The Generational Concept, Range, and Characteristics of Korean Consumer: Review of Generational Research in Consumer Studies

2019 ◽  
Vol 30 (5) ◽  
pp. 77-99
Author(s):  
Jeong-yun Kwon ◽  
Rando Kim
Keyword(s):  
Consumer Review ◽  
Consumer Studies

Music, Markets and Consumption

2013 ◽  
Author(s):  
Dr Daragh O’Reilly ◽  
Dr Gretchen Larsen ◽  
Dr Krzysztof Kubacki
Keyword(s):  
Cultural Studies ◽  
Popular Music ◽  
Music Business ◽  
Consumer Studies ◽  
Arts Marketing ◽  
New Perspective ◽  
Insight Into

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.

Emotions in Consumer Studies

2019 ◽  
pp. 237-252
Author(s):  
Eva Illouz ◽  
Yaara Benger Alaluf
Keyword(s):  
Historical Analysis ◽  
Emotional Experiences ◽  
Psychological Theories ◽  
Consumer Studies

In the last decades, sociologists and anthropologists of consumption have been increasingly interested in emotions and in the seemingly contradictory concurrence of rational and emotional ideas and practices. Drawing on Illouz (2018a), this article suggests understanding the mutual enhancement of rationalization, commodification, and emotionalization as the outcome of an accelerating co-production of consumerist actions, commodities, and emotional lives. The article offers a historical analysis of the configuration of emotions and consumption, emphasizing the influence of psychological theories on the marketing sciences. It is demonstrated that it was throughout this process that consumers became increasingly defined in emotional terms and emotional experiences converted into commodities.

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