scholarly journals SWOT (Strength, Weakness, Opportunities and Threats) Analysis of Fast Moving Consumer Goods (FMCG) Industries in India

2020 ◽  
Vol 8 (1) ◽  
pp. 92-100
Author(s):  
T T Karthik ◽  
T P Ram Prasad
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Swot Analysis ◽  
Lower Cost ◽  
Way Of Life ◽  
Consumer Market ◽  
Sugar Fermentation ◽  
Fast Moving Consumer Goods ◽  
Average Person ◽  
Individual Consideration

Fast Moving Consumer Goods (FMCG) is the fourth biggest sector in the Indian economy. There are three primary segments in the sector food and refreshments, which represents 19 percent of the sector; medical services, which represents 31 percent of the offer; and family unit and individual consideration, which represents the staying 50% offer. FMCG market is relied upon to grow 5-6 percent in 2020. FMCG’s metropolitan segment developed by 8 percent, though, its rustic segment grew 5 percent in the quarter finishing September 2019, upheld by moderate swelling, increment in private consumption and country pay. Indian online basic food item market is assessed to surpass deals of about Rs 22,500 crore (US$ 3.19 billion) in 2020, a noteworthy hop of 76 percent over the earlier year. FMCG organizations are hoping to put resources into energy productive plants to profit the general public and lower cost in the long haul. Dabur had plans to contribute Rs 250-300 crore(US$ 38.79-46.55 million) in FY19 for limit extension and potential acquisitions in the homegrown market. The sector saw sound FDI inflow of US$ 16.28 billion during April 2000-March 2020. Investment goals identified with FMCG sector emerging from paper mash, sugar, fermentation, food handling, vegetable oils and vanaspati, cleansers, beautifiers, and toiletries businesses worth Rs 19,846 crore (US$ 2.84 billion) was implemented until December 2019. Developing mindfulness, simpler access, and changing way of life are the key development drivers for the consumer market. The attention on farming, MSMEs, training, medical care, framework and expense discount under Union Budget 2019-20 was required to legitimately affect the FMCG sector. Activities attempted to expand the extra cash in the possession of average person, particularly from country regions, willbe gainful for the sector. Hence, it is being a motivational factor to the researcher to have a study on the SWOT analysis of FMCG Industries in India.

scholarly journals A STUDY ON ADVERTISING STRATEGY OF FAST MOVING CONSUMER GOODS (FMCG) SECTOR IN INDIA - WITH SPECIAL REFERENCE TO TRICHY DISTRICT

2017 ◽  
Vol 5 (7) ◽  
pp. 631-638
Author(s):  
K. Alex ◽  
M. Mary Suthanthira Malar
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Swot Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Business Environment ◽  
Primary Data ◽  
Advertising Strategy ◽  
Secondary Sources ◽  
Fast Moving Consumer Goods

Advertising developed mainly in twentieth century. The development of technology and research brought sophistication in advertising in recent decades. It has developed significantly after Second World War. After 1950, television became the important medium of advertising. Advertising business changed with the business environment. It is rarely a stable business. Fast Moving Consumer Goods (FMCG) are more in demand and frequently purchased by customers. These goods include all Consumable goods (other than pulses and grains) and consumers buy at regular intervals in small quantities. SWOT Analysis applied to measures the Advertising Strategy of FMCG Sector. Both Primary and Secondary sources of data were utilized for the study. Primary data was collected by means of administering a questionnaire to the customers and advertising manager. Secondary data had been collected from various publications, periodicals, journals, etc. Convenience sampling technique was used for the survey. Questionnaire filled by the selected respondents. The sample size selected is 200. The study concluded that the companies are used the media as a mode of promotion for the FMCG products and tough competition is being faced by the company in market, media planners should be more careful in giving message to the customers.

Product line selection of fast-moving consumer goods

Omega ◽  
2020 ◽  
pp. 102389
Author(s):  
Xavier Andrade ◽  
Luís Guimarães ◽  
Gonçalo Figueira
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Product Line ◽  
Fast Moving Consumer Goods ◽  
Line Selection ◽  
Selection Of

The Causal Tracing Method of Fast Moving Consumer Goods Logistics Quality Based on Extended Spanning Tree

2013 ◽  
Vol 694-697 ◽  
pp. 3480-3483
Author(s):  
Shou Wen Ji ◽  
Zeng Rong Su ◽  
Zhi Hua Zhang
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Spanning Tree ◽  
Spanning Trees ◽  
Logic Model ◽  
Fast Moving Consumer Goods ◽  
Tracing Algorithm ◽  
Tracing Method ◽  
Logistics Quality

The paper analyzes the extended spanning trees elements corresponding to fast-moving consumer goods (FMCG) logistics quality. According to extended spanning tree, we establish a logic model of FMCGs logistics quality causal tracing. At last, the paper gives out tracing algorithm and specific tracing process of FMCG logistics quality based on extended spanning tree.

Intermodal solutions for the South African fast-moving consumer goods sector

2021 ◽  
Vol 10 (3) ◽  
pp. 179
Author(s):  
Zane Simpson ◽  
Anneke De Bod ◽  
Jan Havenga ◽  
Esbeth Van Dyk ◽  
Isabel Meyer
Keyword(s):  
South African ◽  
Consumer Goods ◽  
Fast Moving ◽  
The South ◽  
Fast Moving Consumer Goods
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