Online Word of Mouth Versus Personal Word of Mouth: An Application on Smart Phone Users ([Yusuf Arslan] [Aykut Yılmaz])

Online Word of Mouth Versus Personal Word of Mouth: An Application on Smart Phone Users

Contextual Approaches in Communication ◽

10.3726/978-3-653-05967-0/55 ◽

2016 ◽

Keyword(s):

Word Of Mouth ◽

Smart Phone ◽

Online Word Of Mouth

Download Full-text

Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing

SSRN Electronic Journal ◽

10.2139/ssrn.3497493 ◽

2019 ◽

Author(s):

Tianshu Sun ◽

Yanhao Wei ◽

Joseph Golden

Keyword(s):

Word Of Mouth ◽

Geographical Pattern ◽

Online Word Of Mouth

Download Full-text

The relationships among brand image, brand trust, and online word-of-mouth: an example of online gaming

2009 IEEE International Conference on Industrial Engineering and Engineering Management ◽

10.1109/ieem.2009.5373094 ◽

2009 ◽

Cited By ~ 3

Author(s):

S. H. Liao ◽

Y. C. Chung ◽

R. Widowati

Keyword(s):

Word Of Mouth ◽

Brand Image ◽

Online Gaming ◽

Brand Trust ◽

Online Word Of Mouth

Download Full-text

An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales

Electronic Markets ◽

10.1080/10196780802044776 ◽

2008 ◽

Vol 18 (2) ◽

pp. 130-141 ◽

Cited By ~ 106

Author(s):

Alanah Davis ◽

Deepak Khazanchi

Keyword(s):

Empirical Study ◽

Word Of Mouth ◽

Product Category ◽

Online Word Of Mouth

Download Full-text

Online word‐of‐mouth: a comparison of American and Chinese discussion boards

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/13555850610658282 ◽

2006 ◽

Vol 18 (2) ◽

pp. 146-156 ◽

Cited By ~ 19

Author(s):

John Fong ◽

Suzan Burton

Keyword(s):

Word Of Mouth ◽

Discussion Boards ◽

Online Word Of Mouth

Download Full-text

Can Online Word-of-Mouth Communication Reveal True Product Quality? Experimental Insights, Econometric Results, and Analytical Modeling

SSRN Electronic Journal ◽

10.2139/ssrn.2380731 ◽

2006 ◽

Cited By ~ 6

Author(s):

Nan Hu ◽

Paul A. Pavlou ◽

Jie (Jennifer) Zhang

Keyword(s):

Product Quality ◽

Analytical Modeling ◽

Word Of Mouth ◽

Online Word Of Mouth ◽

Word Of Mouth Communication

Download Full-text

Why Do Online Product Reviews Have a J-Shaped Distribution? Overcoming Biases in Online Word-of-Mouth Communication

SSRN Electronic Journal ◽

10.2139/ssrn.2380298 ◽

2007 ◽

Cited By ~ 11

Author(s):

Nan Hu ◽

Paul A. Pavlou ◽

Jie (Jennifer) Zhang

Keyword(s):

Word Of Mouth ◽

Product Reviews ◽

Online Product Reviews ◽

Online Word Of Mouth ◽

Word Of Mouth Communication

Download Full-text

Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics

Asia Marketing Journal ◽

10.53728/2765-6500.1335 ◽

2019 ◽

Vol 21 (2) ◽

Author(s):

Jaihyun Jeon ◽

Taewook Lim ◽

Byung-Do Kim ◽

Seok

Keyword(s):

Communication Channel ◽

Word Of Mouth ◽

Channel Characteristics ◽

Online Word Of Mouth ◽

Product Sales

Download Full-text

Research on Tourist’s Willingness of Conducting Online Word-of-mouth Communication Under Tourism Destination Context

Proceedings of the 4th International Conference on Economics, Management, Law and Education (EMLE 2018) ◽

10.2991/emle-18.2018.120 ◽

2018 ◽

Author(s):

Liu Xiaoyan ◽

Zhao Jun

Keyword(s):

Word Of Mouth ◽

Tourism Destination ◽

Online Word Of Mouth ◽

Word Of Mouth Communication

Download Full-text

Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline

Journal of Advertising Research ◽

10.2501/jar-2017-021 ◽

2017 ◽

Vol 57 (2) ◽

pp. 132-143 ◽

Cited By ~ 14

Author(s):

Brad Fay ◽

Rick Larkin

Keyword(s):

Word Of Mouth ◽

Online Word Of Mouth

Download Full-text