ACHIEVING CUSTOMER LOYALTY THROUGH A HOTEL BRAND DIFFERENTIATION

2020 ◽  
Author(s):  
Irina Karadakova ◽  
Keyword(s):  
Customer Loyalty ◽  
Personal Values ◽  
Modern World ◽  
Market Segments ◽  
Brand Differentiation ◽  
Guest Satisfaction ◽  
The Way

Understanding the hotel guests' needs and providing a hospitality service that delivers on their expectations is crucial for achieving guest satisfaction and - eventually - for creating customer loyalty. This is why the hotel operators, along with their constant efforts to deliver consistent services by unifying the operating standards and procedures, also try to know their guests better, so that they can align their services with the guest's preferences and deliver more personalized experience. This is why the major hotel operators develop portfolios of various hotel brands, positioning them to different market segments and thus targeting travelers with specific needs. However, in the modern world the guest expectations are not just of a nice experience. Nowadays the hotel guests are more and more interested in the way the hotel operators do their business. They follow their words and actions and expect that the brand shares (or at least aligns with) the client's personal values. But these expectations also present an opportunity for the hoteliers to establish a long-lasting, authentic relationships with the client. Also, by aligning their behavior and brand purposes with the guest expectations, the hoteliers are now able to build a collective sense of brand belonging with their clients.

Market Reforms in Russia: Can the Vicious Circle Be Teared Open?

2004 ◽  
pp. 114-128
Author(s):  
V. Nimushin
Keyword(s):  
Economic Policy ◽  
Comparative Analysis ◽  
Historical Context ◽  
Vicious Circle ◽  
Modern World ◽  
Market Reforms ◽  
Main Task ◽  
Forward Movement ◽  
Socially Responsible ◽  
The Way

In the framework of broad philosophic and historical context the author conducts comparative analysis of the conditions for assimilating liberal values in leading countries of the modern world and in Russia. He defends the idea of inevitable forward movement of Russia on the way of rationalization and cultivation of all aspects of life, but, to his opinion, it will occur not so fast as the "first wave" reformers thought and in other ideological and sociocultural forms than in Europe and America. The author sees the main task of the reformist forces in Russia in consolidation of the society and inplementation of socially responsible economic policy.

John Adams, Klinghoffer and The Transmigration of Souls: Musical Responses to Terrorism

Public Voices ◽  
2017 ◽  
Vol 9 (1) ◽  
pp. 58
Author(s):  
John Anderson
Keyword(s):  
Modern World ◽  
The Political ◽  
John Adams ◽  
Political Dialogue ◽  
The Way

This paper explores the way in which the music of John Adams responds to terrorism and looks at some of the controversies surrounding his work. It represents a reflection on how the musical and the political can interact in the modern world, engaging his work on the level of political dialogue.

Epilogue

2018 ◽  
Author(s):  
Katherine Clarke
Keyword(s):  
Natural World ◽  
Modern World ◽  
The Way

This chapter recalls the way in which landscapes are constructed, both in literary terms and in physical terms by characters within Herodotus’ narrative. It explores some modern parallels, such as the Kerch bridge which will link Crimea to Russia, for the manipulation of landscape through monumental engineering works as a symbol of imperial ambitions. It suggests, therefore, that the narrative of Herodotus, with its subtle and differentiated presentation of man’s interaction with the natural world, especially in the context of imperial projects, and its underlying proposition that the map of empire is constantly evolving, remains of immediate relevance to the modern world.

The Well-Mannered Auditor

2018 ◽  
Author(s):  
James Deaville
Keyword(s):  
Nineteenth Century ◽  
English Language ◽  
The Self ◽  
Modern World ◽  
Music Making ◽  
Social Events ◽  
Drawing Room ◽  
The Way

The chapter explores the way English-language etiquette books from the nineteenth century prescribe accepted behavior for upwardly mobile members of the bourgeoisie. This advice extended to social events known today as “salons” that were conducted in the domestic drawing room or parlor, where guests would perform musical selections for the enjoyment of other guests. The audience for such informal music making was expected to listen attentively, in keeping with the (self-) disciplining of the bourgeois body that such regulations represented in the nineteenth century. Yet even as the modern world became noisier and aurally more confusing, so, too, did contemporary social events, which led authors to become stricter in their disciplining of the audience at these drawing room performances. Nevertheless, hosts and guests could not avoid the growing “crisis of attention” pervading this mode of entertainment, which would lead to the modern habit of inattentive listening.

Use of ICT in Teaching Vocational Subjects

2021 ◽  
Vol 9 (2) ◽  
pp. 803-813
Author(s):  
Deepak Chakravarty, Dr. Mahima Gupta, Prof. Banhi Jha
Keyword(s):  
Information And Communication Technologies ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Teaching And Learning ◽  
Communication Technologies ◽  
Modern World ◽  
Physical Strength ◽  
New Information ◽  
Information And Communication ◽  
The Way

In today’s modern world, globalization has completely changed the way of working. The way we live, learn, work, and even define work has changed due to new information and communication technologies—Hence, it can stated that human capital fuel up the modern economy. In reality, the information and communication technology revolution has turned intelligence into a valuable commodity. In today's economy, economic growth is based on mental intelligence rather than physical strength, and its worth is generated by recruiting knowledgeable workers and continuing to learn. Incorporating information and communication technology (ICT) into vocational and technical education and the educational system in general has a vast range of consequences on teaching and learning.

Service-Bonded Inquiry: The Road Less Traveled

1997 ◽  
Vol 17 (1) ◽  
pp. 107-121 ◽  
Author(s):  
Tom Martinek ◽  
Don Hellison
Keyword(s):  
Personal Values ◽  
Information Gathering ◽  
Community Settings ◽  
New Approach ◽  
The Road ◽  
Scholarly Inquiry ◽  
Research Service ◽  
The Way

In this essay, a new approach to doing research in schools and other community settings is described: service-bonded inquiry. This approach allows researchers to expand the boundaries of scholarly inquiry through the integration of service and scholarship. It is not an attempt to replace traditional forms of research; rather, it serves to complement the way researchers have historically conducted research. Service-bonded inquiry is the proverbial bridge between what Hal Lawson (1990) calls information gathering and useful information. The discussion here focuses on describing important assumptions underlying service-bonded inquiry and arguing that personal values and commitment must be assessed before engaging in this type of research. In addition, guideposts for evaluating and doing service-bonded inquiry are provided.

Islam and Art: An Overview

2021 ◽  
Author(s):  
Wendy Shaw
Keyword(s):  
Modern World ◽  
Late Antique ◽  
Way Of Life ◽  
Human Creativity ◽  
Image Function ◽  
Cultural World ◽  
Direct Recognition ◽  
Modes Of Engagement ◽  
Religion And Art ◽  
The Way

Modern terms like “religion” and “art” offer limited access to the ways in which nonverbal human creativity in the Islamic world engages the “way of life” indicated by the Arabic word din, often translated as religion. Islam emerged within existing paradigms of creativity and perception in the late antique world. Part of this inheritance was a Platonic and Judaic concern with the potentially misleading power to make images, often misinterpreted in the modern world as an “image prohibition.” Rather, the image function extended beyond replication of visual reality, including direct recognition of the Divine as manifest in the material and cultural world. Music, geometry, writing, poetry, painting, devotional space, gardens and intermedial practices engage people with the “way of life” imbued with awareness of the Divine. Rather than externally representing religious ideas, creativity fosters the subjective capacity to recognize the Divine. Flexible enough to transcend the conventions of time and place over the millennium and a half since the inception of Islam, these modes of engagement persist in forms that also communicate through the expressive practices of contemporary art. To consider religion and art in Islam means to think about how each of these categories perpetually embodies, resists, and recreates the others.

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