THEMATIC ANALYSIS AND EVALUATION OF HOTEL BRAND EFFECTIVENESS

2020 ◽  
Author(s):  
Gergana Angelova ◽  
Keyword(s):  
Thematic Analysis ◽  
Research Methodology ◽  
Purchase Decision ◽  
Bottom Line ◽  
Analysis And Evaluation ◽  
Decision Satisfaction

Brand effectiveness plays an important role in the business bottom line. It depends on customer desire, purchase decision, satisfaction and loyalty. Brand exists in customers' mind, it brings forth distinct associations and is predominantly perceived as something intangible and hard to describe and evaluate. This paper has the objective to analyze and evaluate the hotel brand effectiveness through a proper set of factors (indicators). The research methodology entails a thematic analysis of tourists' reviews made on the TripAdvisor website, where data has been derived from.

Incidental Music: a case study in the development of sound therapy

1995 ◽  
Vol 12 (1) ◽  
pp. 59-70 ◽  
Author(s):  
Phil Ellis
Keyword(s):  
Research Methodology ◽  
Learning Difficulties ◽  
Music Technology ◽  
New Music ◽  
Rigorous Analysis ◽  
Incidental Music ◽  
New Approach ◽  
Analysis And Evaluation ◽  
Sound Therapy

Incidental Music describes the early stages of the development of a new approach – sound therapy – for children who have severe learning difficulties (SLD) and profound and multiple learning difficulties (PMLD). Sound itself, including what we call ‘music’, in combination with aspects of new music technology, provide the basis for this approach. Sound therapy acknowledges the expressive potential of all sound with the aim of enabling and developing additional ways of communicating and expressing. A research methodology has been developed to enable a detailed, rigorous analysis and evaluation of observed phenomena. This is briefly described and a case study, based on the use of Soundbeam, reveals some aspects of sound therapy. I am grateful to the staff and pupils of the Lambert School for their help, encouragement, co-operation and warmth in enabling this project.

Proposing an Initiative Research Methodology for LGBTQ+ Youth: Photo-Elicitation and Thematic Analysis

2017 ◽  
Vol 11 (4) ◽  
pp. 271-284 ◽  
Author(s):  
Jennifer A. Smith ◽  
Rafe Mccullough ◽  
Claire Critchlow ◽  
Melissa Luke
Keyword(s):  
Thematic Analysis ◽  
Research Methodology ◽  
Photo Elicitation ◽  
Lgbtq Youth

Chronic Illness Management: Indian Workplace Perspective

2021 ◽  
pp. 097215092110368
Author(s):  
Arpita Manchanda ◽  
Mahima Thakur
Keyword(s):  
Qualitative Research ◽  
Chronic Illness ◽  
Thematic Analysis ◽  
Research Methodology ◽  
Chronic Illnesses ◽  
Illness Management ◽  
Qualitative Research Methodology ◽  
Legislative Framework ◽  
Chronic Illness Management ◽  
The Invisible

The present study aims to understand the perspectives of the employer representatives in Indian organizations about the management of chronic illnesses and the resultant disability. Legislative framework and Government of India initiatives were also visited upon to understand the environment prevailing for the Indian organizations in the context of employment of people with chronic illnesses. Qualitative research methodology of thematic analysis was preferred to capture various concerns and challenges faced by employer representatives in employing and maintaining employment of individuals with chronic illness and resultant disability. A total of 20 employer representatives were contacted, out of which 12 agreed to participate. The findings suggest that though visible disability has begun to be acknowledged and embraced in Indian organizations, the invisible and episodic disability caused by various chronic illnesses is still struggling to gather enough accommodation as a distinct diversity group in Indian organizations.

The effects of shopping aid usage on consumer purchase decision and decision satisfaction

2011 ◽  
Vol 23 (5) ◽  
pp. 745-754 ◽  
Author(s):  
Chiu‐chi Angela Chang ◽  
Monika Kukar‐Kinney
Keyword(s):  
Time Pressure ◽  
Situational Factors ◽  
Purchase Decision ◽  
Product Knowledge ◽  
Content Type ◽  
Decision Satisfaction ◽  
Conceptual Paper ◽  
Purchase Likelihood ◽  
Retail Shopping ◽  
Product Ratings

PurposeThe purpose of this paper is to compare and contrast two types of shopping aids, that is, research‐supporting and solution‐oriented shopping aids, and examine their effectiveness, considering both consumer and situational factors.Design/methodology/approachExpanded selection and additional detailed information are chosen to illustrate research‐supporting shopping aids, and personalized product recommendations and product ratings are used as examples of solution‐oriented shopping aids. This conceptual paper proposes that usage of shopping aids has an effect on the purchase likelihood and decision satisfaction and focuses on studying the moderating role of consumer product knowledge and time pressure. The thesis is that congruence between the type of a shopping aid and consumer characteristics, such as product knowledge, or situational characteristics, such as time pressure, should enhance the effectiveness of shopping aids.FindingsThe research propositions in this paper delineate how the use of retail shopping aids should affect the consumer's purchase likelihood, decision satisfaction, decision confidence, and evaluation costs, under the moderating influence of product knowledge and time pressure. Overall, knowledgeable consumers and less time‐pressed consumers should benefit from research‐supporting shopping aids (i.e. expanded selection and additional product information), whereas novice consumers and time‐pressed consumers should benefit from solution‐oriented shopping aids (i.e. personalized product recommendation and product ratings).Originality/valueRetail shopping aids are designed to offer sales assistance for consumers to handle the obstacles to purchase completion. However, past efforts to install retail shopping aids have seen mixed results. This conceptual paper advocates that consideration of consumer characteristics and situational factors is necessary to understand the effects of shopping aid usage. This paper thus contributes to the understanding of solutions to purchase decision deferral and the determinants of decision satisfaction, and has practical implications for retailers regarding providing retail shopping aids to facilitate purchase completion and shopping experiences.

scholarly journals Polish Opinion Weeklies’ Thematic Spectrum Analysis – Methodology and Application

2018 ◽  
Vol 4 (s1) ◽  
pp. 6-22 ◽  
Author(s):  
Tomasz Wilkoń
Keyword(s):  
Content Analysis ◽  
Thematic Analysis ◽  
Spectrum Analysis ◽  
Research Methodology ◽  
Future Research ◽  
Analysis Methodology ◽  
Research Material ◽  
Code Book

Abstract In this article the approach of thematic analysis of main Polish printed weekly reviews is applied. The author developed thematic division of research material and put much effort to completeness and explicitness. The author chose content analysis as research methodology and constructed a code book. After coding and analysis, conclusions were presented and discussed. There were also methodological inferences for future research.

scholarly journals Penerapan Model Guided Discovery Learning Dengan Mind Mapping Untuk Meningkatkan Kreativitas Mahasiswa

2019 ◽  
Vol 4 (1) ◽  
pp. 11-18
Author(s):  
Alfiani Athma Putri ◽  
Reni Dwi Susanti ◽  
Mayang Dintarini
Keyword(s):  
Data Processing ◽  
Research Methodology ◽  
Discovery Learning ◽  
Research Subjects ◽  
Model Learning ◽  
Mind Mapping ◽  
Study Program ◽  
Guided Discovery ◽  
Analysis And Evaluation ◽  
Implementation Stage

The aim of this research is to describe the application of guided discovery learning model with mind mapping that could increase students creativity in compiling the thesis proposal. The approach of this research is descriptive qualitative with the research subjects are 3rd-grade students of Mathematics study program of UMM that taking the Research Methodology course.            The steps of this research are planning, implementation, analysis, and evaluation respectively. The Guided discovery Model Learning with Mind Mapping is applied at the implementation stage, where students are required to develop research proposals based on guided discovery learning steps, that is (1) provision of stimuli, (2) problem identification, (3) completion data, (4) data processing, (5) verification, and (6) generalizations, which have been compiled in textbooks of Research Methodology courses. The results of this research found that students have difficulties in determining the topic of research, the reference, and the types of research and instruments to be used.Keywords: guided discovery learning, mind mapping, creativityKeywords: guided discovery learning, mind mapping, creativity

scholarly journals EXPLORING AL -FAUZ AL KABIR’S FIVE THEMATIC ANALYSIS OF THE QURAN: A PERSPECTIVE FROM SHAH WALI ALLAH AL-DEHLAVI

2019 ◽  
Vol 7 (1) ◽  
pp. 395-412
Author(s):  
Naeem Ashfaq ◽  
Hussin bin Salamon ◽  
Mohd Fauzi Bin Abu Hussin ◽  
Arieff Salleh Rosman ◽  
Aminuddin Bin Ruskam ◽  
...  
Keyword(s):  
Thematic Analysis ◽  
Research Methodology ◽  
Qualitative Methodology ◽  
Qualitative Comparative Analysis ◽  
Modern World ◽  
Research Methodologies ◽  
Research Paradigms ◽  
The World ◽  
New Research ◽  
The Relationship

Purpose: This study explores the contribution of Shah Wali Allah al-Dehlavi’s work on the Quran to classify it into five categories (themes) using a qualitative methodology known as thematic analysis in today’s world of research, in his book Al-Fawz al-Kabir. This paper is an attempt to show the contributions of Muslim scholars in the world of research by introducing the research methodology which is used even in today’s modern world. Methodology: A qualitative comparative analysis was employed by reviewing both the approaches such as Thematic Analysis and the approach applied by Shah Wali Allah to find five sciences. Main Findings: The result showed that both research approaches are similar. This study concludes that [our] classical scholars have formulated and used the research methodologies which may be applicable and relevant to the current research paradigms. Applications: This article can be used as a gateway by academics to review and analyze the work of Islamic classical scholars specifically their research techniques to derive new research methodologies. Novelty/Originality: The work of Shah Wali Allah (SWA) on the Quran to find out the relationship between the research methodology employed by SWA and the Thematic Analysis has been studied.

scholarly journals Critical Literacy and the Multiliteracies of Dance: A First Approach

2018 ◽  
Vol 8 (3) ◽  
pp. 69-78
Author(s):  
Giorgos K. Fountzoulas ◽  
Maria I. Koutsouba ◽  
Evgenia Nikolaki
Keyword(s):  
Literature Review ◽  
Critical Literacy ◽  
Research Methodology ◽  
Educational Process ◽  
Cultural Literacy ◽  
Specific Reference ◽  
Dance Movement ◽  
Analysis And Evaluation ◽  
Modern Education ◽  
Traditional Dance

Abstract Greek traditional dance’s transition from its “first” to the “second” existence took place in the context of the urbanization as this took place in Greece. This transition was accompanied, among others, with its teaching into a classroom that had to follow the principles governing every educational process. In this new context, the dance teaching is subject to literacy processes, which, in this case, are related to a literacy of dance and therefore of culture, that is to a dance and cultural literacy. The aim of this study is to look at dance as an educational subject that can lead to critical literacy through dance’s multiliteracies as a synthesis of dance, movement, cultural and art literacy, with specific reference to Greek traditional dance. For this, literature-based research methodology is adopted that includes analysis and evaluation of relevant published literature. The literature review showed that Greek traditional dance, in the modern education framework, can be perceived in the light of critical literacy based on its multiliteracies, which are related to the concepts of movement, dance, art and cultural literacy.

scholarly journals SIMULASI PERGERAKAN BUS KAMPUS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL-BANJARI

2019 ◽  
Vol 2 (1) ◽  
pp. 36
Author(s):  
Robiatul Adawiyah ◽  
Eka Purnamasari
Keyword(s):  
Research Methodology ◽  
Public Transportation ◽  
Academic Community ◽  
Main Campus ◽  
Analysis And Evaluation ◽  
Bus Scheduling

Universitas Islam Kalimantan Muhammad Arsyad Al-Banjari mempunyai tiga kampus di Kalimantan Selatan yaitu di Banjarmasin, Anjir, dan di Banjarbaru. Kampus Banjarmasin merupakan kampus utama dari Universitas Islam Kalimantan. Bus Kampus ini telah beroperasi sejak beberapa tahun yang lalu. Awalnya pengoperasian bus kampus ini bertujuan untuk membantu para akademisi antar kampus Banjarmasin dengan kampus Banjarbaru. Namun, karena hanya memiliki 1 unit bus maka masih banyak para akademisi yang menggunakan angkutan umum dan kendaraan pribadi untuk kekampus. Penelitian ini bertujuan untuk mensimulasi pergerakan kampus Universitas Islam Kalimantan Muhammad Arsyad Al-Banjari. Metodologi penelitian dilakukan dengan survei wawancara terhadap civitas akademik untuk dilakukan analisis dan evaluasi terhadap kapasitas bus dengan jumlah penumpang yang akan menggunakannya. Hasil dari penelitian ini didapat simulasi pergerakan bus kampus Universitas Islam Kalimantan Muhammad Arsyad Al-Banjari. Maka dari penelitian ini mengusulkan untuk adanya penambahan bus sebanyak 5 buah dan penambahan penjadwalan bus untuk operasi.Universitas Islam Kalimantan Muhammad Arsyad Al-Banjari has three campuses in South Kalimantan, namely in Banjarmasin, Anjir, and in Banjarbaru. The Banjarmasin campus is the main campus of the Universitas Islam Kalimantan Muhammad Arsyad Al-Banjari. The campus bus has been operating since a few years ago. Initially the operation of the campus bus was aimed at helping academics between Banjarmasin campuses and the Banjarbaru campus. However, because it only has 1 bus unit, there are still many academics who use public transportation and private vehicles for Kekampus. This study aims to simulate the movement of the Universitas Islam Kalimantan Muhammad Arsyad Al-Banjari. The research methodology is carried out by interview surveys of the academic community for analysis and evaluation of the bus capacity with the number of passengers who will use it. The results of this study obtained a simulation of the bus movement of the Universitas Islam Kalimantan Muhammad Arsyad Al-Banjari. So from this study propose for the addition of 5 buses and the addition of bus scheduling for operations.

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