scholarly journals Examining Rapport with Local People, International Students’ Roles through Travel Experience and Sustainable Tourism

2021 ◽  
Vol 13 (17) ◽  
pp. 9952
Author(s):  
Alisa Kazakova ◽  
Meerim Karimova ◽  
Insin Kim

As the educational travel market is growing rapidly, it is fundamental to explore the role of international students in sustainable tourism. By improving the relationship between international students as tourists and local people, travel destinations can be easily recognized globally through promotion by international students. The aims of the current study were to identify important attributes of local people in developing rapport with international students during their travel experience and investigate the structural relationships among international students’ rapport with the local people, satisfaction with travel experiences and willingness to share their travel experiences online and offline. Data were collected from 220 international students currently studying in South Korea who have traveled to South Korea for the purpose of being international students. As a result of structural equation modeling (SEM) analysis, among the sub-dimensions of the attributes of local people that international students met, physical attractiveness and displaying positive emotions positively influenced the rapport between international students and local people. On the other hand, helpfulness did not affect the rapport between local residents and international students. In addition, the rapport between local people and international students has positive effects on travel satisfaction and willingness to share travel experiences online and offline. Study findings also found that travel satisfaction has a significant positive impact on the willingness to share travel experiences online and offline. Therefore, theoretical and practical implications of these results are discussed.

2019 ◽  
Vol 21 (3) ◽  
pp. 194-211
Author(s):  
Nicolas Julian Seyler ◽  
Jan Mutl

Purpose Building performance does not only depend on its efficiency but also on the behaviors of its occupants. Occupant behaviors can more than offset technological efficiency gains so, that corporate real estate (CRE) managers have to go beyond sustainable buildings. CRE managers need to understand occupants to effectively reduce the environmental impact of their building portfolio. This paper aims to investigate the effects of environmental attitudes and mindfulness on occupant behaviors at home and at the office. Thereby, the authors address numerous calls for research regarding the drivers of more environmental real estate user behaviors. Design/methodology/approach The authors use partial least squares structural equation modeling based on self-report data obtained for a representative German sample. Findings The results show that environmental attitudes and mindfulness have both positive effects on occupant behaviors. However, the effects tend to be weaker in the office context. Research limitations/implications This study relies on self-reports as an indicator of actual behaviors. Besides, the findings are limited by the cross-sectional nature of the data. Practical implications Environmental education and mindfulness training may be an effective way to promote more environmental occupant behaviors and help CRE managers to further reduce the environmental impact of their building portfolio. Originality/value The paper contributes to prior research about the antecedents of environmental behaviors and provides evidence for the positive impact of environmental attitudes and mindfulness on occupant behaviors. The author provide a new approach for CRE managers, which may improve occupant behaviors.


2018 ◽  
Vol 10 (10) ◽  
pp. 3509 ◽  
Author(s):  
Taegoo Kim ◽  
Osman Karatepe ◽  
Gyehee Lee ◽  
Hande Demiral

Male and female consumers differ in terms of decision-making. This is also true for inexperienced and experienced consumers. Although the extant research delineates studies that have centered on the interrelationships between perceived ease of use (PEU), perceived enjoyment (PE), perceived usefulness (PU), attitude toward using social media (ATUSM), and users’ behavioral intentions, there is still a dearth of empirical research about gender and prior experience as the two potential moderators. With this recognition, our study examines gender and prior experience as moderators of the effects of PEU, PE, and PU on ATUSM. Our study also investigates ATUSM as a full mediator of the impacts of PEU, PE, and PU on users’ intentions to attend festivals (IAF). Data came from the students of the Korean Government Scholarship Program. The results from structural equation modeling reveal that the positive influence of PE on ATUSM is stronger among female users. As expected, the positive impact of PU on ATUSM is stronger for male users. As hypothesized, prior experience strengthens the positive effects of PE and PU on ATUSM. The results further reveal that ATUSM fully mediates the effects of PE and PU on IAF. Based on the aforesaid findings, theoretical implications are discussed and managerial implications to enhance business sustainability are offered.


2015 ◽  
Vol 30 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Minkyun Kim ◽  
Nallan C Suresh ◽  
Canan Kocabasoglu-Hillmer

Purpose – The aim of this study is to investigate the relationships among strategic sourcing, e-procurement and firm performance, along with the moderating effects of business characteristics and environmental factors on these relationships. Design/methodology/approach – This empirical investigation relies on structured survey responses from 137 managers of US manufacturing firms. The partial least squares-based structural equation modeling approach is used for data analysis. Findings – The research results confirm that both strategic sourcing and e-procurement have a positive effect on firm performance. In addition, e-procurement is also found to have a positive impact on strategic sourcing. In addition, the research results suggest that business characteristics and the environment, especially the degree of competition, market turbulence, firm size and stage in product life cycle moderate these relationships significantly. The positive effects of strategic sourcing and e-procurement on firm performance are particularly enhanced under the right conditions. Originality/value – This research is the first, to the best of our knowledge, to provide insights into the joint effects of strategic sourcing and e-procurement, and how business characteristics and the environment affect their roles on firm performance. In addition, firm performance is evaluated as a multi-dimensional construct involving financial, operational and supply chain aspects, with the measurements consisting of several second-order constructs. The study makes both theoretical and practical contributions.


2019 ◽  
Vol 11 (23) ◽  
pp. 6841
Author(s):  
Eva María Sánchez-Teba ◽  
María Dolores Benítez-Márquez ◽  
Teresa Romero-Navas

Current studies suggest focusing on the study of residents’ negative perceptions towards tourism. This study estimates a confirmatory model of structural equations based on variance. The negative perceptions of residents living in Fuengirola (Spain), divided into three dimensions (negative economic impact, negative social impact, and negative environmental impact), according to social exchange theory, and, also the residents’ loyalty to their city are considered to be predictors of residents’ happiness. We have proposed a construct of residents’ loyalty to their tourism destination residence as a novelty, being composed of two indicators. The model has been computed based on partial least squares-structural equation modeling. The following hypotheses have been tested: (a) negative perceptions have positive effects on each other; (b) negative perceptions have a negative effect on happiness; and, (c) residents’ loyalty has a positive effect on happiness. The hypotheses were not rejected. Moreover, the loyalty of the residents has the highest direct positive impact, while the negative impacts have weak negative effects, direct and indirect, on the happiness of the residents. The result of the positive relationship between place loyalty and happiness referred by those persons who perceive their living place (neighborhood) as prestigious is consistent with our findings, which is, an increase of loyalty was found to be associated with an increase in happiness.


Author(s):  
Aswin Sangpikul

Purpose This paper aims to examine the effects of travel experience dimensions on tourist satisfaction and destination loyalty. Design/methodology/approach Data were collected from 457 international tourists visiting Phuket through a convenience sampling method. The structural equation modeling approach by AMOS was used to test the effects. Findings In case of island destination, beach attraction is not the only factor contributing to tourists’ loyalty, but hospitality of local people also plays an essential component to retain loyal tourists. Research limitations/implications This study examined only one construct (i.e. travel experience) affecting tourist satisfaction and destination loyalty. Practical implications Tourist experience in beach attractions and local people are the key factors to retain royal tourists. Social implications Quality of beaches and friendliness of local people are important factors to promote island tourism. Originality/value Two key factors of tourist experience were found to affect tourists’ loyalty in the case of island destination: beach attractions and local people.


2009 ◽  
Vol 5 (4) ◽  
pp. 16-36 ◽  
Author(s):  
Ying Chieh Liu ◽  
Janice M. Burn

Virtual teams are groups of members collaborating in the execution of a specific task from disperse locations. Increasing use of virtual teams has highlighted the need for organizations to focus on ways to improve their performance. The key issues of concern include both technical and social dimensions, and this research study addresses the latter. Hence, this study derives a social relationship model from a comprehensive literature review and conducts an experiment to validate this through SEM (structural equation modeling). The results reveal: (1) communication has a direct positive impact on relationship building, but indirect positive effects on performance and satisfaction; (2) relationship building impacts directly with strong and positive impacts on cohesion and trust, but indirectly with strong impacts on performance and satisfaction; (3) cohesion has a direct, strong, and positive impact on performance, but a strong indirect impact on satisfaction; (4) trust has a positive direct impact on performance, but an indirect positive impact on satisfaction; and (5) performance has a strong and positive impact on satisfaction. In addition, this study confirms that relationship building is a vital mediator in the social relationship model. Managerial implications and future research directions are identified.


2021 ◽  
pp. 026858092110240
Author(s):  
Shaogui Xu ◽  
Yifan Zuo ◽  
Rob Law ◽  
Mu Zhang

Tourism, as a new way of industrial poverty alleviation, is of great significance to poverty reduction in border areas. This research takes the Sino–Vietnamese border tourism area as a case study and introduces a sustainable livelihood analysis framework. It collects questionnaire data from Napo County of Guangxi and uses structural equation modeling to analyze the behavioral intention of farmers still willing to participate in tourism after overcoming poverty. Results indicate that (1) participation motivation, participation opportunity, and participation ability had significant positive effects on farmers’ involvement level; (2) farmers’ economic, social, cultural, political, and environmental outcome perceptions had significant effects on their sustainable livelihood outcome perception; (3) farmers’ involvement level had a significant positive effect on their sustainable livelihood outcome perception; (4) the positive effect of the involvement level on behavioral intention failed to pass the significance test; and (5) farmers’ sustainable livelihood outcome perception had a significant positive impact on behavioral intention. Therefore, farmers’ involvement in poverty alleviation through tourism is a complex process of behavior and psychological perceptions.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bo Ra Joo ◽  
Hye-Young Kim

PurposeBuilding on the Brands as Intentional Agents Framework (BIAF), the aim of this study is to demonstrate the effectiveness of social media marketing (SMM) as a tool to communicate luxury fashion brands' good intentions toward the general public.Design/methodology/approachA sample of 488 US female consumers was used to test a conceptual model delineating the sequential linkages from luxury fashion brands' intentions to brand emotions (i.e. envy vs admiration) and to consumer–brand relationships (i.e. emotional brand attachment and brand forgiveness). Structural equation modeling (SEM) was performed to test the measurement and structural models.FindingsThe results indicated that luxury fashion brands' “populist” intentions had a positive impact on consumer admiration. Both consumer envy and admiration had positive effects on emotional brand attachment and brand forgiveness. However, admiration had a stronger effect than envy on these relational consumer responses.Originality/valueThis study identified that luxury fashion brands, frequently stereotyped as exclusive, can become brands admired by mass-market consumers by expressing warmth on social media. Drawing on social psychological perspectives and the BIAF, this study adds to the literature on luxury brands' social media communication by demonstrating the effectiveness of brand warmth to induce consumers' strong relational outcomes.


2019 ◽  
Vol 34 (1) ◽  
pp. 1-11 ◽  
Author(s):  
Galina Biedenbach ◽  
Peter Hultén ◽  
Veronika Tarnovskaya

PurposeThe purpose of this study is to investigate the effects of human capital and relational trust on business-to-business (B2B) brand equity.Design/methodology/approachData collection was conducted among the clients of one of the Big Four auditing firms in Sweden. Structural equation modeling was used to test the hypothesized effects.FindingsThe results demonstrate positive effects of human capital and relational trust on the core dimensions of brand equity. In the context of the professional services, human capital was found to have a stronger direct impact than relational trust on brand associations, perceived quality and brand loyalty.Practical implicationsThe study provides practical recommendations for marketing managers on how to consider the nature of B2B brand equity and its determinants in developing successful branding strategies. The findings indicate that although relational trust has a positive impact on brand equity, it draws on the clients’ positive perceptions of the service providers’ human capital. Thus, investments that generate positive perceptions of a service provider’s human capital will strengthen its competitive position. Leading to the creation of relational trust and having a strong impact on the dimensions of brand equity, human capital is a strategic asset that needs careful management.Originality/valueThe study advances extant knowledge on B2B brand equity by examining contextual conditions and factors that are critical for building strong brands in industrial markets. The study demonstrates that clients’ perceptions about the knowledge, skills and abilities of service providers are more important than relational trust for enhancing B2B brand equity.


2014 ◽  
Vol 48 (3/4) ◽  
pp. 699-721 ◽  
Author(s):  
Ralf Wierich ◽  
Stephan Zielke

Purpose – The aim of this paper is to investigate how different design elements of retailer coupons increase the attitudinal loyalty towards retailers. Design/methodology/approach – Three design elements are manipulated in a 2x2x2 experimental design. Data is analysed using structural equation modeling. Findings – The results demonstrate that addressing customers personally and face value have a positive impact on attitudinal loyalty. Surprisingly, the positive effect of personalization is stronger than that of typical variations in face value. In contrast, a high minimum purchase amount restriction has a negative total effect on loyalty and neutralizes the positive effects generated by personalization. The results illustrate further that personalization influences loyalty via self-reference and enjoyment independently of any cognitive evaluation of the coupon, while face value and the minimum purchase amount require at least some cognitive processing to have a loyalty impact. Research limitations/implications – Future studies can use the developed framework to test the impact of other design elements, promotion types or loyalty schemes. Practical implications – The results underline that personalization offers opportunities for increasing loyalty without the necessity of large investments. As these effects can occur without redemption, coupon promotions should not be evaluated based on redemption rates only. Originality/value – The study extends existing research by focusing on retailer coupons, analyzing the combined loyalty effects of three coupon design elements and developing a framework to analyze direct and indirect loyalty effects as well.


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