scholarly journals Marketing Strategy Analysis of Asin Asked MSMEs in The Covid-19 Pandemic Period in Kesenden, Cirebon

2020 ◽  
Vol 1 (2) ◽  
pp. 59-68
Author(s):  
Oriza Aditya
Keyword(s):  
Marketing Strategy ◽  
Relationship Marketing ◽  
Raw Materials ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Strategy Analysis ◽  
Customer Relationship Marketing ◽  
Quality Of Products ◽  
The Impact

The Covid-19 pandemic has changed many aspects of life, one of which is in the economy. This has animpact on economic instability, one of which is the impact of MSMEs, such as the occurrence of abnormalities in the supply of raw materials, consumer interest and marketing. This study aims to describe the marketing strategies that must be carried out by MSME actors so that they can survive and become more responsive to changes when Covid-19 occurs. In this study using qualitative methods with interview techniques in Kesenden, Cirebon. From the results of the research conducted, it can be concluded that the Covid-19 pandemic can provide opportunities and can also provide threats (Treath) to MSMEs, marketing strategies in the midst of the Covid-19 pandemic, namely by improving the quality of products and services, customer relationship marketing, and e-commerce

scholarly journals THE INFLUENCE OF MARKETING STRATEGY RELATIONSHIP AND SERVICE QUALITY TO CUSTOMER SATISFACTION IN TOYOTA AUTO SERVICE STATION

2016 ◽  
Vol 9 (2) ◽  
pp. 177
Author(s):  
Marietje Carolien Nanulaitta
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Marketing Strategy ◽  
Relationship Marketing ◽  
Customer Relationship ◽  
Customer Relationship Marketing ◽  
Marketing Activities ◽  
Marketing Principles ◽  
The Impact

The background of this research was Customer Relationship marketing and service quality of Firms have accepted that customer retention is even more profitable than customer attraction and we can observe the interest of firms in adopting relationship marketing principles and designing strategies to develop close and long-lasting relationships with the most profitable customers. The objective of The analysis of marketing activities and programs implemented in order to establish, develop, and maintain relationships with customers and the impact these activities have on the firm performance. The design of this research applies to Toyota Car Repair and the questionnaires were spreaded away to 110 respondents. Data analysis used in this research was Multiple Regression with SPSS program. The result of this research conclude that Relationship Marketing Strategy and Service Quality in Car Repair significantly affect to Customer Satisfaction

scholarly journals PENGARUH RELATIONSHIP MARKETING STRATEGY DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN BENGKEL MOBIL TOYOTA

2008 ◽  
Vol 1 (2) ◽  
pp. 01
Author(s):  
Marietje Carolien Nanulaitta
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Marketing Strategy ◽  
Relationship Marketing ◽  
Customer Relationship ◽  
Customer Relationship Marketing ◽  
Marketing Activities ◽  
Strongly Agree ◽  
Marketing Principles ◽  
The Impact

<p>The background of this research was customer relationship marketing and service quality of Firms have accepted that customer retention is even more profitable than customer attraction and we can observe the interest of firms in adopting relationship marketing principles and designing strategies to develop close and long-lasting relationships with the most profitable customers. The objective of the analysis of marketing activities and programs implemented in order to establish, develop, and maintain relationships with customers and the impact these activities have on the firm performance. The design of this research applies to Toyota Car Repair and the questionnaires were spreaded away to 110 respondents. The Likert-scale for the 5 point measurement which means strongly agree and 1 point is for strongly disagree. Data analysis used in this research was multiple regression. The result of this research concludes that relationship marketing strategy and service quality in car repair significantly affect to customer satisfaction.</p><p><strong>Keywords: Relationship marketing strategy, Service quality, Customer satisfaction</strong></p>

scholarly journals ANALISIS KINERJA PRODUKSI DAN STRATEGI PEMASARAN AGROINDUSTRI KERUPUK KEMPLANG DI KOTA BANDAR LAMPUNG

2021 ◽  
Vol 8 (2) ◽  
pp. 279
Author(s):  
Andy Lareza ◽  
Adia Nugraha ◽  
Muhammad Irfan Affandi
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
External Environment ◽  
Marketing Strategies ◽  
Production Performance ◽  
Raw Material ◽  
Matrix Analysis ◽  
The Government ◽  
Quality Of Products

The purposes of this study are analyzing the production performance, identifying internal and external environment, and determining the priority of kerupuk kemplang agroindustry marketing strategy.  The location of the study is determined deliberately as the consideration the area is the production center of kerupuk kemplang agroindustry in Bandar Lampung.  The number of respondents are 14 kerupuk kemplang agroindustry owners that are randomly selected disproportionately.  Data were collected in January – February 2020.  The analytical methods used are the analysis of production performance, SWOT (Strenghts, Weakness, Opportunities, Threats) analysis, and QSPM (Quantitative Strategic Planning Matrix) analysis.  The results of the study indicated that kerupuk kemplang agroindustrial performance based on productivity aspect, capacity, quality, and speed of delivery are in good category, while based on the flexible aspects are not in good category.  The main strength of kerupuk kemplang agroindustry is the location of strategic business and close to suppliers.  Main drawback is the location of the business away from some consumers. The main opportunities are the need and high consumer interest on the product.  The main threat is the supply of reduced raw material when approaching holiday seasons.  The strategy of priority is improving the quality of products, following the bazaar organized by the government, utilizing technologies such as e-commerce and social media, collaborating with a kerupuk kemplang agent, and optimizing the utilization of strategic business locations to increase production volumes by improving cooperation with suppliers. Key words: kerupuk kemplang agroindustry, marketing strategies, production performance

Sign in / Sign up

Export Citation Format

Share Document