scholarly journals The Mediating Role of Interpersonal Talks and Internal Political Efficacy in the Effects of Online and SNS Uses on Political Participation

2013 ◽  
Vol null (31) ◽  
pp. 31-62
Author(s):  
Kim,Eunyi
Keyword(s):  
Political Participation ◽  
Political Efficacy ◽  
Mediating Role

“Mind the gap”: to succeed in marketing politics, think of social media innovation

2019 ◽  
Vol 36 (6) ◽  
pp. 806-817
Author(s):  
Patrick Amfo Anim ◽  
Frederick Okyere Asiedu ◽  
Matilda Adams ◽  
George Acheampong ◽  
Ernestina Boakye
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Political Participation ◽  
Political Efficacy ◽  
Customer Relationship ◽  
Political Marketing ◽  
Content Type ◽  
Young Voters ◽  
Mediating Role ◽  
The Relationship

Purpose This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role political efficacy plays in enhancing the relationship. Design/methodology/approach With a positivist mindset, and adopting the survey strategy, data gathered from the questionnaire administered from the sampled 320 young voters (18-29 years) in Greater Accra were quantitatively analyzed. An exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to assess and confirm the proposed scales validity and the relationships of the research model. Findings The study revealed that a political party or candidate’s ability to achieve political participation from Ghanaian young voters’ is dependent on how effective they build customer relationship or gaining visibility through social media. In addition, the study showed that political efficacy mediates the relationship between customer relationship building or gaining visibility through social media and political participation among Ghana young voters. Thus, young voters in Ghana must see themselves to have a say in the affairs of political parties through the political messages they gather from social media platforms to enhance their political participation activities. Practical implications The results of this paper will enable political marketers and politicians not only in Ghana but across the globe, to better understand how social media as a communication tool could be used to positively influence users’ political participation. Originality/value Considering the uniqueness of this study in a Ghanaian context, this paper is the first of its kind to use the social capital theory in examining the mediating role political efficacy plays in enhancing the relationship between political marketing on social media and young voters’ political participation.

The Chicken or Egg Question of Adolescents’ Political Involvement

2017 ◽  
Vol 225 (4) ◽  
pp. 347-356 ◽  
Author(s):  
Jan Šerek ◽  
Hana Machackova ◽  
Petr Macek
Keyword(s):  
Political Participation ◽  
Political Behavior ◽  
Political Development ◽  
Psychological Factors ◽  
Political Efficacy ◽  
Longitudinal Survey ◽  
The Political ◽  
Different Types ◽  
Longitudinal Effects

Abstract. Research on the political behavior of young people often approaches psychological factors such as political efficacy or interest as antecedents of political participation. This study examines whether efficacy and interest are also outcomes of participation and if this effect differs across three types of political participation. Data from a two-wave longitudinal survey of 768 Czech adolescents (aged 14–17 years at Time 1, 54% females) was used. Findings support the proposition that psychological factors are affected by participatory experiences. Cross-lagged models showed longitudinal effects from participation to changes in psychological factors, but not effects in the opposite direction. Protest participation predicted higher interest and internal political efficacy, but lower external political efficacy, volunteering predicted higher external political efficacy, and representational participation had no effects on psychological factors. Overall, our findings point out the formative role of participatory experiences in adolescence and the diverse effects of different types of political participation on political development.

Feminism! What Is It Good For? The Role of Feminism and Political Self-Efficacy in Women’s Online Political Participation

2019 ◽  
pp. 089443931986590 ◽  
Author(s):  
Katharina Heger ◽  
Christian P. Hoffmann
Keyword(s):  
Political Participation ◽  
Self Efficacy ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Political Efficacy ◽  
The Internet ◽  
Internet Users ◽  
Feminist Attitudes ◽  
Online Political Participation

Despite initial hopes for more egalitarian access to democracy, research has shown that political participation on the Internet remains as stratified as its offline counterpart. Gender is among the characteristics affecting an individual’s degree of political engagement on the Internet—even when controlling for socioeconomic status. To explain this gender divide, it is necessary to go beyond purely resource-based perspectives. Social cognitive theory allows for an analysis of how environmental factors shape cognitions, such as political efficacy, which, in turn, foster political participation. Political efficacy has been shown to be lower among women compared to men. This study explores determinants of gendered online political participation (OPP) by analyzing how self-efficacy mediates the effect of newly developed measures of three different waves of feminist attitudes on OPP. Based on a survey of 1,078 Internet users in Germany, 70% of them women, we analyze the effects of feminism on political efficacy and participation. Feminism is associated with higher internal political efficacy. Also, some feminist paradigms are shown to empower women to participate politically online. This effect, however, is not mediated through efficacy. This finding sheds light on opportunities to foster women’s political participation.

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