iliana Pavlova ◽  
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◽  

The paper aims to examine post-truth, considering its theoretical aspects and following the communication grounds for its appearance. The paper suggests that the Post-truth Era is a result of algorithmically managed social interactions and the automation of communication. The Internet of Things, the ubiquitous media presence and the algorithmic power transform „The Age of Mechanical Reproduction” (Walter Benjamin) into „a Posttruth Era”. In the digital world of the 21st century – a world completely fragmented into data and market segments, the media technologies not only reproduce and re-create reality, but also take the next step and create an entirely new reality. Based on the critical survey of various articles and theoretical approaches the paper identifies the problematic areas that could engender a future discussion, and draw attention to post-truth as a problem and its relevance to the modern world.


Author(s):  
Maria Åkesson ◽  
Carina Ihlström Eriksson

Mobile advertising opportunities have attracted interest from industry and academics as a response to the trend of diffusion of new mobile technology. One industry particularly interested in new advertising opportunities is the newspaper industry. Many media houses envision a future multi-channel media environment supporting device independent, anytime, anywhere publishing, i.e. a Ubiquitous Media Environment (UME). In this chapter we explore how ubiquitous advertising challenges the role of media houses. Ubiquitous advertising refers to advertising in a UME, anytime, anywhere and in any device. Based on results from interviews and workshops with advertisers and publishers we discuss how media houses traditional role is challenged. We contribute with an understanding of how media houses can develop their role to succeed with ubiquitous advertising and to m-advertising literature with insights into the dynamics of balancing consumer and advertiser value of ubiquitous advertising.


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