scholarly journals A study on Brand Projection of FMCG Products through Advertisements

2021 ◽  
Vol 4 (1) ◽  
pp. 111-121
Author(s):  
Amitava Saha ◽  
Kushal De
Keyword(s):  
Significant Role ◽  
Consumer Goods ◽  
Fast Moving ◽  
Brand Name ◽  
The Core ◽  
Brand Association ◽  
Brand Recognition ◽  
Demand Creation ◽  
Branding Strategies ◽  
Fast Moving Consumer Goods

Branding aims to create an identifiable name, symbol or design, or a combination of these to distinguish the products of a producer. Brand plays a significant role in demand creation and customer retention for any product. The importance of branding is immensely felt in case of Fast Moving Consumer Goods (FMCG) products where close substitutes are readily available and imprint of the product on the customers’ minds decide the actual sale. The advertisers aim for brand association, brand distinction and brand recognition due to closeness of substitutes. In this study, 50 leading FMCG products were selected from 9 sectors and their branding strategies along with the core messages as displayed through those advertisements were assessed. It is seen that the brand name, logo and slogan are given immense importance by the advertisers. The more intense is the competition, the more aggressively the brands are emphasised through advertisements.

scholarly journals Comparison of Branding Strategies of Pharmaceuticals & Fast-Moving Consumer Goods: An Analysis of Modern World Need

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Tariq Mehmood Dar ◽  
Neelofer Tariq
Keyword(s):  
Pharmaceutical Industry ◽  
Consumer Goods ◽  
Fast Moving ◽  
Modern World ◽  
The World ◽  
Branding Strategies ◽  
Fast Moving Consumer Goods ◽  
Prescription Medicines ◽  
Consumer Goods Industry

Branding is an integral part of any product or service. Branding gives identity to a product, whether it is tangible or intangible. Branding tactics and strategies are not new in the marketing of fast-moving consumer goods (FMCGs), whereas, in the pharmaceuticals (prescription medicines), it is challenging. This article aims to analyze the branding strategies currently in use or been used in the pharmaceutical industry globally; however, this analysis is accomplished with a comparison of the fast-moving consumer goods industry. Thirty-four peer-reviewed studies from around the world in the tenure of 2010 till date have been utilized to analyze the following research. Fore mostly, the branding strategies used in the respective industries have been reviewed for this research's objectivity. The end deductive results obtained from the comparison are employed to conclude how these findings can fulfill the modern world needs.

Product line selection of fast-moving consumer goods

Omega ◽  
2020 ◽  
pp. 102389
Author(s):  
Xavier Andrade ◽  
Luís Guimarães ◽  
Gonçalo Figueira
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Product Line ◽  
Fast Moving Consumer Goods ◽  
Line Selection ◽  
Selection Of

The Causal Tracing Method of Fast Moving Consumer Goods Logistics Quality Based on Extended Spanning Tree

2013 ◽  
Vol 694-697 ◽  
pp. 3480-3483
Author(s):  
Shou Wen Ji ◽  
Zeng Rong Su ◽  
Zhi Hua Zhang
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Spanning Tree ◽  
Spanning Trees ◽  
Logic Model ◽  
Fast Moving Consumer Goods ◽  
Tracing Algorithm ◽  
Tracing Method ◽  
Logistics Quality

The paper analyzes the extended spanning trees elements corresponding to fast-moving consumer goods (FMCG) logistics quality. According to extended spanning tree, we establish a logic model of FMCGs logistics quality causal tracing. At last, the paper gives out tracing algorithm and specific tracing process of FMCG logistics quality based on extended spanning tree.

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