A CASE STUDY ON DIMENSIONS OF TOURIST SATISFACTION WITH KAZIRANGA NATIONAL PARK OF ASSAM
The purpose of the study is to find out dimensions of tourist satisfaction towards tourism services provided at Kaziranga National Park (KNP) of Assam. All the determinants of dimensions of tourist satisfaction toward the destination will be measured by Five point Likert Scale, ranging from (5) Excellent to (1) Very Poor. The study had collected data with the help of a questionnaire from 450 tourists that have visited KNP during October, 2018-March 2019. The collected data is analyzed using econometric and non-econometric methods to identify the important factors that determine tourist satisfaction. The result indicates factors such as cleanliness, improved amenities and safety and security are very important to ensure overall high level tourist’s satisfaction. From findings of the study, it suggests that future of KNP should be a place of important and preferred destination for all domestic and international tourists. KEYWORDS: Tourism, Tourist Satisfaction, KNP and Assam.