scholarly journals How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness

2021 ◽  
Vol 13 (16) ◽  
pp. 8723
Author(s):  
Woohyuk Kim ◽  
Seunghee Cha
Keyword(s):  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Consumer Innovativeness ◽  
Green Advertising ◽  
Advertising Strategies ◽  
The Relationship ◽  
Moderating Role

Although the importance of green advertising has increased, there is still little research in terms of attributes of green advertising. The purpose of our study was to investigate the relationship between attributes of green advertising and purchase intention when moderated by consumer innovativeness. After collecting data from consumers in South Korea, we analyzed 200 usable surveys in structural equation modeling. The analysis revealed positive relationships between three attributes of green advertising (i.e., attractiveness, informativity, and reliability) and purchase intention and identified the moderating role of consumer innovativeness in those relationships. Our findings have implications for marketing, especially for the development of green advertising strategies.

Gender Type as a Moderator Variable in the Relationship between Teacher’s Job Satisfaction and Professional Motivation using Multi-group Structural Equation Modeling: نوع الجنس كمتغير معدل في العلاقة بين الرضا الوظيفي والدافعية المهنية للمعلمين باستخدام نمذجة المعادلة البنائية متعددة المجموعات

2020 ◽  
Vol 4 (46) ◽  
Author(s):  
Reda Rabie Abdel- Haleim
Keyword(s):  
Job Satisfaction ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Moderator Variable ◽  
Satisfaction Scale ◽  
Study Results ◽  
The Relationship ◽  
Moderating Role

The current research aims at identifying the level of job satisfaction and professional motivation in teachers, as well as the examination of the role of their gender as a moderator variable in that relationship using a multi-group structural equation modeling (SEM). The sample consisted of (221) teachers from Minia Governorate, Egypt. For data collection, the researcher prepared two scales; the job satisfaction scale and the professional motivation scale and applied them on the study sample after obtaining the approval of the local ethical committee. Results revealed that all job satisfaction dimensions and the overall degree of job satisfaction were within a moderate possession degree. Furthermore, the study results demonstrated that the moderating role of the gender male- female did not differ in the relationship between job satisfaction and professional motivation of teachers. In light of the research results, a set of recommendations and proposals presented aimed at increasing the level of job satisfaction and improving the professional motivation of teachers.

scholarly journals PERAN INNOVATIVENESS SEBAGAI MODERASI PADA KETERKAITAN PENGARUH SOSIAL TERHADAP MINAT PEMBELIAN KOPI STARBUCKS

2020 ◽  
Vol 4 (1) ◽  
pp. 174
Author(s):  
Miharni Tjokrosaputro ◽  
Cokki Cokki
Keyword(s):  
Structural Equation Modeling ◽  
Social Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Green Product ◽  
Convenience Sampling

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling. Hasil penelitian menunjukkan bahwa pengaruh sosial berpengaruh terhadap niat membeli kopi Starbucks dan keinovatifan konsumen tidak memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbuck sebagai produk hijau. The purpose of this study was to determine whether innovativeness can moderate the role of social influence in the purchase intention of Starbucks coffee as a green product. Respondents were 100 Starbucks consumers. The sampling technique is convenience sampling. Data collection techniques using a questionnaire by survey method. Data analysis techniques using Partial Least Square-Structural Equation Modeling. The results showed that social influence had effect on Starbucks coffee purchase intentions and consumer innovativeness did not moderate the role of social influence on the purchase intention of Starbuck coffee as a green product. This might be due to brand equity factors, collectivistic culture and limited sample size, which can be suggested for future researchers.

scholarly journals The relationship between online sale and customer value co-creation: The mediating role of e-satisfaction and e-trust

2021 ◽  
pp. 97-106 ◽  
Author(s):  
Tariq Khairo Issa Al Daabseh ◽  
Ahmad Aljarah
Keyword(s):  
Structural Equation Modeling ◽  
Customer Value ◽  
Structural Equation ◽  
Equation Modeling ◽  
Online Transactions ◽  
Mediating Role ◽  
Online Purchases ◽  
Online Sales ◽  
The Relationship

The aim of this research is to identify the relationship between online sale and customer value co-creation. In addition, to identify the mediating role of E-Satisfaction and E-Trust in the relationship between the online sale and customer value co-creation. This study selected a sample of 364 customers who shopped from the Modanisa website in Jordan, and a structural equation modeling (SEM) approach was applied in this study to suit the nature of the study and to achieve the desired goals. This approach is based on showing the variables' relationship with each other. In this study, the relationship between online sale and customer value co-creation was influenced by E-trust and E-satisfaction. As per the results have indicated the foregoing, the analysis exhibited a favorable relation between them. E-trust impacts online sale and customer value relationship CO-creation, E-satisfaction affects the connection between the customer and online sales value. In addition, this study proves that online transactions contribute to the CO-creation of customer value for Modanisa. The customer value of CO-creation is, however, influenced by online purchases by E-trust and E-satisfaction in the Modanisa site. The findings of the study show that consumers with the higher online sale are far more committed to rising customer value by enhancing E-trust and E-satisfaction.

Leader positive humor and employee creativity: The mediating role of work engagement

2021 ◽  
Vol 49 (7) ◽  
pp. 1-8
Author(s):  
Guodong Yang
Keyword(s):  
Structural Equation Modeling ◽  
Work Engagement ◽  
Structural Equation ◽  
Equation Modeling ◽  
Employee Creativity ◽  
Mediating Role ◽  
And Behavior ◽  
The Relationship ◽  
Positive Effect

Leader humor plays an important role in organizations because it affects employees' attitude and behavior. The positive effect of humor in organizations has been widely touted; however, research on the effect of leader humor on employee creativity is still rare. This study addressed how leader positive humor affects employee creativity and whether work engagement mediates this relationship. Data were collected from 233 supervisor–subordinate dyads in 23 Chinese hightech companies. Results of structural equation modeling indicate that leader positive humor was positively related to work engagement, and that work engagement was positively related to employee creativity. Additionally, work engagement mediated the relationship between leader positive humor and employee creativity. Thus, organizations should encourage managers to use positive humor to enhance employees' engagement at work, which will, in turn, lead to creative outcomes. This research extends understanding of the leader positive humor–employee creativity relationship.

Trust, Perceived Benefit, and Purchase Intention in C2C E-Commerce

2021 ◽  
pp. 1313-1338
Author(s):  
Shukuan Zhao ◽  
Yiwen Fang ◽  
Weiyong Zhang ◽  
Hong Jiang
Keyword(s):  
Structural Equation Modeling ◽  
Theoretical Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Research Question ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Theoretical Understanding ◽  
Perceived Benefit ◽  
The Relationship

It is a class research question about how trust and perceived benefit affect consumers' purchase intentions. This research examines the relationship in a very different context: consumer-to-consumer (C2C) e-commerce in China. Specifically, this research empirically assesses the differences in effect size due to the change of context. First, a theoretical model linking trust, perceived benefit, and their antecedents to purchase intention is developed upon the literature. Then the model is evaluated using empirical data collected at Taobao, the largest C2C e-commerce website in China. Partial least squares based structural equation modeling (PLS-SEM) results strongly support the model and research hypotheses. A developing country context can indeed affect the strength of effect. These results contribute to the literature in that they provide new insights toward a more in-depth theoretical understanding. Meanwhile, they can also provide useful guidance for managers.

Promote the price promotion

2014 ◽  
Vol 26 (7) ◽  
pp. 1065-1082 ◽  
Author(s):  
Hui-Chun Huang ◽  
Ya-Ting Chang ◽  
Che-Yi Yeh ◽  
Chung-Wei Liao
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Price Promotions ◽  
Content Type ◽  
Chain Stores ◽  
Moderating Role

Purpose – The authors empirically evaluated the effect of price promotions on customer quality evaluations and repeat-purchase intentions in coffee chain stores. The moderating role of customer characteristics in this process was also investigated. Design/methodology/approach – Consumers in 12 coffee chain stores were surveyed and 488 usable questionnaires were obtained. Relationships in the test model were examined using structural equation modeling techniques. A multiple-group solution was used to test the moderating effects of consumer characteristics. Findings – The results of structural equation modeling analyses suggested that price-promotion activities at Starbucks in Taiwan had a favorable effect on customer quality evaluations and positively influenced repeat-purchase intentions. The moderating effects of consumer characteristics were partially supported. Whereas sex showed no significant moderating effect, consumption frequency did demonstrate a moderating effect. Practical implications – The results indicate that existing customers may see price promotions at Starbucks in Taiwan as a reward or incentive, and thus lead to an increase in favorable evaluations. The findings provide a new perspective that may encourage those involved in the marketing of coffee chain stores to manage price promotions in a more strategic manner by considering customer characteristics. Originality/value – The effects of price promotions on brand evaluation remain controversial and may vary among product categories. Additionally, most studies regarding price promotions have used an experimental approach, and few studies of price promotions in the coffee industry have been reported. The study is among the first to empirically examine the effects of price promotions and the moderating role of consumer characteristics in the process at coffee chain stores.

SELF-EFFICACY AS A MEDIATOR IN THE RELATIONSHIP BETWEEN SELF-ORIENTED PERFECTIONISM AND ACADEMIC PROCRASTINATION

2008 ◽  
Vol 36 (6) ◽  
pp. 753-764 ◽  
Author(s):  
Eun Hee Seo
Keyword(s):  
Structural Equation Modeling ◽  
Self Efficacy ◽  
Structural Equation ◽  
Equation Modeling ◽  
Academic Procrastination ◽  
Preliminary Model ◽  
Competitive Model ◽  
Survey Results ◽  
The Relationship

The purpose of this study was to provide a better understanding of the link between selforiented perfectionism and academic procrastination by examining the role of self-efficacy as a mediator in the relationship. We explored the preliminary model and the competitive model. To examine these two models, we collected the survey results of 692 college students and employed structural equation modeling. The results of this study showed that students with high self-oriented perfectionism procrastinated less than others. It was also found that self-efficacy fully, rather than partially, mediated the relationship between self-oriented perfectionism and academic procrastination. Implications of this study are discussed.

Managerial control mechanisms and their influence on project performance: an investigation of the moderating role of complexity risk

2020 ◽  
Vol 27 (9) ◽  
pp. 2451-2475 ◽  
Author(s):  
Ahsen Maqsoom ◽  
Muhammad Hamad ◽  
Hassan Ashraf ◽  
Muhammad Jamaluddin Thaheem ◽  
Muhammad Umer
Keyword(s):  
Structural Equation ◽  
Project Performance ◽  
Self Control ◽  
Equation Modeling ◽  
Control Mechanisms ◽  
Managerial Control ◽  
Content Type ◽  
The Relationship ◽  
Moderating Role

PurposeDespite the efforts of project managers and the widespread use of project management methodologies, most of the projects remain unfulfilling in terms of delivering targeted performance. This for most part can be attributed to the inability of an organization to implement control mechanisms and ineffective management of complexity risk. Keeping in view the aforementioned problem, the objective of this study is to investigate the association between control modes and project performance. Moreover, this study also examines the moderating role of complexity risk on the association among various control modes and project performance.Design/methodology/approachThe data were collected from 171 construction projects through a postal questionnaire survey. Partial least squares structural equation modeling was utilized for testing the hypothesized relationships of the research model.FindingsThis study found significant positive relation between formal and informal control mechanisms and project performance. It is found that complexity risk significantly moderates the relationship between control modes and project performance. The results indicate that complexity risk positively moderates the relationship between outcome control and clan control with project performance. Furthermore, complexity risks negatively moderates the relationship between behavior control and project performance. However, the association between self-control and project performance is found insignificant in the presence of complexity risk.Originality/valueThis study is the first attempt to study the relationship of control mechanisms, complexity risk and project performance in the construction industry.

Psychological detachment and research performance: Work engagement as a mediator

2019 ◽  
Vol 47 (10) ◽  
pp. 1-9
Author(s):  
Yungui Guo ◽  
Yanting Zhu
Keyword(s):  
Structural Equation Modeling ◽  
Work Engagement ◽  
Structural Equation ◽  
Research Performance ◽  
Equation Modeling ◽  
Mediating Role ◽  
Psychological Detachment ◽  
The Relationship ◽  
Practical Implications

We examined the mediating role of work engagement in the relationship between psychological detachment and research performance using structural equation modeling and bootstrapping analysis. Participants comprised 923 teachers from 39 key universities in China, who completed measures of psychological detachment, research performance, and work engagement. The results indicated that psychological detachment was negatively associated with research performance, and that work engagement mediated this relationship. Our findings enrich understanding of the effects of psychological detachment on research performance. Theoretical and practical implications are discussed.

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