scholarly journals LINGUACULTURAL ASPECTS OF RHETORIC DISCOURSE IN TOURISM ADVERTISING

2021 ◽  
pp. 89-106
Keyword(s):  
Essential Elements ◽  
Theory And Practice ◽  
Professional Activity ◽  
Literature Study ◽  
Tourism Advertising ◽  
Persuasive Strategies ◽  
Linguistic Research ◽  
Geographic Knowledge ◽  
Significant Phenomenon ◽  
The One

This article examines the nature of the discourse of advertising. The focus is on the tourism advertising, which is directed towards the promotion of some product or service to the general public or travelers. The article, however, is not meant to exhaust all the aspects of this particular discourse, or present an answer to all the problems it poses. Rather, it aims at uncovering the basic, essential elements of the most pervasive, influential and inescapable discourse of the XXI century – the advertising text. It focuses on the interaction of language, image and layout, and tries to examine advertising persuasive strategies. Furthermore, it draws on various linguistic (particularly lingua-cultural and sociolinguistic) theories. It also tries to analyze the essential tools using in advertisement discourse. The emergence of lingua-culturology as a new holistic direction of linguistic research is a very significant phenomenon, which is quite consistent with the trends in the development of modern scientific knowledge. On the one hand, it became a kind of result of the development of philological research of the outgoing millennium. The nationally-marked vocabulary is used to indicate that it carries certain background country geographic knowledge, and causes the recipient to have certain associations. To solve the tasks and testing the hypothesis we carried out the following research methods: analysis of philosophical, linguistic, psycholinguistic, methodological literature; study and analysis of literature on the theory and practice of professional activity in the field of tourism; modeling; method of meaningful generalization. This article will support to expand the horizons and cultural level of advertisement discourse. It discusses the advertising texts, modeling the world of the addressee, positions the product as an integral part of this world.

scholarly journals Western European researchers on the conditions of effective transformation of a teacher’s professional habitus during the seminars analyzing practices

Osvitolohiya ◽  
2018 ◽  
pp. 65-71
Author(s):  
Tetiana Kharchenko ◽  
Maryna Zvereva
Keyword(s):  
Internal State ◽  
Theory And Practice ◽  
Professional Activity ◽  
Educational Training ◽  
Late 20Th Century ◽  
Personality Changes ◽  
Education Theory ◽  
Western European ◽  
The One ◽  
And Behavior

The article deals with the notion of «habitus». It means a combination of codes and abilities obtained in an early age, the way an individual applies them under different conditions. It dwells upon the studies of Western European researchers of education theory and practice on the conditions of effective transformation of a teacher’s professional habitus. One of the conditions is the implementation of a global clinic approach understood as a permanent alteration of theory and practice in the teacher training process. They argue that theoretical knowledge accumulated beyond the context of actions is not possible to mobilize and is not mobilized to solve professional problems. There are five important issues of organizing the teacher clinic training suggested by the Western European researchers of theory and practice of education in the late 20th century. One of them is the organization of collective analysis seminars on practices within the professional educational training. According to the above mentioned researchers, participating in a group analyzing practices serves as an introduction to the personal reflective practice and stimulatesthe development and transformation of the personality of reflexive teacher-practitioner (in other words, the development and transformation of the teacher, possessing developed reflexive skills, directed onto self-analysis of his or her own professional actions, behavior style, internal state; this is the teacher who is able to make professional decisions and to act by himself or herself; this is the one who takes responsibility for his or her decisions and actions.) The article reveals the conditions when the collective analysis of practices can enhance changes in educational practices and behavior of a teacher. In their opinion, the teacher’s personality changes can be possible provided the analysis of the practices is relevant, accepted by a teacher and integrated by him or her into the professional activity.

PERSUASIVE STRATEGIES USED IN BURGER KING’S INSTAGRAM POSTS CAPTION

2020 ◽  
Vol 8 (1) ◽  
pp. 96-104
Author(s):  
Yeremia Yori Rudito ◽  
Anita
Keyword(s):  
Fast Food ◽  
Research Method ◽  
Qualitative Method ◽  
Fast Food Restaurant ◽  
Rhetorical Question ◽  
Persuasive Strategies ◽  
Inclusive Language ◽  
Colloquial Language ◽  
The World ◽  
The One

Burger King is the one of the most successful fast food restaurant in the world. According to Wikipedia, there are 17,796 locations of Burger King all over the world in 2018. Burger King also has its Instagram account. Now this account has been followed by 1,6 million people and has posted 938 posts. That statistic shows that Burger King is active in social media especially in Instagram platform. The writer see the indication of the using of Persuasive Strategies because in promoting their product. In this research the writer wants to know the persuasive strategies that applied in Burger King’s Instagram post caption and the most used strategy. This research applied Qualitative Method as research method. This research has two findings, first, there are 13 strategies that appear in Burger King’s Instagram post caption they are, Anecdote, Assonance, Cliché, Connotation, Evidence, Everyday/Colloquial Language, Hyperbole, Imagery, Inclusive Language, Pun, Repetition, Rhetorical Question, and Simile. Second, the most used strategy is Everyday/Colloquial Language.

Heuristic Algorithms for Waste Load Allocation in a River Basin

1989 ◽  
Vol 21 (8-9) ◽  
pp. 1057-1064 ◽  
Author(s):  
Vijay Joshi ◽  
Prasad Modak
Keyword(s):  
Dynamic Programming ◽  
Heuristic Algorithms ◽  
Water Quality Management ◽  
User Preferences ◽  
Theory And Practice ◽  
Waste Load Allocation ◽  
Practical Applications ◽  
Waste Load ◽  
On Line ◽  
The One

Waste load allocation for rivers has been a topic of growing interest. Dynamic programming based algorithms are particularly attractive in this context and are widely reported in the literature. Codes developed for dynamic programming are however complex, require substantial computer resources and importantly do not allow interactions of the user. Further, there is always resistance to utilizing mathematical programming based algorithms for practical applications. There has been therefore always a gap between theory and practice in systems analysis in water quality management. This paper presents various heuristic algorithms to bridge this gap with supporting comparisons with dynamic programming based algorithms. These heuristics make a good use of the insight gained in the system's behaviour through experience, a process akin to the one adopted by field personnel and therefore can readily be understood by a user familiar with the system. Also they allow user preferences in decision making via on-line interaction. Experience has shown that these heuristics are indeed well founded and compare very favourably with the sophisticated dynamic programming algorithms. Two examples have been included which demonstrate such a success of the heuristic algorithms.

scholarly journals On Performance of Sparse Fast Fourier Transform Algorithms Using the Aliasing Filter

Electronics ◽  
2021 ◽  
Vol 10 (9) ◽  
pp. 1117
Author(s):  
Bin Li ◽  
Zhikang Jiang ◽  
Jie Chen
Keyword(s):  
Fourier Transform ◽  
Fast Fourier Transform ◽  
High Efficiency ◽  
Theory And Practice ◽  
Long Time ◽  
And Performance ◽  
Binary Tree Search ◽  
The One ◽  
Sparse Fast Fourier Transform ◽  
L1 And L2

Computing the sparse fast Fourier transform (sFFT) has emerged as a critical topic for a long time because of its high efficiency and wide practicability. More than twenty different sFFT algorithms compute discrete Fourier transform (DFT) by their unique methods so far. In order to use them properly, the urgent topic of great concern is how to analyze and evaluate the performance of these algorithms in theory and practice. This paper mainly discusses the technology and performance of sFFT algorithms using the aliasing filter. In the first part, the paper introduces the three frameworks: the one-shot framework based on the compressed sensing (CS) solver, the peeling framework based on the bipartite graph and the iterative framework based on the binary tree search. Then, we obtain the conclusion of the performance of six corresponding algorithms: the sFFT-DT1.0, sFFT-DT2.0, sFFT-DT3.0, FFAST, R-FFAST, and DSFFT algorithms in theory. In the second part, we make two categories of experiments for computing the signals of different SNRs, different lengths, and different sparsities by a standard testing platform and record the run time, the percentage of the signal sampled, and the L0, L1, and L2 errors both in the exactly sparse case and the general sparse case. The results of these performance analyses are our guide to optimize these algorithms and use them selectively.

scholarly journals Heritage Artefacts in the COVID-19 Era: The Aura and Authenticity of 3D Models

2021 ◽  
Vol 7 (1) ◽  
pp. 519-539
Author(s):  
Thiago Minete Cardozo ◽  
Costas Papadopoulos
Keyword(s):  
User Experience ◽  
Three Dimensional ◽  
3D Models ◽  
Essential Elements ◽  
The Other ◽  
Social Distancing ◽  
The Public ◽  
Affective Experiences ◽  
The One ◽  
Digital Engagement

Abstract Museums have been increasingly investing in their digital presence. This became more pressing during the COVID-19 pandemic since heritage institutions had, on the one hand, to temporarily close their doors to visitors while, on the other, find ways to communicate their collections to the public. Virtual tours, revamped websites, and 3D models of cultural artefacts were only a few of the means that museums devised to create alternative ways of digital engagement and counteract the physical and social distancing measures. Although 3D models and collections provide novel ways to interact, visualise, and comprehend the materiality and sensoriality of physical objects, their mediation in digital forms misses essential elements that contribute to (virtual) visitor/user experience. This article explores three-dimensional digitisations of museum artefacts, particularly problematising their aura and authenticity in comparison to their physical counterparts. Building on several studies that have problematised these two concepts, this article establishes an exploratory framework aimed at evaluating the experience of aura and authenticity in 3D digitisations. This exploration allowed us to conclude that even though some aspects of aura and authenticity are intrinsically related to the physicality and materiality of the original, 3D models can still manifest aura and authenticity, as long as a series of parameters, including multimodal contextualisation, interactivity, and affective experiences are facilitated.

Notes on Competition and Justum Pretium Theory and Practice in Medieval Italy

2018 ◽  
Vol 63 (3) ◽  
pp. 330-349 ◽  
Author(s):  
Marco Claudio Corradi
Keyword(s):  
European Union ◽  
Cognitive Biases ◽  
Theory And Practice ◽  
Market Mechanisms ◽  
Medieval Italy ◽  
Goods And Services ◽  
Pricing Theory ◽  
Market Variables ◽  
The One ◽  
Capitalist Spirit

Medieval Italian Comuni are often considered as one of the cradles of the modern capitalist spirit. Comuni introduced economic legislation in an attempt to counteract restrictions to competition on the one hand and to control the price of certain goods and services on the other. Price control of basic commodities was often motivated by reasons of public order – such as preventing commoners’ riots. Despite some loose analogies with the modern European Union competition law approach to pricing – namely in the area of excessive pricing – the Italian medieval Comuni pricing theory and practice substantially differed from the modern European Union one. Medieval theory struggled in reconciling market mechanisms with costs analysis and missed the distinction between efficiency and distribution. Moreover, medieval Comuni market variables were substantially divergent from the modern European ones. Despite Comuni being the wealthiest areas in Europe in those days, their consumers had significantly lower buying power, they were affected by different cognitive biases than modern consumers and they were highly segmented from a gender perspective. Medieval producers, that is artisans, did not enjoy the degree of market power that characterizes modern oligopolists. Artisans produced goods for merchants who were the main promoters of trade and economic development. Merchants often succeeded in squeezing artisans’ profits, granting consumers lower prices for manufactured goods, at times also thanks to free trade policies pursued by Comuni administrations.

COMMUNICATING EMPIRE: THE HABSBURGS AND THEIR CRITICS, 1700–1919

2009 ◽  
Vol 19 ◽  
pp. 117-138 ◽  
Author(s):  
R. J. W. Evans
Keyword(s):  
Eighteenth Century ◽  
Roman Empire ◽  
Theory And Practice ◽  
Holy Roman Empire ◽  
The Other ◽  
Current Debate ◽  
Free Standing ◽  
Power Base ◽  
The One ◽  
At Home

ABSTRACTIn the vibrant current debate about European empires and their ideologies, one basic dichotomy still tends to be overlooked: that between, on the one hand, the plurality of modern empires of colonisation, commerce and settlement; and, on the other, the traditional claim to single and undividedimperiumso long embodied in the Roman Empire and its successor, the Holy Roman Empire, or (First) Reich. This paper examines the tensions between the two, as manifested in the theory and practice of Habsburg imperial rule. The Habsburgs, emperors of the Reich almost continuously through its last centuries, sought to build their own power-base within and beyond it. The first half of the paper examines how by the eighteenth century their ‘Monarchy’, subsisting alongside the Reich, dealt with the associated legacy of empire. After the dissolution of the Holy Roman Empire in 1806 the Habsburgs could pursue a free-standing Austrian ‘imperialism’, but it rested on an uneasy combination of old and new elements and was correspondingly vulnerable to challenge from abroad and censure at home. The second half of the article charts this aspect of Habsburg government through an age of international imperialism and its contribution to the collapse of the Dual Monarchy in 1918.

scholarly journals State policies and upgrading in global value chains: A systematic literature review

2021 ◽  
Author(s):  
Valentina De Marchi ◽  
Matthew Alford
Keyword(s):  
Public Procurement ◽  
Global Value Chains ◽  
State Policies ◽  
Theory And Practice ◽  
Value Chains ◽  
Value Capture ◽  
State Policymaking ◽  
Environmental Goals ◽  
The One ◽  
Economic Upgrading

AbstractThis paper examines the role of state policymaking in a context of global value chains (GVCs). While the literature acknowledges that states matter in GVCs, there is little understanding of how they matter from a policy perspective. We address this tension between theory and practice by first delineating the state’s facilitator, regulator, producer and buyer roles. We then explore the extent to which corresponding state policies enable or constrain the following policy objectives: GVC participation; value capture; and social and environmental upgrading. We do so via a systematic review of academic GVC literature, combined with analysis of seminal policy publications by International Organizations. Our findings indicate that state policymakers leverage facilitative strategies to achieve GVC participation and enhanced value capture; with regulatory and public procurement mechanisms adopted to address social and environmental goals. Mixed results also emerged, highlighting tensions between policies geared towards economic upgrading on the one hand, and social and environmental upgrading on the other. Finally, we suggest that effective state policies require a multi-scalar appreciation of GVC dynamics, working with multiple and sometimes competing stakeholders to achieve their developmental objectives.

scholarly journals RAWI MURJI’AH IN S{AH{Id bin ‘Abd al-Rah}ma>n’s Transmission in S{ah{i>h} al-Bukha>ri>)

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Ihsan Humaedi
Keyword(s):  
Analytical Study ◽  
Literature Study ◽  
The Status ◽  
The One

This article will discuss the hadith narratives of a person who is considered an expert bid'ah and Imam al-Bukha> ri> load it into the book al-S}ah}i>h}. Using the literature study, this article found that among the hereditary experts contained in S{ah{i>h} al-Bukha>ri is the one named 'Abd al-H{ami>d bin ‘Abd al-Rah}ma>n al-H{imma>ni> indicated includes the Murji'ah group and the scholars differing in their views on the status of the heresy experts, some of them claiming to reject the heresy of the heresy because the requirements of the hadith s}ah}i>h} are not fulfilled that is in the 'adl aspect. Some other scholars see that it can be accepted by bid'ah expert transmission with a condition; rawi do not include people who are considered to lie and transmission does not have a motive for heresy. Then this paper will discuss the transmitter named 'Abd al-H{ami>d bin 'Abd al-Rah}ma>n al-H{imma>ni and his transmission in the book al-S}ah}i>h} accordingly with the concept of assessment of heresy experts.

scholarly journals Principle of bioethical responsibility in moral values continuum of modern medicine

2006 ◽  
Vol 5 (5) ◽  
pp. 147-150
Author(s):  
V. M. Sokolov
Keyword(s):  
Modern Medicine ◽  
Medical Professional ◽  
Reference Points ◽  
Theory And Practice ◽  
Professional Schools ◽  
Moral Principles ◽  
Formation Conditions ◽  
The One ◽  
Practice Development

Determination of responsibly professional position of modern medicine supposes investigation of the medicine activity basis and is connected with such domain reflections which appeal for the new ethical reference points of practical and theoretical medi- cine. At present modern medicine progress and the newly practice of professional medical care is at variance with settled moral principles and values and raises medical and philosophical problems which could not been considered objectively in Hippocrat's eth- ics or in the traditional medical norms of ethics and deontology. Necessity in the elaboration of bioethical imperative of responsibil- ity is keenly revealed in consiquense of the emerged breach between the level of biomedical theory and practice development on the one hand and the lag of medicine moral components of theoretical and practical medicine care on the other. In the article under consideration the condition of bioethical responsibility problem is analyzed in the professional legitimaton of medicine activity aspect. It also deals with formation conditions of bioethically responsible students in medical professional schools.

Sign in / Sign up

Export Citation Format

Share Document