CONCEPTUAL FRAMEWORK FOR TOURISM DESTINATION COMPETITIVENESS IN THE FACE OF GLOBAL FUNCTIONAL TRANSFORMATION
Tourism is among the industries that record globally, the most rapid rate of development. Being a highly dynamic sector, modern tourism forms the third largest volume in international trade operations, after the oil and automobile industries. It is distinguished by its vulnerability to external economic, political and nature factors, but also by its great flexibility in relation to the ongoing transformation processes. In this dynamic and changing environment, the tourism industry and tourist destinations are exposed to the global competition pressure. Regarding to that, this paper explores the role of possible approaches to the destination management for improving the whole process of competitiveness increase, with accent on the cluster concept. The results show that in the frame of common approach in the management of tourist destination, when developing a model for approving its success and competitiveness, a modification on clusters' approach is purposeful to adapt.