scholarly journals Influence of Marketing Mix on iPhone 6 Series Smartphone Purchase Decision

FOCUS ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
I Made Adnyana ◽  
Imelia Dinhar
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Convenience Sampling

The purpose of this study was to analyze the effect of the marketing mix on purchasing decisions for the iPhone 6 Series smartphone. The research sample of 205 people was selected by the convenience sampling method. Data collection used questionnaires and multiple regression analysis was used as an analysis technique. The results of the study prove that products and promotions have a positive and significant effect on purchasing decisions. Meanwhile, price and place have no effect on purchasing decisions. The results of this study have implications for products, places, prices, and promotions that need to be improved in order to improve purchasing decisions.

scholarly journals Pengaruh Segmentasi Pasar dan Positioning Terhadap Keputusan Pembelian Simcard Axis di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 822
Author(s):  
Gita Remeo Nensi ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Market Segmentation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Technique

This study aims to determine how much influence the market segmentation and positioning to purchase decision of the simcard Axis in Padang city. This type of research is causative. The population in this study were peoples in Padag city. The sample were takrn using Cochran formula with 100 respondents. This sampling technique used is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. The results of this study indicate that: 1) Market segmentation has a positive significant effect on decision purchase simcard Axis in Padang city. 2) Positioning has a positive significant effect on decision purchase simcard  Axis in Padang city.  Keyword: market segmentation simcard axis, positioning simcard axis, purchase decision simcard axis

scholarly journals PENGARUH SOSIALISASI PERPAJAKAN, KUALITAS PELAYANAN PAJAK, DAN TARIF PAJAK TERHADAP KEPATUHAN WAJIB PAJAK ORANG PRIBADI DI KPP PRATAMA PADANG SATU

2019 ◽  
Author(s):  
Suarni ◽  
Marlina
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Quantitative Research ◽  
Sampling Method ◽  
Tax Rates ◽  
Collection Method ◽  
Convenience Sampling

ABSTRACTThis study aims to determine the effect of taxation socialization, tax service quality and tax rates on individual taxpayer compliance at the Padang Satu Primary Tax Office. This type of research is quantitative research. The population in this study were all individual taxpayers registered at the Padang Satu Primary Tax Office. Sampling was done using the Convenience Sampling method, with the Yamane formula calculation and a sample of 100 taxpayers was obtained. The data collection method used is using a questionnaire, and the analysis used is multiple regression analysis with the help of SPSS version 16. The results of the study show that: (1) Tax socialization has a positive significant effect on individual taxpayer compliance, (2) Service quality tax does not affect the compliance of individual taxpayers, (3) Tax rates do not affect individual taxpayer compliance.Keywords: Taxation Socialization, Tax Service Quality, Tax Rates and Individual Taxpayer Compliance.

scholarly journals Pengaruh Tekanan Ketaatan, Pengetahuan Audit Dan Pengalaman Audit Terhadap Audit Judgement

2020 ◽  
Vol 2 (4) ◽  
pp. 3755-3770
Author(s):  
Pinta Yunanico Pramuditha ◽  
Erinos NR
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Sample Selection ◽  
Purposive Sampling ◽  
Audit Judgment ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine the effect of obedience pressure, audit knowledge and audit experience on audit judgment. This research was conducted in Inspektorat Provinsi Sumatera Barat.The respondents used in this study were 40 employees. Sample selection is done by using purposive sampling method. Data collection was carried out through a questionnaire. The analysis technique used in this study is Multiple Regression Analysis. The results of this study found that, obedience pressure, audit knowledge and audit experience have a positive effect on audit judgment

scholarly journals The Effect of Product Innovation and Price on Purchasing Decisions on Shopee Users in Bandung in 2021

2021 ◽  
Vol 12 (4) ◽  
pp. 747-753
Author(s):  
Didi Tarmidi, Et. al.
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Product Innovation ◽  
Secondary Data ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this research is to explain how much Product Innovation and Price Influence Purchase Decisions on Shopee application in Bandung. This study used a quantitative approach with 100 respondents who used the Shopee application and the process of calculating multiple regression analysis in the process by SPSS25 software. The main data of this study was obtained from questionnaires, and secondary data obtained through the publication of journals and textbooks. Based on the results of the study that the variables Product Innovation and Price have a significant influence together on the Purchase Decision, but for variables Product Innovation has a less significant influence on the Price Decision. This shows us that Shopee app users in Bandung have other perspectives when making purchasing decisions instead of just Product Innovation that is considered.

scholarly journals Pengaruh brand image, brand awareness, dan kualitas produk terhadap keputusan pembelian produk planet popcorn pada mahasiswa fakultas ekonomi universitas tarumanagara jakarta

2018 ◽  
Vol 20 (3) ◽  
Author(s):  
Sanny Ekawati ◽  
Yoga Aryadirda
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Sampling Frame ◽  
Convenience Sampling

This study was conducted to investigate the effect of brand image, brand awareness, and product quality on the consumer’s purchase decision. The population of this research were students of Tarumanagara University in Jakarta. The sampling frame was limited to those of the Economic Faculty. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by distributing questionnaires to 100 respondents. The technique of data analysis used was the multiple regression analysis. The findings of this research showed that purchase decision is positively and significantly affected by brand image, brand awareness, and product quality.

EFFECT OF POSITIONING ON PURCHASING DECISIONS ON SOSRO BOTTLE TEA PRODUCTS (Survey / Census on UNSIKA Students)

2019 ◽  
Vol 2 (1) ◽  
pp. 224
Author(s):  
Devi Ratnasari ◽  
Diah Febi Utami ◽  
Dikka Ramadhan R ◽  
Edi Sukendar ◽  
Fanny Tania ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The University

The purpose of the study was to find out the description of Positioning, to find out the description of the Purchase Decision, to find out how much influence Positioning had on the Purchase Decision. The population in this study were students of the University of Singaperbangsa Karawang who had consumed Teh Botol Sosro as many as 16,291 and taken as many as 100 respondents using the Slovin formula with an error rate of 10% through random sampling method. The analysis technique used is simple linear regression analysis and classic assumption test. Tests were carried out with the help of SPSS version 24 software. The results of the study showed that the positioning partially had a positive and significant effect on purchasing decisions. This conclusion shows that positioning has a good influence so that it encourages consumers to make purchasing decisions on a product, especially Teh Botol Sosro products. Therefore, this research is expected to be carried out widely by future researchers.

Pengaruh Sifat Machiavellian dan Perkembangan Moral terhadap Dysfunctional Behavior dengan Gender sebagai Variabel Moderasi.

2020 ◽  
Vol 14 (2) ◽  
Author(s):  
Feny Widyawati ◽  
Sukhemi Sukhemi
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Moral Development ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Purposive Sampling ◽  
Dysfunctional Behavior ◽  
And Gender ◽  
Positive Effect

This study aims to find out about the Machiavellian Influence of Personality and Moral Development of the Dysfunctional Behavior by Gender as a moderating variable. The sample used was a student S1 Accounting End Level PGRI University of Yogyakarta. Data obtained by purposive sampling method. The data collection is done by using a questionnaire. A total of 90 questionnaires distributed and 81 questionnaires which can be recycled. The research hypotheses were tested using multiple regression analysis and test MRA (Moderated Regression Analysis) with SPSS.The results showed that the positive effect on the Machiavellian nature of dysfunctional behavior, and negatively affect the moral development of dysfunctional behavior. As for the result of the interaction between dysfunctional behavior and gender showed that gender can not moderate influence Machiavellian nature and moral development of the dysfunctional behavior.

scholarly journals PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN

2018 ◽  
Vol 6 (3) ◽  
Author(s):  
Bongsu Saragih, MM.
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Significant Contribution ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Good Product ◽  
Analysis Technique ◽  
The Right ◽  
Good Product Quality

Bastard Clothing is a home industry that is also used as a brand or brand T-shirt distro that began to appear in early 2015. Promotion of the right target and good product quality greatly affect the community (consumers) in making the purchase of these products. Product quality greatly affects consumer purchasing decisions on a product, a good product in terms of quality or price will not be easy to compete if it is wrong in doing promotional activities. This study aims to analyze the contribution of simultaneous between product quality and promotion to purchase decision, analyze the partial contribution between product quality to a decision of purchasing and analyze the contribution of partially between promotion to purchasing. Samples in this research counted 44 respondents. The analysis technique used multiple regression analysis. The results of the analysis show that promotion and product quality simultaneously have a significant contribution on purchasing decisions, which means that the more attractive promotions made by companies and products offered quality can improve purchasing decisions. Product quality affects purchasing decisions, it indicates that the more quality products offered to consumers can improve purchasing decisions. Promotion contribution purchasing decisions, indicating that the more companies promotion can improve purchasing decisions

scholarly journals Pengaruh Bauran Pemasaran Syariah dan Label Halal terhadap Keputusan Pembelian

2020 ◽  
Vol 1 (2) ◽  
pp. 144
Author(s):  
Rika Paujiah ◽  
Ahmad Mulyadi Kosim ◽  
Syarifah Gustiawati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Quantitative Method ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
F Test ◽  
Significance Level

This study was conducted to examine the effect of the sharia marketing mix variables and halal label on purchase decisions at d'BestO city of Bogor. This study uses a quantitative method. The sample was 86 respondents who are consumers of products d'BestO in Bogor. Analysis of the data used in this research is multiple regression analysis. The results of this study show that: sharia marketing mix significantly influence the purchase decision is evidenced bythat the value of the variable t on sharia marketing mix is 4.090 with a significance level of 0.000. Because the value of t is greater than t table is 4.090 > 1.988 and 0.000 significance value <0.05. And halal label significantly influence the purchase decision is evidenced by the value of the variable t on halal label is 3.739 with a significance level of 0.000. Because the value of t is greater than t table is 3.739> 1.988 and 0.000 significance value <0.05. sharia marketing mix and halal label jointly significant effect on purchase decisions this is evidenced by the significant value of the smaller F-test of 0.05 is equal to 0.000 (0.000 <0,05) so that it can be concluded that the sharia marketing mix and halal label significant influence on purchase decisions.

scholarly journals Factors Affecting the Profitability Management of Indonesian State-Owned Enterprises: Cash Flow from Operating as a Moderating Variable

2020 ◽  
pp. 43-56
Author(s):  
Syarifa Yunindiah Lestari ◽  
Etty Murwaningsari ◽  
Sekar Mayangsari ◽  
Vinola Herawaty
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Cash Flow ◽  
Firm Size ◽  
Sampling Method ◽  
Factors Affecting ◽  
Analysis Techniques ◽  
Size Variable

This research aims to analyze the phenomena of the factors affecting the profitability management of state-owned enterprises. The purposive sampling method was used in data collection by selecting seven state-owned enterprises during the last eleven years and using multiple regression analysis techniques. The findings of this study are that subsidy has a negative and significant effect on profitability management, which means that the more it is subsidized, the lower the profitability management indicator will be, mainly because of the decreasing motivation and challenges with profitability orientation. The firm size variable has a negative and significant effect, which means that the larger the company scale, the lower the profitability of management because the task for services requires economic orientation or not financial-based.

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