scholarly journals THE INFLUENCE OF ADVERTISING VALUE ON ATTITUDE TOWARD POLITICAL ADVERTISING IN SOCIAL MEDIA AMONG UNIVERSITY STUDENTS

2020 ◽  
Vol 2 (7) ◽  
pp. 93-107
Author(s):  
Mohd Nabil Ahmad Naser ◽  
Syamsyul Anuar Ismail
Keyword(s):  
Social Sciences ◽  
Quantitative Method ◽  
Online Survey ◽  
Strong Relationship ◽  
Political Advertising ◽  
The Political ◽  
The Past ◽  
Attitudes Toward Advertising ◽  
The Media ◽  
Universiti Utara Malaysia

Over the past few years, many studies have conducted to examine the effect of advertising value on attitude toward advertising. Advertising value has proven that it has a strong relationship with attitude toward advertising. With the expansion of the media, advertising has been using as part of the political tools. Hence, this research paper will discuss how advertising values influence attitudes toward advertising from a political advertising perspective. Therefore, the purpose of this study is to analyses the influence of advertising value on attitude toward political advertising among Universiti Utara Malaysia (UUM) and Universiti Sains Malaysia (USM) students and their perceptions toward the value of advertising. This study used a quantitative method. An online survey was used in this study and distributed through Google Form among UUM and USM students. Statistical Package for Social Sciences (SPSS) version 25 was used to analyses the collected data. The results found that advertising value variables significantly influence the attitude toward political advertising. Therefore, this study hopes to help future researchers to understand how advertising value in political advertising can give an impact on attitude toward political advertising. Thus, this study can help other researchers as a guideline in exploring other variables for advertising value in political advertising perspective.

Turkey’s failed coup as an ‘ongoing media event’ and the formation of public affect

2018 ◽  
Vol 41 (1) ◽  
pp. 149-157 ◽  
Author(s):  
Ergin Bulut ◽  
Başak Can
Keyword(s):  
The Political ◽  
National Unity ◽  
The Past ◽  
Political Work ◽  
Television Shows ◽  
The Media ◽  
Pedagogical Relationship ◽  
Media Event ◽  
Coup Attempt

Following the coup attempt in Turkey, former Gulenists made appearances on various television channels and disclosed intimate and spectacular information regarding their past activities. We ask: what is the political work of these televised disclosures? In answering this question, we situate the coup within the media event literature and examine the intimate work of these televised disclosures performed as part of a media event. The disclosures we examine were extremely spectacular statements that worked to reconstruct a highly divided and polarized society through an intimate language. Consequently, these television performances had two functions: ideological and affective. First, these disclosures and television shows chose to foreground sensation and therefore mystified the illegal networks that historically prepared the coup. Second, using a language of regret and apology, these disclosures aimed to teach the audience how to be purified and good citizens through a mediated, pedagogical relationship. Within the vulnerable context of a hegemonic crisis, these disclosures intended to form their own publics where citizens were invited to sympathize with those who made mistakes in the past, ultimately aiming to create national unity and reconciliation.

Islamophobia and French academia

2020 ◽  
pp. 001139212094892
Author(s):  
Abdellali Hajjat
Keyword(s):  
Social Sciences ◽  
General Question ◽  
The Political ◽  
Academic Field ◽  
Political Bias ◽  
The Media ◽  
Political Media ◽  
Media Discourses ◽  
Academic Controversy ◽  
Value Judgement

The aim of this article is to study the French academic controversy related to Islamophobia. It raises the general question of the autonomy of social sciences in relation to the political-media field and the capacity of researchers to be reflexive and to distance themselves from the mainstream Islamophobic discourse. Drawing on the publications produced by French academics about Islamophobia, the article first analyses the space of controversy, showing that it does not take place in the central social science journals but on their periphery, or even outside the academic field. It then focuses attention on the logic of avoiding the (rare) French accounts on Islamophobia, which not only results in a timid academic disputatio but also in a disqualification of the concept of Islamophobia that mobilizes arguments similar to political-media discourses. The tension between factual judgement and value judgement is also analysed, highlighting how researchers working on Islamophobia are charged with a lack of scientific rigour and the unacknowledged political bias of the deniers. Finally, the article highlights the instrumentalization of the reference to Pierre Bourdieu by the deniers of Islamophobia. Thus, the forms of the French academic controversy on Islamophobia are indicative of the denial of Islamophobia and the influence of the media on the academic field.

Vietnamese or Chinese: Viet-kieu in the Vietnam-China Borderlands

2005 ◽  
Vol 1 (2) ◽  
pp. 217-232 ◽  
Author(s):  
Yuk Wah Chan
Keyword(s):  
Cold War ◽  
Multiple Identities ◽  
Economic Life ◽  
The Political ◽  
The West ◽  
Post Cold War ◽  
The Past ◽  
Cross Border ◽  
Personal Histories ◽  
The Media

AbstractThis article examines the contested identity of a particular group of Viet-kieu, who were born in China and who returned to Vietnam in the 1970s, by looking into their personal histories, descent backgrounds and the political and socio-economic processes they lived through in the past few decades. Unlike other Viet-kieu who returned from the West, the Viet-kieu in the borderlands rarely received any attention from the media or academia. They led a double life both in China and in Vietnam and experienced dramatic changes of fate from the 1970s, through the 1980s, to the 1990s. Their hybrid cultural endowment and cross-border familial ties were both detrimental and beneficial to their social and economic life within different historical contexts. Reopened borders around the world in the post-Cold War era have generated discourses on transnational economic integration, regional connectedness, as well as fluid mobility and identities. It has become a fashion to criticize the study of culture and identity as rigid entities, while the increasing stress on subjectivity and agency has made identity seem ever more evolving and changing. Putting aside the romantic notion of fluid and multiple identities, this article brings up a number of empirical cases to illustrate how identity is often shaped by the possibilities and constraints under different politico-economic circumstances.

scholarly journals Demons, Spirits, and Elephants: Reflections on the Failure of Public Administration Theory

2018 ◽  
Vol 4 (1) ◽  
pp. 59 ◽  
Author(s):  
Melvin J. Dubnick
Keyword(s):  
Social Sciences ◽  
Professional Identity ◽  
Public Administration ◽  
Logical Positivism ◽  
The Political ◽  
Half Century ◽  
The Past ◽  
Past Half Century ◽  
The Social ◽  
Past Half

For the past half-century, those defining the field of Public Administration in their role as its leading “theorists” have been preoccupied with defending the enterprise against the evils of value-neutral logical positivism. This polemical review of that period focuses on the Simon-Waldo debate that ultimately leads the field to adopt a “professional” identity rather than seek disciplinary status among the social sciences. A survey of recent works by the field’s intellectual leaders and “gatekeepers” demonstrates that the anti-positivist obsession continues, oblivious to significant developments in the social sciences. The paper ends with a call for Public Administrationists to engage in the political and paradigmatic upheavals required to shift the field toward a disciplinary stance.

scholarly journals The Political Economy of Ivory as a “Conflict Resource”

2014 ◽  
Author(s):  
Natasha White
Keyword(s):  
Political Economy ◽  
Central Africa ◽  
Policy Discourse ◽  
Future Research ◽  
The Political ◽  
Opportunity Costs ◽  
Armed Groups ◽  
The Past ◽  
The Media

The past year has seen attention directed, both in policy discourse and the media, towards the implication of Central African non-state armed groups in poaching and ivory trafficking. Engaging with both mainstream political economy analyses and work on the “geographies of resource wars,” this paper turns to the case of ivory as a “conflict resource,” through the case study of the Lord’s Resistance Army. It begins by outlining the contextual specificities and conditions of access, before assessing the compatibility of the resource’s biophysical, spatial and material characteristics with the needs of regional armed groups and the LRA in particular. Though the direction of causality is difficult to untangle, the paper finds that poaching and the trade in ivory by armed groups in Central Africa appears to incur low opportunity costs for relatively high potential gains. Moreover, that ivory qualifies as a “conflict resource” under Le Billon’s (2008) definition in the extent to which it is likely to be implicated in the duration of conflict in the region, both financing and benefitting from a context of insecurity. Future research would benefit from more accessible and robust data; interesting avenues would include an evaluation of the effects of the increasing militarization of poaching strategies - including shoot-to-kill policies - and the potential of igniting grievance-based conflict.

scholarly journals Embracing the Future as Stewards of the Past: Charting a Course Forward for Historical Medical Libraries and Archives

2014 ◽  
Vol 15 (2) ◽  
pp. 111-123 ◽  
Author(s):  
Jeffrey S. Reznick
Keyword(s):  
Social Sciences ◽  
American Academy ◽  
Arts And Sciences ◽  
The Past ◽  
Global Challenges ◽  
The Arts ◽  
Medical Libraries ◽  
The Media ◽  
Humanities And Social Sciences

In June 2013, the American Academy of Arts and Sciences (AAAS) released The Heart of the Matter, a report on the continuing indispensable role of the humanities and social sciences in meeting major global challenges and urgent national goals. Commissioned by a bipartisan group of senators and representatives and involving more than fifty AAAS members from various sectors—including academia, business, government, the arts, and the media—the report called for renewed commitment to the humanities and social sciences. More specifically, it called for leadership collaborations across a wide array of sectors to meet the urgent goals of: educating Americans . . .

Chinese Media Studies: A Belated Introduction?

2011 ◽  
Vol 138 (1) ◽  
pp. 57-65 ◽  
Author(s):  
Stephanie Hemelryk Donald
Keyword(s):  
Social Sciences ◽  
Media Studies ◽  
Chinese Media ◽  
Culture Studies ◽  
Republic Of China ◽  
The Past ◽  
Research And Teaching ◽  
The Media ◽  
Specific Culture ◽  
Research And Education

The past several years have seen the emergence of Chinese media studies as a sub-field in communications and media studies worldwide, as an increasingly popular aspect of area and language-specific culture studies, and as a growing focus within Chinese research and teaching institutions in the People's Republic of China, Hong Kong Special Autonomous Region and Taiwan, as well as in non-Chinese institutions. This collection of articles puts forward the claim that Chinese media studies has become a new ‘proof of life’ for the necessary relationship between humanities and social sciences broadly taken, and research and education in the media.

scholarly journals The socialization of young people in imaginary worlds

2017 ◽  
Vol 6 (12) ◽  
Author(s):  
Dželal Ibraković
Keyword(s):  
Social Sciences ◽  
Middle Ages ◽  
Continuous Improvement ◽  
Neutral Medium ◽  
Social Sciences And Humanities ◽  
The Past ◽  
A Value ◽  
The Media ◽  
Traditional Paradigm

Internet is emerging as a value-neutral medium, but receives, withapplications offered over it, dimensions (imaginary or virtual) powerof unimaginable proportions. The young generations, born in theera of continuous improvement of the media and the technologicalinnovations that accompany it, are the “natives” of this age, and theolder generations are “strangers- newcomers” reciprocal to the yearsof age. Sociology, and other social sciences and humanities, are facingthe challenge of adopting new theoretical titles and its content,as compared to traditional names and contents. It refers to changingthe traditional paradigm of socialization of young generations, whichstrongly generates the conflict of traditional (return to the tradition ofthe Middle Ages and even earlier) and modern (the rejection of traditionand its eye for reform, then giving new content to the traditionalnotions). This also applies to parenting, education and upbringing, aswell as the role of society in general as traditional spatial, temporal,religious, ethnic, labor, gender and all other forms of its manifestation.Therefore, not only the present and the future are treated as virtual(imaginary), but the past is increasingly seen as virtual.

scholarly journals Revolusi al-Qu’ran Jamâl al-Bannâ sebagai Arah Baru Metodologi Studi Islam

MUTAWATIR ◽  
2015 ◽  
Vol 5 (1) ◽  
pp. 20
Author(s):  
Mukhammad Zamzami
Keyword(s):  
Middle East ◽  
Current Method ◽  
The Political ◽  
Psychological Approach ◽  
The Past ◽  
The Media ◽  
Current Science ◽  
A Current

Ontologically, Gamal al-Banna viewed that interpretation is the process to understand the Koran. Therefore he did the deconstruction of classical commentaries domination which is loaded with influences of the political uproar in the past Middle East. From such a deconstruction, he went to the reconstruction of the Koran within the concept of <em>Tat</em><em>wîr</em><em> al-Qur’ân</em>. There is a dimension of art that must be understood from the essence of Koran and should be permeated by all Muslims. For him, the Koran is an art book, and its largest or greatest miracle is language as a tool to understand the art found within it. The secret miracle rises from the musical reading of the Koran which could be a psychological approach, just by listening the reading. Through this stage of irfani, the Koran could be the media of human civilization revolution. In his concept, Gamal didn’t assert one method or restrict to a current science or method. He refused if one current method has a warranty as the only way to find the truth, because the Koran itself should not be restricted

Politics, Institutions, and Fiscal Policy: Deficits and Surpluses in Federated States

2006 ◽  
Vol 39 (3) ◽  
pp. 713-715
Author(s):  
Ian Burns ◽  
Henry Jacek
Keyword(s):  
Public Policy ◽  
Fiscal Policy ◽  
The Political ◽  
Science Literature ◽  
The Public ◽  
The Past ◽  
The Media ◽  
Incumbent Party ◽  
Political Variables ◽  
Economic Considerations

Politics, Institutions, and Fiscal Policy: Deficits and Surpluses in Federated States, Louis M. Imbeau and Francois Petry (editors), Studies in Public Policy; Toronto: Lexington Books, 2004, pp. 239.Despite the continual attention by the public, the media and politicians on governmental deficits, surpluses and governmental debt over the past decade, the political science literature in this area is sparse. When political scientists do venture into this area, they are unduly influenced by economic considerations rather than using political-institutional explanations. Happily this volume avoids the usual approaches and instead emphasizes political variables. In particular, the editors and authors highlight the importance of the proximity of elections, the ideology of the incumbent party, and the severity of established anti-deficit policies.

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