scholarly journals Effectiveness of Television Debates in the Presidential Election: Young Voters’ Political Cynicism and Political Efficacy

2016 ◽  
Vol null (42) ◽  
pp. 117-149
Author(s):  
김하나 ◽  
Chang Woo Oh
Keyword(s):  
Presidential Election ◽  
Political Efficacy ◽  
Young Voters ◽  
Political Cynicism

scholarly journals Political Efficacy of Jokowi-Amin Political Marketing in Social Media in the Indonesia Presidential Election 2019 in Jabodetabek

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Sri Wahyuni ◽  
Edy Prihantoro ◽  
Noviawan Rasyid Ohorella
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Presidential Election ◽  
Political Efficacy ◽  
Social Capital Theory ◽  
Relationship Building ◽  
Customer Relationship ◽  
Internet Technology ◽  
Political Marketing ◽  
Young Voters

Marketing has become an important tool in building political relations. The use of internet technology in political marketing activities will function as a better way to improve the relationships that exist between political candidates and their supporters. During the 2019 presidential election campaign, pairs of presidential and vice-presidential candidates used social media as their campaign instrument. Jokowi-Amin incumbent team, which is now successfully elected as president and vice president, is no exception. This study aims to explore the influence of customers relationship building and visibility through political efficacy on political participation of young voters in Jabodetabek in the 2019 presidential election. The theory used is social capital theory (SCT). This research uses a quantitative approach, research data were analyzed using path analysis. The results showed that political parties or candidates were able to achieve political participation from young voters in Jabodetabek depending on how effectively they built relationships with young voters on social media but not by gaining visibility. In addition, research shows that the role of political efficacy as a mediating variable in increasing political participation applies only to visibility, but not to customer relationship building.

“Mind the gap”: to succeed in marketing politics, think of social media innovation

2019 ◽  
Vol 36 (6) ◽  
pp. 806-817
Author(s):  
Patrick Amfo Anim ◽  
Frederick Okyere Asiedu ◽  
Matilda Adams ◽  
George Acheampong ◽  
Ernestina Boakye
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Political Participation ◽  
Political Efficacy ◽  
Customer Relationship ◽  
Political Marketing ◽  
Content Type ◽  
Young Voters ◽  
Mediating Role ◽  
The Relationship

Purpose This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role political efficacy plays in enhancing the relationship. Design/methodology/approach With a positivist mindset, and adopting the survey strategy, data gathered from the questionnaire administered from the sampled 320 young voters (18-29 years) in Greater Accra were quantitatively analyzed. An exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to assess and confirm the proposed scales validity and the relationships of the research model. Findings The study revealed that a political party or candidate’s ability to achieve political participation from Ghanaian young voters’ is dependent on how effective they build customer relationship or gaining visibility through social media. In addition, the study showed that political efficacy mediates the relationship between customer relationship building or gaining visibility through social media and political participation among Ghana young voters. Thus, young voters in Ghana must see themselves to have a say in the affairs of political parties through the political messages they gather from social media platforms to enhance their political participation activities. Practical implications The results of this paper will enable political marketers and politicians not only in Ghana but across the globe, to better understand how social media as a communication tool could be used to positively influence users’ political participation. Originality/value Considering the uniqueness of this study in a Ghanaian context, this paper is the first of its kind to use the social capital theory in examining the mediating role political efficacy plays in enhancing the relationship between political marketing on social media and young voters’ political participation.

From Street Protests to Facebook Campaigns

2015 ◽  
Vol 6 (1) ◽  
pp. 42-58
Author(s):  
Chamil Rathnayake
Keyword(s):  
Positive Impact ◽  
Political Engagement ◽  
Political Efficacy ◽  
University Student ◽  
Student Movement ◽  
Sri Lankan ◽  
Political Cynicism ◽  
Initial Analysis ◽  
Study Results ◽  
Facebook Use

This study examines effects of political cynicism and efficacy on online political engagement of Sri Lankan undergraduates. A survey was conducted among 155 Sri Lankan undergraduates that support the views of the Inter-University Student Federation (IUSF), an evidently anti-government student movement that claims to be dedicated to protecting free education in the country. Initial analysis showed that respondents were highly cynical (mean: 4.49 on a 1 to 5 scale). The study hypothesized that both political cynicism and efficacy exert a positive impact on online political engagement of respondents. The study also tested the effects of two moderators (extent of Facebook use, and the year of study). Results showed that political cynicism exerts a positive impact (standardized coefficient:.274, p:.000) on online political engagement, and this effect is positively moderated by the extent of Facebook use (standardized coefficient:.261, p:.000). Results also showed that internal political efficacy is not a significant predictor of the dependent variable.

scholarly journals The Newest Southerners: Generational Differences in Electoral Behavior in the Contemporary South

2017 ◽  
Vol 36 (1) ◽  
pp. 54-74
Author(s):  
Charles Prysby
Keyword(s):  
Presidential Election ◽  
Generational Differences ◽  
Bill Clinton ◽  
Electoral Behavior ◽  
Young Voters ◽  
White House ◽  
2008 Presidential Election ◽  
Presidential Candidates ◽  
Mitt Romney ◽  
Michael Dukakis

Young voters contributed disproportionately to Barack Obama’s presidential victory in 2012. In fact, if the electorate had been limited to those over 30 years old, Mitt Romney might be in the White House today. Obama captured 60 percent of the vote of those under 30, compared to 49 percent of those over 30, according to the national exit polls (Schier and Box- Steffensmeier 2013, 86). A similar pattern characterized the 2008 presidential election: Obama won 66 percent of the vote among those aged 29 or less, but under one-half of voters older than 45 (Pomper 2010, 53). The tendency for younger voters to be disproportionately Democratic emerged in the 2004 presidential election. Prior to that, Democratic presidential candidates did not consistently do better among younger voters. In 2000, for example, Al Gore did as well among older voters as he did among younger voters, and in 1992, Bill Clinton did his best among older voters, as did Walter Mondale in 1984 and Michael Dukakis in 1988 (Pomper 2001, 138; Pomper 1989, 133). 

The Demobilizing Potential of Conflict for Web and Mobile Political Participation

2019 ◽  
pp. 1342-1361
Author(s):  
Francis Dalisay ◽  
Matthew J. Kushin ◽  
Masahiro Yamamoto
Keyword(s):  
Political Participation ◽  
Presidential Election ◽  
Negative Relationship ◽  
Political Efficacy ◽  
Negative Association ◽  
Political Interest ◽  
Political Expression ◽  
Negative Link ◽  
The U.S ◽  
Online Political Participation

In this chapter, we expand the idea that conflict avoidance (CA) inhibits online political participation. We specifically propose that CA has a direct negative link with traditional online political participation and online political expression, and an indirect negative link with these two forms of participation when mediated by political interest and internal political efficacy. We test our propositions through analyzing data from a survey of young adult college students residing in a battleground state in the U.S. Midwest conducted during the weeks prior to the 2012 U.S. presidential election. Our results showed that CA has a direct negative association with both traditional online political participation and online political expression. CA also has a negative relationship with political interest and internal political efficacy, which in turn, are positively linked with traditional online political participation and online political expression. We discussed implications.

Symbolic Political Communication, and Trust: A Young Voters’ Perspective of the Indonesian Presidential Election

2019 ◽  
Vol 19 (1-2) ◽  
pp. 153-175 ◽  
Author(s):  
Ihwan Susila ◽  
Dianne Dean ◽  
Raja Nerina Raja Yusof ◽  
Anton Agus Setyawan ◽  
Farid Wajdi
Keyword(s):  
Political Communication ◽  
Presidential Election ◽  
Young Voters

High Levels of Political Socialization of the Three Generations

2013 ◽  
Vol 7 (1) ◽  
Author(s):  
BONNIE HAMILTON D. RABACA ◽  
SAIDAMIN P. BAGOLONG
Keyword(s):  
Generation X ◽  
Generation Y ◽  
Political Socialization ◽  
Social Issues ◽  
Baby Boom ◽  
Political Efficacy ◽  
The Political ◽  
Political Cynicism ◽  
Three Generations ◽  
Descriptive Method

The political socialization of today’s generation lies on how they participate in political efficacy and political cynicism. People’s involvement in state’s activities will result to disparagement of others. This study tries to determine the levels of political socialization of the three generations, the Baby Boom, the Generation X and the Generation Y. It used descriptive method, with Mean and Analysis of Variance as statistical tools. Three hundred respondents were asked on their responses on the indicators using a researcher-made questionnaire. Findings showed that the Generation X observed high levels of political efficacy and political cynicism as regards to political and social issues, political interest, opinions of people including the government’s thought on new laws passed. However, people tend to be discouraged in political activities because of politician’s insincerity which resulted to decadence. Thus, the political socialization of the three generations somehow went beyond understanding politics but also can cause crucial and serious conflict.Keywords: Political socialization, baby boom, generation X and generation Y, descriptive method, Davao City, Philippines

Young Voters' Trust of Information and Media Sources: The 2008 U.S. Presidential Election

2012 ◽  
Vol 11 (4) ◽  
pp. 246-264 ◽  
Author(s):  
Elaine Sherman ◽  
Leon G. Schiffman ◽  
Shawn T. Thelen
Keyword(s):  
Presidential Election ◽  
Young Voters
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