scholarly journals Opini Publik di Media Sosial: Analisis Isi Opini Kandidat Ahok-Djarot dan Anies-Sandi di Twitter

2018 ◽  
Vol 8 (2) ◽  
pp. 45-56
Author(s):  
Dini Nur Asih ◽  
Muhamad Rosit
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
Political Life ◽  
Analysis Model ◽  
Validity And Reliability ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Variable Definition

Social networking sites are considered an important channel for expressing opinions and actively participating in political life. Jakarta 2017 election into the spotlight when Basuki Tjahja Purnama or Ahok allegedly defamed the religion of Islam. In the first round, Agus-Sylvi pair must accept defeat and the couple Ahok-Djarot and Anies-Sandi go to the second round of 2017 Regional Head Election of Jakarta. On April 12, 2017, KPUD DKI Jakarta held the last debate discussing the problems and the exposure of work program which has been diserausn by both candidates based on the hashtag #DebatPilkadaDKI. The purpose of this study is to know the direction of opinion Ahok-Djarot candidates and Anies-Passwords on the hashtag #DebatPilkadaDKI as well as the process of forming public opinion. This research uses three concepts are public opinion, social media twitter, and candidate debate. The paradigm used is positivism, quantitative research, descriptive research type, unit analysis using thematic analysis unit (pro, contra, and neutral categorization), variable definition is public opinion variable and social media twitter, analysis model is content analysis, opinion and social media twitter, population and sample that is random sampling, data collecting technique that is documentation, research instrument is sheet coding, data analysis technique using formula percentage, and validity and reliability of data using inter-coder reliability. The results of this study indicate that the pair Ahok-Djarot opinion direction in the last debate tend to be positive than the couple Anies-Sandi.

scholarly journals The Effect of the Use of Instagram Social Media on the Effectiveness of Da'wa Messages on the @gusmiftah Account among Teenagers

2021 ◽  
Vol 3 (1) ◽  
pp. 82-95
Author(s):  
Ummy Chairiyah ◽  
Fandi Achmad ◽  
Vera Arida ◽  
Nihlatul Falasifah
Keyword(s):  
Social Media ◽  
Mass Communication ◽  
Quantitative Research ◽  
Strong Relationship ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Regression Test ◽  
Use Of Social Media ◽  
Simple Regression

Social media is not only used to find information but also as a means of conveying religious teachings. Many cleric use social media to spread Islam. Currently, da'wah is packaged neatly, creatively, and innovatively without reducing the message conveyed. This research is entitled The Effect of Instagram Social Media on the Effectiveness of Da'wa Messages. This study aims to determine how much influence the use of social media Instagram has on the effectiveness of da'wa messages. This type of research is quantitative research and the instrument used is a questionnaire. Using the theory of mass communication effects and simple regression test in the data analysis technique. The validity of the data is obtained through validity and reliability. Based on the results of the simple regression test that has been carried out in this study, the value of r = 0,829 and has a coefficient of determination of 75,9%. This shows that there is a positive and very strong relationship between the effect of using social media on the effectiveness of da'wah by 75,9%. Keywords: social media, Instagram, effectiveness, da'wa.

Pengaruh Kualitas Pelayanan, Harga, dan Promosi Terhadap Kepuasan Pelanggan pada PT. Benua Trans Maju Bersama Cabang Medan

2021 ◽  
pp. 88-93
Author(s):  
Nurmaidah Ginting ◽  
Mila sari Br Ginting ◽  
, Ine Selvia Br Tarigan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Significant Influence ◽  
Quantitative Research ◽  
Analysis Model ◽  
Validity And Reliability ◽  
Normality Test ◽  
Sample Test

in this study is to find out how the influence of service quality, price and promotion on customer satisfaction with the aim of testing and analyzing the effect of service quality, price and promotion on customer satisfaction at PT. Benua Trans Maju Bersama Cabang Medan. The research was started in October 2020 – May 2021. In this study, the researcher used quantitative research techniques with the type of research being descriptive quantitative and the nature of the research was descriptive explanatory research. The population in this study were all customers has 223 customers. where validity and reliability were first tested in order to determine whether a questionnaire was valid or not, and researchers did it to 30 customers and the rest were 143 customers as a sample test. Then it is processed using the classical assumption test which includes: normality test, multicollinearity test, and heteroscedasticity test. The data analysis model in this study uses multiple regression analysis. The conclusion from the results of this study is that there is a service quality partially positive and significant effect on customer satisfaction. The price partially positive and significant effect on customer satisfaction. Promotion positive and significant effect on customer satisfaction Simultaneously the variables of service quality (X1), price (X2) and promotion (X3), there is a positive and significant influence on customer satisfaction (Y).

scholarly journals Media Sosial dan Munculnya Gejala Sosiopat di Kalangan Mahasiswa

2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Nurudin - Nurudin
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Communication Technology ◽  
Discussion Group ◽  
Qualitative Approach ◽  
Community Literacy ◽  
Analysis Model ◽  
Interactive Analysis ◽  
Analysis Technique ◽  
The Impact

Penelitian ini dilatarbelakangi oleh (1) kemajuan teknologi komunikasi yang telah mengubah perilaku masyarakat dalam berkomunikasi;  (2) semakin maraknya kegiatan swafoto (selfie dan wefie) yang diunggah di media sosial; dan (3) muncul gejala sosiopat bagi para pengguna media sosial. Rumusan masalah yang dikedepankan adalah: (1) bagaimana munculnya gejala sosiopat di kalangan mahasiswa;  (2) apa dampak sosiopat dalam kehidupan sehari-hari? Menggunakan pendekatan kualitatif, penelian berlangsung di Malang Raya di lingkungan aktivis mahasiswa Mazhab Djaeng, yaitu kelompok diskusi aktivis mahasiswa yang dilaksanakan seminggu sekali di luar kampus dan diikuti oleh seluruh mahasiswa di Malang dan masyarakat umum. Adapun teknik analisis data yang digunakan adalah model analisis interaktif Matthew B. Miles dan A. Michael Huberman. Hasil penelitian menunjukkan (1) foto selfie memperkuat gejala narsisme di kalangan mahasiswa; (2) narsisme yang kelewat batas memunculkan gejala penyakit sosial di masyarakat, yaitu antisosial; (3) perlunya gerakan literasi media dan masyarakat untuk menekan dampak munculnya sosiopat.Kata Kunci: Media Sosial, sosiopat, swafoto This background of this research is (1) the advancement of communication technology that has changed people's behavior in communication; (2) the increasing number of selfie activities that uploaded on social media; and (3) sociopathic symptoms appear for social media users. The formulation of the problems is: (1) how the symptoms of sociopaths arise among students; (2) what is the impact of sociopaths in everyday life? Using a qualitative approach, the study took place in Malang Raya in the Djaeng School student activist environment, namely a student activist discussion group held once a week outside the campus and attended by all students in Malang and the general public. The data analysis technique used is interactive analysis model Matthew B. Miles and A. Michael Huberman. The results of the study showed (1) selfie photos strengthened the symptoms of narcissism among students; (2) overarching narcissism raises symptoms of social disease in the community, namely antisocial; (3) the need for media and community literacy movements to reduce the impact of the emergence of sociopaths.Keywords: Social media, sociopath, selfie

scholarly journals Discontinuous Usage Intention of Millennials in Using Facebook: The Role of SNS Exhaustion Mediates Social Overload

2019 ◽  
Vol 4 (3) ◽  
Author(s):  
Putu Laksmita Dewi Rahmanyanti ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Sampling Method ◽  
User Behavior ◽  
Negative Results ◽  
Analysis Technique ◽  
The Social ◽  
Data Collection Technique ◽  
Continuous Use

Social Networking Sites (SNS) or commonly called social media is an online service that aims to build social relationships with users who share their interests and activities. Percentage of Facebook users decreased during 2018 from January 2018 which was initially 75.5% to 66.3% in December 2018. Users complain about the excessive influence of SNS on their lives and react in various forms of behavior to stop using services. Non-continuous use as a user behavior towards stress due to SNS fatigue and social overload. The sample used is 60 respondents which are determined using the purposive sampling method. The data collection technique utilized is by questionnaires with the Likert scale measurement method, while the data are analyzed using the path analysis technique. The research results show that the social overload on SNS exhaustion and SNS exhaustion variable on discontinuous usage intention have a positive and significant influence but social overload on discontinuous usage intention have a positive but non significant effect. Likewise, SNS exhaustion is able to mediate the influence of social overload on discontinuous usage intention. Users can actively control their behavior to avoid potential negative results caused by social overload. Social media providers must effectively prevent the emergence of negative emotions from users by providing a system that gives users to manage whatever information they can receive and share only with a few people so that users do not receive information about their friends on Facebook excessively.

scholarly journals Milenial Intention on Social Media

2020 ◽  
Vol 2 (1) ◽  
pp. 70-82
Author(s):  
Selfia Ratna Kasih ◽  
Asep M Ramdan ◽  
Acep Samsudin
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Research Method ◽  
Quantitative Research ◽  
Hypothesis Test ◽  
Consumer Confidence ◽  
Consumer Trust ◽  
Test Results ◽  
Analysis Technique ◽  
Mediation Hypothesis

The purpose of this study is to measure how much influence social media Instagram and consumer confidence in millennial purchase interest. The variables of this research are Instagram social media (X1), consumer trust (X2) and millennial purchase interest (Y). The method used in this study is a quantitative research method with an associative approach, by distributing 200 online questionnaires to millennials of productive age. The analysis technique used to test the hypothesis in this study is the path analysis. Hypothesis test results show intagram social media and consumer trust have a significant influence on millennial buying interest and mediation hypothesis testing results show that consumer confidence variables mediate Instagram social media on millennial buying interest. Conclusion, consumer confidence in an online fashion store will certainly affect the buying interest. Keywords: Instagram, Consumer Trust, Social Media, Millennials, Purchase Interest

scholarly journals The Social Media and Digitalization of Political Participation in Youths: An Indonesian Perspective

Society ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 83-93
Author(s):  
Muhammad Saud ◽  
Rachmah Ida ◽  
Ansar Abbas ◽  
Asia Ashfaq ◽  
Araz Ramazan Ahmad
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
Online Survey ◽  
Equal Opportunity ◽  
Sampling Technique ◽  
Political Awareness ◽  
Use Of Social Media ◽  
The Right

Digitalization in the modern era has provided opportunities for the youths to participate in this information and social spheres. The concentrated use of social media has contributed to the astonishing factor among the voters where social media has changed the preferences of youths toward the right to vote. The research aims to investigate the contributions and preferences of youths toward political participation in the contemporary discussion in Indonesia. This research was quantitative research using a purposive random sampling technique to give equal opportunity to each respondent. The mode of data collection was an online survey. The majority of the respondents in this research were the student of the universities. Data were collected in April 2019 to examine the interest of youths in general elections in Indonesia. This research found that social media and Social Networking Sites (SNSs) have provided a unique platform to discuss political matters and ‘take apart’ in political discussions. Existing in-depth researches on this phenomenon show that political awareness among youths in Indonesia is an essential part and social media is the leading indicator. This research suggested some recommendations for to usage of social media for the socialization of youths.

OPINI PUBLIK TERHADAP PENERAPAN NEW NORMAL DI MEDIA SOSIAL TWITTER

2020 ◽  
Vol 11 (1) ◽  
pp. 19-26
Author(s):  
AWAD BIN MUHAMMAD ALKATIRI ◽  
ZHAFIRA NADIAH ◽  
ADINDA NADA S. NASUTION
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Public Opinion ◽  
Thematic Analysis ◽  
Research Method ◽  
Age Groups ◽  
Validity And Reliability ◽  
New Normal ◽  
Quantitative Content ◽  
The Social

Social media is popular with all ages, people in young and old age groups can access social media. Social media is a place for information and opinion exchange. Twitter is one of the social media that is actively used in Indonesia. The new normal phenomenon that is currently being applied is wanted to be further known by researchers by referring to the hashtag #newnormalindonesia on Twitter. Researchers want to find out how public opinion is formed based on the hashtag #newnormalindonesia on Twitter. This research uses the concept of public opinion which is categorized into positive, negative, and neutral. In the research method, researchers use quantitative content analysis, the analysis unit uses thematic analysis units with the operationalization of concepts using the concept of public opinion. Coding sheets are used as instruments in data collection techniques, then in testing the validity and reliability using inter-coder reliability. The results showed that the twitter posts with the #newnormalindonesia hashtag tendto be negative by not supporting the implementation of new normal.

Social Media A Tool for Social and Political Inclusion among Youth: A Study of Indian University Students

2021 ◽  
Vol 4 (1) ◽  
pp. 82-89
Author(s):  
Satish Kumar ◽  
Amit Sharma ◽  
Varinder Verma
Keyword(s):  
Social Media ◽  
Political Parties ◽  
University Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
Mobile Apps ◽  
Social Needs ◽  
Inclusive Development ◽  
Survey Method

Social Media is an important tool for sharing information and communication among the people. Mobile Applications enable these social networking sites (SNS) to send and receive info-content to the target audience. Especially, University students in the country today use SNS extensively for information and entertainment needs. Social media is playing a crucial role in social and political awareness for inclusive development. The study focuses on how social networking apps help in fulfilling the social needs of youth? What are the effects of social media on studies of university students? How do political parties use SNS apps for youth? And how mobile apps are contributing to the Digital India movement? A survey method was used for quantitative research methodology with a stratified random sampling of 100 university students of two state university of Haryana. The study reveals that students consider mobile apps help in socially connected with well known, to whom they are meeting personally and they feel happy for sharing their thoughts. It also explains the use of social media can create a negative effect on studies. Political parties and political leaders are targeting youth for their propaganda and agenda-setting through mobile apps. In the Digital India movement mobile apps are empowering youth for inclusive development.

Korelasi Layanan Internet dengan Akses Layanan Perpustakaan di Kalangan Mahasiswa dalam Membantu Manajemen Perpustakaan (Studi Kasus di Perpustakaan IAIN Kediri)

2021 ◽  
Vol 2 (1) ◽  
pp. 53-70
Author(s):  
Puspopo Ponco Ratno ◽  
Ayu Tahta Nur Aida ◽  
Laily Nur Qomariyah
Keyword(s):  
Quantitative Research ◽  
Pearson Correlation ◽  
Library Services ◽  
Internet Services ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
Library Service ◽  
Analysis Technique ◽  
Priority Needs ◽  
Access Services

This study has a background to determine the correlation between internet services and library access services at IAIN Kediri, so that the results can be used to facilitate librarians in arranging the priority needs of library service users, especially students. This research uses quantitative research method by collecting data through a questionnaire distributed to 300 students. The result of the questionnaire is then analyzed to gain the correlation value to find relationships between variables followed by looking for regression values to determine the influence of one variable on another. To determine the value of validity and reliability, the Pearson Correlation Product Moment formula and Alpha-Cronbach formula are used. Based on the results of the data analysis technique using simple linear regression, between the independent (internet services) and the dependent variable (services in the library) has a correlation value (R2) of 25.5% which means that there is a positive correlation (interrelated between one variable and one variable). other). Briefly, it can be concluded that internet services have a correlation with access to library services and an important role in supporting student learning activities. Accordingly, librarians are strongly expected to carry out management especially in terms of library service facilities and infrastructure at IAIN Kediri.

scholarly journals Pengaruh Media Sosial, Lokasi, Store Atmosphere terhadap Niat Beli di Cafe

2021 ◽  
Vol 9 (3) ◽  
pp. 1173-1183
Author(s):  
Sulistiyawati Sulistiyawati
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Technique ◽  
Consumer Purchase Intention

This study aims to determine and analyze the influence of social media, location, store atmosphere on purchase intention at the friend's cafe in Sampang. This type of research is quantitative research using a conclusive classification: data collection techniques using non-probability sampling classification and judgmental techniques. The number of samples used in this study was as many as 100 respondents who knew and had accessed the Instagram account of Teman Sehati café. The analysis technique uses multiple linear regression analysis with the SPSS version 25 program. The results show that social media positively and significantly affect purchase intention at Teman Sehati cafe in Sampang. There is a significant influence of location on purchase intention at the Teman Sehati cafe Sampang; the store atmosphere has a positive and significant effect on the purchase intention of a Teman Sehati café in Sampang. Café Teman Sehati is expected to be able to design outlets in such a way as to increase customer convenience with a positive store atmosphere. In addition, it is expected to consider the location to increase consumer purchase intention. Further research can use newer variables such as convenience, promotion, or service quality.

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