scholarly journals Understanding Public Intentions to Pay for the Conservation of Urban Trees Using the Extended Theory of Planned Behavior

2021 ◽  
Vol 13 (16) ◽  
pp. 9228
Author(s):  
Chyi-Rong Chiou ◽  
Wei-Hsun Chan ◽  
Jiunn-Cheng Lin ◽  
Meng-Shan Wu
Keyword(s):  
Ecosystem Services ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Usefulness ◽  
Urban Trees ◽  
Equation Modeling ◽  
Extended Theory ◽  
The Impact

Urban trees could provide a variety of ecosystem services. However, they require conservation to sustain a healthy and consistent provision of services. This study applies an extended theory of planned behavior (ETPB) to understand residents’ pay intention for conserving urban trees. In order to explore the impact of the public perception of urban trees, two constructs such as perceived usefulness and perceived tree benefits have been added to the TPB model. This study conducted a questionnaire survey on Taipei city residents and received 364 valid responses. The partial least squares structural equation modeling (PLS-SEM) was used for the analysis of the model. The results show that residents’ perceived usefulness and perceived tree benefits of urban trees have a significantly positive impact on public attitude toward protecting urban trees. Individuals’ intention to pay towards conservation of urban trees is, on the other hand, affected by subjective norm, attitude, perceived behavioral control, and perceived usefulness. Thus, with education and promotion of tree usefulness and benefits of ecosystem services, it is helpful to improve residents’ attitudes regarding the protection of urban trees and increase their intention to pay for urban tree conservation.

scholarly journals Study on Collaboration Intentions and Behaviors of Public Participation in the Inheritance of ICH Based on an Extended Theory of Planned Behavior

2020 ◽  
Vol 12 (11) ◽  
pp. 4349 ◽  
Author(s):  
Hongmei Xia ◽  
Tong Chen ◽  
Guanghui Hou
Keyword(s):  
Theory Of Planned Behavior ◽  
Public Participation ◽  
Planned Behavior ◽  
Structural Equation ◽  
Minority Group ◽  
Religious Community ◽  
Equation Modeling ◽  
Extended Theory ◽  
And Behaviors ◽  
Collaboration Process

Intangible cultural heritage (ICH) is reported to be disappearing rapidly. Collaboration among different persons is critical to the preservation of ICH inheritance. Previous studies have focused mainly on the inheritance of ICH from the individual perspective, while ignoring the perspective of multi-subject collaboration. For this study, we developed and applied an extended theory of planned behavior (TPB) to examine the effectiveness of the intentions and behaviors of public participation in the inheritance of ICH during the collaboration process in the inheritance of Regong art in Qinghai Province, China. Structural equation modeling was used to evaluate the strength of relationships among constructs, and a questionnaire (completed by 351 residents) was used to collect data. The results show that this extended theory of planned behavior can be applied in the evaluation of the collaboration process in the inheritance of ICH. We also introduce a novel construct to the TPB, ‘shared religious beliefs’, defined as uniformity of religion within a social group (in this case, an ethnic minority group), that is, a mono-religious community. Our results show that this construct has a significantly positive effect on collaboration intention among the general public.

scholarly journals Chinese Residents’ Perceived Ecosystem Services and Disservices Impacts Behavioral Intention for Urban Community Garden: An Extension of the Theory of Planned Behavior

Agronomy ◽  
2022 ◽  
Vol 12 (1) ◽  
pp. 193
Author(s):  
Can Wu ◽  
Xiaoma Li ◽  
Yuqing Tian ◽  
Ziniu Deng ◽  
Xiaoying Yu ◽  
...  
Keyword(s):  
Ecosystem Services ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Urban Community ◽  
Decision Makers ◽  
Equation Modeling ◽  
Driving Mechanism ◽  
The Government ◽  
The Impact

Urban community gardens (UCGs), greenspace cultivated and managed for vegetables by local communities, provide substantial ecosystem services (ES) and are warmly welcomed by residents. However, they also have many ecosystem disservices (EDS) and are almost always refused by the decision-makers of the government, especially in China. Better understanding the residents’ perceived ES and EDS and the impact on the behavioral intention (BI) toward UCGs is of great value to solve the conflicts between residents and the government concerning UCGs and to develop sustainable UCGs. Following the theory of planned behavior (TPB), we measured perceived ES/EDS, attitudes (ATT), perceived behavioral control (PBC), subjective norm (SN), and BI of 1142 residents in Changsha, China, and investigated their direct and indirect causal relationships using structural equation modeling (SEM). The results showed that: (1) ATT, PBC, and SN significantly and positively impact the BI of UCGs and together explained 54% of the variation of BI. (2) The extended TPB model with additional components of perceived ED/EDS improved the explanatory ability of the model, explaining 65% of the variance of BI. Perceived ES and perceived EDS showed significant direct positive and negative impacts on UCGs, respectively. They also indirectly impacted BI by influencing ATT, PBC, and SN. The findings of this study can extend our understanding of residents’ attitudes, behavior, and driving mechanism toward UCGs, and can help decision makers to design better policies for UCG planning and management.

scholarly journals Investigating the citizens’ intention level in environmental impact assessment participation through an extended theory of planned behavior model

2015 ◽  
Vol 17 (4) ◽  
pp. 847-857 ◽  
Keyword(s):  
Environmental Impact ◽  
Theory Of Planned Behavior ◽  
Impact Assessment ◽  
Planned Behavior ◽  
Environmental Impact Assessment ◽  
Structural Equation ◽  
Environmental Concern ◽  
Government Support ◽  
Equation Modeling ◽  
Extended Theory

<div> <p>This study aims to measure citizens&rsquo; behavior intention (BI) in Environmental Impact Assessment (EIA) participation. An extended theory of planned behavior (TPB), which includes perceived government support and perceived environmental concern, is used as the predictor model. A total of 240 questionnaire data, gathered from citizens of Indonesia, was analyzed by using structural equation modeling. The analysis result shows that the TPB model revealed 60 percent of citizens&rsquo; BI in EIA participation. Another finding revealed perceived behavior control as a key determinant factor. Practical recommendations suggested based on the result can be used as references by EIA policy makers and practitioners to increase citizens&rsquo; intention in EIA participation.</p> </div> <p>&nbsp;</p>

Analysis of Psychological Influences on Navigation Use While Driving Based on Extended Theory of Planned Behavior

2019 ◽  
Vol 2673 (9) ◽  
pp. 480-490 ◽  
Author(s):  
Xianglin Yao ◽  
Yiping Wu ◽  
Hao Liu ◽  
Xiaohua Zhao ◽  
Yang Bian ◽  
...  
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Psychological Factors ◽  
Structural Equation ◽  
Information Quality ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Navigation Systems ◽  
Extended Theory ◽  
Gps Navigation

As GPS navigation systems become more powerful, they offer the convenience of more efficient travel, and the use of such navigational aids while driving is now prevalent. Numerous issues still exist during actual use, however, such as incomprehensibility and inaccuracy of voice navigation prompts. The majority of studies have focused on humanized design and the influence on driving behavior of GPS navigation systems, while the psychological factors underlying drivers’ decisions to use them have received little attention. This study employs the extended theory of planned behavior (TPB) to investigate the psychological factors that influence drivers’ use of GPS navigation systems, including the additional variables of navigation involvement, navigation information quality, and distraction perception. Independent t-tests revealed that female, non-professional, novice, and highly educated drivers were more likely to use navigation systems. Factors analysis proved the extended TPB questionnaire to be valid and reliable. Structural equation modeling showed that attitude (0.19), subjective norms (0.14), perceived behavioral control (0.29), navigation involvement (0.36), and information quality (0.16) significantly influenced drivers’ intentions on the use of navigation. However, distraction perception (–0.05) had no significant influence. These findings demonstrate the need for navigation systems which serve drivers better. For navigation system manufacturers, the humanized design should be strengthened. For highway transportation agencies, more consistent designs for road signs are needed to improve the cooperativity between navigation and traffic signs.

scholarly journals Exploring the Antecedents of Organic Food Purchase Intention: An Extension of the Theory of Planned Behavior

2021 ◽  
Vol 14 (1) ◽  
pp. 242
Author(s):  
Sandrina Francisca Teixeira ◽  
Belem Barbosa ◽  
Hugo Cunha ◽  
Zaila Oliveira
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Environmental Concerns ◽  
Health Concerns ◽  
The Impact

Worldwide organic food consumption has registered a consistent rise in recent years. Despite the relevant body of literature on the topic, it is necessary to further understand the antecedents of purchase intention. This article aims to identify the factors that influence the consumer’s intention to purchase organic food. It extends the theory of planned behavior model by including environmental concerns, health concerns, and perceived quality as determinants of attitude toward organic food products. Additionally, it considers the effect of product availability on consumers’ perceived behavioral control. This article includes a quantitative study that was conducted in Portugal in 2020 (n = 206). Structural equation modeling was used to test the proposed set of research hypotheses. In line with extant literature, this study confirmed that attitude toward organic food is the main determinant of purchase intention. Additionally, it demonstrates that health concerns and perceived quality have a significant impact on attitude toward organic food. The impact of environmental concerns on attitude was not confirmed by this study. Based on these findings, it is recommended that managers stress health benefits and quality of organic food in order to foster positive attitudes and consequently leverage purchase intention.

scholarly journals Behavioural Intention of Malaysian School Teachers toward Digital Education: A Pilot Research

2019 ◽  
Vol 8 (2S3) ◽  
pp. 213-221
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Positive Impact ◽  
The Internet ◽  
School Teachers ◽  
Digital Education ◽  
Extended Theory ◽  
The Government ◽  
Internet In Education

The government recognises that the use of the Internet in education brings many benefits, but the use of computers among teachers is quite limited. The 'hardware' and 'software' management has made the teacher face many problems and did not want to use it in the classroom. As a result, computer literacy skills are a barrier among teachers and skilled teachers to operate computers and schools. This study aims to analyse the intention of Digital Education behaviour among Malaysian school teachers and to explore individual skills as an advanced component of the extended Theory of Planned Behavior. Also, this study aims to examine the role of Attitude, Subjective Normative and Perceived Behavioral as intermediaries on the relationship between individual skills and intentions to use the Internet among school teachers in Malaysia as well as to develop an extended Theory Planned Behavioral model including Individual Skills. 30 teacher was the interview to collect data as a pilot study based on a quantitative approach. In term of statistical analysis, the structural equation model (SEM) is more logical and more suitable to be used. The findings indicate that among all the hypotheses created referring to the previous study demonstrate the basis of TPB, ATT with ITU, SN with ITU and PBC with ITU showing a positive impact on using the Internet towards digital education among school teachers. Additionally, after TPB's extended show of IS with ATT also has a positive relationship on the using of the Internet among teachers on the use of digital education. For researchers, this study provides a basis for future references about the digital education of the Theory of Planned Behavior

Determinants of organic wine consumption behavior from the perspective of the theory of planned behavior

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aylin Caliskan ◽  
Duygu Celebi ◽  
Ige Pirnar
Keyword(s):  
Theoretical Model ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Consumption Behavior ◽  
Wine Consumption ◽  
Organic Wine ◽  
The Impact

Purpose Focusing only on the characteristics of the wine and the type of production is insufficient to give a holistic idea on consumer’s organic wine consumption behavior. Therefore, this study aims to examine the impact of attitude, perceived behavioral organic wine consumption, theory of planned behavior (TPB) control and subjective norms on organic wine consumption intention and behavior. Design/methodology/approach Drawing on the TPB, a theoretical model was developed and tested by partial least squares structural equation modeling method. The sample of the research consists of 304 participants from the vineyards in Izmir/Turkey. Findings The main result of this study reveals that the theoretical model belonging to the TPB is also valid in the case of organic wine consumption behavior. Specifically, research results indicate that attitude has the strongest direct impact on intention and indirect impact on organic wine consumption behavior while perceived behavioral control has the least impact. Originality/value Prediction of organic wine consumption behavior from the perspective of the TPB presents the originality of this paper.

scholarly journals Factors affecting the intention of purchasing the smartwatch of Nha Trang Consumers by using extended theory of planned behavior

2021 ◽  
Vol 5 (1) ◽  
pp. 1187-1199
Author(s):  
Nga Thi Nguyen
Keyword(s):  
Theory Of Planned Behavior ◽  
Social Norms ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Aesthetic Design ◽  
Extended Theory ◽  
Perceived Price

The main aims of this study is to explore the intention to use smart watches from consumers perspective. The study applied the extended theory of planned behavior by integrating two additional variables including: aesthetic design and perceived price in addition to variables in the original intended behavior theory model, specifically: attitudes towards smartwatch purchases, perceived behavioral control and social norms to explain consumers' intent to buy smartwatches in Nha Trang city. This study adopts partial least squares structural equation modeling (PLS-SEM) technique to test the reliability and validity of the measures based on a sample of 200 consumers in Nha Trang. The results indicate that five proposed hypotheses are supported by data with an increasing degree of impact, which are perceived behavioral control (ß = 0.58), attitudes towards smartwatch purchases (ß = 0.20), aesthetic design (ß = 0.15), perceived price (ß = 0.14) and social norms (ß = 0.11). The research results are expected to make significant contributions both in academic research and practical research through useful and practical recommendations for watch product consumption.

scholarly journals The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan

2018 ◽  
Vol 7 (4.34) ◽  
pp. 91 ◽  
Author(s):  
Mahmoud Alghizzawi ◽  
Mazuri Abd. Ghani ◽  
Ahmad Puad Mat Som ◽  
Muhamad Fazil Ahmad ◽  
Aziz Amin ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Tam Model ◽  
The Impact

The aim of the study is to find out the effect of smartphone on marketing therapeutic tourist sites in Jordan. Several factors contribute to this study, including market type templates, therapeutic, demographic and their impact on tourist behavior in Jordan. We apply the technology acceptance (TAM) model to study through the incorporation of smartphone applications on marketing therapeutic tourist sites in Jordan. To achieve this, we use the quantitative research design and rely on appropriate data to test the hypothesis. We distributed questionnaire to 400 tourists as a sample of study but two hundred and four were collected. The researchers had used the structural equation modeling (PLS-SEM) for measuring relationships and correlations between variables and their impact on the behavior of tourists in Jordan. According to the study findings, there was a positive impact on market type template, therapeutic, and demographics on tourists' perceived ease of use of smartphone on marketing therapeutic tourist sites in the country. Perceived usefulness and perceived ease of use also led to an increase in tourists' intention to use smartphone.  

scholarly journals Understanding continued smartwatch usage: the role of emotional as well as health and fitness factors

2021 ◽  
Author(s):  
Carolin Siepmann ◽  
Pascal Kowalczuk
Keyword(s):  
Structural Equation ◽  
Goal Pursuit ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Emotional Factors ◽  
Health And Fitness ◽  
Important Barrier ◽  
Personal Fitness ◽  
Continuous Use ◽  
The Impact

AbstractSmartwatches are the most popular wearable device and increasingly subject to empirical research. In recent years, the focus has shifted from revealing determinants of smartwatch adoption to understanding factors that cause long-term usage. Despite their importance for personal fitness, health monitoring, and for achieving health and fitness goals, extant research on the continuous use intention of smartwatches mostly disregards health and fitness factors. Grounding on self-determination theory, this study addresses this gap and investigates the impact of health and fitness as well as positive and negative emotional factors encouraging or impeding consumers to continuously use smartwatches. We build upon the expectation-confirmation model (ECM) and extend it with emotional (device annoyance and enjoyment) as well as health and fitness factors (goal pursuit motivation and self-quantification behavior). We use structural equation modeling to validate our model based on 335 responses from actual smartwatch users. Results prove the applicability of the ECM to the smartwatch context and highlight the importance of self-quantification as a focal construct for explaining goal pursuit motivation, perceived usefulness, confirmation and device annoyance. Further, we identify device annoyance as an important barrier to continuous smartwatch use. Based on our results, we finally derive implications for researchers and practitioners alike.

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