scholarly journals Understanding the Potential Influence of WeChat Engagement on Bonding Capital, Bridging Capital and Electronic Word-of-Mouth Intention

2021 ◽  
Vol 13 (15) ◽  
pp. 8489
Author(s):  
Hua Pang ◽  
Jingying Wang ◽  
Xiang Hu
Keyword(s):  
Social Capital ◽  
Interpersonal Communication ◽  
Social Exchange ◽  
Social Exchange Theory ◽  
Word Of Mouth ◽  
Social Capital Theory ◽  
Electronic Word Of Mouth ◽  
Bonding Social Capital ◽  
Bridging Social Capital ◽  
Bridging Capital

As the most prevalent social media platform in mainland China, WeChat enables interpersonal communication among users and serves as an innovative marketing platform for enterprises to interact with consumers. Although numerous studies have investigated the antecedents of electronic word-of-mouth (e-WOM), WeChat users’ specific behaviors still receive limited academic attention. Drawing from social capital theory and social exchange theory, this article develops a model to systematically explore three differentiated types of WeChat behaviors and their association with users’ social capital and e-WOM intention. The conceptual model is explicitly evaluated by utilizing web-based data gathered from 271 young people. Obtained results demonstrate the path effects indicating that: (1) WeChat use behaviors such as seeking, sharing, and liking can positively influence bonding social capital, while only the impacts of sharing and liking on bridging social capital are significant; (2) bonding and bridging social capital are both significant predictors of e-WOM intention, and bonding social capital is the more influential of the two; (3) bonding social capital partially mediates the effect of seeking on e-WOM intention. These findings are eloquent for researchers and operators to further grasp the increasing importance of WeChat adoption and social capital on young generations’ e-WOM intention in the evolving digital age.

Social capital affects job performance through social media

2020 ◽  
Vol 120 (5) ◽  
pp. 903-922
Author(s):  
Yung-Shen Yen ◽  
Mei-Chun Chen ◽  
Chun-Hsiung Su
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Job Performance ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Content Type ◽  
Bonding Social Capital ◽  
Bridging Social Capital ◽  
Female Workers ◽  
Male Workers

PurposeThis study aims to explore the impact of social capital on job performance when workers interact with coworkers through social media in organizations.Design/methodology/approachStructural equation modeling was conducted, and a sample of 230 workers in Taiwan was investigated.FindingsThis study found that bonding social capital has a greater impact on job performance than bridging social capital for interactions among coworkers through social media in organizations. Moreover, bridging social capital affects job performance more strongly for male workers than for female workers, but bonding social capital affects job performance more strongly for female workers than for male workers.Research limitations/implicationsThis study extended social capital theory by adding the mediating effects of job satisfaction and relational satisfaction and the moderating effect of gender into the model.Practical implicationsThis study suggests that company managers need to train workers how to use social media to appropriate their affordances and consider the work team relationship to position adequate strategies for male and female workers.Originality/valueThis study advances the previous knowledge of social capital theory for workers interacting with coworkers through social media in organizations.

scholarly journals Post more! The mediating role of social capital between Instagram use and satisfaction with life

2021 ◽  
Author(s):  
Linda-Elisabeth Reimann ◽  
Phillip Ozimek ◽  
Elke Rohmann ◽  
Hans-Werner Bierhoff
Keyword(s):  
Social Capital ◽  
Satisfaction With Life ◽  
Well Being ◽  
Social Capital Theory ◽  
Path Model ◽  
Future Research ◽  
Bonding Social Capital ◽  
Bridging Social Capital ◽  
Two Samples ◽  
Activity Questionnaire

AbstractSince more and more people have begun to use social networking sites (SNSs), research on the use of SNSs is flourishing. This study examines Instagram use and the psychological well-being of the users. It was conducted based on two samples (n1 = 143 and n2 = 320) examining the relationship between Instagram use, social capital, and satisfaction with life using online questionnaires. Social capital was divided into bonding and bridging social capital and Instagram use was distinguished depending on an active and passive mode, respectively. Instagram use was measured by a behavioral report – the Instagram Activity Questionnaire (IAQ) – which was developed in accordance with the Facebook-Activity Questionnaire (FAQ; cf., Ozimek & Bierhoff, 2016). The results indicated consistently in both samples the occurrence of positive associations between mode of Instagram use and social capital variables. Furthermore, only bonding social capital – not bridging social capital – was positively correlated to satisfaction with life. A path model showed that the negative association of active Instagram use and satisfaction with life was positively mediated by bonding social capital. These results are discussed based on social capital theory. Limitations of this investigation are pointed out and suggestions for future research are outlined.

scholarly journals Interactive app-based services: Recovery evaluations and the mediating role of satisfaction in the relationship between customer-brand engagement and electronic word of mouth

2021 ◽  
Vol 25 ◽  
Author(s):  
Radhakrishna B. ◽  
Pankaj Kumar Mohanty ◽  
Anitha Acharya ◽  
Manish Gupta
Keyword(s):  
Social Exchange ◽  
Social Exchange Theory ◽  
Word Of Mouth ◽  
Food Delivery ◽  
Electronic Word Of Mouth ◽  
Mediating Role ◽  
Brand Engagement ◽  
Recovery Satisfaction ◽  
The Relationship

Based on the theory of co-creation and resource-based theory, this study examines the differential impact of varying levels of customer participation in service recovery (firm, customer, and joint) on recovery satisfaction, customer-brand engagement (CBE), and electronic-word of mouth (e-WoM). Besides, using social exchange theory, this study examines the mediating role of consumers’ recovery satisfaction in the relationship between the types of service recovery and electronic word of mouth (e-WoM). The data to accomplish the research objectives was collected from 495 customers of interactive food delivery apps in India. The experimental design was used to collect the data. The multivariate analysis of variance (MANOVA) and PROCESS macro techniques were used to test the hypotheses. The findings suggest that joint recovery results in better recovery evaluations such as CBE, recovery satisfaction, and e-WoM. Also, recovery satisfaction mediated the relationship between CBE and e-WoM. These findings provide empirical evidence for the linkages among the theory of co-creation, resource-based theory, and social exchange theory. The marketers of interactive food delivery apps may use these findings to ascertain which recovery type they should emphasize to improve recovery satisfaction. Moreover, they are encouraged to take steps for improving recovery satisfaction as CBE affects e-WoM through recovery satisfaction.

scholarly journals Social Capital Theory, Social Exchange Theory, Social Cognitive Theory, Financial Literacy, and the Role of Knowledge Sharing as a Moderator in Enhancing Financial Well-Being: From Bibliometric Analysis to a Conceptual Framework Model

2021 ◽  
Vol 12 ◽  
Author(s):  
Asha Thomas ◽  
Vikas Gupta
Keyword(s):  
Social Capital ◽  
Social Exchange ◽  
Financial Literacy ◽  
Social Exchange Theory ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Well Being ◽  
Social Capital Theory ◽  
Exchange Theory ◽  
Capital Theory

A person’s financial well-being (FWB) is the complete contentment gained from one’s present financial condition. This has a powerful impact on the entire achievement of an employee’s “well-being.” Researchers, financial analysts, financial planners, educationists, and economists have explored the “enablers” to improve employees’ living standards by investigating the possible “FWB” resources for decades. There is no literature available to show the connection between social capital theory, social exchange theory (SET), social cognitive theory (SCT), financial literacy and FWB, and employees’ financial knowledge sharing a moderator to expand the complete FWB.

A Meta-Analysis of Social Networking Online and Social Capital

2016 ◽  
Vol 20 (4) ◽  
pp. 369-391 ◽  
Author(s):  
Dong Liu ◽  
Sarah E. Ainsworth ◽  
Roy F. Baumeister
Keyword(s):  
Social Capital ◽  
Social Networking ◽  
Effect Size ◽  
Social Networking Sites ◽  
Bonding Social Capital ◽  
Hand Search ◽  
Bridging Social Capital ◽  
Bridging Capital ◽  
Meta Analyses ◽  
The Relationship

Social networking sites offer new avenues for interpersonal communication that may enable people to build social capital. The meta-analyses reported in this paper evaluated the relationship between social network site (SNS) use and 2 types of social capital: bridging social capital and bonding social capital. The meta-analyses included data from 58 articles gathered through scholarly databases and a hand search of the early publications of relevant journals. Using a random effects model, the overall effect size of the relationship between SNS use and bridging social capital based on k = 50 studies and N = 22,290 participants was r = .32 (95% CI [.27, .37]), and the overall effect size between SNS use and bonding social capital based on k = 43 studies and N = 19,439 participants was r = .26 (95% CI [.22, .31]). The relationships between SNS use and both types of social capital were stronger in men than in women, and the relationship between SNS use and bridging capital was stronger in Western, individualistic countries than Eastern, collectivistic countries. Additional analyses of specific SNS activities indicated that SNS use promotes social capital by facilitating contact and interaction among people who already know each other offline rather than contact with people who were met online. The implication is that SNSs offer a platform to strengthen existing relationships.

The Role of Frontline Employees’ Competitive Intelligence and Intraorganizational Social Capital in Driving Customer Outcomes

2020 ◽  
pp. 109467052095807
Author(s):  
Ashish Kalra ◽  
Raj Agnihotri ◽  
Elten Briggs
Keyword(s):  
Social Capital ◽  
Social Capital Theory ◽  
Competitive Intelligence ◽  
Frontline Employees ◽  
Information Communication ◽  
Capital Theory ◽  
Bonding Social Capital ◽  
Bridging Social Capital ◽  
Customer Outcomes

Grounded in social capital theory, this study explores the influence of intraorganizational social capital on frontline employees’ (FLEs) competitive intelligence activities and the subsequent effects of engaging in competitive intelligence on their information communication behavior and relational customer outcomes. We empirically test the hypothesized relationships using multisource, multi-industry data collected from business-to-business (B2B) FLEs and their customers. The results indicate that bridging social capital directly relates to FLEs’ competitive intelligence activities, while bonding social capital functions as a positive moderator of this relationship. Job autonomy also positively moderates the relationship between bridging social capital and competitive intelligence. Results further indicate that FLEs’ competitive intelligence directly and positively relates to customers’ perception of information communication, which positively influences customer loyalty and engagement behavior. These results indicate that the firms’ cultivation of social capital can improve the capability of their FLEs to provide information-based service to industrial customers.

“My Family Are Supportive . . . But People in My Village Mock Me”: Bonding and Bridging Capital among Women Pursuing Secondary Education in Kathmandu, Nepal

2018 ◽  
Vol 61 (5) ◽  
pp. 711-727
Author(s):  
Srijana Karki ◽  
Tamara L. Mix
Keyword(s):  
Social Capital ◽  
School Attendance ◽  
Personal Space ◽  
School Bonding ◽  
Bonding Social Capital ◽  
Bridging Social Capital ◽  
Qualitative Approaches ◽  
Bonding And Bridging ◽  
Bridging Capital ◽  
Bonding Capital

Women’s secondary schools have become an option for educational attainment in Nepal. We assess bonding and bridging social capital available to women who attend the Utprerana Women Secondary School (UWSS) in Nepal’s major city of Kathmandu. Using qualitative approaches, we consider the social capital available to women that both encourages and limits women’s educational access and address the networks women build when attending school. Bonding capital both encourages women to pursue their education and demands that women conform to traditional roles. School attendance prompts a change in bonding social capital, accumulated with family prior to school attendance. Women add to their bonding social capital by strengthening relationships with classmates and teachers. Women’s school attendance improved bridging social capital by enhancing future opportunities. Bonding social capital formed within the school provides emotional support, personal space from domestic responsibilities, and a sense of freedom, while demanding women’s conformity to expectations for student conduct.

Acceptance and forwarding of electronic word of mouth

2017 ◽  
Vol 35 (5) ◽  
pp. 594-610 ◽  
Author(s):  
Sabita Mahapatra ◽  
Abhishek Mishra
Keyword(s):  
Social Exchange ◽  
Regulatory Focus ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Tie Strength ◽  
Electronic Word Of Mouth ◽  
Content Type

Purpose The purpose of this paper is to examine the influence of source credibility, message credibility and tie strength, on acceptance and subsequent forwarding of electronic word of mouth (EWOM). Forwarding EWOM (FEWOM) also depends on personality traits, which this work investigates in form of moderation effect of individual regulatory focus. Design/methodology/approach Hypotheses are developed using social exchange theory and the elaboration likelihood model and tested using structural equation modelling. Data were collected online, using a random sample of 324 respondents in India. Findings Findings indicate that source credibility and tie strength are instrumental in influencing acceptance of EWOM. A strong mediation role of acceptance of EWOM, confirms that people tend to forward information online only if they accept it. Research limitations/implications This study represents a unique effort to focus on the combined effects of message credibility, source credibility and tie strength on acceptance and subsequent forwarding of EWOM. Originality/value This study provides original insights about antecedents of FEWOM as well as the role of individual regulatory focus as a moderator in the process.

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