ADVERTISING IN THE CONTEXT OF EMPATHY

2018 ◽  
Vol 28 (1) ◽  
pp. 201-207
Author(s):  
Kamen Kirilov
Keyword(s):  
New Media ◽  
Personal Communication ◽  
New Paradigm ◽  
Consumer Sovereignty ◽  
Advertising Industry ◽  
The Public ◽  
Effective Contact ◽  
Human Ability ◽  
Asymmetric Pattern ◽  
Broad Variety

Globalization, commodity parity, consumer sovereignty, super competition and a broad variety of other factors, including the roll-out of the mass media, the emergence and rapid rise of the new media formats and platforms as well as the exchange of information provided by social networks pose new challenges for the advertising industry. Throughout its 150 years of history, since we have known it as a distinct occupation and practice, advertising shows adaptive sustainability quality and greatly enhance its capacity as features, forms, user approaches and distribution channels. Nevertheless, by its very nature, advertising retains the constant of an asymmetric pattern of communication in which, in nowadays environment, the success of effort is expressed in the formula of understanding others and the willingness they to understand us in return. In practice, beyond the abstract of this formula, the effort of advertisers in the process of creating and planning a certain campaign would be greatly facilitated by putting the basic principles of empathy theory. Numerous experiments and studies of this human ability establish working models to achieve effective contact both at the level of personal communication and in the cases of direct and indirect communication with huge quantity and variety of audiences with specific composition. Synthesized and brought to a universal level of application, the basic principle of empathy is the ability, rather cognitive than emotional, to understand and to feel the feelings of others. The achievements in this psychology field currently apply mainly to psychotherapy, clinical psychiatry, pedagogy and political rhetoric theories and ractices. Experience proves that empathic skills help the communicator for faster, easier, more effective and more properly understood and accordingly more efficient as a moderator. This article provokes a new paradigm for advertisers in communicating with the public - about the content, forms and planning of communication activities of the principles of empathy. The goal of the effort is clear - creating more effective communication and achieving a sustainablecompetitive advantage.

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

scholarly journals Social media and sentiment in bioenergy consultation

2016 ◽  
Vol 10 (1) ◽  
pp. 87-98 ◽  
Author(s):  
Victoria Uren ◽  
Daniel Wright ◽  
James Scott ◽  
Yulan He ◽  
Hassan Saif
Keyword(s):  
Social Media ◽  
New Media ◽  
Sentiment Analysis ◽  
Opinion Mining ◽  
Public Consultation ◽  
Short Paper ◽  
Consultation Process ◽  
Content Type ◽  
The Public ◽  
The Uk

Purpose – This paper aims to address the following challenge: the push to widen participation in public consultation suggests social media as an additional mechanism through which to engage the public. Bioenergy companies need to build their capacity to communicate in these new media and to monitor the attitudes of the public and opposition organizations towards energy development projects. Design/methodology/approach – This short paper outlines the planning issues bioenergy developments face and the main methods of communication used in the public consultation process in the UK. The potential role of social media in communication with stakeholders is identified. The capacity of sentiment analysis to mine opinions from social media is summarised and illustrated using a sample of tweets containing the term “bioenergy”. Findings – Social media have the potential to improve information flows between stakeholders and developers. Sentiment analysis is a viable methodology, which bioenergy companies should be using to measure public opinion in the consultation process. Preliminary analysis shows promising results. Research limitations/implications – Analysis is preliminary and based on a small dataset. It is intended only to illustrate the potential of sentiment analysis and not to draw general conclusions about the bioenergy sector. Social implications – Social media have the potential to open access to the consultation process and help bioenergy companies to make use of waste for energy developments. Originality/value – Opinion mining, though established in marketing and political analysis, is not yet systematically applied as a planning consultation tool. This is a missed opportunity.

scholarly journals Judicial demand of medications through the Federal Justice of the State of Paraná

2017 ◽  
Vol 15 (1) ◽  
pp. 85-91 ◽  
Author(s):  
Renato Mitsunori Nisihara ◽  
Ana Carolina Possebom ◽  
Luiza de Martino Cruvinel Borges ◽  
Ana Claudia Athanasio Shwetz ◽  
Fernanda Francis Benevides Bettes
Keyword(s):  
Cross Sectional Study ◽  
The State ◽  
Brand Name ◽  
Sectional Study ◽  
Cross Sectional ◽  
The Public ◽  
Online System ◽  
Broad Variety ◽  
The Mean ◽  
Mean Time

ABSTRACT Objective To describe the profile of lawsuits related to drug requests filled at the Federal Justice of the State of Paraná. Methods A cross-sectional study, and the data were obtained through consulting the lawsuits at the online system of the Federal Justice of Paraná. Results Out of 347 lawsuits included in the study, 55% of plaintiffs were women, with a median age of 56 years. Oncology was the field with more requests (23.6%), and the highest mean costs. A wide variety of diseases and broad variety of requested drugs were found in the lawsuits. Approximately two-thirds of them were requested by the brand name, and the most often requested drugs were palivizumab and tiotropium bromide. Only 14.5% of the requested medicines were registered in the National Medication Register. The Public Defender’s Office filled actions in 89.6% of cases and all lawsuits had an interim relief. The mean time for approval was 35 days and 70% of requests were granted. Conclusion Oncology was the field with the highest demand for medicines at the Federal Justice of Paraná in 2014. A great variety of medications was requested. The Public Defender´s Office represented most lawsuits. All demands had an interim relief, and the majority of requests were granted, within an average of 35 days.

scholarly journals Card Stories on YouTube: A New Frame for Online Self-Disclosure

2014 ◽  
Vol 2 (1) ◽  
pp. 2-12 ◽  
Author(s):  
Sabina Misoch
Keyword(s):  
New Media ◽  
Strong Correlation ◽  
Exploratory Study ◽  
Visual Analysis ◽  
Computer Mediated Communication ◽  
Mediated Communication ◽  
Self Disclosure ◽  
Research Results ◽  
The Public ◽  
Computer Mediated

This paper deals with the phenomenon of so-called (note) card stories on YouTube. Card stories can be described as self-disclosing videos or confessions, using a new frame for telling one’s own story audio-visually to the public by combining ‘old’ (hand-written messages) and ‘new’ media (video, computer mediated communication). In 2012/13, a qualitative and exploratory study with a sample of 25 card story videos on YouTube was conducted. The content and visual analysis revealed (1) that these videos are bound to a very specific frame of presentation, (2) that they deal with specific topics, and (3) that the presenter does not remain (visually) anonymous. These findings question previous research results that stressed a strong correlation between online self-disclosure and (visual) anonymity; further, the findings show that this special frame of textual confessions via video supports deep self-disclosures.

scholarly journals Musification of Seismic Data

2016 ◽  
Author(s):  
Ryan McGee ◽  
David Rogers
Keyword(s):  
Wave Equation ◽  
New Media ◽  
Seismic Data ◽  
Seismic Events ◽  
Digital Audio ◽  
The Public ◽  
General Wave ◽  
Musical Compositions ◽  
The Creation ◽  
Earth's Crust

Seismic events are physical vibrations induced in the earth’s crust which follow the general wave equation, making seismic data naturally conducive to audification. Simply increasing the playback rates of seismic recordings and rescaling the amplitude values to match those of digital audio samples (straight audification) can produce eerily realistic door slamming and explosion sounds. While others have produced a plethora of sucha udifications for international seismic events (i.e. earthquakes), the resulting sounds, while distinct to the trained auditory scientist, often lack enough variety to produce multiple instrumental timbres for the creation of engaging music for the public. This paper discusses approaches of sonification processing towards eventual musification of seismic data, beginning with straight audification and resulting in several musical compositions and new-media installations containing a variety of seismically derived timbres.

scholarly journals Rewolucja obywatelska w ujęciu Hannah Arendt a paradoksy działania politycznego

2013 ◽  
Vol 15 ◽  
pp. 29-49
Author(s):  
Anna Krzynówek-Arndt
Keyword(s):  
Hannah Arendt ◽  
Strong Support ◽  
Essential Elements ◽  
Political Life ◽  
New Order ◽  
Human Beings ◽  
The Public ◽  
Human Ability ◽  
The Public Sphere ◽  
Communicative Power

In the concept of revolution there are two essential elements of political life. The first one is the fragility and sensitivity of the world of things created by human beings, lack of durability and strong support of the political order. The other element is the human ability to create and build a new order with hope for its survival. However, a more adequate approach to understand these elements is conceptualization of politics and political actions that anticipate the opening of the public sphere to the traditional and religious arguments (desecularization of religion as an impress of the postmodern epoch), and also to the problems of dignity of human work. What is also important is the awareness that it requires redefinition of the  anthropological assumptions and a radical broadening of understanding how humans act according to what Hannah Arendt proposes. Moreover, it is important to understand that the redefinition means something more than just retouching as it is defined by  Habermas, who believes in “laic communicative power” even in spite of mentioning “complementary learning process” of religion and secular outlook from yourself.

scholarly journals Designing good deception: Recursive theory of mind in lying and lie detection

2019 ◽  
Author(s):  
Lauren A. Oey ◽  
Adena Schachner ◽  
Edward Vul
Keyword(s):  
Theory Of Mind ◽  
Stochastic Game ◽  
Lie Detection ◽  
Ground Truth ◽  
New Paradigm ◽  
Human Ability ◽  
Formal Framework ◽  
Recursive Theory ◽  
Better Than

The human ability to deceive others and detect deception has long been tied to theory of mind. We make a stronger argument: in order to be adept liars – to balance gain (i.e. maximizing their own reward) and plausibility (i.e. maintaining a realistic lie) – humans calibrate their lies under the assumption that their partner is a rational, utility-maximizing agent. We develop an adversarial recursive Bayesian model that aims to formalize the behaviors of liars and lie detectors. We compare this model to (1) a model that does not perform theory of mind computations and (2) a model that has perfect knowledge of the opponent’s behavior. To test these models, we introduce a novel dyadic, stochastic game, allowing for quantitative measures of lies and lie detection. In a second experiment, we vary the ground truth probability. We find that our rational models qualitatively predict human lying and lie detecting behavior better than the non-rational model. Our findings suggest that humans control for the extremeness of their lies in a manner reflective of rational social inference. These findings provide a new paradigm and formal framework for nuanced quantitative analysis of the role of rationality and theory of mind in lying and lie detecting behavior.

scholarly journals HEALTH COMMUNICATION STRATEGIES EMPLOYED BY THE MEDIA DURING THE COVID-19 CRISIS: CASE OF ZIMBABWE BROADCASTING CORPORATION TELEVISION (ZBC –TV)

2021 ◽  
Vol 6 (6) ◽  
Author(s):  
Kimberley Sarah Muchetwa ◽  
Ephraim Maruta ◽  
Hilda Jaka ◽  
Joyman Ruvado ◽  
Evans Chazireni
Keyword(s):  
New Media ◽  
Health Communication ◽  
Communication Strategies ◽  
Secondary Data ◽  
Analysis Data ◽  
Freedom Of Information ◽  
The Public ◽  
Secondary Sources ◽  
The Media ◽  
The Government

The paper reports findings from a study that explored health communication strategies employed by the media on the state of preparedness by the Zimbabwean government during the COVID 19 crisis by the Zimbabwe Broadcasting Corporation Television (ZBC-TV). The study adopted secondary data analysis. Data were collected using secondary sources. The study was influenced by the framing theory. The study found out that ZBC-TV used songs, road shows, commercial ads, dramas, musical shows on reporting the pandemic. The archival documents also revealed that ZBC-TV have used periodical updates as health communication strategies to educate the public about COVID 19. ZBC-TV also used Facebook showing staff from the Office of the President and Cabinet receiving the Covid 19 vaccine at the same time applauding positive response from Harare Metropolitan Province as front line workers surpassed the target under the first phase of Covid-19 vaccine roll out plan. The study concluded that the health communication strategies employed by ZBC-TV have been effective in increasing the societal awareness about health issues. ZBC-TV managed to reach out to the masses using both the television and by making use of the new media communication technologies. However, press censorship has been a challenge in publishing information concerning COVID 19 as the media house is not allowed to publish anything that tarnishes the image of the government. It is based on such evidence that the study concludes that ZBC-TV at some point distorted information to paint the picture that the government is doing all it can to contain the spread of COVID 19 and ensuring the safety of the public. The study recommends that the ministry should ensure freedom of information publicity, in which media houses, including ZBC-TV is not controlled by any political party of government. The government should also privatise ZBC-TV so that it will be answerable to the public and not few government officials. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0895/a.php" alt="Hit counter" /></p>

scholarly journals Revolusi Nirkabel dan Akses Universal Media Penyiaran dalam Lingkup Konvergensi

2020 ◽  
Vol 1 (2) ◽  
pp. 70-81
Author(s):  
Tommy Satriadi Nur Arifin
Keyword(s):  
New Media ◽  
Radio Frequency ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Historical Perspective ◽  
Streaming Media ◽  
Broadcast Media ◽  
The Public ◽  
Internet Connection ◽  
Information And Communication

The purpose of this study is to discuss media convergence as the development of Information and Communication Technology (ICT). This study uses a historical perspective which is the first media age with the broadcast pattern and the second media age with interactivity patterns. Results of research Broadcast media that use radio frequency transmission can now be accessed through an Internet connection as streaming media. In conclusion, the public can access radio and television through an internet connection and reduce the need for these devices, using an internet connection when it is available for the network to access broadcasts. Keywords: Convergence, Broadcast Media, New Media, Streaming

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