scholarly journals Pengaruh Komunikasi Persuasif Personal Sales Terhadap Keputusan Pembelian Produk Al-Quran Miracle The Reference E-PEN

Jurnal Common ◽  
2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Tina Rakhmatin

Penelitian ini membahas tentang pengaruh komunikasi persuasif personal sales terhadap perubahan sikap konsumen dalam proses keputusan pembelian Al-Quran Miracle the Reference E-Pen. Teori yang digunakan dalam penelitian ini model Instrumental Theory of Persuasion yang memperhitungkan faktor-faktor komunikator dan pesan, intervening process, dan perubahan sikap. Metode penelitian yang digunakan adalah survei eksplanatori. Teknik pengambilan sampel menggunakan responden sejumlah 86 orang, lalu kemudian dilakukan proportionate random sampling. Teknik analisis data yang digunakan adalah analisis jalur, setelah sebelumnya dilakukan uji validitas dan uji reliabilitas. Hasil penelitian menunjukkan bahwa unsur-unsur dalam komunikasi persuasif yakni komunikator dan pesan terbukti memberikan pengaruh signifikan terhadap perubahan sikap konsumen yang terdiri dari perubahan kognisi, afeksi, dan konasi dalam proses keputusan pembelian. Pengaruh pesan terbukti memimiliki pengaruh yang lebih besar terhadap perubahan sikap tersebut dibandingkan komunikator. Faktor-faktor intervening yakni perhatian, pemahaman, dan penerimaan turut memberi andil dalam memberi pengaruh tersebut. AbstractThis research is focusing on how the effect of personal salespersons' persuasive communication on consumers' behaviour change in the decision process of buying Al-Quran Miracle the Reference E-Pen. The theory used in this research is the Instrumental Theory of Persuasion model that reckons the communicator and message factors, intervening process, and behavior change. The method used in this research is explanatory survey. Sampling technique uses 86 respondents, succeeded by proportionate random sampling. The data analysis technique used is path analysis following the validity test and reability test. The output of the research shows that elements in persuasive communication namely communicator and message are proven to have significant effect on the consumers‟ behavior, which consists the cognition, affection, and conation change in the decision process of buying. The message effect is proven to be greater than the communicator effect. The intervening factors namely attention, comprehension, and acceptance also contribute in giving the effect.

2020 ◽  
Vol 4 (2) ◽  
pp. 104-107
Author(s):  
Yudhie Suchyadi ◽  
Entis Sutisna ◽  
Sandi Budiana

THE CONTRIBUTION OF PARENTS MONITORING TO THE INDEPENDENCE OF STUDENTS IN ELEMENTARY SCHOOLThe research objective is to examine the contribution of parental monitoring to learning outcomes indirectly through student independence. Type of quantitative research. The sampling technique used proportional random sampling. Data collection techniques using questionnaires and documentation. The data analysis technique used path analysis. The results of the study with parental monitoring, contribute simultaneously to independence. Partially, parental monitoring does not contribute directly to learning outcomes and indirectly contributes positively through independence. Partially, parental monitoring affects independence by 7.34%.


2021 ◽  
Vol 2 (2) ◽  
pp. 138-150
Author(s):  
Fathimah Fithriyaani ◽  
Deddy Yusuf Yudhyarta ◽  
Syarifudin Syarifudin

The purpose of this study was to determine the effect of character education on students' learning motivation at State Elementary School 019 Sungai Beringin, Tembilahan Indragiri Hilir Riau Indonesia. This research used a quantitative approach. A total of 74 students were selected to participate in this study using the proportional random sampling technique. Data collection techniques were questionnaires and documentation. The data analysis technique used was a simple regression test. Based on the results of data analysis on variable X, namely Character Education, it was found that 73.69% was categorized as strong. Then, based on the results of data analysis of variable Y, namely Student Learning Motivation, it was found that 77.39% was also categorized as strong. While the effect of character education on student learning motivation obtained Fcount ≥ Ftable = 20.92 ≥ 3.97, so Ho is rejected, which means that there was a positive and significant influence between character education on student learning motivation


2019 ◽  
pp. 103-121
Author(s):  
Mispa Adelistra Br Ginting ◽  
Anitha Paulina Tinambunan

This study aims to test and analyze the influence of socioeconomic factors and work motivation on the work performance of the CU Cinta Kasih Tigapanah Cooperative Karo District employees. The sampling technique used is Proportional Random Sampling. The data analysis technique is multiple linear regression. From the results of data processing, socioeconomic factors were found to have a positive and significant effect on the work performance of the CU Cinta Kasih Tigapanah Cooperative employees in Karo District. T test results show that the socio-economic variable variable 2,819> t table 1,668 and with a significant level of 0.009 t table 1,668.


2020 ◽  
Vol 3 (2) ◽  
pp. 126-135
Author(s):  
Erdani Murdani Nur

Zakat is one of the pillars of Islam that every capable Muslim must do. One of the institutions that manage zakat funds is the National Zakat Agency (BAZNAS). This study aims to partially and simultaneously examine the effect of promotion and service quality on people's interest in paying zakat through BAZNAS, Indragiri Hilir Regency. This type of research is field research. The data used in this study were primary and secondary. 87 Respondents in this study were Muzakki in BAZNAS Indragiri Hilir Regency. The sampling technique used was simple random sampling. The data collection methods were questionnaires, interviews, and documentation. The data analysis technique partially used the t-test and simultaneously used the Anova test. The results showed that either partially or simultaneously, promotion and service quality had a significant influence on people's interest in paying zakat in BAZNAS, Indragiri Hilir Regency.


Author(s):  
Ida Bagus Gde Indra Wedhana Purba ◽  
I Gusti Ayu Tirtayani

As time has developed, many e-commerce platforms exist in Indonesia, so that competition in maintaining consumer loyalty on an e-commerce website often occurs. This study aims to determine the effect of e-price and e-trust on e-loyalty and the role of e-trust in mediating it. The research method used is quantitative and using questionnaire. The population used in this study are consumers who have ever shopped online through the Indonesian online marketplace who are domiciled in the province of Bali. The sampling technique in this study was purposive sampling and accidental sampling and a sample of 120 respondents. The data analysis technique used is descriptive analysis and path analysis. The result of this research is that Shopee is e-commerce with the biggest enthusiasts in Bali. E-price and e-trust have a positive and significant effect on e-loyalty, and e-price has a positive and significant effect on e-trust, e-trust can mediate the effect of e-price on e-loyalty. This research is expected to be able to provide input to further researchers, e-commerce providers, sellers who sell in e-commerce, and customers. Providing reasonable prices, security in transactions, trust in online vendors, will certainly increase consumer loyalty, either by not moving to other e-commerce and recommending it to others.


Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 734
Author(s):  
Iqtal Amhalmad1 ◽  
Agus Irianto

This study aims to determine the effect of investment knowledge and investment motivation on investment interests of students Economic Education, Economics Faculty, Padang State University. This type of research is descriptive and associative. The population of this study were 411 students from the Economics Faculty, Padang State University, 2016-1018. The sampling technique is Propositional Random Sampling with a sample of 80 students. The analysis technique used is path analysis "Path Analysis". The results showed that: 1) Investment knowledge has a significant effect on investment motivation of students of Economic Education Faculty of Economics, State University of Padang 2) Knowledge of investment has a significant effect on investment interests of students Economics Faculty of Economics, State University of Padang 4) Investment knowledge and investment motivation have a significant effect on the investment interests of students of Economic Education at State University of Padang. Keywords: investment knowledge, investment motivation and investment interest


2021 ◽  
Vol 1 (1) ◽  
pp. 9
Author(s):  
Boby Agustan

This study aimed to determine the effect of the direct instruction model on serviceability in badminton games. This research is a mixed method. The population in this study were VIII grade students at SMP Negeri 3 Sindangwangi Majalengka totaling 93 students. The sampling technique used was random sampling so that the study sample was obtained, namely students of class VIII.B, which amounted to 28 students. The research instruments used in this study were service tests and interviews about understanding service. The data analysis technique in this study is the normality test, and the hypothesis test is used to determine the effect of the direct instruction model on serviceability in badminton games. Based on statistical calculations for service tests obtained by Z Hit (4.59)> Z daf (2.35), the Hi received means the influence of the direct instruction model on serviceability in badminton games at a level of confidence (α) of 0.05. As for understanding service excellence, as you know, service excellence is the first attack to get points. This study concludes that there is an influence of the direct instruction model on service in badminton games. The finding is that the direct instruction model still has that is all teacher-centered instruction.


2011 ◽  
Vol 2 (1) ◽  
pp. 29
Author(s):  
Rahmawati Dwi Anggraeni

The purposes of this study is to reveal : (1) the correlation between religiousity and psychological well being of the adolescent in Pondok Pesantren Assalafi Al Fihtrah, Surabaya, (2) the correlation between stress and psychological well being of the adolescent in Pondok Pesantren Assalafi Al fithrah, Surabaya, and (3) the correlation of religiousity, stress, and psychological well being of the adolescent in Pondok Pesantren Assalafi Al fithrah, Surabaya. The method of this study is a correlational quantitative by using three scales which are; religiousity scale, stress scale, and psychological well being scale. Researcher chose 77 students in Pondok Pesantren Assalafi Al Fithrah, Surabaya and they were selected using random sampling technique. Data analysis technique used in this study was multiple linear reggresion analysis test. The result of this study showed that : (1) religiousity has significant correlation with psychological well being, with positive direction of correlation which can be seen from the level of significance which was 0,000 and the reggresion coefficients was 0,559 (2) stress has significant correlation with psychological well being in the negative direction of correlation which can be seen from the level of significance of 0.000 and the regression coefficient of -0,460; and (3) the Rsquare value is 0,593, which is mean that the 59,3% of variation in psychological well being is influenced by the religiousity and stres, and the rest of 40,7% is cause by another variable which is not measured in this research. The correlation between religiousity and stress with psychological well being is known having a significant correlation with 0,000 of significance value. Abstrak: Penelitian ini bertujuan untuk menguji: (1) hubungan antara religiusitas dan psychological well being remaja Pondok Pesantren Assalafi Al-Fithrah, Surabaya, (2) hubungan antara stres dan psychological well being remaja Pondok Pesantren Assalafi Al-Fithrah, Surabaya, dan (3) hubungan antara religiusitas dan stres dengan psychological well being pada remaja Pondok Pesantren Assalafi Al-Fithrah, Surabaya. Penelitian ini mengunakan metode kuantitatif korelasional. Terdapat tiga skala yang digunakan dalam penelitian ini, yakni skala religiusitas, skala stres, dan skala psychological well being. Peneliti menggunakan sebanyak 77 santri Pondok Pesantren Assalafi Al-Fithrah, Surabaya sebagai sampel penelitian yang dipilih dengan menggunakan teknik random sampling. Teknik analisis data yang digunakan dalam penelitian ini ialah uji analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa: (1) religiusitas memiliki hubungan yang signifikan dengan psychological well being dengan arah hubungan yang positif yang dapat dilihat dari nilai signifikansi sebesar 0,000 dan koefisien regresi 0,559. (2) stres memiliki hubungan siginifikan dengan psychological well being dengan arah hubungan yang negatif yang dapat dilihat dari nilai signifikansi sebesar 0,000 dan koefisien regresi -0,460. (3) nilai Rsquare sebesar 0,593; artinya sebesar 59,3% variasi pada psychological well being dipengaruhi oleh religiusitas dan stres, sisanya sebesar 40,7% disebabkan oleh variabel lain yang tidak diukur dalam penelitian ini. Hubungan antara religiusitas dan stres dengan psychological well being diketahui memiliki hubungan yang signifikan dengan nilai signifikansi sebesar 0,000.


2020 ◽  
Vol 8 (2) ◽  
pp. 154
Author(s):  
Mohammad Ardani Samad ◽  
Mangindara Mangindara

This research is an Ex-post Facto research with a quantitative approach and a comparative causal research design. This study aims to determine whether there is a parenting effect toward students mathematics learning achievement on grade VII students of SMPN 4 Sungguminasa. The population used in this study were all students on grade VII of SMPN 4 Sungguminasa, there are 349 students. The sample in this study was 64 students. Sampling using a random sampling technique. Data collection used the questionnaire and documentation method. Before data analysis, first do testing of the analysis requirements includes the normality and homogeneity tests. The data analysis technique used to test the hypothesis is Analysis  Variant (ANOVA) with one way type (One Way Anova). The results showed that there was a parenting effect toward students mathematics learning achievement on grade VII students of SMPN 4 Sungguminasa. This is indicated by the value of Fcount (31.375)>Ftable (3.32) and the Sig value is 0.000 <0.05 which means that there are significant differences in mean of all parenting groups.


2018 ◽  
Vol 6 (1) ◽  
pp. 79-92
Author(s):  
Puput Melati ◽  
Setiawati Setiawati ◽  
Solfema Solfema

Level moral development in early childhood in Kenagarian Lunang Barat, Kecamatan Lunang, Kabupaten Pesisir Selatan is still low category. This is allegedly due to the low attention give by parents. This study aims to reveal a picture of the attention given by parents to children, a picture of the level of early childhood moral development and the relationship between the two variables. This research is correlational research, with population and sampled are parent. Sampling with area random sampling technique. Tools for data collection used in the form of questionnaires and data analysis technique using the formula percentage and product moment formula. The results of the study include: (1) Attention given by the parents is still low category. (2) The level of early childhood moral development is still low category. (3) There is a significant relationship between the attention given to parents and the level of early childhood moral development. The suggestions in this study are that parents need to improve understanding, knowledge, and increase attention to children, so that children can show the good level of moral development.


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