scholarly journals A Study on the Network Effectiveness of Sustainable K-Fashion and Beauty Creator Media (Social Media) in the Digital Era

2021 ◽  
Vol 13 (16) ◽  
pp. 8758
Author(s):  
Younkue Na ◽  
Sungmin Kang ◽  
Hyeyeon Jeong
Keyword(s):  
Social Exchange ◽  
Academic Research ◽  
Reliability And Validity ◽  
Measurement Model ◽  
Parasocial Interaction ◽  
Perceived Similarity ◽  
Community Characteristics ◽  
Community Cohesion ◽  
Network Effectiveness ◽  
Digital Era

With the convergence of various media in the digital era, the influence of Korean fashion/beauty on popular culture is growing rapidly. This study examines the sustainable relationship between the content and community characteristics of Korean fashion/beauty creator media, the associated social exchange relationships, and the effectiveness of the network among international consumers. In total, 614 international consumers who had made Korean fashion product purchases, viewed Korean fashion creator media, and shared information related to Korean fashion at least once were selected as a sample. Frequency analysis, reliability and validity analysis, measurement model analysis, and path analysis were conducted using SPSS and AMOS. The results showed that, first, content uniqueness had a significant effect on perceived similarity, although content continuity did not. In addition, content uniqueness and content continuity both had a significant effect on emotional expectations. Second, community scalability and community cohesion both had a significant effect on perceived similarity, and community scalability and community cohesion had a significant effect on emotional expectations. Third, perceived similarity had a significant effect on both emotional expectation consciousness and parasocial interaction, and emotional expectation consciousness had a significant effect on parasocial interaction. Finally, parasocial interaction had a significant effect on fad-like behavior. Through this, this study expanded the scope of academic research by linking the contents and community characteristics of Korean fashion/beauty creator media with research problems in the field of social exchange from the perspective of network effectiveness. Integrating this with the existing studies on consumer acceptance of Hallyu culture is expected to lead to the development of a more descriptive theoretical model for the formation of attitudes and purchase intentions toward Korean fashion/beauty products.

scholarly journals Promoting healthy foods in the new digital era: An experimental study on the effect of a popular versus fictitious ‘Insta-influencer’ on brand attitude and purchase intentions

2020 ◽  
Author(s):  
Frans Folkvord ◽  
Elze Roes ◽  
Kris Bevelander
Keyword(s):  
Experimental Study ◽  
Purchase Intention ◽  
Food Product ◽  
Underlying Mechanism ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Healthy Food ◽  
Parasocial Interaction ◽  
Healthy Foods ◽  
Digital Era

Abstract Background: Most studies on influencer marketing techniques have focused on the promotion of unhealthy foods whereas little is known about the promotion of healthier foods. The present experimental study investigated whether a popular real versus fictitious social influencer is more successful in promoting healthy food products. In addition, we examined the role of parasocial interaction as an underlying mechanism of healthy food product endorsement. Methods: We used a randomized between-subject design with 154 participants (age: 24.0 years). Viewers’ product attitude and purchase intention were tested after exposure to an Instagram post by a popular social influencer (n = 77) or fictitious social influencer (n= 77).Results: Results showed that parasocial interaction mediated the relation between the type of social influencer and product attitude as well as purchase intention. Parasocial interaction was higher for participants exposed to the popular influencer compared to the fictitious influencer, leading to higher healthy food brand attitude and purchase intentions. Discussion: The findings showed that it is crucial for influencers to establish a warm personal relationship and connection with the their followers when promoting a healthy product successfully. We suggest that the promotion of healthy foods could be more successful in public health when using popular social influencers.

How nostalgia forges place attachment and revisit intention: a moderated mediation model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Heetae Cho
Keyword(s):  
Place Attachment ◽  
Reliability And Validity ◽  
Measurement Model ◽  
Past Experience ◽  
Content Type ◽  
Sport Fans ◽  
Mediating Role ◽  
Moderated Mediation Model ◽  
Revisit Intention ◽  
Sport Consumer Behavior

PurposeAnalyzing sport fans' emotions has attracted much attention and offered important implications for research on sport consumer behavior. As such, diverse emotional factors have been considered to understand their behavioral responses. However, the concept of nostalgia has been examined to a lesser extent in the context of sport. Thus, this study investigated the role of nostalgia and its relationships with place attachment and revisit intention. The frequency of past experience was used as a moderator in this study.Design/methodology/approachData collection was performed during six professional baseball games in South Korea, and 461 responses were collected from sport tourists. This study tested the reliability and validity of the measurement model and examined the relationships between constructs.FindingsResults showed that nostalgia positively affected place attachment and revisit intention; place attachment played a mediating role between nostalgia and revisit intention. In addition, this study found that the relationship between nostalgia and place attachment was moderated by past experience.Originality/valueThis study identified how nostalgia can drive the development of a bond between place and sport fans, encouraging them to keep returning to the place where they are attached.

Incubator Platform for Multidisciplinary Innovation in Research and Education

2012 ◽  
Vol 3 (3) ◽  
pp. 29-44 ◽  
Author(s):  
Ethiopia Nigussie ◽  
Liang Guang ◽  
Alexey Boyko ◽  
Antti Hakkala ◽  
Petri Sainio ◽  
...  
Keyword(s):  
Academic Research ◽  
Real Life ◽  
System Level ◽  
Multicultural Teams ◽  
Engineering Research ◽  
Digital Era ◽  
Hands On ◽  
Research And Education ◽  
Distributed Networking ◽  
Career Skills

In this article, an incubator platform concept is presented to demonstrate the authors’ approach in meeting the enormous challenges faced by future multidisciplinary research and education. The abstraction level of laboratory projects needs to be raised to a level where the researchers and students have the opportunity to deal with hands-on real-life system-level problems and decisions, while simultaneously various fundamental key technologies of the information society are integrated into the systems. Their approach is concretized by an Incubator experimental platform. Facilitated by this environment, researchers, engineers and students can join their efforts in developing next-generation products in a well-organized manner. The targeted products must meet the increasingly important special characteristics required for the digital era – self- and context-awareness, built-in information security, distributed networking, enormous scalability and device interoperability. Many projects are today developed by distributed multicultural teams, so it is a necessity that the development can also be implemented in co-operation of several universities in different countries, in order to promote the career skills of the students. The incubator platform proposed in this article is able to provide viable answers and solutions to all the mentioned challenges in engineering research and education, coupling the curriculum tightly to top-class academic research.

Dimensionality and Consequences of Customer Engagement: A Social Exchange Perspective

2019 ◽  
Vol 23 (3) ◽  
pp. 255-266 ◽  
Author(s):  
Raouf Ahmad Rather ◽  
Jyoti Sharma
Keyword(s):  
Factor Analysis ◽  
Social Exchange ◽  
Customer Loyalty ◽  
Hospitality Industry ◽  
Affective Commitment ◽  
Academic Research ◽  
Customer Engagement ◽  
Marketing Theory ◽  
Empirical Results ◽  
The Impact

Based on social exchange theory (SET), as well as relationship marketing theory (RMT), this study investigates the impact of customer engagement (CE) underlying dimensions, namely, enthusiasm, attention, absorption, interaction and identification on customer loyalty and affective commitment in hospitality industry. This study also validates and confirms the multidimensionality of CE in hospitality industry. Perceptions of 240 hotel customers were used to explore the relationships. Exploratory factor analysis and confirmatory factor analysis followed by multiple regression analysis were employed to examine the data. The empirical results indicate that by contrasting two rival models, five dimensional model provides the solid foundation and accomplishes excellent fit for data. Empirical results suggest that CE dimensions have influential impact on customer loyalty. Similarly, results demonstrate that CE has significant and positive influence on affective commitment. These findings offer insight into dimensionality and consequences of CE for academic research and bring value to service contexts particularly hospitality.

scholarly journals What is eSports and why do people watch it?

2017 ◽  
Vol 27 (2) ◽  
pp. 211-232 ◽  
Author(s):  
Juho Hamari ◽  
Max Sjöblom
Keyword(s):  
New Media ◽  
Video Game ◽  
Structural Model ◽  
Reliability And Validity ◽  
Measurement Model ◽  
Video Gaming ◽  
The Internet ◽  
Measurement Instruments ◽  
Content Type ◽  
Sports Consumption

Purpose The purpose of this paper is to investigate why do people spectate eSports on the internet. The authors define eSports (electronic sports) as “a form of sports where the primary aspects of the sport are facilitated by electronic systems; the input of players and teams as well as the output of the eSports system are mediated by human-computer interfaces.” In more practical terms, eSports refer to competitive video gaming (broadcasted on the internet). Design/methodology/approach The study employs the motivations scale for sports consumption which is one of the most widely applied measurement instruments for sports consumption in general. The questionnaire was designed and pre-tested before distributing to target respondents (n=888). The reliability and validity of the instrument both met the commonly accepted guidelines. The model was assessed first by examining its measurement model and then the structural model. Findings The results indicate that escapism, acquiring knowledge about the games being played, novelty and eSports athlete aggressiveness were found to positively predict eSport spectating frequency. Originality/value During recent years, eSports (electronic sports) and video game streaming have become rapidly growing forms of new media in the internet driven by the growing provenance of (online) games and online broadcasting technologies. Today, hundreds of millions of people spectate eSports. The present investigation presents a large study on gratification-related determinants of why people spectate eSports on the internet. Moreover, the study proposes a definition for eSports and further discusses how eSports can be seen as a form of sports.

An improved service quality measurement model for soundscape assessment in urban public open spaces

2020 ◽  
pp. 1420326X2092552
Author(s):  
Rui Li ◽  
Dayi Ou ◽  
Sensen Pan
Keyword(s):  
Quality Management ◽  
Service Quality ◽  
Academic Research ◽  
Quality Measurement ◽  
Measurement Model ◽  
Open Spaces ◽  
Practical Applications ◽  
Comprehensive Information ◽  
S Model ◽  
Public Open Spaces

The well-known service quality measurement (SQM) models, Importance-Satisfaction (I-S) model and Improvement index (Ii) model, have been recently proved useful in the analysis of soundscape quality. By combining the concepts of soundscape and quality management, this paper proposes an improved SQM model for soundscape assessment in urban public open spaces. Instead of using the I-S model, the Preference-Satisfaction (P-S) model was developed for soundscape quality evaluation, which can simultaneously assess the importance, satisfaction and improvement direction of soundscape elements and provide more accurate and comprehensive information for guiding the soundscape management and improvement. The proposed methods were subsequently applied to case studies in eight ordinary urban public open spaces in Fujian Province, China, and provided detailed information about the soundscape quality of these surveyed open spaces as well as their improvement strategies. The results have demonstrated the practicality and effectiveness of the proposed method. To the authors' knowledge, practical applications of quality management methods (or its variations) to urban soundscape study are still limited in the literature; therefore, the proposed method and findings of the current study could be valuable for both practical soundscape design and academic research.

Measurement Structure of the Trait Hope Scale in Persons With Spinal Cord Injury: A Confirmatory Factor Analysis

2013 ◽  
Vol 27 (3) ◽  
pp. 206-212 ◽  
Author(s):  
Susan Miller Smedema ◽  
Joseph Pfaller ◽  
Erin Moser ◽  
Wei-Mo Tu ◽  
Fong Chan
Keyword(s):  
Spinal Cord ◽  
Spinal Cord Injury ◽  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Reliability And Validity ◽  
Measurement Model ◽  
Cord Injury ◽  
Confirmatory Factor ◽  
Factor Measurement ◽  
Trait Hope

Objective: To evaluate the measurement structure of the Trait Hope Scale (THS) among individuals with spinal cord injury.Design: Confirmatory factor analysis and reliability and validity analyses were performed.Participants: 242 individuals with spinal cord injury.Results: Results support the two-factor measurement model for the THS with agency and pathways thinking positively associated with hope-related constructs such as self-efficacy, self-esteem, disability acceptance, and life satisfaction in the predicted direction.Conclusions: The use of the THS among individuals with disabilities is warranted for rehabilitation research and practice.

scholarly journals Identifying the Impact of Strategic Alliances on the Performance of SMEs (Case Study: The Industry of Automotive Parts Manufacturers in Iran)

2017 ◽  
Vol 10 (6) ◽  
pp. 227 ◽  
Author(s):  
Kambiez Talebi ◽  
Jahangir Yadollahi Farsi ◽  
Hamideh Miriasl
Keyword(s):  
Strategic Alliances ◽  
Structural Equation ◽  
Structural Model ◽  
Reliability And Validity ◽  
Measurement Model ◽  
Equation Modeling ◽  
Innovative Capabilities ◽  
Automotive Parts ◽  
Technical Features ◽  
The Impact

This study has investigated the effects of strategic alliances on the performance of small and medium sized enterprises (SMEs) of the industry of automotive parts manufacturers. Questionnaires have been distributed among 400 senior managers of SMEs of the industry of auto parts manufacturers based on stratified random sampling. The data has been analyzed using structural equation modeling software and PLS2 software in two segments of measurement model and structural model. In the first segment, technical features of the questionnaire were tested in terms of reliability and validity. Moreover, in the second segment, t-test was used to test research hypotheses. The results show that there is a significant and positive relationship between the dimensions of strategic alliances, including new opportunities, entrepreneurial and innovative capabilities, social capital, and internationalization of business, and competitive advantage with the performance of SMEs.

scholarly journals Perceived Organizational Support-Betrayal: Measurement model in mexican workers

2020 ◽  
Vol 1 (2) ◽  
pp. 7-12
Author(s):  
Emmanuel Martínez-Mejía ◽  
José Ignacio Martínez-Guerrero
Keyword(s):  
Factor Analysis ◽  
Social Exchange ◽  
Organizational Support ◽  
Perceived Organizational Support ◽  
Turnover Intentions ◽  
Measurement Model ◽  
Second Phase ◽  
Measurement Models ◽  
Two Factors ◽  
Show Evidence

The aim of the study was to evaluate the dimensionality of the Survey of Perceived Organizational Support (SPOS) in Mexican population, in order to add evidence of construct validity of the results that are inferred from the instrument. The investigation was carried out in three phases. In the first Phase, participated 260 workers, with an Exploratory Factor Analysis (EFA) two factors were identified, in which the main factor grouped Support items, and in the other factor items were found that theoretically can be classified as Perceived Organizational Betrayal. In the second Phase, participated 498 Mexican workers, through a Confirmatory Factor Analysis (CFA) a bifactorial theoretical measure of perceived Support-Betrayal was carried out. The adjustment of two measurement models was compared: the original one-dimension instrument, which presented no evidence of adjustment; while the two-dimensional measurement model did present an acceptable fit. In the third Phase, correlational analyzes were carried out with Organizational Commitment and Turnover Intentions that presented significant correlations. It is necessary to continue reviewing the original questionnaire under the complete theoretical model and continue to show evidence of the constructs that are to be measured, in order to have increasingly solid, valid, reliable and complete interpretations of the results of this approach of social exchange in the organizations

scholarly journals Rotten use patterns: What entertainment theories can do for the study of boys' love

2012 ◽  
Vol 12 ◽  
Author(s):  
Björn-Ole Kamm
Keyword(s):  
Conceptual Framework ◽  
Social Exchange ◽  
Qualitative Interviews ◽  
Parasocial Interaction ◽  
Media Consumption ◽  
Global Trends ◽  
Use Patterns ◽  
The Social ◽  
Media Preferences ◽  
The Aesthetic

Focusing on the often neglected individual modes of consumption and ascriptions of meaning, I propose a theoretical and conceptual framework for the analysis of the diversity of the use and appropriation of the boys' love (BL) genre. Within the framework of theories of media gratification, I bring together key elements of BL fandom, such as playing with masculinities, and central concepts of entertainment research. To assess these concepts' appropriateness and to do justice to the transnational phenomenon that BL has become, I also consider qualitative interviews conducted in Japan and Germany. The gratifications sought and gained by BL fans (fujoshi and fudanshi, rotten girls and boys) vary, including the physiological (arousal), the social (exchange, belonging), the cognitive (parasocial interaction), and the aesthetic (immersion). My empirical findings highlight the diversity of BL use, while my conceptual framework additionally works as a reference for a comparison of these use patterns and other media preferences as well as global trends of media consumption.

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