Enlightenment and Analysis of Online Teaching of Fundamentals of Software Technology under the COVID-19 Epidemic

This exploratory study examined teaching behaviors, attitudes, and beliefs (referred to as tasks) that reflect potential competencies for online teaching success. In this study, teaching tasks are those tasks performed during course delivery. Based on faculty interviews and a review of relevant research, 64 teaching tasks were identified and included in 7-point Likert scale survey instrument. It was distributed to experienced online faculty and staff asking them to rate the level of importance of a list of teaching tasks and resulted in a sample of 197 responses. Of interest was the fact that over half of the teaching tasks had a rating of 6.0 on the 7-point scale and more than half of the tasks that were rated 6.0 or higher did not load into categories using factor analysis. Further examination of the results is required to determine why highly rated teaching tasks did not fall (load onto) into any factor. Results of the importance of the tasks will form the basis of faculty development efforts aimed at providing faculty with professional development in critical competencies to ensure online teaching success.

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Emergency Online Teaching in Economic and Management Sciences Necessitated by the COVID-19 Pandemic: The Need for Healthy Relations in a Rural Schooling Context

International Journal of Learning Teaching and Educational Research ◽

10.26803/ijlter.19.6.23 ◽

2020 ◽

Vol 19 (6) ◽

pp. 387-400

Author(s):

Habasisa Molise ◽

Bekithemba Dube

Keyword(s):

Online Teaching ◽

Rural Schooling

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Research on the Marketing Strategy of Online Education -- Taking New Oriental as an Example

Journal of Management Science & Engineering research ◽

10.30564/jmser.v2i2.1922 ◽

2020 ◽

Vol 2 (2) ◽

Author(s):

Jialu Chen ◽

Yingxiao Han ◽

An Li

Keyword(s):

Online Learning ◽

Online Education ◽

Online Teaching ◽

Large Scale ◽

Target Market ◽

Growth Trend ◽

Continuous Growth ◽

Financial Investment ◽

Marketing Mode ◽

Marketing Costs

In recent years, with the development of society and the progress of science and technology, online learning has penetrated into people's daily life, and people's demand for high-quality curriculum products is more and more strong. From a macro perspective, the continuous growth of national financial investment in education, the continuous upgrading of China's consumption structure, the development of 5G technology and the popularization of AI intelligence make online teaching less limited. The online education industry is showing an explosive growth trend. More and more online education institutions are listed for financing, and the market value is soaring. However, in 2019, except for GSX, the latest online learning platforms such as New Oriental, Speak English Fluently and Sunlands, have been in a state of loss. Most of these agencies seize the market by increasing advertising investment, but at the same time, they also bring huge marketing costs, which affect the financial performance of the company. With the enhancement of Matthew effect, large-scale educational institutions occupy a large market through free classes and low-price classes, while small and medium-sized institutions with weak capital strength are often unable to afford high sales costs, facing the risk of capital chain rupture. Taking new Oriental online as an example, this paper analyzes the problems existing in the marketing strategies of online education institutions. It also puts forward suggestions on four aspects, which are target market, differentiated value, marketing mix and marketing mode, so as to make sure that online education institutions can control marketing expenses and achieve profits by improving course quality, expanding marketing channels and implementing precise positioning.

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