Seeding Strategies for Viral Marketing Using Network Hub: The Moderating Effect of Network Density

2020 ◽  
Vol 31 (5) ◽  
pp. 231-247
Author(s):  
Kang Jun Choi ◽  
Soon Pyeong Kim ◽  
Jae Young Lee ◽  
Tae Hyung Pyo
Keyword(s):  
Moderating Effect ◽  
Viral Marketing ◽  
Network Density

Analyzing the Effect of Perceived Risk and Information Diagnosticity on Word-of-Mouth and Viral Marketing

2020 ◽  
Vol 16 (4) ◽  
pp. 65-81
Author(s):  
Jose Pius Nedumkallel ◽  
Deepak Babu ◽  
Michelle Francis
Keyword(s):  
Brand Loyalty ◽  
Perceived Risk ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Moderating Effect ◽  
Viral Marketing ◽  
Marketing Activities ◽  
Negative Perceptions ◽  
The Impact ◽  
The Relationship

This study investigates the moderating effect of perceived risk and information diagnosticity on the relationship between brand loyalty and word-of-mouth (WOM) as well as viral marketing activities (VMA) in e-retailer websites. Although extant research in marketing suggests that brand loyalty leads to positive WOM, this study examines the moderating effect of the consumer's perceived risk on this relationship in the context of e-retailer websites where customers repeatedly encounter new and uncertain situations every time they visit the e-retailer. This study also examines the moderating effect of information diagnosticity on the interaction relationship stated earlier. Findings reveal that risk perception negatively moderates the impact of brand loyalty on WOM and VMA and information diagnosticity of online reviews can help reduce the negative perceptions caused by risk factors.

The moderating effect of mindfulness on other orientation and utilitarian judgment

2014 ◽  
Author(s):  
Han-Chun Chung ◽  
Jen-Ho Chang ◽  
Yi-Cheng Lin ◽  
Chin-Lan Huang
Keyword(s):  
Moderating Effect ◽  
Other Orientation

The Moderating Effect of Resilience on Mental Health Consequences of Military Victimization

2018 ◽  
Author(s):  
Jessica K. Morgan ◽  
James Trudeau ◽  
Joel K. Cartwright ◽  
Pamela K. Lattimore
Keyword(s):  
Mental Health ◽  
Moderating Effect ◽  
Health Consequences

The Moderating Effect of Core Self- Evaluations

2011 ◽  
Author(s):  
Qiang Wang ◽  
Hai Yan Li ◽  
Nathan A. Bowling
Keyword(s):  
Moderating Effect ◽  
Core Self

Efficacy of HPWS: Moderating effect of ownership in Chinese enterprises

2009 ◽  
Author(s):  
Gang Zhang ◽  
Jianmin Sun ◽  
John Lawler ◽  
Mingrui Zhang
Keyword(s):  
Moderating Effect ◽  
Chinese Enterprises
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