PR OF A TOURISM ORGANIZATION UNDER CONDITIONS OF CRISIS

2020 ◽  
Author(s):  
Mariana Ianeva ◽  
◽  
Stiliyana Basmadzhieva ◽  
Keyword(s):  
External Information ◽  
Health Tourism ◽  
Health Crisis ◽  
Good Practices ◽  
Healthy Environment ◽  
Tourism Product ◽  
The Media ◽  
Tourism Destinations ◽  
Tourism Organization ◽  
Current Report

Nowadays, the issues related to the goals that the tourism organization should set and the new policy to which it needs to focus is especially relevant. In order to achieve them, it is necessary to develop and conduct various events that are within the competence not only of marketing managers, but also of those of PR specialists in companies and tourism destinations. The tasks set in the current report are related to external information, which is used by the media to create a story, which must fully reflect the credibility of the situation in a particular problem environment. Good practices have been identified in order to promote the opportunities for providing a healthy tourism product in a global health crisis in tourism destinations. In such global conditions, in which markets are shrinking and the rules for tourist services related to the provision of a healthy environment are changing, health tourism finds an increasingly sustainable place among the product offerings of destinations, which in turn leads to the need for its professional promotion and competent communication with different audiences.

Motivations and attitudes toward domestic tourism in Saudi Arabia

2019 ◽  
Vol 9 (1) ◽  
pp. 27-37
Author(s):  
Mourad Mansour ◽  
Alhassan G Mumuni
Keyword(s):  
Saudi Arabia ◽  
Local Environment ◽  
Domestic Environment ◽  
Domestic Tourism ◽  
Tourism Destinations ◽  
Tourism Information ◽  
The Government ◽  
Using Data ◽  
Tourism Organization ◽  
Self Administered Questionnaire

AbstractBeginning with the establishment of a Supreme Commission for Tourism and Antiquities’ (SCTA) in 2000, there have been official attempts by the government of Saudi Arabia to encourage domestic tourism in order to tap into the huge amounts that Saudis spend annually on vacations. This paper examines the motivations and attitudes of consumers toward tourism destinations and activities within the country (domestic tourism). Using data collected through a structured self-administered questionnaire, the study finds that familiarity and trust of the local environment, perceptions of the safer domestic environment, and limitations imposed by respondents’ vacation timing are the primary motives for choosing to spend their vacations locally, while lack of quality domestic tourist sites and services (including entertainment facilities), lack of tourism information, insufficient tourism organization services, and the harsh local environmental conditions during summer are factors that ‘push’ people from spending the vacations locally. Attitudes toward domestic tourism are generally negative, although there are significant differences in attitudes between respondents who prefer domestic destinations and those who prefer to travel out of Kingdom. Implications of the findings are outlined and discussed.

scholarly journals Possibilities for the Creation of Beer Routes in Hungary: A Methodological and Practical Perspective

2016 ◽  
Vol 8 (3) ◽  
pp. 250-262 ◽  
Author(s):  
János Csapó ◽  
Viktor Wetzl
Keyword(s):  
Theoretical Background ◽  
Good Practices ◽  
Tourism Geography ◽  
Tourism Product ◽  
The Creation ◽  
Beer Tourism ◽  
Gis Methods

AbstractThis study aims to analyse the possibilities and the potential for the establishment of beer tourism, one of the most recently valorised tourism products of global gastro tourism, and more importantly the creation and professional criteria of beer routes in Hungary. With a thorough investigation of the theoretical background of beer tourism and beer trails the authors try to collect those spatial perspectives which confirm our idea that Hungary is possessing adequate resources for the initiation of this new tourism product. We experienced that this area of tourism geography has not yet been researched thoroughly in the country, for which we make an attempt in this paper, using geographical and GIS methods, basically relying on the beer routes of Bavaria, Germany as good practices.

scholarly journals PERSEPSI DAN EKSPEKTASI WISATAWAN TERHADAP KOMPONEN DESTINASI WISATA LAKEY-HU’U, KABUPATEN DOMPU

2016 ◽  
Author(s):  
Rizal Kurniansah
Keyword(s):  
Likert Scale ◽  
The Internet ◽  
Travel Agents ◽  
Average Rating ◽  
Tourism Product ◽  
Parking Lot ◽  
Tourism Destinations ◽  
Perceptions And Expectations ◽  
Program Components

This study aims to determine the key components of tourism destinations Lakey-Hu’u, Sumbawa Island.It also examines the perceptions and expectations of tourists to the quality of the components, and describes the improvised program of the Lakey- Hu’u components.Data were collected through observation, interviews, and questionnaires which then analysed using theory component of the tourism product and the theory of perception.The results showed that the decisive component of tourism destinations Lakey-Hu’u include attractions, amenities, accessibility, ancillary, and community involvement.Based on the analysis of the Likert scale rating on the perceptions and expectations of the quality of tourism destinations Lakey-Hu’u component, the average rating was already good, improvisation program components that get listed on the main handling quadrant I, among others: a parking lot, a lifeguard, ding repair, the condition of transport modes to the location and completeness of the information through the Internet, travel agents, tour brochures or information.

scholarly journals Persepsi Wisatawan Terhadap Akun Media Sosial Instagram @Watuamben

Media Wisata ◽  
2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Nuharani K ◽  
Dessy Rahmawati
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Natural Landscape ◽  
Nature Tourism ◽  
The Public ◽  
Tourist Destinations ◽  
The Media ◽  
Tourism Destinations ◽  
The Village ◽  
Interview Questionnaire

Natural tourism destinations Watu Amben is tourist destinations which presents a panorama of the natural landscape which is located in the village of Pandeyan, district Piyungan, Bantul. One of the efforts made by the Manager of Watu Amben to introduce these tourist destinations to the public is using social media Instagram. Based on the foregoing, the researchers conducted a study with the title "Tourist Perception of Social Media Account Instagram@watuamben". Research methods used in this research is qualitative research. This research was conducted in nature tourism Watu Amben, with data collection techniques observation, interview, questionnaire and the documentation. The interviews addressed to account manager Instagram @watuamben and also tourists coming to Watu Amben, while questionnaires addressed to tourists visiting the Watu Amben. The purpose of this research is to know the visitor's perception of social media account Instagram @watuamben. The result of this research is that the pictures or videos that uploaded in Instagram by @watuamben could change the tourist perspective about tour destination waktu ambrn when they see the pictures and the videos. Also, the researchers hope that the administrators of Instagram account @watuamben could use the media social to introduce the tour destination watu amben to publiceffectively

scholarly journals Implementing Multi-Criteria Analysis in the Selection of AUCHS for the Integration of Digital Technologies into the Tourism Offering: The Case of MeDryDive

Heritage ◽  
2021 ◽  
Vol 4 (4) ◽  
pp. 4460-4472
Author(s):  
Angelos Manglis ◽  
Paschalina Giatsiatsou ◽  
Dimitra Papadopoulou ◽  
Vasiliki Drouga ◽  
Anastasia Fourkiotou
Keyword(s):  
Site Selection ◽  
Digital Technologies ◽  
Underwater Cultural Heritage ◽  
Cultural Industry ◽  
Appropriateness Criteria ◽  
Heritage Sites ◽  
The Past ◽  
Tourism Product ◽  
Tourism Destinations ◽  
Selection Of

Focusing on both physical and virtual accessibility, this paper presents the methodology developed by MeDryDive for the selection of AUCHS (Accessible Underwater Cultural Heritage Sites) in Greece, Italy, Croatia, and Montenegro. MeDryDive is a project that aims at the promotion of AUCHS in the Mediterranean as distinctive tourism destinations through personalized dry dive experiences. The candidate sites are assessed in order to be included in the transnational thematic tourism product “Dive in the Past” and promoted through Creative and Cultural Industry (CCI) applications, including a Serious Game, Augmented and Virtual Reality applications, and promotional videos, all developed in the context of the project. The main goal of the methodology is to meet the requirements for both the sustainability of the thematic tourism product and the digital applications’ development. The assessment of AUCHS is based on specific criteria that result from setting weighing factors and classifying indicators as either critical or non-critical. The criteria are categorized into core (feasibility) criteria and complementary (appropriateness) criteria for determining the total level of readiness. This set of criteria enables site selection through an elimination method, identifying the suitable pilot and follow-on sites for the integration of digital technologies into the tourism offering.

scholarly journals Social care for the migrant population in Spain: needs and strengths of organisations during the COVID-19 pandemic and infodemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tamara Bueno Doral ◽  
María Lara ◽  
Noelia García‐Castillo
Keyword(s):  
Third Sector ◽  
Migrant Population ◽  
Health Crisis ◽  
Content Type ◽  
Good Practices ◽  
Four Dimensions ◽  
The Past ◽  
Open Questions ◽  
Third Sector Organisations ◽  
Key Issues

Purpose In the past months, the authors have experienced an exceptional global situation that especially affects the most vulnerable population. This paper aims to analyse the needs, strengths and good practices of the organisations that have continued to study with the migrant population during the health crisis. The main objective was to determine how the health, social and communication crisis has affected the management of the organisation itself, the communications with its direct beneficiaries, the communications with the rest of society, as well as the perception that organisations specialised in migration have about how media has communicated the information of COVID-19 and migrant population. Design/methodology/approach The authors have circulated a questionnaire with open questions that covered the four dimensions previously mentioned. Findings The results show the analysis of the answers of 11 of the most important national and international organisations in the field of migration and refuge that operate in Spain. Originality/value Key issues have emerged related not only to the principal management concerns, internal digital communication, the adaptability of external communication and the major effort required to provide information about migration but also to innovative good practices. That other third sector organisations focussed on migration will be able to apply in the future and in other geographic areas.

scholarly journals NARASI LIRIS FOTOGRAFI JURNALISTIK PADA MASA PANDEMI COVID-19: STUDI KASUS PROYEK FOTOGRAFI “STILL LIVES” OLEH THE NEW YORK TIMES

2021 ◽  
Vol 4 (2) ◽  
pp. 113-124
Author(s):  
Aji Susanto Anom Purnomo ◽  
Novan Jemmi Andrea ◽  
Monica Revias Purwa Kusuma
Keyword(s):  
New York ◽  
Mass Media ◽  
Representation Theory ◽  
New York Times ◽  
Roland Barthes ◽  
Health Crisis ◽  
The New York Times ◽  
The Media ◽  
The Mass Media ◽  
Journalistic Practice

2020 is the year when the world is faced with a health crisis, namely the Covid-19 pandemic or also known as the Corona Virus. All aspects of life are affected by this crisis, the joints of humanity are faced with limitations. The mass media are intensively reporting various incidents regarding the Covid-19 pandemic. The stories are often accompanied by journalistic photos. One of the functions of photojournalism is to strengthen the story of what the media wants to convey. Journalistic photos during this pandemic usually feature scenes from medical activities, government policies and large narratives that are cold on empathetic human relations. However, different from most photojournalism in most mass media, The New York Times publishes "Still Lives" photography projects that are done by its photographers. The project presents a different narrative from this time of the pandemic. The “Still Lives” photography project is important because it presents journalistic photos that tell a domestic narrative that is close to the sides of universal humanity, namely the stories of the photographers' homes and families. This study aims to describe and interpret the “Still Lives” photography project as an alternative in creating a different narrative from photojournalism during the pandemic. This study used a descriptive qualitative research method based on phenomenology with Roland Barthes' main theory of semiotics and supported by journalistic photography theory and representation theory. The research results obtained a complete explanation and meaning of the “Still Lives” Project from The New York Times. The project according to the theory of photo journalistic is photo story based on personal experiences. From the analysis through the theory of semiotics from Roland Barthes and representation theory successfully obtained a result that basically projects “Still Lives” can be understood as a representation of the universal experience and feeling by mankind. Project “Still Lives” provides the representation of covid-19 pandemic through the mass media journalistic that show an alternative offer to journalistic practice to use lyrical narratives and personal experience in the story and more empathy in the mass publication of pandemic covid-19.

scholarly journals Prioritization of Brand Equity Components Using an Integrated Structural Equation Modelling and Fuzzy AHP

2021 ◽  
Vol 15 (3) ◽  
pp. 357-365
Author(s):  
Gelare Mortezaei ◽  
Hamidreza Alizadeh Otaghvar ◽  
Hossein Vazifehdoost ◽  
Parviz Saeedi ◽  
Abdolaziz Pegheh
Keyword(s):  
Brand Equity ◽  
Firm Value ◽  
Customer Value ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Fuzzy Ahp ◽  
National Level ◽  
Health Tourism ◽  
Statistical Population ◽  
Tourism Destinations

Brand equity of health tourism is the set of assets (or liabilities) of the brand in relation to the name and symbol of the tourism destination that cause changes in the value of services and experiences that are determined there. Considering the characteristics and cultural, social and economic capacities of Iranian tourism destinations, this study tends to develop a model for brand equity in health tourism, derived from the Acker model, according to Iran's conditions and studies conducted. First, previous studies in this regard were carefully reviewed by meta-synthesis. Then the mixed method including qualitative and quantitative methods was applied. The data were analyzed using grounded theory and MAXQDA18 software and then using structural equation method and fuzzy Analytic Hierarchy Process (Fuzzy AHP). Statistical population included experts including professors in the field of marketing and health tourism specialists for qualitative part, and foreign users of health tourism services of Iran for quantitative part. The results showed that hospital brand equity is directly affected by brand awareness, brand association, perceived quality, brand loyalty, social responsibility, firm value and customer value. As a result, at the national level, investing in this sector and branding and paying attention to brand equity of health tourism can make Iran one of the best health tourism destinations in the world.

Sex Tourism and the Internet

2008 ◽  
pp. 1360-1378
Author(s):  
Jerry Eades
Keyword(s):  
Child Abuse ◽  
The Other ◽  
The Internet ◽  
Sex Tourism ◽  
Moral Panics ◽  
Internet Pornography ◽  
The Media ◽  
Tourism Destinations ◽  
The One ◽  
The Relationship

This chapter examines the relationship between the Internet and sex tourism. It argues that interest in sex tourism in the media erupted in the early 1990s, about the same time that the Internet itself was becoming popular. The relationship between the two was both positive and negative. On the one hand, the Internet has allowed members of sexual subcultures to contact each other and for new forms of sex tourism to be marketed. On the other hand, the Internet also provided a platform for those opposed to sex tourism to raise the profile of the issue, in the process conflating images of sex tourism with those of Internet pornography, pedophilia, and child abuse, particularly in relation to tourism destinations in the Southeast Asian region. It has therefore aided the amplification of moral panics surrounding these issues. This sensational coverage has, however, tended to overshadow other forms of sex tourism, including those in which consenting adults meet together in resorts of clubs for recreational sex with each other. Thus, while the Internet has created moral panics and led to crackdowns in certain sections of the sex tourism market, it has allowed other alternative lifestyles to flourish on an unprecedented scale in an increasingly liberalized environment.

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