scholarly journals Analisis Pengaruh Bauran Pemasaran Terhadap keputusan Pembelian

2019 ◽  
Vol 2 (2) ◽  
pp. 438-443
Author(s):  
Richard Berlien ◽  
Sumaizar Sumaizar ◽  
Satria Sinambela
Keyword(s):  
Significant Influence ◽  
Low Cost ◽  
Product Distribution ◽  
Marketing Mix ◽  
Product Positioning ◽  
Market Management ◽  
Marketing Mix Strategy

Tea Powder is a delicious beverage powder in Sidamanik. In developing the business, the company will expand the sales area in each sub district. The company chooses the low end segment, which is considered to be at low cost, and determines product positioning only in the sweet bread market. Management has conducted the marketing mix strategy. But, the effectiveness is still being argued, especially regarding the problems of the expansion of sales area. Thus, the scientifically conducted study is needed to measure the marketing mix and its influence on the decision, statisfaction, and the loyalty of customers. Results of the study showed that the overall hypothesis were acceptable and there were significant influences of the product, distribution, and promotion on consumers’ decison; there were significant influences of product and price on consumers’ satisfaction; there were significant influences of consumers’ decision on consumers’ satisfaction and loyalty, and there was a significant influence of consumers’ satisfaction on consumers’ loyalty.

scholarly journals Analysis of Consumer Assessment in Small and Medium Enterprises "Raja Abon Makmur Lestari" on Shredded Products and Mix Marketing

2021 ◽  
Vol 2 (1) ◽  
pp. 6-15
Author(s):  
Yulia Yulia ◽  
Novyandra Ilham Bahtera ◽  
Rati Purwasih
Keyword(s):  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Product Distribution ◽  
Marketing Mix ◽  
Product Price ◽  
Strategy Evaluation ◽  
Marketing Mix Strategy ◽  
Consumer Assessments ◽  
Medium Enterprises ◽  
Consumer Assessment

Raja Abon Makmur Lestari's business has good potential, resulting in considerable business competition. One of the businesses that produce shredded is Small and Medium Enterprises (UKM) Raja Abon Makmur Lestari. This business must apply a consumer-oriented marketing concept. The application of this concept is to determine the marketing mix consisting of product, price, promotion, and place. The purpose of this study was to analyze consumer assessments of the various attributes of shredded products and evaluate the results of the shredded product marketing mix strategy. The method used in this research is descriptive analysis, with the 4P marketing mix approach. The marketing mix strategy evaluation design involves internal parties, namely business owners, and external parties, namely consumers. The results of the discussion show that consumer assessment of products has guaranteed quality, consumer ratings of prices are in accordance with quality, consumer assessments of shredded product distribution are easy to obtain and consumer assessments of promotion by word of mouth are very efficient and easy to get information on social media. The evaluation results of the marketing mix for shredded products are in the range of 101-125. Based on this total value, it can be concluded that all the variables of the marketing mix carried out by the king of shredded and prosperous sustainable have been effective.

scholarly journals Dampak Strategi Bauran Pemasaran Dan Kualitas Pelayanan Terhadap Tingkat Partisipasi Anggota Sebagai Pengguna Koperasi

2019 ◽  
Vol 9 (1) ◽  
pp. 67-80
Author(s):  
TIRIS SUDRARTONO
Keyword(s):  
Service Quality ◽  
Marketing Strategy ◽  
Significant Influence ◽  
Participation Rate ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Participation Level ◽  
Member Participation ◽  
Marketing Mix Strategy ◽  
The Impact

This study aims to find out how big the impact of Marketing Mix Strategy and Service Quality to Member Participation Level As a cooperative user, the sample in this research is 97 members of cooperative work of prosperous PT.Polyfin Canggih as respondents who answered the statement of the questionnaire distributed then analyzed quantitatively and qualitatively. Data from equation test is known F-count value is 114,782 while with -table value 3,94. This means that F-stat> F-table (114,782> 3,94) means that at 95% confidence level, Marketing Strategy and Service Quality variables have a significant influence simultaneously on the variable Member participation rate as a Cooperative User. The coefficient of determination (R2) is 0.709. Member Participation Rate of 70.9% is influenced by the Marketing Mix Strategy and Service Quality and the balance of 29.1% is influenced by other factors outside the model.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals Does Marketing Success Factors Influence Private College Admission? Evidence From Malaysia

2019 ◽  
Vol 10 (5) ◽  
pp. 440
Author(s):  
Zalina Zainudin ◽  
Mohd Faiq Bin Abdul Fattah ◽  
Sheikh Muhamad Hizam Sheikh Khairudin
Keyword(s):  
Private Colleges ◽  
Significant Relationship ◽  
Structural Equation ◽  
Success Factors ◽  
College Admission ◽  
Marketing Mix ◽  
Private College ◽  
Physical Evidence ◽  
Marketing Mix Strategy ◽  
The Relationship

Private colleges are predicted to be presented with many opportunities as well as challenges in the coming years. Admission pressures become one of the challenges face by most of Private Colleges in Malaysia. Lacking of marketing mix strategy are claimed to contribute to this admission pressure. This study was conducted firstly, to determine the relationship between marketing success factors (Price, Place, Product, Promotion, People, Process, Physical Evidence, Partnership, Publication and Conference, Presentation and Extracurricular Program) with the marketing mix strategy of private colleges. Secondly, to determine the relationship between Marketing Mix Strategy with Private College Admission. Similarly, in this study, these 11Ps are the success factors of private college marketing mix strategy in influencing student to study in private colleges. Structural Equation Model (SEM) is conducted to estimate the effects of the main construct on its subcontracts, exogeneous and endogenous variables and its significant relationship. The result found the factors with the highest percentage of variation in contributing to Marketing Mix Strategy are Promotion, Product, Place, Price, Process, Partnership, Presentation, People, Physical Evidence, Publication and Conference and lastly Extracurricular Program. Thus, concluding that 11Ps Marketing Mix Strategy has a significant relationship with Private College Admissions. National private colleges can create a strategy based on the marketing mix strategy in competing for students. The study area is Malaysia, and it was conducted over a sample of 366 executive and marketing officers as the respondents.

scholarly journals Catalytic Hydrogenation, Hydrodeoxygenation, and Hydrocracking Processes of a Lignin Monomer Model Compound Eugenol over Magnetic Ru/C–Fe2O3 and Mechanistic Reaction Microkinetics

Catalysts ◽  
2018 ◽  
Vol 8 (10) ◽  
pp. 425 ◽  
Author(s):  
Ana Bjelić ◽  
Miha Grilc ◽  
Sašo Gyergyek ◽  
Andraž Kocjan ◽  
Darko Makovec ◽  
...  
Keyword(s):  
Model Compound ◽  
Annealing Temperature ◽  
Low Cost ◽  
Value Added ◽  
Product Distribution ◽  
Surface Chemical ◽  
Annealing Temperatures ◽  
Microkinetic Model ◽  
Highly Active ◽  
Commercial Carbon

Conversion of waste lignocellulosic (LC) biomass, a widely-available low-cost feedstock, into value-added biobased chemicals (and biofuels) has been gaining much attention recently. Therefore, the present lignin valorisation study was aimed at developing magnetically-separable highly-active catalysts for hydrodeoxygenation (HDO), also proposing surface chemical kinetics. Five carbonaceous substrate-deposited Ru were synthesised and tested for the HDO of monomer moiety eugenol. Their annealing temperatures differed, specifically between 300 and 750 °C, while one was not subjected to calcination. Experiments revealed the substantial influence of annealing temperature on the product distribution. Namely, fresh nonannealed nanocomposites were not active for hydrogenolysis. By further pretreatment increase, hydrogenation and, exclusively, the deoxygenation of saturated cyclic species, were enhanced, these being more promoted considering rates and yields than commercial carbon-supported ruthenium. Over 80 mol% of 4-propyl-cylohexanol and propyl-cyclohexane could be formed over the samples, treated at 500 and 600 °C, for 100 and 125 min, respectively, under 275 °C and 5 MPa of reactor hydrogen pressure. Interestingly, a notable 4-propyl-phenol amount was produced upon 750 °C pretreating. The intrinsic microkinetic model, developed previously, was applied to determine relevant turnover parameters. Calculated modelling results indicated a 47- and 10-fold greater demethoxylation and dehydroxylation mechanism ability upon the reheatingpreheating at 600 °C in comparison to industrial (heterogeneous) Ru/C.

scholarly journals Functioning of the Clothing Networks on the Global Markets - Comparative Analysis

2012 ◽  
Vol 14 (3) ◽  
pp. 87-100
Author(s):  
Monika Malinowska-Olszowy
Keyword(s):  
Comparative Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Point Of View ◽  
Global Markets ◽  
Distribution Costs ◽  
Production And Distribution ◽  
Global Companies ◽  
Marketing Mix Strategy ◽  
Made In

The globalisation process contributes to shaping of many diverse consequences, among others it causes the internationalization of production, new, global division of work, increase of competitiveness, it builds the branches of a globalising business. From the point of view of economy, the phenomenon of globalisation influences the deepening of a free float of commodities, services, resources, capital, work, and also information between the countries. These factors significantly contribute to many changes that are visible in the operations of the latter-day enterprises (Penc 2003, p. 152). One of the consequences of the globalisation process, which is directly connected with the functioning of companies, is the necessity of building and managing the brand. As a result it creates many possibilities to global companies from the textile-clothing sector that want to achieve a market success. However, in order to achieve it one has to fulfill many, constantly increasing, expectations of the buyers. The realisation of these challenges is possible only with the share of two crucial factors: proper competitiveness and progressive marketing strategies. In the clothing sector the partnership networks are being created between the economic subject, because such actions are aimed at minimising the risk, as well as to reducing the production and distribution costs. The most often encountered networks in the textile-clothing branch are the franchising networks. The present article concentrates on the competitiveness aspect of the global clothing networks. A comparative analysis of the action of the commercial clothing networks was made, in order to show some features of its operation and proceeding, while focusing on the specified elements of the marketing-mix strategy. The obtained results allowed to show the differences and similarities in the used marketing strategies.

scholarly journals Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan Kedai Kopi Kimteng di Pekanbaru

2020 ◽  
Vol 4 (1) ◽  
pp. 10-24
Author(s):  
Adhi Nurcahyo Achmad ◽  
Samsir Samsir ◽  
Yulia Efni
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Structural Equation ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Modeling Analysis

This study aims to see and determine the direct effect of the marketing mix on purchasing decisions and customer satisfaction. Research site at the Kimteng coffee shop Pekanbaru. The population in this study were all customers who made repeat purchases at the Kimteng coffee shop Pekanbaru. The sampling technique used was non-probability sampling using the simple random sampling method, because the sampling of members from the population was done randomly without paying attention to the strata in the population. Determining the number of samples 5 times the number of variable indicators as many as 30 are used. Thus, the number of samples to be studied in this study was 150 people. In this study, researchers will use SEM (Structural Equation Modeling) analysis. The results of this study indicate that there is a positive and significant influence between the marketing mix on purchasing decisions and there is a positive and significant influence between the marketing mix and purchasing decisions on customer satisfaction. Purchasing decisions are able to positively and significantly mediate between marketing strategies and customer satisfaction.

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