scholarly journals Improving Transfer in the Food Sector by Applying a Target Audience-Centered Approach—The Development of a Nonprofit Marketing Campaign Guide Based on a Case Study of the LAV Platform

2017 ◽  
Vol 9 (4) ◽  
pp. 512
Author(s):  
Christina Strotmann ◽  
Linda Niepagenkemper ◽  
Christine Göbel ◽  
Fara Flügge ◽  
Silke Friedrich ◽  
...  
Keyword(s):  
Target Audience ◽  
Nonprofit Marketing ◽  
Food Sector ◽  
Marketing Campaign

Do different types of organizational trust matter to employees’ commitment? A case study from Oman

2020 ◽  
pp. 1-11
Author(s):  
Moaz Gharib ◽  
Kamaal Allil ◽  
Omar Durrah ◽  
Mohammed Alsatouf
Keyword(s):  
Online Survey ◽  
Employee Commitment ◽  
Decision Makers ◽  
Design Strategies ◽  
Food Sector ◽  
Final Sample ◽  
Organisational Trust ◽  
Positive Effect ◽  
Practical Implications

PURPOSE: Trust is vital to all positive relationships. This empirical study explores the effect of three facets of organisational trust (trust in supervisors, in co-workers and in the organisation) on employee commitment in Salalah Mills Co. in the food industry in the Sultanate of Oman. METHODOLOGY: Data were collected via an online survey sent to all employees working in Salalah Mills Co., Oman. The final sample consisting of 102 responses with a response rate of 54 percent were analysed using multiple regression analysis. RESULTS: The findings revealed that two facets of organisational trust (trust in co-workers and trust in supervisors) were found to have a significant positive effect on employee commitment, while trust in the organisation was found to have no significant effect. PRACTICAL IMPLICATIONS: Trust in supervisors and trust in co-workers directly affect employee commitment. Therefore, managers should consider promoting both of these forms of trust to enhance employee commitment. VALUE: Although previous studies have examined the link between organisational trust and employee commitment, a focus on Oman and the food sector has been particularly rare, so this study offers new insights. The findings will help decision-makers on design strategies and policies to improve employee commitment through trust.

scholarly journals Variability and Uncertainty Analysis in Value Stream Mapping

2019 ◽  
Vol 8 (12S2) ◽  
pp. 533-538
Keyword(s):  
Lean Manufacturing ◽  
Value Stream Mapping ◽  
Strong Impact ◽  
Food Sector ◽  
Value Stream ◽  
Current State ◽  
Potential Risks ◽  
Tools And Techniques ◽  
A Current

Lately, value stream mapping (VSM) is integrated with tools and techniques that belong to other areas of knowledge such as risk management (RM). It is well known tool in showing the value, value stream and the flow which represents three of lean manufacturing (LM) principles. This integration, gives more benefit in covering two of VSM issues such as considering the variability and uncertainty of production processes. In this paper, a model named variable value stream mapping (V-VSM) that integrates the two was showed, explained and tested. The model helps to generate the VSM in a dynamic way with the identification of current and potential risks. These risks might happen in the future bringing a strong impact on not reaching the main objectives in the defined time and cost. The model has been tested by conducting a case study in food sector. A current state map was built using both models, traditional VSM and VVSM. The results showed the effect of variability and uncertainty on the total cycle time (CT) and lead time (LT) values, where the traditional VSM failed to show it by being a static tool. Comparing the results of both models show the differences in presenting the real state of manufacturing environment..

A Virtual Supply Chain Architecture to Grant Product Transparency in Agribusiness

2017 ◽  
pp. 20-38
Author(s):  
Giulia Bruno
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Relevant Literature ◽  
Information Services ◽  
Food Sector ◽  
Chain Architecture ◽  
Electronic Product ◽  
Nosql Database ◽  
Available Information

Especially in the food sector, fraud and counterfeiting are affecting the trust of consumers, who are more and more oriented to chose products basing on quality and traceability attributes rather than the price. Recently, the Electronic Product Code Information Services (EPCIS) standard was introduced to provide specifications for the representation of product traceability information. The collection and analysis of such information allows supply chains to be monitored and controlled through virtualization. Several applications of EPCIS were presented in literature, even if most of them are mainly focused on enabling technologies, with less emphasis on assessing how the available information can be used for a control at a higher level. This chapter review the relevant literature available on this topic, and present an architecture allowing the traceability of information about products throughout the entire supply chain by exploiting both the EPCIS standard and a NoSQL database. An application showing the potentiality of the proposed system in a case study is also reported.

scholarly journals Agri-food in search of sustainability: cognitive, interactional and material framing

2012 ◽  
Vol 12 (2) ◽  
pp. 99-110 ◽  
Author(s):  
Joyce Zwartkruis ◽  
Ellen Moors ◽  
Jacco Farla ◽  
Harro van Lente
Keyword(s):  
Egg Production ◽  
Food Sector ◽  
Face To Face ◽  
Innovation Projects ◽  
Innovation Project ◽  
Global Discourse ◽  
Technical Innovations ◽  
Depth Interviews ◽  
Innovation Processes

The agri-food sector is under pressure to move towards sustainability and broad socio-technical changes are needed. In such encompassing innovation processes that concern the whole agri-food chain, actors with different institutional backgrounds are confronted with each others interests, ideas and perspectives. Framing, then, may both support and hinder the alignment of actors and interests. In this paper we investigate how framing occurs in multi-actor innovation projects and how it facilitates or hinders the continuity of these projects. We first review the broad literature on framing, which leads to a typology of three levels of framing: face-to-face interaction (between individuals), global discourse (within society) and localised collective (in projects). In addition, we add a third category to the traditional distinction between ‘cognitive’ and ‘interactional’ framing. We argue that in socio-technical innovations also ‘material’ framing occurs. In an empirical case study, based on in-depth interviews and document analysis of the Roundel project (2004-2010), a Dutch innovation project aimed at sustainable egg production and marketing, we trace and analyse these different forms of framing. The project survived several critical episodes, due to changes in framing. Our study yields general lessons about framing in complex innovation projects, both conceptual and practical.

scholarly journals Master of digital media major research paper assessing the engagement of social media marketing: the case study of a tourism Toronto video-based marketing campaign

2021 ◽  
Author(s):  
Diane Stolte
Keyword(s):  
Social Media ◽  
Digital Media ◽  
User Engagement ◽  
Marketing Organization ◽  
Case Study Methodology ◽  
Marketing Campaign ◽  
Study Methodology ◽  
Practical Implications ◽  
Destination Marketing Organization

The purpose of this research is to assess user engagement for a video-based social media campaign by a destination marketing organization (DMO). A case study methodology was applied to examine the Tourism Toronto video-based campaign of 2017 on Instagram and Twitter. Social interactions were analyzed to compare the relative engagement rates across platforms. This determined that Instagram had a higher relative engagement rate compared to Twitter. Instagram can be considered as a more desirable tool for DMOs to share videos digitally. The limited sample size presents research limitations through potentially not representing a larger population opinion’s on the content. It enables practical implications for destination marketers who have limited resources by highlighting that Instagram may be a preferred channel over Twitter due to higher engagements rates. There is a lack of research on the comparison of relative engagement rates from an academic perspective and this is the first study to explore the topic for a video-based marketing campaign in the DMO industry.

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