scholarly journals Social Media Use of Small Wineries in Alsace: Resources and Motivations Analysis

2021 ◽  
Vol 13 (15) ◽  
pp. 8149
Author(s):  
Coralie Haller ◽  
Daria Plotkina ◽  
Tan Vo-Thanh
Keyword(s):  
Social Media ◽  
Unified Theory ◽  
Strategic Objectives ◽  
Export Orientation ◽  
Explanatory Factors ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Medium Businesses ◽  
Wine Region

Social media (SM) plays an increasingly important role in small and medium businesses, including wineries. However, little is known about the managerial adoption and use of SM by wineries. This study aims to understand wineries’ SM usage by analysing their strategic objectives of SM usage and main differences in relation to their SM usage, as well as establishing factors contributing to SM usage. The unified theory of acceptance and use of technology (UTAUT) framework (performance expectancy, effort expectancy, social influence, and facilitating conditions) is discussed together with additional explanatory factors relevant in the studied context (attitude toward SM, self-efficacy, and anxiety). A quantitative survey of 78 wineries from the Alsace wine region of France was conducted. The results show that SM is currently used by a majority of wineries, but that strategic alignment is missing. There are significant differences in SM usage according to winery size, export orientation, and winemakers’ profiles. The results also confirm that wineries need resources and knowledge to use SM more extensively.

Modeling the Factors that Influence Ghanaian Entrepreneurs to Adopt e-Commerce

2021 ◽  
Vol 18 (06) ◽  
Author(s):  
Frederick Pobee
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Unified Theory ◽  
Cross Sectional ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

This study investigated the factors that influence Ghanaian entrepreneurs to adopt e-commerce. Cross-sectional data was gathered from 520 entrepreneurs in the most populous and industrious regions in Ghana. The unified theory of acceptance and use of technology (UTAUT) was employed to effectively understand the unexplored phenomenon of e-commerce adoption among Ghanaian entrepreneurs. Partial Least Square-Structural Equation Modeling (PLS-SEM) was used to test the hypothesized relationships. The findings indicate that performance expectancy, effort expectancy, and social influence (SI) positively and significantly influenced the behavioral intention (BI) to adopt e-commerce. Facilitating conditions (FC) and BI had a significant positive relationship with the adoption of e-commerce.

scholarly journals ANALISIS PENERIMAAN PENGGUNA SISTEM INFORMASI PERPUSTAKAAN DAN ARSIP DAERAH KABUPATEN BULELENG MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

2019 ◽  
Vol 8 (2) ◽  
pp. 394
Author(s):  
Nita Rianadewi ◽  
Dewa Gede Hendra Divayana ◽  
I Made Ardwi Pradnyana
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

Sistem Informasi Perpustakaan dan Arsip (SIPA) adalah sebuah website yang dikembangkan oleh perpustakaan daerah di kabupaten Buleleng sebagai alternative dalam mendukung pengelolaan dan mempermudah pengguna. Penelitian ini bertujuan untuk menganalisis pemanfaatan Sistem Informasi Perpustakaan dan Arsip (SIPA) di Kabupaten Buleleng dengan berdasarkan menggunakan Model Unified Theory Of Acceptance and Use Of Technology (UTAUT) dengan menggunakan empat variabel bebas yakni  performance expectancy,  effort expectancy, social influence dan  facilitating conditions sebagai variable bebas dengan  behavioral intention dan use behavior sebagai variable terikat dan variable moderator Age, Gender dan experience. Variabel Ekpektansi Kinerja dan variabel Ekspektasi usaha tidak berpengaruh positif terhadap  minat penggunaan Sistem Informasi Perpustakaan. Pengaruh sosial berpengaruh positif terhadap minat penggunaan, Kondisi yang memfasilitasi berpengaruh positif terhadap perilaku penggunaan Sistem Informasi Perpustakaan, Variabel moderator jenis kelamin tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan. Variabel moderator umur tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial dengan minat penggunaan.Variabel moderator  umur  memperkuat hubungan antara  kondisi yang memfasilitasi  dengan  perilaku pengguna, variable moderator pengalaman memperkuat hubungan antara pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan, variable moderator pengalaman memperkuat hubungan antara kondisi yang memfasilitasi terhadap perilaku pengguna Sistem Informasi Perpustakaan.  Kata Kunci :  Sistem Informasi Perpustakaan,  Ekspektansi Kinerja, Ekspektansi Usaha, Pengaruh Sosial, Kondisi Pemfasilitasi, Minat Penggunaan,  Perilaku pengguna, UTAUT

scholarly journals Analisis Penerimaan dan Penggunaan Transportasi Online di Kalangan Pelajar (Studi Kasus: SMA di Kecamatan Blimbing, Kota Malang)

2021 ◽  
Vol 15 (2) ◽  
pp. 1
Author(s):  
Geraldo James Sahertian ◽  
Addin Aditya ◽  
Siti Aminah
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Transportation Services ◽  
Purposive Sampling ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

Penggunaan telepon pintar atau smartphone di Indonesia, dan di dukung oleh kemajuan teknologi informasi yang semakin pesat, berkembanglah transportasi  berbasis online atau biasa disebut ojek online. Ojek online  memberikan akses kemudahan bagi masyarakat dan pelajar yang menggunakan aplikasi tersebut, dengan melakukan transaksi pemesanan melalui aplikasi maka ojek tersebut akan datang. Namun berdasarkan informasi dari TribunJatim News yang di dapatkan bahwa ojek online mengalami kenaikan yang cukup signifikan, yang membuat sebagian masyarakat khususnya kalangan pelajar mengeluh akan kebijakan tarif yang diberlakukan mulai Agustus 2019, maka dari itu diperlukan adanya analisis untuk melihat bagaimana kalangan pelajar menerima dan menggunakan layanan transportasi online tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana penerimaan dan penggunaan terhadap layanan transportasi online GOJEK, di kalangan pelajar SMA Kecamatan Blimbing Kabupaten Malang Jumlah sampel yang diambil sebanyak 160. Penelitian ini menggunakan model Unified Theory Of Acceptance and use of Technology (UTAUT) dengan variabel behavioral intention dan use behavior sebagai variabel dependen dan menggunakan variabel indenpenden yaitu performance excpectancy, effort expectancy, social influence, dan facilitating conditions. Metode yang digunakan pada penelitian ini dengan penyebaran kuesioner menggunakan teknik sampling purposive sampling. Untuk pengelohan data, menggunakan program SPSS untuk menguji instrument penelitian dan model penelitian. Hasil yang didapatkan dari penelitian ini adalah penerimaan dan penggunaan dikalangan pelajar terhadap layanan terhadap layanan transportasi online dipengaruhi oleh faktor social influence, facilitating conditions, behavioral intention, use behavior, sedangkan faktor performance expectancy dan effort excpectancy tidak menggunakan layanan transportasi online. The use of smartphones or smartphones in Indonesia, and supported by increasingly rapid advances in information technology, has developed-based transportation online or commonly known as motorcycle taxis  online. taxis Online provide easy access for people and students who use the application, motorcycle by making an order transaction through the application, the ojek will come. However, based on information from TribunJatim News, it was obtained that motorcycle taxis online have increased quite significantly, which made some people, especially students complain about the tariff policy that was implemented starting in August 2019, therefore an analysis is needed to see how students receive and use the service.transportation online . This study aims to determine how the acceptance and use of transportation services online GOJEK, among high school students in Blimbing District, Malang Regency. The number of samples taken is 160. This study uses the Unified Theory of Acceptance and use of Technology (UTAUT) model with variables. behavioral intention and  use behavior as the dependent variable and using independent variables, namely performance expectancy, effort expectancy, social influence, and facilitating conditions. The method used in this study by distributing questionnaires using purposive sampling technique. For data collection, use the SPSS program to test research instruments and research models. The results obtained from this study are that acceptance and use among students of transportation services is online influenced by social influences, facilitating conditions, behavioral intention, use behavior, while performance expectancy expectancy and  effort factors do not use transportation services online.

scholarly journals Analisis Tingkat Penerimaan Dan Penggunaan Aplikasi Evaluasi PBM Menggunakan Model UTAUT (Unified Theory of Acceptance and Use of Technology) yang Diperluas Di Universitas Negeri Padang

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Suci Indah Kemala Dewi ◽  
Denny Kurniadi ◽  
Titi Sriwahyuni
Keyword(s):  
Online Learning ◽  
Social Influence ◽  
Evaluation System ◽  
Unified Theory ◽  
State University ◽  
Performance Expectancy ◽  
Learning Evaluation ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

Padang state university is one of the universities that provide the academicians with information system in order to make them easier when looking for information that they need. One of the information systems is online learning evaluation system. The aim of this research is examining some factors that impacting the acceptance and the usage of online learning evaluation system interest by using Venkatesh's model (2003) that is Unified Theory of Acceptance and Use of Technology (UTAUT). Variables that used are: performance expectancy, effort expectancy, social influence, facilitating condition and hedonic motivation. The result of the data analysis shows that the variables of performance expectancy, effort expectancy, social influence, facilitating conditions and hedonic motivation together have a significant effect of 67% on the interest of acceptance and use of Online Learning Evaluation Information System at State University of Padang. So it can be concluded that the factors of performance expectancy, effort expectancy, social influence, facilitating conditions and hedonic motivation have contributed to the interest of acceptance and use of the system. If each variable has a higher correlation it will increase the acceptance of Information Systems Online Learning Evaluation at State University of Padang.Keywords: Unified Theory Of Acceptance And Use Of Technology (UTAUT), performance Expectancy, Effort Ecpectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Online Learning Evaluation

scholarly journals UNIFIED THEORY OF ACCEPTANCE USE OF TECHNOLOGY (UTAUT) AND ITS APPLICABILITY TO MORTGAGE BANKING DIGITIZATION: THE CASE OF THE PHILIPPINES

2019 ◽  
Vol 4 (14) ◽  
pp. 47-60
Author(s):  
Dave T. Morales ◽  
Fernando L. Trinidad
Keyword(s):  
Behavioral Intentions ◽  
The Philippines ◽  
Innovative Technology ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
The Impact ◽  
The Way

The advent of technology has influenced the way banks should conduct their business. People are becoming more conscious, more discerning and more critical with the way how businesses should provide efficient, fast, and convenient access to their products and services. And banks are not exempted from these expectations. There has been a steady surge of innovative technology that will help banks deliver more efficient services through digitization. This study was conducted to investigate the determinants of the behavioral intentions on the acceptability of the bank’s digital mortgage service from the perspective of 250 mortgage clients who are current or prospective users of digital mortgage service. The study was anchored from the Unified Theory of Acceptance Use of Technology (UTAUT). The research has found that the determinants of behavioral intention to accept digital mortgage device among mortgage clients were facilitating conditions, performance expectancy and effort expectancy. It was also revealed that based on the standardized beta coefficients, facilitating conditions (0.405), performance expectancy (0.383) and effort expectancy (0.134) had a significant influence on bank mortgage clients’ behavioral intentions to accept digital mortgage service. Additionally, it was also proven that the age, education, computer knowledge and internet knowledge of the mortgage clients moderate the impact of the three determinants: performance expectancy, effort expectancy and social influence on clients’ digital mortgage service acceptance. Lastly, it can be concluded that performance expectancy is directly related to internet time, frequency of product purchase using a mobile device and use of mobile banking.

scholarly journals A STUDY OF THE USE BEHAVIOR OF LINE TODAY IN TAIWAN BASED ON THE UTAUT2 MODEL

2021 ◽  
Vol 61 (6) ◽  
Author(s):  
Lisa Y. Chen ◽  
Yi-Jhen Chen
Keyword(s):  
Unified Theory ◽  
Reading Habits ◽  
Mobile Business ◽  
Improvement Strategy ◽  
Use Of Technology ◽  
Behavior Intentions ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior ◽  
Positive Impacts

ABSTRACT As mobile business has flourished and people’s news-reading habits have changed, the use of mobile news platforms has become a new trend. Due to this change, the use rate of LINE TODAY news from Taiwan became the world’s highest in 2018. The study uses the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model to explore behavioral intentions and the use behavior of LINE TODAY in Taiwan. A total of 199 valid samples were collected. Results show that performance expectancy, effort expectancy, social influence, facilitating conditions, and habit have positive impacts on behavior intentions. Behavior intentions and habit have positive impacts on use behavior. Results provide LINE TODAY and its peers with an improvement strategy and a reference for future development and research into mobile news platforms.

scholarly journals Analisis Penerimaan Sistem Pembelajaran Online Edmodo Menggunakan Unified Theory of Acceptance and Use of Technology (UTAUT) Studi Kasus : Kelas IX di SMP Negeri 1 Singaraja)”

2019 ◽  
Vol 8 (2) ◽  
pp. 467
Author(s):  
Syzca Taqwatika ◽  
Ketut Agustini ◽  
P.Wayan Arta Suyasa
Keyword(s):  
Social Influence ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui bagaimana penerimaan pengguna terhadap sistem Pembelajaran Online Edmodo sehingga pengembangan sistem layak dilaksanakan. Salah satu pendekatan teori penerimaan dan penggunaan terhadap suatu teknologi yaitu Unified Theory Of Acceptance And Use Of Technology (UTAUT). UTAUT merupakan salah satu model penerimaan teknologi yang dikembangkan oleh Vankatesh, et al. (2003) dengan menggabungkan delapan teori penerimaan teknologi sebelumnya. UTAUT memiliki empat konstruk utama yaitu 1) performance expectancy, 2) effort expectancy, 3) social influence, dan 4) facilitating conditions. Penelitian ini selanjutnya akan menjelaskan tentang hubungan faktor-faktor yang mempengaruhi penerimaan dan penggunaan sistem Pembelajaran Online Edmodo menggunakan model UTAUT. Data diperoleh dengan cara menyebarkan kuesioner tertutup kepada siswa dan wawancara bersama guru dan siswa. Besar sampel pada penelitian ini berjumlah 72 siswa, setalah menyebarkan kuisioner data lalu dianalisis menggunakan Smart PLS Hasil penelitian ini menunjukkan bahwa Variabel Ekpektansi Kinerja berpengaruh positif terhadap minat penggunaan  Sedangkan variabel Ekspektasi usaha dan Pengaruh Sosial  tidak berpengaruh positif terhadap  minat penggunaan Sistem Pembelajaran Online Edmodo. Kondisi yang memfasilitasi berpengaruh positif terhadap perilaku penggunaan Sistem Pembelajaran Online Edmodo. Kata kunci :Pembelajaran Online Edmodo,Siswa, Unified Theory Of Acceptance And Use Of Technology (UTAUT),

scholarly journals Implementasi dan Evaluasi Penerimaan Sistem Presensi Siswa LKP dengan QR Code Berbasis Android

2021 ◽  
Vol 12 (1) ◽  
pp. 68-76
Author(s):  
Sri widiyanti Sri widiyanti ◽  
Ina Sholihah Widiati
Keyword(s):  
Action Research ◽  
Social Influence ◽  
Qr Code ◽  
Unified Theory ◽  
Student Attendance ◽  
Student Data ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

Penelitian ini membahas tentang implementasi dan pengujian sistem presensi siswa. Kehadiran siswa atau presensi di Lembaga Keterampilan dan Pelatihan (LKP) merupakan hal yang sangat utama, hal tersebut dilakukan karena untuk mengetahui kehadiran siswa dan keperluan manajemen lembaga. Masalah yang terjadi di sistem yang telah berjalan saat ini, persiapan sebelum memulai pembelajaran pengajar harus mengambil lembar presensi dan mengembalikan lagi ke bagian administrasi jika sudah selesai, serta  pelaksanaan presensi masih dilakukan secara manual sehingga rawan terjadi manipulasi. Penyelesaian terhadap permasalahan tersebut yaitu dengan membuat sistem presensi yang terhubung langsung dengan perangkat pintar berbasis android, sehingga akan mempermudah dalam presensi dan setiap siswa juga sudah mempunyai perangkat tersebut. Untuk membaca data siswa, sistem ini dibuat dengan menggunakan QR code karena unutk melakukan presensi dibutuhkan waktu sekitar 15 detik/kartu. Kartu siswa yang terdapat QR code di scan pada aplikasi android pada penyedia scan untuk melakakukan presensi. Hasil dari sistem ini dapat mempermudah dalam melakukan presensi, pengolahan data siswa oleh instruktur, dan kemudahan laporan di bagian administrasi . Hasil dari implementasi ini diujikan oleh peserta didik atau siswa dengan menggunkana metode action research dan pengisian kuesioner melalui google form. Hasil pengolahan kuesioner menggunakan model penerimaan Unified Theory of Acceptance and Use of Technology (UTAUT). Hasilnya dari kelima varibel UTAUT yaitu  Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, dan Habbit mendapatkan hasil yang positif dan signifikan. Abstract  This study discusses the implementation and testing of the student attendance system. The presence of students or attendance at the Skills and Training Institute (LKP) is very important, this is done because it is to determine student attendance and the needs of institutional management. Problems that occur in the current system, preparation before starting learning, the teacher must take the attendance sheet and return it to the administration when it is finished, and the implementation of attendance is still done manually so that it is prone to manipulation. The solution to this problem is by creating a presence system that is directly connected to an Android-based smart device, so that it will make it easier to attend and every student already has this device. To read student data, this system is built using a QR code because it takes about 15 seconds per card to attend. Student cards that contain a QR code are scanned on the android application on the scan provider to make attendance. The results of this system can make it easier to make presence, processing student data by the instructor, and ease reports in the administration section. The results of this implementation were tested by students using the action research method and filling out a questionnaire via google form. The results of the questionnaire processing use the Unified Theory of Acceptance and Use of Technology (UTAUT) acceptance model. The results of the five UTAUT variables, namely Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Habbit got positive and significant results.

scholarly journals EVALUASI ADOPSI TEKNOLOGI MENGGUNAKAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY MODEL

2021 ◽  
Vol 7 (2) ◽  
pp. 123-140
Author(s):  
Nurul Hidayati ◽  
Eko Ruddy Cahyadi
Keyword(s):  
Data Analysis ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Unified Theory ◽  
Purposive Sampling ◽  
Utaut Model ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

ABSTRAKPenelitian dengan pendekatan model Unified Theory of Acceptance and Use of Technology (UTAUT) model dilakukan untuk mengkaji adopsi teknologi dan perilaku penggunaan aplikasi IPB Mobile khususnya IPB Mobile for Students. Sampel penelitian dipilih menggunakan metode purposive sampling, yaitu sebanyak 400 mahasiswa program sarjana. Data penelitian berupa data primer yang dikumpulkan melalui penyebaran kuisioner. Analisis data dilakukan dengan structural equation modelling partial least square (SEM-PLS). Hasil analisis data menunjukkan bahwa persepsi responden pada indikator-indikator model UTAUT menunjukkan penilaian yang sudah baik. Effort expectancy berpengaruh positif terhadap variabel behavioral intention. Variabel use behavior mahasiswa dipengaruhi secara langsung oleh facilitating conditions dan behavioral intention. Implikasi manajerial dari hasil penelitian ini hendaknya dapat dijadikan salah satu dasar untuk perbaikan aplikasi IPB Mobile for Student sehingga dapat meningkatkan pelayanan bagi mahasiswa, baik akademik maupun nonakademik, antara lain penyediaan fasilitas wifi yang memadai di berbagai area yang sering digunakan untuk kegiatan belajar mengajar mahasiswa guna meningkatkan akses terhadap aplikasi dan perbaikan fitur-fitur yang sudah ada sehingga ramah digunakan oleh mahasiswa. ABSTRACTResearch with the Unified Theory of Acceptance and Use of Technology (UTAUT) model approach was conducted to examine technology adoption and behavior in using IPB Mobile applications, especially IPB Mobile for Students. The research sample was selected using a purposive sampling method, as many as 400 undergraduate students. Research data in the form of primary data collected through the distribution of questionnaires. Data analysis was carried out using structural equation modeling partial least squares (SEM-PLS). The results of data analysis show that respondents' perceptions of the indicators of the UTAUT model show a good assessment. Effort expectancy has a positive effect on behavioral intention variables. The variable use behavior of students is directly influenced by facilitating conditions and behavioral intention. The managerial implications of the results of this study should be used as a basis for improving the IPB Mobile for Student application so that it can improve services for students, both academic and non-academic, including the provision of adequate wifi facilities in various areas that are often used for student teaching and learning activities. in order to increase access to applications and improve existing features so that they are friendly to use by students.

scholarly journals COMPARATIVE ANALYSIS OF TAX PAYER'S ACCEPTANCE TO USE THE E-FILING SYSTEM

2020 ◽  
pp. 40-47
Author(s):  
Annisa Hakim Zamzami ◽  
Abdul Hadi Zulkafli
Keyword(s):  
Unified Theory ◽  
Performance Expectancy ◽  
Filing System ◽  
Use Of Technology ◽  
Significant Difference ◽  
Effort Expectancy ◽  
The Difference ◽  
Facilitating Conditions ◽  
Tax Reporting

Development inequality in terms of culture, economy, and technology in Indonesia affects the quality of human resources, can affect the system of e-filing in tax reporting which is still 70 percent in 2017. The implementation of e-filing is still related to using e-filing in tax reporting. Thus this study will examine the difference in taxpayer acceptance of the factors that influence the personal taxpayer's behavioral intentions to report tax using E-filing based on the basic theory developed by Vencatesh et al. (2003), namely the Unified Theory of Acceptance and Use of Technology (UTAUT). Thus this study aims to differences analysis taxpayer acceptance to use e-filing systems on Java and outside Java. This study analysis with T test, SPSS 25. The results state that there is no significant difference between taxpayers in Java and outside Java in accepting e-filing as an online tax reporting system from performance expectancy, effort expectancy, social influence, facilitating conditions, and behavioral intention. Thus, inequality of development and internet services can be felt by all taxpayers throughout Indonesia. KEYWORDS: e-filing, UTAUT Theory, taxpayer, development inequality.

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