Foreign Direct Investment Strategy in International Marketing: The Case of Turkey
In recent years the role of foreign direct investments (FDIs) in economic development became very important for emerging economies. Thus, the competition to attract FDIs intensified. Turkey, being an emerging economy, needs to apply correct strategies to attract FDIs. This paper will consider competitive environment for FDIs around the world and evaluates steps taken by Turkey since the year 2000. In doing so, changing rules and regulations will be evaluated. After the experience of 2001 economic crisis, in 2003, Turkey passed Foreign Direct Investment Law and taken other actions to stimulate FDI’s coming to the country. Changes in economic environment, political situation, legal framework and financial stability play roles in bringing inflow of FDIs. This paper will focus on the case of Turkey and will provide policy recommendations to increase the competitiveness in attracting FDIs.