scholarly journals Cultural Code in Controlling Stereotypes of Mass Consciousness

2017 ◽  
Vol XX (Issue 4B) ◽  
pp. 694-705 ◽  
Author(s):  
Olga ◽  
Larisa ◽  
Irina ◽  
Ivan ◽  
Vera
Keyword(s):  
Mass Consciousness ◽  
Cultural Code

Features of the Christian values ​​system

2004 ◽  
pp. 21-29
Author(s):  
G.V. Pyrog
Keyword(s):  
Public Opinion ◽  
Religious Beliefs ◽  
Religious Values ◽  
Direct Influence ◽  
Moral Norms ◽  
Value System ◽  
Christian Religion ◽  
Mass Consciousness ◽  
Wide Range ◽  
Very High

In domestic scientific and public opinion, interest in religion as a new worldview paradigm is very high. Today's attention to the Christian religion in our society is connected, in our opinion, with the specificity of its value system, which distinguishes it from other forms of consciousness: the idea of ​​God, the absolute, the eternity of moral norms. That is why its historical forms do not receive accurate characteristics and do not matter in the mass consciousness. Modern religious beliefs do not always arise as a result of the direct influence of church preaching. The emerging religious values ​​are absorbed in a wide range of philosophical, artistic, ethical ideas, acting as a compensation for what is generally defined as spirituality. At the same time, the appeal to Christian values ​​became very popular.

Media Representation of the Pandemic: a Metaphorical Image of War (based on American Newspapers)

2020 ◽  
Vol 1 (8) ◽  
pp. 69-83
Author(s):  
N. S. Dankova ◽  
E. V. Krekhtunova
Keyword(s):  
Critical Discourse Analysis ◽  
Media Coverage ◽  
Critical Discourse ◽  
Media Representation ◽  
Martial Law ◽  
War Zone ◽  
Mass Consciousness ◽  
The Media ◽  
Coronavirus Infection ◽  
Theoretical Foundations

The article is devoted to the study of the media representation features of the situation of coronavirus infection spread. The material was articles published in American newspapers. It is shown that the metaphorical model "War" is widely used in media coverage of the pandemic. The relevance of the work is due to the ability of the media to influence the mass consciousness. The methodological basis of the research is formed by critical discourse analysis, which establishes the connection between language and social reality. The article provides an overview of works devoted to the study of metaphor. The theoretical foundations for the study of metaphorical modeling are given. In the course of the analysis, the linguistic means of updating the metaphorical model "War" were revealed. The authors note that this metaphorical model is represented by such frames as “War and its characteristics”, “Participants in military action”, “War zone”, “Enemy actions”, “Confronting the enemy”. It is shown that modern reality is presented in the media as martial law, the coronavirus is positioned in the media as a cruel and merciless enemy seeking to take over the world, the treatment of the disease is represented as a fight against the enemy. It is concluded that the use of the metaphorical model "War" is one of the ways to conceptualize the spread of coronavirus.

Antisemitism in Doubt. Historical and Methodological Reflections on Contemporary Europe

2021 ◽  
Vol 73 (2) ◽  
pp. 202-216
Author(s):  
Amos Morris Reich
Keyword(s):  
Normal State ◽  
Modern State ◽  
Anti Semitism ◽  
The Holocaust ◽  
Cultural Code ◽  
State Of Israel

Abstract In the attempt to find an Israeli approach to understanding the current European ambivalence towards Jews, this study focuses on the question of post-Holocaust anti-Semitism. It analyzes a specifically Israeli structure of experience of “schizophrenia” resulting from its decoupling of antisemitism from the Holocaust. It is shown that the justification of anti-Semitism has changed after the Holocaust. Thus, anti-Semitism has developed from a “cultural code” to a “semiotic problem”. The article concludes that the two main forms of Israel’s response to European anti-Semitism are inseparably linked to the question of whether Zionism ended with the establishment of the modern state of Israel and whether Israel is a “normal” state.

LINGUOCULTURAL POTENTIAL OF EUPHEMISMS-AMULETS

2021 ◽  
pp. 68-74
Author(s):  
SERGEY I. ROMANOV ◽  
Keyword(s):  
Target Selection ◽  
Cultural Factors ◽  
Point Of View ◽  
Negative Consequences ◽  
Cultural Community ◽  
Magical Power ◽  
Selection For ◽  
Cultural Code ◽  
Russian Linguistic ◽  
Selection Of

The article deals with a special type of euphemisms-amulets, that is, linguocultural units endowed with the function of protection. There are two types of euphemisms-amulets from the point of view of relevance: obsolete and current units. Obsolete euphemisms- amulets have targets that are not recognized as dangerous by the modern linguistic and cultural community. Current euphemisms-amulets, although not always consciously, are used by representatives of the modern Russian linguistic and cultural community to protect against something bad. The paper establishes that the use of the euphemism-amulet is based on the transla- tion of the target's representation into another cultural code. The work reveals that the euphemisms-amulets are directed not to mitigate an unwanted nomination but how to replace it. An undesirable nomination is endowed with negative magical properties, which is why the linguocultural community imposes a ban on its use. A protective cultural function is superim- posed on the euphemism. The main pragmatic explanation for the use of the euphemism- amulet is the speaker's desire not to predict an encounter with an unwanted object, which is based on belief in the magical power of the word. The factors that determine the linguocultural specificity of euphemisms-amulets are revealed. The first factor is target selection. For the Russian linguocultural community, such targets include a totemic animal, evil forces representing another world, death. The second factor is the selection of nominations for the euphemistic function, which is determined by culturally marked background knowledge, ideas, and typical practices. The communicative- pragmatic platform for the use of euphemisms-amulets is the belief in the magical power of the word, in the fact that the use of the forbidden word can lead to negative consequences (in particular, to cause the appearance of something dangerous, undesirable). The work proves that the identified cultural factors are universal, based on universal archetypes: one's own / another's, permission / prohibition, life / death. At the same time, the fact of the appearance of the euphemism-amulet, the choice of its internal form is determined by national and cultural factors.

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