scholarly journals The effect of service marketing mix elements and customer retentiontowards clothing store brands in ChIna

2021 ◽  
Vol 72 (04) ◽  
pp. 388-397
Author(s):  
BESTOON OTHMAN ◽  
HE WEIJUN ◽  
ZHENGWEI HUANG ◽  
WIRYA NAJM RASHID ◽  
JING XI ◽  
...  
Keyword(s):  
Empirical Relation ◽  
Customer Retention ◽  
Service Marketing ◽  
Marketing Mix ◽  
Middle Part ◽  
Store Brands ◽  
Positive Effects ◽  
Clothing Store ◽  
Comprehensive Survey ◽  
The Impact

The aim of this paper was to analyse the impact of service marketing mix (promotion, price, place, product, people,process, physical evidence and after sale service) on customer retention towards clothing store brands in China. Basedon the analysis of past literature, it appeared that there were only few studies examining the empirical relation betweenthe two constructs, particularly in the clothing sector in China. A comprehensive survey approach was used to collectdata from a total of 385 customers visiting clothing stores in the middle part of China (Hubei). SPSS and PLS were usedto analyse the obtained data. The findings showed that there were significant positive effects on customer retention inall dimensions of the service marketing mix. Finally, the findings suggested that after-sales service plays an importantrole in impacting the retention of customers. The contribution of this research was supporting the significancerelationship of the marketing mix elements in influencing the retention of customers in the clothing industry with empiricaldata from China.

scholarly journals Effect of Service Quality on Service Value and Customer Retention for Clothing Store Brands in China

Tekstilec ◽  
2020 ◽  
Vol 63 (4) ◽  
pp. 242-255
Author(s):  
Bestoon Othman ◽  
◽  
He Weijun ◽  
Zhengwei Huang ◽  
Jing Xi ◽  
...  
Keyword(s):  
Service Quality ◽  
Quantitative Research ◽  
Customer Retention ◽  
Target Market ◽  
Store Brand ◽  
Store Brands ◽  
Service Value ◽  
Clothing Store ◽  
The Relationship

An increasing number of new Chinese clothing store brands are selling and offering similar products and services and consequently clothing store brand providers must compete to survive in this industry. They need to focus on customers’ special needs and preferences to maintain and retain a long-term relationship. The objective of this study is thus to examine the relationship between service quality and customer retention for clothing store brands in China, and the mediated effect of service value in the relationship between service quality and customer retention for clothing store brands in China. A quantitative research for data collection was implemented. As many as 385 questionnaires were collected by the professor, PhD students, MSc students and BSc students of different nationalities in China. The data was analysed using SmartPLS and SPSS software. Customer perception of the quality of a service product in all sizes has a beneficial effect on customer retention. Service value affects customer retention positively. Practical implications for the target market of the clothing sector should be focused on young individuals aged 36 to 45 years, holding a Master’s degree and earn more than €1,000/month. Findings indicated significant and direct relationships between service quality, service value and customer retention. It was also found that service value has a full mediated effect. This study will be of interest to the clothing store brands in understanding how service quality is essential for maintaining a long-term relationship with customers.

scholarly journals The Impact of Physical Evidence in Service Delivering as Marketing Tools that Foreseen Profitability for Private Universities in Nigeria

2020 ◽  
Vol 1 (1) ◽  
pp. 14-18
Author(s):  
Maryam Yusuf ◽  
Norhilmi Muhammad ◽  
Ibrahim Yahaya Suleiman
Keyword(s):  
Service Quality ◽  
Market Share ◽  
Significant Influence ◽  
Private Universities ◽  
Service Marketing ◽  
Private University ◽  
Marketing Mix ◽  
Physical Evidence ◽  
The Impact ◽  
Students Satisfaction

This study aimed to analyze the influence of physical evidence in service marketing mix and how it reflect on it profitability and won the market share among their competitors, it also highlight how physical evidence reflects on service quality and students satisfaction in Nigerian private Universities. This study took 20 universities as samples with a stratified random sampling. 500 questionnaires were used for the research purpose, were each university was given 25 questionnaires.  The results Agreed with hypothesis one (HI) variables  that said that physical evidence is significantly associated with market share of private university, while its disagree with the (H0 )that said physical evidence is not significantly associated with the market share of the private universities, the research also agreed on the second (HI) physical evidence is significantly associated with profitability of the private universities in Nigeria (H0)  This research disagreed with the null hypothesis that physical evidence is not associated with the profitability of the private Universities in Nigeria and the success of every private university is to satisfy the need and want of their student, which is being achieved through service quality that had strong influence on students’ satisfaction in Nigerian private Universities. Physical evidence had significant influence in service marketing and service quality had significant influence on student’s satisfaction.

scholarly journals Excellence in Drawing up Marketing Mix Strategies for Small and Medium Enterprises (SMEs) and Their Impact on the Marketing Performance

2020 ◽  
pp. 30-36
Author(s):  
Zahed Al- Samirae ◽  
Motteh S. Alshibly ◽  
Mahmoud Alghizzawi
Keyword(s):  
Positive Impact ◽  
Small And Medium Enterprises ◽  
Customer Retention ◽  
Marketing Mix ◽  
Target Market ◽  
Sales Growth ◽  
Marketing Performance ◽  
Medium Enterprises ◽  
The Impact ◽  
Profit Growth

This research aims at identifying the impact of excellence in drawing up the following four marketing mix strategies (Product, Pricing, Promotion and Distribution) of the small and medium enterprises in Jordan, in terms of their marketing performance in its dimensions (Sales Growth, Profit Growth, Customer Attraction and Customer Retention).In order to reach the results of this study, A total of (187) valid questionnaire surveys were collected from companies belong to the SME Association in Jordan. The Statistical Package for the Social Sciences (SPSS) approach was used to analyze the collected data. The empirical results indicated there is a significant relationship between the building of marketing strategies of the marketing mix elements in the Jordanian SME and their marketing performance, by (sales growth, profit growth, customer attraction, and customer retention) dimensions. Consequently, decision makers in small and medium organizations need to choose strategies based on their target market to the positive impact on the mind of the consumer, which in turn could improve modern scientific methods in SME to divide their markets into sub-market sectors.

scholarly journals PENGARUH BAURAN PEMASARAN JASA TERHADAP INPATIENT SATISFACTION RUMAH SAKIT XYZ, BEKASI [THE EFFECT OF SERVICE MARKETING MIX ON INPATIENT SATISFACTION AT HOSPITAL XYZ, BEKASI]

2021 ◽  
Vol 1 (1) ◽  
pp. 71
Author(s):  
Rowny Bernhard Ginting
Keyword(s):  
Sampling Method ◽  
Positive Impact ◽  
Service Marketing ◽  
Likert Scale ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Physical Evidence ◽  
Convenience Sampling ◽  
The Impact

<p>This research was directed to decide the impact of the seven parts of the marketing mix on inpatient satisfaction. This research was conducted at XYZ Hospital Bekasi, involving 100 inpatients. Information assortment was done by appropriating questionnaires containing 40 questions related to marketing mix and satisfaction with a Likert Scale of 1-5 based on convenience sampling method. Data were analyzed by SEM method based on PLS. The aftereffects of this examination found that the seven P marketing mix components (product, price, promotion, place, people, physical evidence, and process) was proven to have a positive impact on patient fulfillment.</p>

scholarly journals Effective Factors of Service Marketing Mix on Tourist Satisfaction: A Case Study

2019 ◽  
Vol 15 (7) ◽  
pp. 1 ◽  
Author(s):  
Mahfuzur Rahman ◽  
Mohammad Shariful Islam ◽  
Md. Al Amin ◽  
Rebaka Sultana ◽  
Md. Imran Talukder
Keyword(s):  
Measurement Techniques ◽  
Service Marketing ◽  
Marketing Mix ◽  
Decision Makers ◽  
Tourist Satisfaction ◽  
Research Gap ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The core goal of the study is to examine the relationship between the service marketing mix and tourist satisfaction. The study also attempted to measures the impact of each element of service marketing on tourist satisfaction at Ahsan Manzil in Bangladesh. In order to attain the goal of the research, a good number of extant literature was reviewed and a structured questionnaire was developed to meet the research gap. Based on the studied variables non probabilistic convenience sampling method used to collect data from a sample of 250 respondents who visited the place and seven causal hypothesize was developed. Statistical measurement techniques employed for the study are descriptive, correlation, regression, ANOVA used and cronbach alpha measured the internal consistency of variables. Data analysis executed by using SPSS 20.0. The findings of the study revealed a positive linear relationship of all variables with tourist satisfaction except promotional activities. The novelty of the paper is that it exhibited the consequences of tourists&rsquo; satisfaction and dissatisfaction to guide decision-makers and to keep the specific focus on promotional activities.

Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students

2020 ◽  
Vol 29 (3) ◽  
pp. 363-374
Author(s):  
Afzal Hossain ◽  
Md. Humayun K. Chowdhury ◽  
Shahedul Hasan ◽  
Md. Shamsuzzaman ◽  
Ather Y. Fahim ◽  
...  
Keyword(s):  
University Students ◽  
Purchase Intention ◽  
Service Marketing ◽  
Marketing Mix ◽  
Banking Service ◽  
The Impact

scholarly journals ANALISIS SERVICE MARKETING-MIX DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMILIHAN JASA PENDIDIKAN PROGRAM PASCASARJANA

2018 ◽  
Vol 1 (2) ◽  
pp. 64-76
Author(s):  
Sefnedi Sefnedi
Keyword(s):  
Higher Education ◽  
Human Development ◽  
Service Marketing ◽  
Marketing Mix ◽  
Physical Evidence ◽  
Education Market ◽  
Higher Education Market ◽  
The Impact ◽  
Keen Competition ◽  
Product Promotion

Higher educational sector plays a major role on Indonesia’s human development. Therefore, higher education market faces keen competition including in west sumetera. The main purpose of this study was to examine the impact of service marketing-mix on consumer’s buying decision. A total of149  feedback  reveived  from  the  162  questionnaires  distributed.  The  findings  incate  that  only dimensions of product, promotion, place, people, and process are found to have positif and significantimpact on consumer’s buying decision. However, dimension of price and physical evidence are not socrucial in explaining the variations in consumer’s buying decision.

scholarly journals The Effect of Marketing Deceptive Practices on the Organizational Mental Image from Customer Viewpoint (Analytical Study of the Insurance Industry)

2019 ◽  
Vol 27 (2) ◽  
pp. 44-66
Author(s):  
Majed Abdul Amir Mohsen ◽  
Ahmad Abdul Reda Enad
Keyword(s):  
Insurance Industry ◽  
Mental Image ◽  
Service Marketing ◽  
Marketing Mix ◽  
Insurance Market ◽  
Insurance Companies ◽  
The Impact ◽  
The Relationship ◽  
Important Activity

This study aimed to address the concept of deceptive marketing in the most important activity of companies, i.e., marketing, which is the lifeline on which companies depend on the process of financing and product selling. Additionally, through marketing, companies can communicate directly with customers, and this activity includes marketing practices that are deceptive or misleading. The study dealt with the presentation of the components of the marketing mix, and how each component can include deceptive or misleading practices. Marketers practice customer manipulation with the intention of changing customers' behavior and attitudes towards achieving the greatest possible profit in lesser time. With the spread of marketing deception and marketing fraud in various areas, the phenomenon is growing not only in product marketing but also in service marketing, especially insurance services, as many marketers and sales representatives believe that success and profit-making are associated with those practices. The study addressed many factors facilitating these practices, as well as the ways in which marketing deception is practiced and the impact of such practice on the perceptions that form in the minds of customers about companies. One of the most important objectives of the study was to substantiate the relationship between the dimensions of marketing deception and the dimensions of the mental image of the organization by relying on the statistical analysis of the initial data of the study, which was collected through questionnaire that was prepared for this purpose and distributed to a random sample of 225 customers of insurance companies operating in the insurance market in Iraq.   The most important findings of the study show that deceptive marketing practiced through the service marketing mix, among other dimensions, affects the mental image that the customers hold towards the organization in negative and varying ways. This study presents a number of recommendations, the foremost of which is the necessity of educating marketers and companies about the negativity of deceptive practices on the company in the long term, as well as paying attention to the mental image held by customers towards the insurance companies because of its impact on the formation of positive impressions towards the company, and thus increasing market share of the company through its reputation in the insurance  market .  

Managing Service Quality, Food Quality, Price Fairness and Customer Retention: A Holistic Perspective

2020 ◽  
Vol 2 (1) ◽  
pp. 1-5
Author(s):  
Ammar Ahmed ◽  
Rafat Naseer ◽  
Muhammad Asadullah ◽  
Hadia Khan
Keyword(s):  
Service Quality ◽  
Food Quality ◽  
Service Sector ◽  
Customer Retention ◽  
Price Fairness ◽  
Policy Makers ◽  
Restaurant Management ◽  
The Subject ◽  
Research Propositions ◽  
The Impact

In this competitive environment, organizations strive to satisfy their customer by providing best quality service at affordable and fair prices with a view to enhance their revenues. To achieve the objective of revenue maximization, organizations strive to identify the factors that help them in retaining their customers. Drawing from the signalling theory of marketing, the current study proposes a novel conceptual model representing the impact of service quality with food quality and price fairness on customer retention in restaurant sector of Pakistan. The paper underlines an important arena of knowledge for academicians as well as organizational scientists on the subject. On the basis of literature available on the variables understudy, the present study forwards eight research propositions worthy of urgent scholarly attention. The conceptualized model of the present article can also be viewed significant in unleashing further avenues for the restaurant management entities, policy makers and future researchers in the domain of managing in the service sector businesses.

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