A Study on the Parasocial Interaction of Live Streaming Commerce Consumers -Focused on the Taobao Live Streaming-

2021 ◽  
Vol 19 (3) ◽  
pp. 50-63
Author(s):  
Lei Yang ◽  
Hyun Jung Park
Keyword(s):  
Parasocial Interaction ◽  
Live Streaming

Measuring online live streaming of perceived servicescape

2020 ◽  
Vol 30 (3) ◽  
pp. 737-762
Author(s):  
Yu-Hsin Chen ◽  
Min-Cing Chen ◽  
Ching-Jui Keng
Keyword(s):  
Behavioral Intention ◽  
Design Methodology ◽  
Online Survey ◽  
Service Providers ◽  
Scale Validation ◽  
Parasocial Interaction ◽  
Live Streaming ◽  
Item Generation ◽  
Content Type ◽  
Validation Measure

PurposeThis study aimed to develop and validate an online live streaming perceived servicescape (OLSPS) scale that can help platform service providers to develop strategies for new live streaming channel promotions.Design/methodology/approachThis study conceptualized the construct of OLSPS and the four-phase procedure of the 66-item OLSPS scale development, including item generation, item purification, scale validation, measure application and testing of hypotheses. It also provided a research framework to assess audiences' cognition and behavioral intention, and an online survey on 420 live streaming users (social platforms, n = 210; native platforms, n = 210) was conducted.FindingsThis study developed and validated a 35-item OLSPS scale with eight dimensions. The results of the empirical model showed that OLSPS is positively correlated with the audiences' cognition and behavioral intention. Furthermore, parasocial interaction experience showed a positive moderation on channel trust.Originality/valueThis study is a pioneering effort to develop and validate an OLSPS scale. The results could be helpful for researchers in building OLSPS and for managers in assessing and promoting users' acceptance of online live streaming platforms.

Predictors of parasocial interaction and relationships in live streaming

2021 ◽  
pp. 135485652110278
Author(s):  
Caitlin McLaughlin ◽  
Donghee Yvette Wohn
Keyword(s):  
Online Survey ◽  
Parasocial Interaction ◽  
Live Streaming ◽  
Parasocial Relationships ◽  
Source Characteristics ◽  
The Past ◽  
Parasocial Relationship ◽  
The Media ◽  
Current Article ◽  
Parasocial Interactions

The purpose of the current article was to explore parasocial phenomena in the unique and interactive context of live streaming. Specifically, the predictors of parasocial interactions (PSIs) and parasocial relationships (PSRs) were compared. In the past, the terms ‘parasocial interaction’ and ‘parasocial relationship’ have been used interchangeably, even though they are distinct constructs – which has confused researchers’ understanding of these phenomena. The current study aims to begin to disentangle our understanding of these two constructs by studying the predictors for each construct separately. An online survey was utilized to collect data on PSRs, PSIs, and various parasocial predictors that fell into three categories: streamer (source) characteristics, viewer characteristics, and behavioral (relationship) characteristics. Results indicate that streamer characteristics were the most important predictors of both PSIs and PSRs in the live streaming context, although characteristics of the viewer and relationship were also influential. These findings indicate that message sources can modify their content to encourage parasocial phenomena in their audience. This is encouraging, as research suggests that parasocial phenomena lead to many positive repercussions for the media and so are generally considered a goal of media personae.

Parasocial Interaction as More Than Friendship

2011 ◽  
Vol 23 (3) ◽  
pp. 122-132 ◽  
Author(s):  
Jayson L. Dibble ◽  
Sarah F. Rosaen
Keyword(s):  
Parasocial Interaction ◽  
Future Research ◽  
Two Measures ◽  
Traditional Approaches

This study supports the refinement of the concept of parasocial interaction (PSI) to apply to mediated personae that viewers might dislike. By contrast, traditional approaches have treated PSI as a sort of friendship with the mediated persona. Participants (N = 249) were randomly assigned to self-select a liked or disliked television persona. Various viewer reactions to that character were measured using two different measures of PSI. The data revealed that participants did experience PSI with disliked characters as well as liked characters, and that the two measures of PSI did not appear to assess the same construct. Implications for future research are discussed.

Live Streaming mit Hangout On Air

2014 ◽  
pp. I-XI
Author(s):  
Hannes Schleeh ◽  
Gunnar Sohn
Keyword(s):  
Live Streaming

scholarly journals VAGADRONE: Intelligent and Fully Automatic Drone Based on Raspberry Pi and Android

2021 ◽  
Vol 11 (7) ◽  
pp. 3153
Author(s):  
Saifeddine Benhadhria ◽  
Mohamed Mansouri ◽  
Ameni Benkhlifa ◽  
Imed Gharbi ◽  
Nadhem Jlili
Keyword(s):  
Remote Control ◽  
Autonomous Navigation ◽  
Object Identification ◽  
External Control ◽  
Raspberry Pi ◽  
Optimal Trajectories ◽  
Live Streaming ◽  
Wide Range ◽  
Fully Automatic ◽  
Direct Use

Multirotor drones are widely used currently in several areas of life. Their suitable size and the tasks that they can perform are their main advantages. However, to the best of our knowledge, they must be controlled via remote control to fly from one point to another, and they can only be used for a specific mission (tracking, searching, computing, and so on). In this paper, we intend to present an autonomous UAV based on Raspberry Pi and Android. Android offers a wide range of applications for direct use by the UAV depending on the context of the assigned mission. The applications cover a large number of areas such as object identification, facial recognition, and counting objects such as panels, people, and so on. In addition, the proposed UAV calculates optimal trajectories, provides autonomous navigation without external control, detects obstacles, and ensures live streaming during the mission. Experiments are carried out to test the above-mentioned criteria.

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