THE DISCIPLINE "ETHNO-CULTURAL LANDSCAPE STUDIES" IN THE MASTER-DEGREE CURRICULUM OF THE SPECIALTY "INTERNATIONAL TOURIST BUSINESS" IN UNIVERSITY OF ECONOMICS - VARNA

Author(s):  
Zhivko Paroushev ◽  

There are presented the essence, basic terminology, methodology and scientific perimeter of the discipline "Ethno-cultural landscape studies". By use of a brief historic overview, there is traced the development of the cultural landscape as a scientific notion from its onset to present times. Regulatory postulates of UNESCO are taken into consideration, which explain the meaning of the terms "tradition", "intangible cultural heritage" and "cultural landscape". There are also summed up the practical and applied benefits from studying the discipline: a model for making an ethno-cultural landscape profile of the tourist site as a ground for creating unique tourist products based on traditional culture and turning folklore rituality into a generator of touristic plots.

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Qiuping Jia

Traditional Musical Instruments are a part of Chinese traditional culture, forming a series of intangible cultural heritage of related music. This project focuses on various traditional Musical Instruments in the traditional Chinese concert scene, providing background knowledge and audio files of relevant Musical Instruments. The project will involve digital formats such as audio, video, 3D, other images and virtual reality. The project integrates the information of intangible cultural heritage in various forms of media, and with the help of communication and social platforms, breaks the limitation of specific time and place, and makes it the technical condition of modern communication and quality should be in a new platform, which can better protect and develop traditional Musical Instruments.


2021 ◽  
pp. 69-99
Author(s):  
Virginia Santamarina-Campos ◽  
José Luis Gasent-Blesa ◽  
Pau Alcocer-Torres ◽  
Mª Ángeles Carabal-Montagud

AbstractThe Banda Primitiva de Llíria is presented as an open heritage resource, which has been built on the uses, values and symbols assigned to it by the local town of Llíria and its inhabitants over the musical society’s two centuries of history. This work focuses on analysing how this musical phenomenon contributes to positioning creativity and cultural industries at the centre of local development, reinforcing the identity elements of Llíria and the Valencian Region. It intends to support the safeguarding, respect and awareness of one of the oldest civic bands in Spain, providing greater visibility and creating positive recognition of the fundamental importance of this form of intangible cultural heritage for social cohesion and development, in an environment that is transformed into one of collective action, shared culture and creativity.


Pravovedenie ◽  
2020 ◽  
Vol 64 (1) ◽  
pp. 80-92
Author(s):  
Chiara Bortolotto ◽  

This article considers the relationship between Intangible Cultural Heritage (ICH) and the market in the backdrop of the reorientation of UNESCO’s priorities regarding sustainable development. Based on ethnographic observations of the meetings of the governing bodies of the Convention for the safeguarding of intangible cultural heritage, this work analyses the controversies generated by “risks of over-commercialization” of ICH among actors with normative agency for designing “good” heritage governance. While the need to reconcile market and heritage is officially acknowledged, the inclusion of a particular commercial practice on the UNESCO ICH lists is qualified by many actors as “traumatic”. The debate spurred within the governing bodies of the Convention by the drafting of these documents sheds light on the controversial perception of the relationship between the market and ICH. In considering the idea of “commercialization without over-commercialization” suggested by actors to resolve the tension between heritage and market, this work highlights a constitutive ambiguity of the Convention. Based on the ideas of “misappropriation” and “decontextualization”, this concept is part of the logic of intellectual property. The Convention, however, was explicitly designed within an alternative paradigm emphasizing cultural dynamisms and shared belonging. While heritage entrepreneurs on the ground shift from one regime to the other making a pragmatic and strategic use of legal frameworks based on fundamentally different logics, this inconsistency generates normative conundrums among the actors involved with the official bodies of the Convention, torn between a proprietary and a heritage regime and their different moral economies. In the framework of the Convention, the principle of “commercialization without over-commercialization” embodies therefore a fragile compromise reflecting the tension between different regimes regulating traditional culture.


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