scholarly journals A Hybrid MCDM Model to Select Optimal Hosts of Variety Shows in the Social Media Era

Symmetry ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 125
Author(s):  
Lee-Chun Wu ◽  
Kuei-Lun Chang ◽  
Sen-Kuei Liao

The selection of the optimal variety show hosts is a key to television stations. However, no study has a deal with this issue. In this paper, a hybrid multiple criteria decision-making (MCDM) model based on the fuzzy Delphi method, decision-making trial and evaluation laboratory (DEMATEL), analytic network process (ANP), and technique for order preference by similarity to ideal solution (TOPSIS) to choose optimal hosts of variety shows for television stations in the social media era was developed. The fuzzy Delphi method was taken as a screening tool for the selection criteria of variety show hosts. Then, DEMATEL was applied to verify the interdependencies between the perspectives. According to the interdependencies, ANP was employed to obtain weights. Finally, TOPSIS ranked the alternatives. The selection criteria were gathered from previous researches and discussions with senior executives of television stations. By the fuzzy Delphi method, 12 criteria were identified. Based on the past study and consultations with four senior executives, we classified 12 essential criteria into four perspectives to develop the hierarchy for the variety show host selection. Under the hierarchy base on four perspectives and 12 criteria, managers of television stations could select the optimal variety show hosts more effectively. The usability and efficiency of the proposed model were also considered by a case study. We offered a distinct contribution to the prior studies by providing a model in the variety show host selection field. In the context of social media competition, this study also added the selection criteria from Internet celebrities.

2021 ◽  
Vol 4 (16) ◽  
pp. 13-24
Author(s):  
Nuha Abdullah ◽  
Norasmah Othman

The policy of 30% women representation as decision-makers in Malaysia has not been achieved even in 2021. This is due to the lack of women in decision-making positions in the public and private sectors. There are two factors for the lack of women in decision-making positions; leadership self-efficacy and leadership skills. In order to fulfil the policy of 30% women representation in decision-making positions, empirical research should be carried out to measure the level of leadership self-efficacy and leadership skills among female government officers who hold positions of Grade 48 and above. A research instrument that consists of items that measure leadership self-efficacy and leadership skills has been developed. A content validity process was carried out to ensure that the items would measure the dimensions that need to be measured. Hence, this study applied the Fuzzy Delphi Method (FDM) in order to obtain experts’ consensus regarding the items that are relevant in measuring the dimensions of leadership self-efficacy and leadership skills of women as decision-makers. 14 expert panelists were involved in this research and all of the data collected were analysed using the FDM. Results of the analysis showed that 30 items developed for the leadership self-efficacy dimension and 25 items developed for the leadership skills dimension fulfilled the required conditions which are the threshold (d) ≤ 0.2, the value α-cut ≥ 0.5, and over 75% expert panelists’ consensus. It is hoped that the research results would lead to the innovation of applying the FDM in determining the content validity of the items developed in measuring dimensions such as measuring the dimensions of leadership self-efficacy and leadership skills among women.


2015 ◽  
Vol 11 (28) ◽  
pp. 45 ◽  
Author(s):  
Syamsul Nor Azlan Mohamad ◽  
Mohamed Amin Embi ◽  
Norazah Nordin

<p>The present articles introduces the Fuzzy Delphi Method results obtained in the study on designing Project-based Learning (PjBL) activities for art and design courses using Fuzzy Delphi Method (FDM) as a decision-making.This method bases on qualified experts that assures the validity of the collected information. In particular, the confirmation of elements is based on experts opinion and consensus. The consensus survey constructed based on the emergent themes the experts raised from the conducted interview. For this purpose of the study, 22 experts in Project-based learning involved in the interview and responses the consensus survey. The experts participated in this study involves local and international perspectives that contribute to the best idea and practises by their respective's institution. The selection of decision-making will reflect the e-Porfolio users which purposely design for art and design courses. As resulted, the Fuzzy Delphi will interpret the decision-making made by experts to suggest best practices of the pedagogical strategy infused in e-Portfolio system.</p><p style="margin: 0px; font-family: Times;"> </p>


2021 ◽  
Vol 11 (19) ◽  
pp. 9322
Author(s):  
You Rang Lim ◽  
Aini Suzana Ariffin ◽  
Mazlan Ali ◽  
Kuei-Lun Chang

The development of the Internet is a key revolution of the 20th century. The Internet has led to a boom in e-commerce. Online shopping is generally the most popular shopping option for consumers. The coronavirus disease 2019 (COVID-19) pandemic has resulted in adopting various measures, such as lockdown and stay-at-home orders, in various countries. This has led to changes in people’s consumption habits. In Taiwan, consumer behavior has also rapidly shifted to online shopping after the outbreak of the COVID-19. As livestreaming breaks time and space barriers, its real-time, interactive, and authentic features are unparalleled compared to other marketing methods, thereby creating a brand-new shopping experience for consumers. Accordingly, livestream shopping, a new consumption model, has developed and become an essential part of people’s daily lives. Live-streamers, who are similar to salespersons in traditional markets, play a vital role in e-commerce livestreaming. The success of livestream shopping has highlighted the importance of live-streamers. The competition among live-streamers has become more intense because of the arrival of many newcomers. Thus, operators must make careful hiring decisions. However, no related literature in the past has investigated this important topic. Therefore, this study applied a hybrid multi-criteria decision-making (MCDM) model comprising the fuzzy Delphi method (screen the selection criteria), analytic hierarchy process (AHP) (obtain the weight of each dimension and criterion), and technique for order preference by similarity to ideal solution (TOPSIS) (rank the alternatives) to assist the managers of shopping websites in selecting live-streamers. We interviewed the managers of shopping websites and reviewed the related literature to compile the selection criteria. Following the fuzzy Delphi method, 15 important selection criteria were retained based on the 30 managers’ opinions. Further, the criteria were classified into dimensions based on the previous literature and interviews conducted on managers to establish a hierarchical framework. On the basis of this hierarchical framework, AHP and TOPSIS were applied to help a case company select live-streamers. A comparative analysis between the outcomes from AHP and AHP/TOPSIS was also conducted in this study. This study is the first empirical study on live-streamers’ selection and adds to the literature on livestreaming.


2013 ◽  
Vol 2013 ◽  
pp. 1-8 ◽  
Author(s):  
Chung-Min Wu ◽  
Ching-Lin Hsieh ◽  
Kuei-Lun Chang

The sustainable supplier selection would be the vital part in the management of a sustainable supply chain. In this study, a hybrid multiple criteria decision making (MCDM) model is applied to select optimal supplier. The fuzzy Delphi method, which can lead to better criteria selection, is used to modify criteria. Considering the interdependence among the selection criteria, analytic network process (ANP) is then used to obtain their weights. To avoid calculation and additional pairwise comparisons of ANP, a technique for order preference by similarity to ideal solution (TOPSIS) is used to rank the alternatives. The use of a combination of the fuzzy Delphi method, ANP, and TOPSIS, proposing an MCDM model for supplier selection, and applying these to a real case are the unique features of this study.


2021 ◽  
Vol 1918 (5) ◽  
pp. 052071
Author(s):  
Z R Hendrastuti ◽  
S Siswanto ◽  
A Muhlisin ◽  
F Firmadani ◽  
H Hartono ◽  
...  

2011 ◽  
pp. 77-96
Author(s):  
Dimitrios Damigos

Converting brownfields into green spaces and recreation areas creates a significant community asset. To date, however, remediation efforts have focused mainly on utilizing brownfields as productive properties in order to lessen financial costs and risks. The use of environmental economics has proved beneficial in providing a clear answer in regard to the social value of derelict land redevelopment. Using an illustrative example, the paper demonstrates the use of an expert judgment technique, namely the Fuzzy Delphi Method, which is applied as an alternative to approaches commonly used for the valuation of urban green spaces.


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