scholarly journals Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?

2021 ◽  
Vol 13 (19) ◽  
pp. 10953
Author(s):  
Assumpció Huertas ◽  
Antonio Moreno ◽  
Jordi Pascual
Keyword(s):  
Urban Policy ◽  
Semantic Analysis ◽  
Smart Cities ◽  
Place Branding ◽  
Destination Image ◽  
Tourism Destination ◽  
Policy Makers ◽  
Tourism Destinations ◽  
Almost All ◽  
Smart Tourism

Smart cities and smart tourism destinations integrate technological infrastructures and end-user devices with the aim of providing more satisfying experiences. They generate expectations of superior innovation, greater interactivity, participation and a better image. Therefore, they need to communicate their smartness and include it in their branding. The study analyses the smart content present in the tourist and non-tourist official Twitter accounts of a selection of smart cities and smart destinations, through semantic analysis, in order to find out which smart concepts are strategically branded to create a smart tourism destination image. The results show that the best cities in the ranking for each smart topic are not the ones with highest percentages of tweets on that topic. The study also shows that the number and percentage of tweets that communicate smart aspects on the platforms analyzed are low, showing the smartness is not included in their branding. It has also been observed that, almost all cities communicate or do not communicate the same concepts, evincing an undifferentiated branding strategy. The results of this study are interesting for urban policy-makers and tourism destination marketers to improve their branding.

scholarly journals Smart tourism destinations: ecosystems for tourism destination competitiveness

2016 ◽  
Vol 2 (2) ◽  
pp. 108-124 ◽  
Author(s):  
Kim Boes ◽  
Dimitrios Buhalis ◽  
Alessandro Inversini
Keyword(s):  
Smart Cities ◽  
Ecosystem Structure ◽  
Tourism Destination ◽  
Content Type ◽  
Case Study Analysis ◽  
The Core ◽  
Sustained Competitive Advantage ◽  
Core Components ◽  
Tourism Destinations ◽  
Smart Tourism

Purpose – Grounded in service-dominant (S-D) logic, the purpose of this paper is to explore the core components of smartness to present a framework for the development of the smart tourism destination. Design/methodology/approach – The paper explores the core components of smartness through case study analysis of well-established smart cities. Findings – The paper conceptualises smartness and argues ICT, leadership, innovation and social capital supported by human capital are core components of smartness. Although ICT is a critical enabler for smart tourism destinations, it is insufficient on its own to introduce smartness. The combination of hard and soft smartness components within a S-D logic ecosystem structure holds the potential for sustained competitive advantage and enhancement of quality of life of both residents and tourists in smart tourism destinations. Originality/value – The paper extends the application of S-D logic to the context of smart tourism destinations, specifically to examine the smartness concept as a means for competitiveness in tourism destinations.

scholarly journals Beyond smart tourism cities – towards a new generation of “wise” tourism destinations

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
J. Andres Coca-Stefaniak
Keyword(s):  
Research Agenda ◽  
Social Issues ◽  
Smart Cities ◽  
Urban Tourism ◽  
City Management ◽  
Tourism Destination ◽  
Content Type ◽  
Tourism Destinations ◽  
New Generation ◽  
Smart Tourism

Purpose The purpose of this trends paper is to offer insights into the technological changes affecting our cities and urban tourism destinations, and to explore avenues for further research and practice in the context of smart tourism destinations. Design/methodology/approach The literature on smart cities and smart tourism destinations is analysed in view of delivering a research agenda for a new generation of “post-smart” tourism destinations, beyond existing paradigms in this field. Findings Smart tourism research to date is found to be lacking in terms of addressing emerging (“post-smart”) social issues increasingly faced by global tourism cities, such as growing inequalities between host communities and visitors, wellness (e.g. slow tourism and slow cities) and resilience and mental health (e.g. digital detox), among others. Practical implications A post-smart approach to tourism city management and marketing calls for rethinking of existing tourism and urban policies that address wider sustainability issues exemplified by the urban transitions debate as well as adopting a more holistic networked approach to smartness involving entire regions. This also calls for the development of a new research agenda in urban tourism through a new prism – the post-smart “wise” tourism destination. Originality/value A new tourism futures construct – the “wise” tourism destination – is posited. This is done within the context of a new (“post-smart”) generation of tourism cities. It is argued that “wise” tourism cities will require novel attributes and adopt a visionary strategic positioning well beyond today’s smart tourism destination paradigms. Additionally, a tentative research agenda for “wise” tourism cities is discussed.

Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vanessa Gaffar ◽  
Benny Tjahjono ◽  
Taufik Abdullah ◽  
Vidi Sukmayadi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Botanical Garden ◽  
Equation Model ◽  
Destination Image ◽  
Social Media Marketing ◽  
Tourism Destination ◽  
Content Type ◽  
Future Value ◽  
Tourism Destinations

Purpose This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach This study sent questionnaires to 400 followers of the botanical garden’s Facebook account who responded to the initial calls for participation and declared that they have not visited the garden before. Analyses were conducted on 363 valid responses using the structural equation model. Findings The findings revealed several key determinants influencing the image of the botanical garden and its future value proposition, particularly in supporting the endeavour to shift from a mere recreational destination to a nature-based tourism destination offering educational experiences. Originality/value This paper offers a fresh look into the roles of social media marketing in increasing the intention to visit a tourism destination that is considerably affected by the destination image.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

Prospect of Promoting Sikkim as a Smart Tourism Destination

2022 ◽  
pp. 326-345
Author(s):  
Supriya Dam
Keyword(s):  
Economic Growth ◽  
Smart City ◽  
Financial Support ◽  
The State ◽  
Tourism Destination ◽  
Essential Ingredient ◽  
North Eastern ◽  
Two Cities ◽  
Tourism Destinations ◽  
Smart Tourism

Since 2006, Sikkim progressively switching to a full-fledged tourism-centred state having declared it a predominant industry as an engine for its economic growth. The state accounted for the highest influx of foreign tourists amongst the eight north eastern states of India during the last 20 years or so. The smart city mission was commissioned by government of India as a centrally sponsored scheme destined to provide financial support for the allotted cities to the extent of INR. 100 Crore per city per year spanning over five years. Studies suggest that induction of smart city concept will act as precursor for growth of smart tourism destinations (STDs) across the country. The STD as a concept revolves around “6A's,” an essential ingredient for promoting smart tourism in destinations. Incidentally, two cities in Sikkim have been enlisted amongst the top 100 cities in India for promoting smart city, instrumental in promoting STD in tourism-driven states. The chapter delves into the concept of smart city as an antecedent for promoting STD along with conditions with respect to Sikkim.

Destination's Image and Tourism Experiences

2022 ◽  
pp. 22-43
Author(s):  
Gökhan Akel
Keyword(s):  
Competitive Advantage ◽  
Behavioural Intention ◽  
Destination Image ◽  
Effective Strategy ◽  
Tourism Destination ◽  
Tourism Destinations ◽  
The Creation

The development of world tourism and the increase in the number of tourism destinations has led to the development of competition. Therefore, to gain a competitive advantage, efforts to create a destination image have gained importance. It is necessary to create an image for the destinations and communicate this image clearly to the visitor. An accurate and effective strategy should be pursued in the creation of the destination image, and the impression and perception that will create behavioural intention should be given importance. It is very important to include tourism experiences because of the undeniable necessity of managing and marketing services and experience in tourism. Destination image consists of the sum of the information individuals have about a region, their experiences, and impressions. Therefore, effective and efficient use of tourism experiences is very important for a positive destination image.

Affective Images of Tourism Destinations

1997 ◽  
Vol 35 (4) ◽  
pp. 11-15 ◽  
Author(s):  
Seyhmus Baloglu ◽  
David Brinberg
Keyword(s):  
Large Scale ◽  
Space Structure ◽  
Destination Image ◽  
Future Research ◽  
Scaling Analysis ◽  
Tourism Destination ◽  
Cognitive Component ◽  
Research Areas ◽  
Mediterranean Countries ◽  
Tourism Destinations

The destination image and positioning studies in tourism have been limited to those dealing with the image's perceptual or cognitive component. This study examined the applicability of Russel and his colleagues' proposed affective space structure to large-scale environments (i.e., tourism destination countries) as well as its potential as a positioning structure to study affective images of tourism destinations. The multidimensional scaling analysis of 11 Mediterranean countries along with proposed affective space structure indicated that Russel and his colleagues' proposed affective space can also be applied to places that are not perceived directly. It also showed potential for studying the affective image positioning of tourism destinations. The article concludes with some theoretical and practical implications and future research areas regarding tourism destination images.

Destination image of Indian tourism destinations

2016 ◽  
Vol 28 (3) ◽  
pp. 499-524 ◽  
Author(s):  
Anupriya Kaur ◽  
Abhilasha Chauhan ◽  
Yajulu Medury
Keyword(s):  
Correspondence Analysis ◽  
Destination Image ◽  
Current Position ◽  
Policy Makers ◽  
Content Type ◽  
Tourist Destinations ◽  
The Subject ◽  
Tourism Destinations ◽  
Parking Facilities ◽  
Practical Implications

Purpose – The purpose of this paper is to evaluate tourist destinations’ image based on the attributes obtained from the extant literature using correspondence analysis. Design/methodology/approach – This study is aimed at measuring and illustrating destination image of tourism destinations perceived by domestic tourists. Five tourism destinations – Ooty, Shimla, Manali, Mussoorie and Mount Abu were selected as the subject of the study. Based on a representative sample of 800 respondents from the surveys across destinations, correspondence analysis was employed to illustrate an attribute based comparative analysis of the destination image of the tourist destinations. Findings – Findings reveal that the attribute natural attraction was positively perceived by respondents across all destinations and the attribute infrastructure emerged as an area in need of dire attention. Further, the most dominant attributes which marked destinations’ positioning were – local cuisine and food outlets, hotels and restaurants, famous handicraft and parking facilities. Research limitations/implications – The findings of this study need to be integrated with qualitative studies to explore the underlying reasons for the perceived destination image. Practical implications – These results provide direction to policy makers and practitioners to visualize their destinations’ competitive standing relative to their competitors’ strengths and weaknesses. This tourist-derived intelligence presents an opportunity to take advantage of its current position, or if necessary, optimally reposition itself. Originality/value – This paper documents research that was the first to systematically capture and comparatively illustrate the destination image of Indian tourist destinations.

scholarly journals The Smart City is landing! On the geography of policy mobility

GeoScape ◽  
2018 ◽  
Vol 12 (2) ◽  
pp. 124-133
Author(s):  
Lucia Hýllová ◽  
Ondřej Slach
Keyword(s):  
Smart City ◽  
Policy Making ◽  
Urban Policy ◽  
Smart Cities ◽  
Specific Context ◽  
Policy Makers ◽  
Urban City ◽  
Time Space ◽  
Spatial Level ◽  
City Policy

Abstract The aim of this paper is to provide a geographical urban policy perspective on the strategy of Smart Cities in the specific context of Czechia. Considering that the implementation of the Smart Cities (SC) concept is still relatively young in Czechia, it is highly relevant to examine the time-space diffusion of this concept in Czechia in the geographical lens: where the first initiative to build a smart city started, when the process was started and by whom; in other words, to provide basic empirical evidence of understanding the policy mobility and implementation of smart city policy into the urban development strategies. In the first of our approach, we evaluate the implementation of the term “smart city” in strategic city documents. The next step is the analysis of the strategic urban (city) and smart city documents by distinguishing conceptually distinct pillars of the SC concept and an overview of actors and policy-makers who initiate and support individual pillars of the concept of SC in Czechia. The results of the analysis highlight the differences between the implemented SC topics into city strategies which are caused by fragmented policy mobility, its modifications and influence of key actors who have found the opportunity to participate in policy-making processes at the certain spatial level.

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