scholarly journals CULTURAL HERITAGE TOURISM: DETERMINANTS OF BEHAVIORAL INTENTION TO VISIT A HISTORICAL CITY FROM EXPERIENTIAL PERSPECTIVES

2021 ◽  
Vol 6 (22) ◽  
pp. 01-10
Author(s):  
Geot Fang Wee ◽  
Ahmad Azmi M. Ariffin
Keyword(s):  
Cultural Heritage ◽  
Behavioral Intention ◽  
Heritage Tourism ◽  
Study Data ◽  
World Heritage Site ◽  
Service Experience ◽  
Heritage Site ◽  
Unesco World Heritage Site ◽  
Cultural Heritage Tourism ◽  
Leisure Experience

The aim of this study is to investigate the determinants of behavioral intention to visit a historical city in the context of cultural heritage tourism from a marketing experiential perspective. Specifically, the main objective is to investigate the relative influence of the three experiential constructs identified as service experience, novelty experience, and leisure experience towards the tourist’s intention to recommend and return to the historical city of Malacca. To the best knowledge of the researcher, this study is the first to incorporate all three variables together in a single research model. A total of 300 respondents consists of both local and foreign tourists were involved in this study. Data were collected around the historical city of Malacca, a popular UNESCO World Heritage Site in Malaysia. To qualify as the respondents of this study, the so-called cultural tourists must have been visiting the historical city for at least 2 days. Multiple Regression Analysis was employed to test all hypotheses developed in this study. The results showed that two of the independent variables namely leisure experience and service experience were found to have positive relationships with behavioral intention. Interestingly, this study found no evidence to support the relationship between novelty experience and behavioral intention in the context of cultural heritage tourism. Undeniably, the novelty of the cultural heritage tourism products is not the core determinant of tourist’s revisit intention as well as favourable word-of-mouth as these products are considered as distinctive in nature and standing on their own.

History, Heritage, and the Representation of Ethnic Diversity

2017 ◽  
Author(s):  
Jonathan Sweet ◽  
Fengqi Qian
Keyword(s):  
Cultural Heritage ◽  
Ethnic Diversity ◽  
Heritage Tourism ◽  
Heritage Management ◽  
World Heritage Site ◽  
Cultural Significance ◽  
Multiple Perspectives ◽  
National Unity ◽  
Heritage Site ◽  
Cultural Heritage Tourism

Government, tourism developers, and communities appreciate the cultural significance of historic sites from varied viewpoints. This chapter aims to provide an effective lens through which to view the development trajectory of China’s cultural heritage tourism. A central thread is the relationship between cultural heritage tourism and the shaping of the public view of history, examined using the case study of Chengde, a World Heritage Site in China. The study provides insight into the contested use of the space by different parties through analysis of Chengde’s symbolic value in promoting ethnic diversity and enhancing national unity. Although the focus on the site’s cultural significance has resulted in a variety of public programs, interpretation of the site reflects values consistent with government objectives and commercial interests. The ability of the site to incorporate multiple perspectives in heritage interpretation is limited by underdeveloped community consultation and participation in the heritage management process.

scholarly journals ARTS, an AR Tourism System, for the Integration of 3D Scanning and Smartphone AR in Cultural Heritage Tourism and Pedagogy

Sensors ◽  
2019 ◽  
Vol 19 (17) ◽  
pp. 3725 ◽  
Author(s):  
Naai-Jung Shih ◽  
Pei-Huang Diao ◽  
Yi Chen
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Point Cloud ◽  
Heritage Tourism ◽  
Urban Fabric ◽  
Heritage Site ◽  
System Usability ◽  
3D Scans ◽  
Graphic Module ◽  
Cultural Heritage Tourism

Interactions between cultural heritage, tourism, and pedagogy deserve investigation in an as-built environment under a macro- or micro-perspective of urban fabric. The heritage site of Shih Yih Hall, Lukang, was explored. An Augmented Reality Tourism System (ARTS) was developed on a smartphone-based platform for a novel application scenario using 3D scans converted from a point cloud to a portable interaction size. ARTS comprises a real-time environment viewing module, a space-switching module, and an Augmented Reality (AR) guide graphic module. The system facilitates scenario initiations, projection and superimposition, annotation, and interface customization, with software tools developed using ARKit® on the iPhone XS Max®. The three-way interaction between urban fabric, cultural heritage tourism, and pedagogy was made possible through background block-outs and an additive or selective display. The illustration of the full-scale experience of the smartphone app was made feasible for co-relating the cultural dependence of urban fabric on tourism. The great fidelity of 3D scans and AR scenes act as a pedagogical aid for students or tourists. A Post-Study System Usability Questionnaire (PSSUQ) evaluation verified the usefulness of ARTS.

scholarly journals CHALLENGES IN THE PRESERVATION OF RIGA’S ARCHITECTURAL CULTURAL HERITAGE / IŠŠŪKIAI, SU KURIAIS SUSIDURIA RYGOS ARCHITEKTŪRINIO KULTŪROS PAVELDO APSAUGA

2015 ◽  
Vol 7 (1) ◽  
pp. 55-68
Author(s):  
Sarmite Barvika ◽  
Sandra Treija ◽  
Egons Berzins
Keyword(s):  
Cultural Heritage ◽  
World Heritage Site ◽  
Cultural Value ◽  
Historical Buildings ◽  
Architectural Heritage ◽  
Unesco World Heritage ◽  
Heritage Site ◽  
Unesco World Heritage Site ◽  
Visible Part ◽  
Historic Centre

Historical buildings are the most visible part of cultural heritage. They make up Latvia’s historical landscape that has been centuries in the making. In the vast majority of cases these buildings are included in the historical cultural heritage of Latvia. However, the practical mechanisms of their preservation (ownership preservation, maintenance, renewal opportunities) and, consequently, their economic potential, still have not yet been fully evaluated. Does cultural value interact with market value? What factors affect urban planning in the Historic Centre of Riga and its PZ – a UNESCO World Heritage site? Answers to these questions, as well as the main challenges in the preservation of values of Riga’s architectural heritage will be discussed in the paper. Istoriniai pastatai – matomiausia kultūrinio paveldo dalis. Jie išryškina šimtmečiais kurtą Latvijos istorinį kraštovaizdį. Dauguma tokių pastatų įrašyta į Latvijos istorinio kultūros paveldo sąrašus. Vis tik praktiniai jų apsaugos mechanizmai (nuosavybės apsauga, priežiūra, atnaujinimo galimybės), o kartu ir ekonominis potencialas dar nėra visapusiškai įvertinta. Ar yra kultūrinės vertės ir rinkos vertės tarpusavio sąveika? Kokie veiksniai turi įtakos Rygos istorinio centro urbanistiniam planavimui – ar tai, pavyzdžiui, buvimas UNESCO pasaulio paveldo sąraše? Bandoma atsakyti į šiuos klausimus, aptariami Rygos architektūrinio paveldo vertybių apsaugos srityje kylantys iššūkiai.

scholarly journals A MULTI-PURPOSE CULTURAL HERITAGE DATA PLATFORM FOR 4D VISUALIZATION AND INTERACTIVE INFORMATION SERVICES

2020 ◽  
Vol XLIII-B4-2020 ◽  
pp. 583-590 ◽  
Author(s):  
C. Ioannidis ◽  
S. Verykokou ◽  
S. Soile ◽  
A.-M. Boutsi
Keyword(s):  
Cultural Heritage ◽  
3D Models ◽  
World Heritage Site ◽  
Critical Knowledge ◽  
Heritage Site ◽  
Unesco World Heritage Site ◽  
Arduous Task ◽  
Case Study Site ◽  
Historical Resources ◽  
3D Capture

Abstract. The already arduous task of collecting, processing and managing heterogeneous cultural heritage data is getting more intense in terms of indexing, interaction and dissemination. This paper presents the creation of a 4D web-based platform as a centralized data hub, moving beyond advanced photogrammetric techniques for 3D capture and multi-dimensional documentation. Precise metric data, generated by a combination of image-based, range and surveying techniques, are spatially, logically and temporally correlated with cultural and historical resources, in order to form a critical knowledge base for multiple purposes and user types. Unlike conventional information systems, the presented platform, which adopts a relational database model, has the following front-end functionalities: (i) visualization of high-resolution 3D models based on distance dependent Level of Detail (LoD) techniques; (ii) web Augmented Reality; and (iii) interactive access and retrieval services. Information deduced from the developed services is tailored to different target audiences: scientific community, private sector, public sector and general public. The case study site is the UNESCO world heritage site of Meteora, Greece, and particularly, two inaccessible huge rocks, the rock of St. Modestos, known as Modi, and the Alyssos rock.

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